How Luther BiirbanK's Discoveries
are to be Given to the World
THE METHODS which Luther
Burbank lias used arc the sim
plest kind of spade-and-shovel
methods.
They arc not limited to California, but
can be applied wherever plants grow
from the soil.
They will produce results for the
woman who has but a kitchen garden or
a front yard flower plot, or for the man
with a thousand-acre tract.
They can be put into practical use by
the owner of an eighty-acre farm to
make it yield one hundred and sixty
acre crops.
They require neither genius to com
prehend, nor investment to carry out.
Once explained, no one of average in
telligence could fail to understand, or to
apply, or to succeed, or to profit by them.
In order that Luther Burbank's meth
ods and discoveries may be perpetuated
and made available to the whole world,
instead of being permitted to die with
him, The Luther Burbank Society has
been organized.
Chartered by the State of California,
The Society has no capital stock, no
power to incur debts or earn profits.
Its purpose is solely to assist in the
widespread dissemination of his teach
ings, and to make it possible for tin's
dissemination to take the most practical
form, so that the greatest number may
profit in the greatest degree.
The Luther Burbank Society has noth
ing to sell and makes no charge for
any service which it renders. It derives
its income from the fees paid in by its
members, and its membership rolls in
clude hundreds of the foremost men and
women in America men and women
who are recognized leaders in the many
varied lines of endeavor which they rep
resent. Already the results of Luther Bur
bank's forty years of experiment have
been tabulated, classified, analyzed and
placed in clear, understandable language.
Already The Luther Burbank Society
has overcome many serious obstacles.
Principal among these was the method
of illustrating Mr. Burbank's methods
and creations by pictures.
Throughout Mr. Burbank's whole ex
perience he has kept photographic rec
ords of his work black and white
photographs thousands of them and
wonderful photographs they arc.
But color plays an important part in
Mr. Burbank's every operation it is,
in fact, the very basis of an understand
ing of plant breeding.
When The Society entered on its work
there was no practical, satisfactory means
of making and reproducing accurate color
pictures.
In order to overcome this difficulty, a
scries of experiments was begun on Mr.
Burbank's home grounds, under the di
rection of an officer of The Society,
f"5
toward the perfection of color photogra
phy to a point where it might be used as
a medium.
The result was that after the expendi
ture of many thousands of dollars, and
after countless discouragements, a meth
od was perfected which now makes it
possible to photograph plants in their
actual colors and to reproduce these
photographs on paper, every tint and hue
absolutely true to nature at a minimum
of expense.
Thus The Luther Burbank Society is
now in a position to publish Mr. Bur
bank's discoveries to the world and to
illustrate them with these wonderful new
exclusive color photograph prints; so
that, in fact, through these vivid color
pictures, it is as if the reader were in Mr.
Burbank's presence, watching him at his
work, and seeing the things which Luther
Burbank is seeing and explaining.
Already a number of monographs on
specific subjects, illustrated by these new
direct color photograph prints, have been
prepared by The Society.
These arc intended for free distribu
tion to those who are sufficiently inter
ested in plant improvement or general
progress to be helped by them.
They arc not for sale at any price.
They are not intended for the idly
curious. But they will be gladly sent on
application to those who feel a serious
interest in the work.
An application form will be found upon
page 16.