TUB OMAHA SUNDAY BISK: ilANTAHY 1!), 1913.
11 A
AUTO SHOWJMGGESI EYER
Exhibit of Cars Here in February
to Be Best Seen in Omaha.
SCRAMBLE IS ON FOR SPACE
Home I.nlf Comer Disappointed 11c
rnne All llimm Him Ilecn A r
rnnard 'or anil They Mnr
He Unnblc to Slmvr.
The eighth, annual automobile show, to
1)0 given under the auspices and direc
tion of tho Omaha Automobile Show as
sociation In tho Omaha Auditorium, the
week beginning February 17, promises to
be many times bigger and better than
any of its predecessors. Consequently It
Is going to create a more general and
widespread Interost, nttractlnK far
greater crowds to the cty than have
any of tho former shows, each of which
lias brought thousands of visitors and
buyers and hundreds of dealers, not
only from Nebraska, but from adjoining
states. Indications are that It will bo a
great show, tho greatest ever held In the
west.
And this Is the way those of the pro
moters who are familiar with alt of tho
workings, speak of It: "To compare the
automobile shows of past years and they
were nil good oneswith the one to be
held next month, would be like comparing
the light of the noonday sun with the
flittering rays of tho moon. This Is going
to ba a great show, and don't forget It."
For months Omaha automobile dealers
and the men and firms handling acces
sories have been encouraging the Feb
ruary show. When strangers come to
the city to buy goods, they heard about
tho automobllo show, and when they
went back home again they advertised
tho coming event. They have talked
show so much and so convincingly that
It Is said that everywhere within DM miles
of Omaha people are Just as familiar
with tho Omaha automobile show nnd
the plans are thoso right here at home.
Already tho following named cars have
been scheduled for tho show, and it Is a
fact that there will be many others.
However, those mentioned aggregate
about the biggest collection of machines
over brought under one roof. They are:
Pleasure earn.
Abbott-Dctrolt,
AIco,
Apperson Jack
Rabbit,
Auburn,
Fiakor Electric,
Brush,
llulck.
Cadillac,
Cartercar,
Chalmers,
Chovrolot,
Colo.
Detroit Electric,
Dotroltcr,
Empire,
Foul.
l,ozler,
Lambert,
Marlon.
Marmon,
Manquett,
Maxwell,
Mighty Michigan,
Mitchell,
Mollne,
Mason,
Midland,
National,
Oakland,
Ohio Electric,
Kvorland,
Packard, -J
Peerless,
Fr n -lln
Pierce-Arrow;
Firestone-Columbus, Pope-Hartford,
Glide.
I'algo,
Ureal Western,
llayncs Gas,
Hudson,
Uupmoblle,
Hupp Yeats Elec
tric, Imperial,
Interstate,
,'n- kson.
i x n '41 on,
I.lttlo 4.
l.lttlu Six,
R. C. H.
Rambler,
Ranch & Lang,
Regal,
Reo,
Stcarns-KnJght,
Stevens-Duryea,
Studebakcr.
Standard Electric,
Velio,
Woods Electric,
Commercial Car.
Hupmoblle,
International, . ' ,
. Kelly,
MaHon,
AIco.
vory,
Hulek,
'base.
'ommerce,
(J. M. C,
Geloral Vehicle
Electric,
Packard,
Roo,
Studebakcr,
Velle,
Motorcycle.
Kxcelslor, Pierce,
1 iurley-Davldson, Reading-Standard,
Henderson, , Thor,
Indian, Yale,
.Mcrkcl,
Tho exhibitors up to date, many ot
whom nro known not only in Uie United
states, but tho world over, are:
rleunuro Cars.
