I IIK MIT.: OM WKIATSP Y. FKUKt M?V JH. mm
i3
IOWA UPHOLDS AUTO RECORD
Registration for Machines in that
State Places it Among Leaders.
HALF BILLION IS INVESTED
AK-SAR-BEN SINGER GETS GOOD "
nnniinTTi -J f t
TAUIUUIIUIV
.."I It. .1 , . : I il ,
HV t''ll It Will !.. I.. Hi. I II, !
rt iiphi! diMV HiitoinoMIc In tin
t nllril Slutrx linn llir llnlf llllllim
llnltnm Intmtnl In IMrnmirc
lltonitMI-n nntl loiimnT
t'litl TriioUa.
With over 1,000,(WO automoHlr tvsn.
tcrnl In the United States, tow a .1.13
upl-eUl Its percetitaKe In the iitimhet f
arx owned.
knn lays claim to oer 47.0'X) iitnni..
blh'f registered during the last ear Its
1 castration milks It high In the li"t of
other states In the union and n conuvtri
oi with Its automobile and human iouu
lation shows that there Is nn automobile
for eery forty-seven persons ltv the Mat"
As great as was the Rain shown In thr
litodtictlon of tniu'hlncs In 1911. the Mil
131- far surpassed even the prediction
thh' Were made for tho year by the most
enthusiastic of acitomoblle men. InirttiB
tin- ear the various manufacturing
acencles of the country put out over TT
(Oil machines, which shows nn en irtnous
Bam over tho year 1911. When the fn t .
considered that the city of Detroit alo r
put out more than 200.000 machines, tins,
apparently enormous number of machines
does not seem so Incredible.
r.00,000 rr itt in.
Richt alongside of the fact that the an
totroblle manufacturers of the country
produced nearly 40U.CO) machines In 1912
Is tho prognostication made for the pres
ent year. It Is conservatively and author
ltat.ely predicted that over X.000 ma
chines will be tinned out before the next
new year rolls around.
Whether or not this Is tho actual um
bel of machines that will be placed on
the market during the coming year mat
ters not. It only goes to demollstnite
th? enormous increase which has char
acterized the manufacture of the auto
mobile, during the lost decade.
Other predictions made by more con
servative manufacturers and selling
agents are that the output or 1913 will
total over '00,000 but may not attain tho
600,000 mark. The Increase predicted Is
easily possible, owing to the vnst amount
of Increased facilities that have been
placed In use by the hundreds of manu
facturing concerns throughout tho coun
try. 750,000,000 In Kxports.
In the matter of exports alone, this
country will send to Europe and otlor
foreign countries more than &0.000.000 ;n
automobiles and parts. During tho liist
year tho exports totaled over $CO,000,w).
I'anada receiving the largest part of
the?.' exports.
Ii the number of registrations 'or iln
laht year, the state of J5n Yorl Is n
tin lead. This Is to be expected from U'e
number of garages that are in the slate.
i-HAHI-HS H. GAItDNFIt
j Mr ijnrdnrr fo some time associated
: with the automobile department of t lie
I John Deere riow eonimn. lias been
1 made general mnnager of both the
wholesale and retail automobile business
of this concern.
The Announcement came with the open
ing of the Automobile show. Tio posi
tion was awarded to a limn who has
gradually worked Into the place. Ills
training In the automobile business came
when motor cars were new and ho has
kept the p.ice with Us advancement. .Mr.
Gardner Is well known through his con
nection with the Ak-Sar-Ilen opera of
1H1.
their
Stlttl
According to official figures compiled in
the registration 111 191.'. It Is Shown that
there were I'.lS In the state last year.
tmiium ln ADO, OOO.OOO,
fonslderlng the cost of the automobiler
In tho state on Ihe fHlr tmsis of about
J1.M roi each and every machine sold re
Igardless of maWe or cost. It Is estimate.)
j that lowans have paid out over $!XVWiiX
j te. ears.
I Tlte largest terceiitaBe of these eats
bought nie pleasure cars, there having
been but coniparath ely few trurkf rui--
1 .-based evcept during the last two or thri
I years Tho advent of 'the automobi'
, trorli into the commercial field Is but 1
1 eompara 1 1 ely recent factor.
: Mgnres .will show that during 191?
j trucks to the number of ST-OW wore built
i Of these, those under $1.30 In cost iinni
j beieil npimxcltntttely 1X000, thne In t
j $1 JJ0 t Jl'.OM class numbered about 7 wo
machines and III the $2.00(1 and ovn , las
I tin number was near 7,8(0.
nf tin. pleasure cars produced in 191
m find that there were KW.CO0 produc.-d
It., sell at Il,3fl0 or less. Those of the
, -iss In-! ecu Jl.'JM and S2W) tunnlu r, 1
iOOOO inbiattou of nearly $1&0.0).OV !
j the :oik and over class there were 90 ft''
I ears inanufacturiHl, the valuation helim
over $li-AO0O,0no
In the manufacture of electric trucks
the total number w-as 300 tu the $t. :'.'.( t"
JJ.C00 class SCO III the $2,000 to i3.W clas
and M In the $3.oi1 nnd over class. N.
deetrle trucks or steam cars weie mad.
in 1912 to sell under 11.260.
