THE OMAHA SUNDAY BEE: OCTOBER 20, 11)12.
7-0
GRAIN AND PRODUCE MARKET
Grain Trade Not Uneasy Over Wheat
Ifow that War is On in Balkans.
LIBERAL MOVEMENT OF CORN
Increased Offering; from the Conn
try Will prove the Controlling
Factor In the Out
Market.
OMAHA. Oct. 13. 1912.
Xow that hostilities between Turkey
and the Balkan antes have actually
commenced, the grain trade does not
feel as uneasy as It did when there were
rumors of possibility of fighting. A
trader who is a close student of market
conditions from every standpoint says
that the treaty of peace between Italy
and Turkey means that the Dardanelles
will be kept open to commerce.
Those who claim to know say that the
northwest sold a big line of wheat In
(- hicago on Monday's bulge, which has
iiot been digested; alto that there was a
little covering of shorts on northwestern
orders on Thursday's break. There has
been an immense business in hedging be
tween Chicago and the northwest and
those who put out short lines In Minne
Hpolis when It was at a premium over
Chicago were closing them yesterday at
4c discount. Cash wheat. Vie lower.
The market Is under the shadow of a
big crop of new corn, which tends to
induce the selling of the) Mav option on
all bulges. With good weather it is ex- j
itu mm mere win De a uoerai niove-
FLOl'R-J-'Irst patents, $4.3T!S4.65; second .
pattnts, first clears, 3.2oy3.5i). i
si'Cond clears. $2. 10tr2.7l). I
FLAX-S1.49H. '
SEW YORK GK.MCHAL M4.RKKT
Quotations of the Day on Various
Commodities'.
NEW YORK, Oct. U9.-FIOUR-Qulof.
spring patents, HKK&N W; winter straights,
H.t0-1.50; winter patents, $4.7Jti6.15; spring
clears, H25W.W; winter extras No. U
H.10O4.20; winter extras No. 2, 4.0ug4.1O;
Kansas straights, J4.1ii4.25.
WHEAT-Spot market steady; No. i
red. $1.06 elevator and $1.06M. f. o. b.
afloat; No. I northern Duluth, 99c f. o.,
b. afloat. Futures closed net unchanged,
lewmber. 99c: May, $1,044.
CORN Spot market easy; export, KH4 f.
o. b. afloat December and March.
OATS-Spot market steady; No. i, 39c;
No. 4, 3T'ic: natural white. JftffSk-; white
clipped, 3741c
FEJijr steady; western spring - lira n,
100-lb. sacks, $23.10; standard middling,
109-lb. sacks. I24.HO: pitv lilrt-lh. urki.
W.75.
"AY Quiet: prime nominal; No. 1, $1.10
jfl.lS; No. , 11.0U(&'1.05: No., 3, $8.05.
. HIDES Firm; Central American, 28c;
Bogota, 2714(280-
UCATHEH Firm: hmnlook firsts 27,fl
2Sc; seconds, 26ii27c; thirds, 235J24C; .re
jects, 380.
PROVISIONS-Pork. steadv: mess. $19.50
20.00; family, J22.50fe23.60; short clears,
$-!i'.0024.50. Beef, firm; mess. Il!t.artf.
li'.OO; family, $22.0023.00; beef hams, $3.00
(&31.50. Cut meats., quiet; pickled bellies,
10 to 14 pounds, U&Whc; pickled hams,
14c. Lard, firm; middle west prime, $12.05
ft 12.13; refined, steady; continental, $12.70;
"'Uh America. $13.35: comiound. 8Viia
OMAHA LIVESTOCK MARKET
Most Kinds Cattle Steady, but Some
Lower for Week.
HOGS LOWER . FOR THE WEEK
Fat Lambs aud Ewes Seventy-Five
Hluher Yrarlintfa Quarter to
Thirty-Five Higher Feed
ing I. am ha Are Steady.
2,471 WXX
7,470 Z9.309
6,b3 UUi
4,972 lu.SS!
4,0.S ll.S!S
3.921 975
meiit irt December. A little ,'lllnols new : ALLOW-Prime cltv hogsheads (Sic-
corn hn.s cnmmenreil tn mnv hut as it I J , . V. 1 "me Cliy nogsneaus, trC,
i .7 . ' i s ti m . i:.r' rminrrv hfnKtp. .
is so small it cuu no figure in the mar
ket. Reports from southeastern Iowa say
there will not be any movement from
there until cold weather comes to dry the
corn out. The cash demand remains
rather disappointing, but receipts are
more moderate. Cash corn unchanged, to
K: lower.