Apperson Jack Rabbit Auto company,
Uradley. Merrlam & Smith, Cadillac Com
pany of Omaha, Cartercar company, Colo
Motor company, John Deere Plow com
pany, Drummond Motor company, Doty
& Hathaway, Electric Garage company,
Ford Motor company, II. E. Fredrlckson
Auto company, Freeland Auto company,
Houser & Howes, W. L. Huffman Auto
company, Interstate Auto company, in
dependent Auto Sales company, Johnson
Danforth company, Llnlngcr Implement
c
3
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I
company, Marion auio company.
Igan Auto company, Androw Murphy &
.Sons, Mitchell Motor company, Mollne
Auto company, Nebraska-Bulck Auto
company, T. U. jNorinwaii, unwim
Auburn Auto company, Orr Motor bales
company. Paige Company of Nebraska,
Pioneer Implement company. Rambler
Motor company, Jack Sharp, Guy L.
Smith. Studebakcr Corporation. Traynor
Auto company, United Motor Omaha
company. Van Brunt Auto company,
Wallace Auto company. Western Auto
Saleu and Manufacturing company, L. R.
Wilson Auto company.
Accesoriea
Raum Iron company, Omaha Rubber
company, Powell Supply company, E. .
Reynolds Manufacturing company, Ar
thur Storz Auto Supply company. West
ern Auto Supply company, Western
Auto Sales and Manufacturing company.
Motorcycles.
Nebraska Cycle company, Omaha Bi
cycle company, Powell Supply company.
It. s. Motorcyolo company, V. II. Roos.
Commercial Cars.
Drummond Motor company. John
Deere Plow company, Freeland Auto
company, W. L- Huffman Auto company,
Jnternatlonol Harvester company. Inde
pendent Auto Sales company. Johnson
Danrorth company. Andrew Murphy &
Sons. NebraBka-Bulck company. Orr
Motor Sales company. Jack Sharp,
Studebaker Corporation.
Spread tlic News.
Having convinced the homo people and
tho nearby neighbors that during the
week of February 17 a great show will
be held In Omaha; these boosters are 'now
t,preadlnfc the news over a wider area.
Thero Is being printed 60,000 big posters
to be hung in every depot and in publlo
places In every city and town within 300
miles of Omha.
Like the automobile shows of former
years,. tho.one next month will bo staged
i the Omaha Auditorium, where there
Is a wiujle acre of floor space and then
10,000 sqUaro feet besides. This great
area of spaco will be filled with automo
olles Bf every make, class, character and
Ulna. 'On tho floor will be seen machines
for those who havo little money to spend
for vehicles, as well as thoso built for
the use of the millionaire and the multi
millionaire. There will be motorcycles,
trucks, family and pleasure cars and the
accessories that go along with them.
Not only will the cars be there, but they
will, or at least great numbers of them,
nlll bo seen with the wheels going round,
for It Is planned to have many llvo ex
hibits. Space All Gone.
Last year the space for exhibits ag
jregated 30,780 feet, but by making some
changes In tho arrangements on the
stage, in the gallerjes and on tho floors,
more than iO.OOO square feet of exhibit
pace has been added. This will permit
.he Auditorium to be made into one of
the largest automobile show rooms In
the world. And best of all. every foot
and every inch of this vast space has
been sold.
All of the members of the Automobile
Show association are devoting their time
nnd attention to boosting for tho show,
but, of courso, the bulk of the work
naturally falls upon the secretary, Clark
G. Powell, who In the past has proved
his ability In the exposition line. Right
now he Is tho busiest man In town. He
is not only working night and day to
moke the r.how a winner, but ho has his
force ot clerks and assistants lined up
and everything is moving along like
clock work. Applications for member
ship aro coming in at a lively pace and
he Is literally swamped with pleas for
space. ,
All Arc Member.
At the last meeting of the association
tho Paige company, Houser & Howes, tho
Reynolds Manufacturing company and
the Independent Auto Sales company
were elected members. Now there Is but
ono Omaha concern outsldo of the as
sociation, and It will be In with a full
membership card long before the show
date arrives.