Totnl ViiIim .V"0,OOII,OOt.
An Idea of the astuss of the automo
bile Industry can best bo gained through
n realization of the amount lecund
through tho sales of uulomoblles In lh
country during the Iat year.
It Is estimated that with a totnl out
put of SSO.IHX) cars of all tj pes. the total
valuation Is over tho S5SO.wO.0i) mark
The total number of gasoline auto trucks
turned out In 1912 was 2S.0OO. an Ineiense
of 21 per cent over 1911 and representing
a total cost of over $10 000 000
OMAHA MAN SUCCESSFUL IN THE j
1 AUTO BUSINESS. I
tin fact that It contains the largest eltv
In the country nnd that this city Is the
leading export and Import city of the
country accounting for this registration
Closely following In tho wake of N v
York Is the statu of California, wine 1
hud a total registration that Is but i
little short of that of New York. In tna
stato of New York are some 105,000 ni 1
chlues. while In California the reglsti.
Ir about 93.000.
r.O.OOO for Iimtii.
Tlie registration for the state of Iowa
for 1913 will be easily over the 50,iK mark,
as tile registration at present has passed
the J0.OO0 marh. Taking the registration
at tills tlmo of the ear as criterion bv
which to estimate tin- registration before
1 m
1 n m nrnitwu '
!
Tho t'nno 1st 1I10 rnr of hlitilon
values nnioiiniiiiK to Hevoral luin
tlrrilw of dollars n ear. in addition
to tlio usual faro uiluea thai an
one nn see
sk nboui tho roller push roils
that nrt found olRoyhoro only In
t ho highest priced ears. Seo tho
nullalor used on ears In tho $5,000
class -on this ear at $2. 200.
Then take our word tho word
of a $4 0,000,000 rom-orn with a
To -nr reputation at stake for
the following hidden essentials to
car life
Hut tho Paso wouldn't thon tin
Rood for a llfetimp Wo put In
these extra alues to make it 11
ear to keep.
Our Manufacturing
Advantage
Vi have been making the fin
est machinery for the past sev
enty years. We created no new
business Wo had all our iiKontB
before a ear was turned out.
We saved that expense, added no
officers', sales inanaKers' or ad
erttsliiK department Rahirles,
no office rent or other overhoiid.
We saed on a stems, on costly
experiments Wo put all theso
sin lugs Into the car. Our biiB
iness for these seventy years has
been run on close margins ot
profit
W are selling, these cars to old
customers, some of whom havn
dealt with us for fifty years,
You know we will put tho heat
we know into-them.
Don't miss the Case "10" at tho
Omaha Automobile Show. Booth
No. :ts. Note Its stylo and equip
ment. Take our word for tho
hidden values until you havo
proved them out on the road
Se, alio, the Caie "30" at $1500
Good at 60,000 Miles CASE FORTY
Leading Auto Men
Coming to the Show
KKXOS1U, Wis.. Fell. 25.- (Special
T legratn.) A conference of great Im
portance to the automobile trndo In the
middle west will take place In Omaha
on Wednesday when Oenernl Sales Mnn
ager 11. H. Kicld nnd Secretary H. S
Jordan of the Thomas H. Jeffery "onipany
will arrive to discuss with J. M. tlaffney
1 plans for even further extensions of the
cross-country sales and service organl-'
zatlon.
If. K Kleld. who is a ircont .Irffeiv n.
nulsitlon. was foinieili lee president and
general sales manage) of tlu llurttini
Rubber work-, now a pait of the l'nlle1
Mi Hinliiml. i 11 pioilii. t of 1'ie tutuitia
public si bonis Initio)1. lM'i u born and
lalsed 111 IliN ilt A tew Mars ago he
became idi ntH'L d with autunuibilo fac
tories, fluall.v si tiling with lic I'alK
lietroll company, with a ptotnlnenl posi
tion In the sales department. With the
beginning of the 1013 season Mr. Ibirbnnk
secured tho dlstt Uniting agency for the
1'alge car throught Nebraskn and opened
for himself at Twenty-fifth nnd li'ar
Imm streets. The I'alge prov ed a
very wise selection because the 1DI3 car
Is one of the most advanced motor ears
produced tills season. Already Mr Unr
bank 1ms contracted for his entire allot
ment of over 200 cars, so Ms first v. -at
has proved at this early date a most suc
cessful one.
StutcB Tire company. ' lille a "Jor
dan has been with Jeffery company for
a number of years.
These men will bo followed on Thurs
day by Charles T. Jeffery, president of
tho company, as the concentrated effort
of the whole organization will be turnert
upon the middle western field during 1913
Sales of cross-country cars to farm
owners over tho middle western countn
have largely Increased during the last
yiar and a large number of new distri
butors will be taken in before the oihI ,.f
the nrcsrnt season The Jeflen official
will exi t to meet In Omaha the most
linpoilatit dealers In the llambler M0I01
nmpnnlcs organization.
e eould make large savings on
the cost of our motors by using,
cheaper materials.