Increased of ferities from the country
will prove the controlling factor in the
oats market. The demand for oats is
moderate. Traders ay they see nothing
at the moment to cause any particular
cnange in values. Cash oats unchanged
Clearances were wheat. 621,000 bushels,
corn, 59.UW bushels and oats 99.200 bushels.
Liverpool opened with wheat ',c
higher and corn tiic higher.
Primary wheat receipts were 193,000
bushels and shipments of 120,700 bushels
against ' receipts of 1,075,000 bushels and
shipments of 672,000 bushels last year.
Primary corn receipts were 335,000 bush
els and shipments of 446,000 bushels against
receipts of 477,000 bushels and shipments
of 773,000 bushels last year.
Primary oat receipts were 986,000 bush
els and shipments of 987,000 bushels
against receipts, of 612.000 bushels and
shipments of 327,000 bushels last year.
The following cash sales were reported
today: Wheat No. 2 hard winter: 54
oars, 87c. No. 3 hard winter: 2 cars, 86Vfcu;
3 5-8 cars, S6Vic. No. 4 hard winter; 1 car,
tilc; 1 car, 85c; 1 car, 8ac. No grade
hard winter: 1 car, 83c. No. 3 spring: 1
car, 86Hc. No. 3 durum, 1 car, 83c. No. 3
mixed: 3 cars, Stc; 4 cars, 86c. No. 4
mixed: 2 cars, $&c; 2 cars, 85V4c; 3 cars,
85c. Corn No. 3 white: 1 car, 63H.c; IV.
cars, 63c. No. 3 yellow: 4 cars, 60c; y
car, GOc. No. S mixed: 2hi cars, 69c. Oats
No. 3 white: 5 cars, 3lc; 12 cars, Sic.
No. 4 White. 2 cars, 3lc; 2 cars, 3Wic.
Rye-No. ,2, 1 car, 6Sc No. 3: 1 car, 68c.
Flax No. 3: 1 car, $1.50.
Omaha lah"rrvpe.
WHEAT No. 2 hard. 86HMe' No. 3
hard, 8M487c; No. 4 hard, 834.
CORN-No. 2 white, 63,634,e; No.' 8
white, 634c; No. 4 white. 61V4a!62o; No.
2 yellow, 60Hc; No. 8 yellow, 60c; No. 4
yellow, &S9c; No. 2. 59,4c; No. 3, 59c;
No. 4. 5M;57c.
OAT-No. 2 white, 31832c; standard,
!U430rc; No. 8 white, 3131 c; No. 4
white, 3031c.
BARLfcy. Malting, 58flc; No. 1 feed,
600jfS6c.
RYE No. 2, 6S68Hc; No. 8. 6768c.
lurlot Kee:pfs.
Wheat. Corn. Oats.
Chicago 110 142 2S5
Omaha 77 11 El
Minneapolis .422
.OulUth - 659
CHICAGO GRAtrv A.1D PROVISIONS
Features of the Trading and Closing
Prices on Board of Trade.
CHICAGO, Oct. 19.-Hedging sales from
the northwest had a depressing effect to
day on wheat. The market closed easy
'io to c under last night. Northwestern
pressure on the selling side of wheat
resulted from the fact that week's
terminal receipts were double the total
of a year ago.
Russian official estimates of a greatly
enlarged winter crop counted in favor of
the bears in wheat. About the only op
posing influence came from week-end
evening up, few traders caring to stand
out over Sunday with a large open in
terest. December closed 92c, a loss of
Better weather tended to cheapen corn.
December closed steady, but tMVtfl off
at 63c. Cash offerings were moderate.
No. 2 yellow was quoted at iS',ySXo.
Oats suffered from neglect. December
closed a shade net lower at 32i432c.
Covering by shorts made provisions for
the most part firm. October pork re
ceded 17ftc net
The leading lutures ranged as follows:
lil.'J I'luv-Steaay anu unchanged; re
ceipts, ;.4titl tubs."
Cl I KESE Steady and unchanged; re
ceipts, 2,500 boxes.
EUGS Firm; fresh gathered, thirds to
poorer, 18i22c; .receipts, 6,000 cases.
POULTRY - Alive, steady; western
chickens, 4Vfcfflac; fowls, 1415c; turkeys;
10c; dressed, irregular; fresh killed west
ern chickens, 12((17c; fowls, lfxglSc; tur
keys, springs, 2341250; old, 16&17c.
OMAHA GENERAL MARKET.
BUTTER No. 1, 1-lb. cartons, 31c; No.
1, In 60-1 b. tubs, 30c; No. 2, 29c; packing.
29c.