For the Fobruary show it would bo
IDIDBDRMi
hard at this time to give a description ot
i the Interior of the Auditorium. It 1ms
I always been brilliant, but this year Man
' ngcr Gtllan has promised that It shall
have a now dress and that the lighting
will bo better than over before. Ntft only
will he beautify the Interior, but on the
outside he will erect a mammoth electric
sign. This sign will be made of electric
bulbs of twenty-candle power each,
worked into tho words. "Automobile
Show." They will shlno each nnd every
night, and from the northeast corner ot
tho big building, tho sign being some
fifty feet long, extending. over tho side
walk and more than forty feet above
the curb.
i
Factories tn Aid.
Secretary Pow.cll. has received word
from practically all of tho automobllo fac
tories In the United States ami. almost
i without exception, they; havo .promised to
jsend exhibits. In their, exhibits they send
, word that they will not only send wim
ples of their best cars, but that they i
will also exhibit liore the show cars that
LID9DBDIDV0HDWSMIUIE1RI1IIDI
Popularity Backed
Wc hoye delivered over 15,000 Overlands in the past five
months. This is double the business of any other manufacturer
producing a similar car. We could have delivered many more
had we been able to produce them.
The Overland is outselling its competitors merely because it
outclasses them in every single particular. Naturally most people
buy where they get the most cor for the least money.
m The greatest difference in popular priced cars is the difference
in price. And this difference is due to the difference in factory and
facilities.
Wc do not only claim to be more conscientious builders, but
we are more economical. It is merely the Overland method a 95
per cent, efficient factory system making 40,000 cars yearly.
The Overland costs 30 fo less than any other similar car made.
In ten years the world's automobile production increased
8,000 per cent..
But in six years Overland sales have increased nearly 10, 000
per cent. This phenomenal popularity is the greatest proof in the
world that in the Overland you get more car for less money than any
other manufacturer can give.
For example study the specifications given below.
The 1913 sales of Overland cars are already double thoso
of any other manufacturer producing a similar car. And still we arc
unable to supply the demand. We have beaten our record for the
corresponding months last year by over 300 per cent.
If we can beat all the others in sales, surely we must in value.
Investigate.
Our sales deportment records show that to date 65 per cent,
of all Overland cars have been bought by farmers. Residents of the
The Willys-Overland Company, Toledo, Ohio
Van Brunt Auto Co., Distributors
.l..tM. EVANS,. Omnhn Salesinnn
$985
F. O. B. Toledo'
Completely
Equipped
Self -starter
30 Horsepower
B-Passenger
. Touring Car
110-inch Wheel
Base
Timkcn Bearings
Center Control
arc seldom seen outside of such itles as
New York. Chicago, Philadelphia and
Cleveland.
tfome of these show earn, that are made
only for show purpose, cost tens of
thousands of dollars, many lielng gold
and silver mounted and pretty enough
to go Into tho finest tarlor In the coun
try, there to be ued as an ornament.
These extraordinary vehicles Mill be
shown here. Then there will lie the real
curs for business, and with them will
come the export agents men who build
the cars nnd know them from tho ground
up. Of course, these men will not take
orders for tho sale of cars, but they will
bo on the ground and when ajiurchnse
Is nmdo from a local agent, they will be
able to ' give a 'buyer more infortunium
In teiumlnutes than he could.. gain at an
automobile school In a term of four
weeks
The Persistent arid Judicious" l"ae of
Newspaper Advertising Is the Road to
Business Success.
N5
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4V
Output of the Ford
Factory is Enormous
Commercial Manager N. A. Hawkins of
tho Ford Motor company whllo on a re
cent visit Imparted some interesting In
formation In regard to the biggest auto
mobile manufacturing oniuan.v In the
world.
"We expected to turn out 7H.O00 cars
only until October 1," mid Hawkins.
"That seemed like a wonderful achieve
ment, but wo went considerably ahead ot
that' figure. Now we are lined up to
build I00.00O cars during tlto present year.