Wo eould fitvo on our clutches,
transmissions, drive
j shafts, wheels, and In
other vital parts.
Wo could mako largo
savings on axles If we
used other than com
plete Tlmkcns.
We could cut our as
sembling, cost Jn two.
and tlilH cost Is one of
tho greatest.
Wo could use cheap
er steels and luotnlB
throughout, and even
Inilnc d englneors
couldn't tell save by
laboratory tests.
The Car With the
Famous Engine
This K111
b I e m o 11
an a 11 t 11
mobile has
the same
h I g 11 I r I-t-
11 11 c e im
tho Sterl
I n g mark
on silver
6-Passongor Touring, Fully Equipped, $2,200
Westlngliouso Kleclrl. starter esttngi.ouse Kie ti l. I ig'umg svstem for
all Lamps Side and Tail l,atipn. ' intimation oil ,uut i;lei"i- Warner
Aiilometei Kleitrlc Horn Haiti Vision Ventilating Wind Shlehl Kngllsh
Mohair Top. Side Curtain and I'omr Si t Vj-tnch Vires Klre.itoim I'nlver
shI Quick lielnebabln 1 lemouultilile ltims rM-lneh Wheel Itase Three
(,'iuiriei i;iliith Spring" 4 'ti vli 4 -tin Ii l yllnder. Hrovrn-I.lpo Transmls
lon. Tlniketi Kull I'Moatlng Axle ltaj field Carburetor with Dash Adjust
ment. Hosi Ii Magneto Pual Svstem (-".Ingle I'olnt Ignition The usual Tool,
The Repair Kit. Jack, el' And in addition Extra Tire and Tuba on Btm,
Extra Tuba Separata, Tlra Ohalni, Tlr Cover and Handy Work Xdght on
lonir wlrt.
J. I. CASE T. M. COMPANY, Inc., RACINE, WIS.
Case Cars nre sold tlirnuli 1 1,000 Agents anil (15 llrntteli Houses t
They will be on exhibit at, nil leaning motor shows.
11111111 in Oj
mm
1
II
See the New
Kelly Models
A Better Car than the
$885 Studebaker "25
Cannot Be Built
The Studebaker "25" is built exactly as well as the $1290 Studebaker
"35" and the $1550 Studebaker "Six," and that means as well built as any
automobile at any price. ' (
The same tested iron and steel, the same carefully cut gears, the same in
flexible inspections enter into its manufacture.
All vital steel parts are heat-treated from three to six times in' our own
ovens.
No other low priced car is made under these favorable conditions.
It is not so large as the Studebaker "35" and the Studebaker "Six," but
the quality is there.
See the Studebaker Exhibit at the Automobile Show
THE STUDEBAKER CORPORATION, 2026 Farnam Street
3383 Studebaker U2B'
THREE GREAT CARS
512B0 Studeb3ker "3B"
$1530 Studobakor " Six"
m
at the Truck Show
Our new water-cooled models
created a sensation at the New
York. Chicago arid Philadelphia
Truclc Shows.
An inspection of these trucks
at the Show or at our local branch
will repay your serious attention.
KELLY
TRUCKS
are shown in two tonnages one
and three.
Wc arc pioneer builders of
motor trucks. We build nothing
but motor trucks they are not a
side-line.
ANDREW MURPHY & SON
1410 Jackson St., Omaha, Neb.
wTm
Studebaker 25" $885 complete
Five Passengers, Pour Cylinders, Long Stroke, 3 1-2 inch bore x 5 inch Stroke
Demountable llinis
Ktouttrt & Clark Sit'elomc(or
Acetylene Jns I'rimor
Studelmkcr .Jiffy ( iirlains
J'Jlertrk Horn
Silk Molmlr Top
Kull Klliptlc Spi-liiKs
ltl I) I iliolstci j, ample i iisliious
VelitilatiiiK WlniMilcM
Iti 'io Hull
Tire Holders
I'ull Set of Tools
I'resf-O.Mto Tnnk
Tool llov
IvMia. Itlm
.E. S, -WILSON AUTOMOBILE CO., 2010 HarnEy Si., Retail Agents
lllllllllUllllllillllllMlllllllllllllllllllllijlllllilMIIIIIIIIllllllllllllllllllllllllllllil
Illl iSi III
The Caclillac rar of todtiy lias behind it tho experience o
ten years, during whieli period its makers havo produced moro
high grade cars than any other plant in tho world. Bveiy oar
morn thiui 11 fly thoiiBund of thorn is a monument to tho
high ideals of the organization yhich produced it.
The Cadillac organization is an organization of specialists,
each an expert in his particular vocation. There aro specialists
on motors, specialists on transmissions, specialists on gears,
specialists on tools, specialists in foundry work, specialists in
electricity, specialists in body construction, specialists in fin
ishing, specialists in every branch, trained in accordance with
the high idealB of tho Cadillac Company.
Cadillac Company of Omaha, 2054-56-58 Farnam St.
N GEO. F REIM. President Phone Douglas 4226.
To locate the Cadillac at the Show just look for the busiest exhibit.