CHEESE-lmported Swiss. S3c; Ameri
can Swiss, 2tic; brick Swiss, 22o; twins,
2oc; daisies, 20c; triplets, 20c; young Amer
icas, 21c; blue label brick, 21c; limberger,
Mb.. 22c; 1-lb.. 22c; New York white, 25c.
BEEF CUT PRICEiS-Ribs' No. 1, 21c;
No. 2, Hyc; No. 3, 1014c. Iritis: No. 1,
!!.c; No. 2, 15c; No. 3. llttc Chucks;
No. 1, 9c; No. 2, So; No. X 7Vc
Rounds: No. 1. 130. No. 2. W.ic: No. 3.
9c. Plates: No. 1, 8'ic; No. 2, 7Vic; No.
3, fic.
POljLTRi -Broilers, $0 per doa; hens,
14c; cocks, 11c; ducks, 18c; geese, 15c;
turkeys, 23c; pigeons, per doz., $1.20. Alive:
Hens, 10&Uc; old roosters. 7c; Btags, 7c,
ducks, full leathered, 12Ma; geeae, full
feathered, 10c; turkeys, 10c; pigeons, per
doz., 60c; homers, $2.50; squabs, No. 1,
$1.50; No. 2, 75c.
FISH (fresh)-Plckerel. 10c: white. 17c:
pike, 14c; trout, 14c; large crappies, 16c;
Spanish mackerel, 16c; eel, 15c; haddock,
17c; flounders, 13c; green catfish, 14c;
roe shad. $1.00 each: shad roe. per pair.
40c; salmon, 18c; halibut, 12c; butfalo, 8c;
Duiineads, uc.
FRUITS. ETC.-New aDDles. In bbls..
$3.0053.25; New York Greenings and
ualdwins, $3.25. Spanish onions. nr case.
$1.60. Bananas, fancy select, per bunch,
$2.252.u0; Jumbo, per bunch, $2.75(&3.75.
Dates, Anchor brand, new, 30-1-lb. pkgs.
in box, per box, $2.25; Dromedary brand,
new, 30 1-lb, pkgs. In box, per box, $3.00.
Figs, California, per cas of 12 No. 13
pkgs.,, &c; per case of 36 No. 12 ukes..
$2.50; per case of 60 No. 6 pkgs, $2.00; bulk,
in zo ana do-in. Doxes, per 10., 10c; new,
Turkish, 6-crown, in 20-lb. boxes, per lb.,
16c; 6-crown, in 20-lb. boxes, per lb., 16c;
7-crown, In 30-lb. boxes, per lh., 17c.
Lemons, Limoneira, selected brand, extra
lancy. 300-360 sizes, per box, $7.50; Loraa
Limoneira, fancy, 300-360 sizes, per box,
$6.50; 240-420 sizes, 50c per box less; Cali
fornia, choice, 300-360 sizes, per box. $6.00.
Oranges, California Pansy brand, extra
fancy, 96-126 sizes, per box, $4.25; extra
fancy, all sizes, per box, $4.75, Pears,
Keifer, per bbl., $3.50. Florida grape
fruit, all sizes, $t.50. Cranberries, per
bbls., $8.00; per box, $2.75.
VEGETABLESCab bage, Wisconsin, per
lb., lc. Celery, Michigan, per doz., 36c.
Cucumbers, hothouse,- per doz., $1.00.
Egg plant, fancy Florida, per doz., $l.uO.
Garlic, extra fancy white, per doz,, lie.
Lettuce, extra fancy, per doz., 4ou.
Onions, white, in crate, $1; yellow, per
lb., :c. Parsley, fancy southern, per
doz. bunches, 50sg75c. Potatoes, home
grown, per bu., 65c. Tomatoes, home
grown, per basket, 60c. Wax beans, per
basket, $1; green beans, per basket, $1.
Sweet potatoes, Jersey, per bbl., $4.60;
Virginia; per bbl., $3. Rutabagas, per
lb., l'c.
SOUTH OMAHA, Oct. 19, 1912.
Receipts were: Cattle. Hogs. Siieep
uriiclal .Monday 14.764
Official Tuesday 10,767
Official Vveuneday.... s,oio
Official Thursday 5.274
Official Friday 971
intimate Saturday 530
Six days this week.. . 40.376 2!,46 101,439
Same days last week.. .40,1161 iti 14S.WS
Same days 2 wks ano..S2.2&7 28.699 1S7,($
Same days i wks ago.. 86,595 22,177 167,112
Same days t wks ago.. 80,330 23,680 1 111,851
Same days last year-.. 86,561 27,043 i 17a 708
The following table shows the receipts
of cattle, hogs and sheep at South Omaha
for the year to date as compared with
ast year 1912. 1911. Inc. Deo.