Stop im1 think what that means.
"To accomplish this task wo must com
plete 7J8 oars every working day of the
year, and as our fuctoiy works nine hours
only, wo must build one complete car
every forty-flvo seconds
"Put .another way. one day" output
would mean a lino renchlug from Detroit
to Iew York, tho car ahead always being
LNQBaKUHQHDHQMDIIQHDHDHI
la
Evidence
rural districts have, therefore, cithor bought or contracted for
65,000 Overlands.
Remember that the farmer is accustomed to buying machin
ery; he knows when a car is right. He has found tho Overland
a powerful, sturdy and dependable car, and what is more ho realizes
that the purchase of an Overland gives him more car for less money.
Think that over.
There is over $3,000,000.00 worth of tho most modern auto
matic machinery in tho Overland factories. Such equipment as this
makes it possible for us to make the average $1200 car for $985. Wc
have one department which docs nothing but take out and sell
machines replaced by more improved ones. Let this simple arith
metic sink in: The installation of new machinery costing $100,000
means $20 per car to a maker of 5000 cars; to us it means but $2.50.
Think that over and you will realize why the car, described
below, is possible.
The Overland factories possess the largest drop forgo plant
in connection with the industry. This means that we depend on no
outside source for our drop forgings.
When a certain construction needs a drop forging we can go
ahead and make it at minimum cost. Parts which cost others $9
each, we make for $3.
,, Thus you can see why wo can do what others cannot do.
1 he value described below is the result.
o nnn T?,,"1?"1 e,nou.6a Overlands to supply the present demand,
e.UUU skilled mechanics are working night and day, in our great
plants which cover over 94 acres.
And this enormous Overland business of 40,000 cars grew
from an output of but 400 cars in 1908.
Would our growth have been the biggest if our value was not
the greatest?
Ui sight of the one behind, and when the
first ear was coming into New York, the
last car would bo leaving Detroit.
"This year we shall require 800.000 tires.
If we could resell thoso tires to small
concerns, we would not need to make u
dollar profit on the cur- the profits on
the tires would be sufflolent. We buy
standard tires in such great quantities
that tho pi Ice is cut to rook bottom Sup
IKise, for Insance. wo should resell at it
profit of U per tire, that would mean $Si..
000. a conservative dividend on our 2,000,.
000 capital."
FIVE HUPM0BILE MODELS
AT AUTOMOBILE SHOW
Four ears constituted the Jackson ex
hibit at tho Madison Squiirn Garden
automobile show In New York, and por
tray tho nil I re Jackson line for 11)13
The threo models now being produced
ate designated as tho "Olympic. ' the
"Majestic. "' and tho "Sultantc" tho first
two bolng four-cylinder types and the
.i.
203 South 19th Street
$985
F. 0. B. Toledo.
Completely
Equipped
Remy Magneto
Warner
Speedometer
Mohair Top and
Boot
Clear Vision, Rain
Vision Wind Shield
Prcit-O-Lite Tank
last a six The fourth car In the exhibit
Is tho "Olympic roadster.'" This Is tlio
first year of the Juckson In the field of
sixes, and for that reason particular In
terest attaches to the "Sultnnlc."
FRANKLIN AUTO COMPANY
RAISES ITS CAPITAL STOCK
The capital slock of tho H. H. Frank
ling Manufacturing company of Syracuse,
N. Y., manufacturers of the Franklin
automobllo, was raised from JMO.OOO to
JI,Mi,000 at a meeting of tho stockhold
ers held Friday, January 3. The uoy
stock consists of !,000 shares of common,
stock of pnr value of J100 each, and 6.00U
shares of preferred stock. 4 tier cent ac
cumulative, of par value of $100 each.
Tho Increase In the common Htoek 1
1 made bv it 200 per cent stock dividend
I upon the present capital stock.
I
Persistent Advertising Is tho P.oad ti
Rig Returns.
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