Cattle 7S7.9S1 937.095 149.114
Hogs 2,ir,470 l,iC2,25 473,211
Sheep 2,228,278 2,320,413 94.135
The following table rhows the range of
prices for hogs at South Omaha for the
last few days with comuarlsons:
1S7. two weeks ago and 170,708 for the
same time a year ago.
Quotations on sheep and lamus: Lambs,
good to choice. $7.0iX(i7.35; lambs. fnlr to
good, $S.e0Hj7.tW; lambs, feeders, $5.50at40L
yearlings, light, $5.0OtrS.59; yearlings,
heavy, $4.5ff6.00; yearlings, feeders. $4 7."
635: wethers, good to choice. $4.S54.65;
wethers, fair to good, $i.UHi)-4 40; wethers,
feeders, $3.604.10; ewes, good to choice,
$3.90N,4O: ewas. fiMiMn 12 7cV,t SO-
yearling breeders, $4.oOy5.vW; ewes, age.l,
aou&3.50; cull sheep and bucks, $1.70t&2.
A big string of Utah lambs that came
In late In the forenoon met with ready
sale at $7.30 and $7.85.
HEW YORK STOCK MARKET
Events of Previous Days Repeated on
Small Scale. n'l
CHICAGO LIVE STOCK MiKKKT
Demand for Cattle Slow Hoes and
Sheep Steady.
.fJUCAGO, CH-t. 19.-CATTLEl-Recf.lpts,
1,000 head; market slow; beeves, $,V5i
10.95; Texas steers, $4.50'ii5.S5; westorn
steers. $5.?5firO.OO: ulnrkom n)
$4.25fii7.50; cows and heifers. $2.a0i780:
calves. $7.009.S5.
HOOS- Receipts, 8.000 head; market
strong; light. $8.3or.7st io- mi,t
920; heavy, $S.45t0.20; rough, $S.4ftJl;8 70;
pigs. $4.75rr.7S; bulk of sales. $8.Uii.t.
SHEEP AND I.A.M nsR.i.int
head; market steady; natives, $XWn".C0;
westernw, $3.8G!iH.85: yearlings, 4.7536.00;
native lambs. $5 25ci7.M: ujtiitw sivtii
7.50. - "
Date. I 1912. H9U.il910.!l909.1908.1907.ll906.
Oct
Oct
ict.
Oct.
Oct.,
Oct.
Oct
Oct.
Oct.
Oct.
Oct.
9..I 8 77Vtl W
10. 1 8 79 6 34
11.1 S 8 i'MI 6 21,'
12 8 W;S 6 2i
13. i I 6 27
14.1 8 801 6 art
15-1 8 79s.ll 1
16.1 8 V-',, 6 301
17. 8 73'.4 6 37
18. 1 8 68 6 31 1
19.i I fi 37
J I
8 23
8 23
8 411
8 35
8 8.' I
8 4l
'J
S 0O
8 68 1
8 61
T 611
7 671
7 70!
7 61!
7 4!
7 48
7 16,
201
6 15
5 99
5 75
5 ftS)
S 5S1
5 50
5 42
7 37 j
7 3 5 21
6 07
6 111
6 16J
6 11
I
6 09
Oil
6 98
6 00
6 09!
6 08
t 30
6 25
6 20
5 07
6 ii
6 33
6 27
6 16
6 19
6 20
Sunday.
Receipts and disposition of live stock
at the Union Stock yards for twenty
four hours ending yesterday at 3 o'clock;
RECEIPTS-CARS.
Cattle.Hogs.Sheep.Hor's.
C, M. A St. P. Ry.
wabash H. K
Mo. Pac. Ry 1
Union Pacific R. R. ..
C. & N.-W., East.. ..
C. & N.-W., West.. I
C, yt P., M. & O. 1
C, B. & Q., East.. ..
C, B. . Q West. 13
C, R. I. & P., East ..
C, R. I. & P., West ..
C. G. W. Ry
4
1
1
7
4
14
2
3
13
A
i
2
KnuMUM City Live Stork Market.
KANSAS CITY. Oct. 19.-CATTt.RU.
celpts 600 heRd, including 100 head south
erns; market steady; native steers. $7.0C
vw.ij. .-uuiiifrn steers, m KUto.oj; south
ern cows and heifers. $3.26Jj6.00; native
cows and heifers, $3.40.io; stockers and
feeders, $4.60ti;.50; bulls. $3,804.(6.80; calves,
$5.00ftf8.50; western steers. $5.Ki(il.80; west
ern cows. $3.26086.00.
UNION PACIFIC IS STRONGER
Hank statement Itrveal rtual t'axh
Gain of IVnctlonlly One Million
Mur Hundred Thousand
Dollar.
NEW Yt KK, Oct.' 19 -In a similler way
today's stork market was little more than
a repetition of the days Immediately pre
ceding. Trading was again comparative!)
light and the movement continued to con
verge around the Industrials and siecll
ties. Substantial favors were shown In the
early dealings by such Issues 'as the fer
tilizers, A met lean Locomotive end Peo
ple's Gas. Almost the only representa
tive of standard stocks to display more
than moderate strength was Union Pa
cific, which recorded the best price of the
week. Coppers manifested a firm under
tone, while United Slates Steel was In
clined to waver. Extreme dullness set In
before the Irregular close, the monotonoy
of the movement being broken by a sharp
advance in Chlno copper Issues,
Market conditions abroad were no less
dull than here, but money was In better
demand.
The bank statement revealed an actual
cash gain of practically $1,900,000, which
came close to general estimates, whllu
loans Increased $12,4So,000 and the reserves
t 1 Ai . . 7 . . .. . . ' mil aVn Hi l..U3tUW. 1 r Ct ' "B"
llUVia- JTteCtMDlH. llMli ' murltat RK . ' ,. ... ti tt..
hea AsZLA ttS. .trom.ctur conditions, .howin.
.75; Ught, $S 304i,70: nies. l6.6ufiir7.SO. t,n, a moueraie orii n ... "-
but a very large cash gain ana a suu
stantial Increase of reserves,
Ai ttclel Open. I High. Low. Close. Yes'y.
Wheati 1
Dec.92!
May. 97 l
Corn. I I
Oct.. I .
Dec.l63'4!
May.i62
Oats.
92
97
52i
Dec.
May.
Pork.
Oct..
Jan..
May.
Lard.
Oct..
Jan..
May.
Ribs. I
Oct.
Jan..!
May.
3232 32
S4Vi!84i8te
19 26
18 90
11 02
10 45
10 20
10 00
19 40-42,
19 07
11 7
10 60
92
96V
96
64
53
52ii
1
32Vi
34141
19 25
18 90
11 00
10 421
10 27Mi 10 20
10 07 I 10 00
34
17 17
19 35
1897-$1S
I
11 62V4I
81
63
52
mm
18 42
19 25-27
18 92V&
1160
11 02ft 11 00
10 47!
10 90
10 25
10 05
10 42
10 92
10 22
1000
nSash quotations were as. follows:
FLOUR Winter, patents, S4.254.75 :
winter straights, $4.004.55; spring patents,
$.266.30; spring straights, $4.0O4.25r bak
ers. $3.605,3.80.
RYE No. 2, 688c.
BEEDS-Timothy, $:!.0O4.00; clover, S1S.C0
jl8.00.
. PROVISIONS-Mess pork, $17.2517.37.
Lard (In Uerces), $11.77a82. Short
ribs (loose), $10.5011.25.
Total clearances of wheat and flour
were equal to 621,000 bit. Primary re
ceipts were 1,936,000 bu., compared with
1.076,000 bu. the corresponding day a
year ago. Estimated receipts for to
morrow: Wheat 56 cars; corn. 163 cars;
oats, 276 cars! hogs. 31.000 head.
Chicago Cash Prices Wheat: No. 2 red,
$1.0"1.0g: No. 3 red, 98c$1.07; No, 2 hard,
'294c; No. 3 hard, 9l!S92c; No. 1 north
ern, 9894c; No. 2 northern, 9093c; No.
3 northern, 8689c; No. 2 spring, 8991c;
No. 3 anring, 8&SSc; No. 4 spring, SWaSftc;
; velvet chaff, 8&lc; durum, 8391c.
Corn: No. 1, 65sBSc; No. 2 white, 65
6Cc; No. 3 yellow, 6666c; No. 3, 64itf
twe; No. 3 white, 664f6c; No. 8 yellow,
6r.(gc; Kb. 4, 6464c; No. 4 white, 64
C4c; No. 4 yellow, l5o. Oats: No. 2
white, 3633514c No. 3 white, 8338c; No.
4 white, 3133c: Btandard, 843414o.
Rye: No. 2, R8(ffSa Barley: Cash, 48
74c. Seeds: Timothy, $3.004.00; clover,
$1S.OO18.00.
BUTTER Steady; creameries, 2429c;
dairies, 2227c.
EGGS Steady; receipts. 2,858 cases; at
mark, cases Included, 19S20c; ordinary
firsts, 21c; firsts, 24c.
CHEESE-8teady; daisies, 1717c;
twins, 1617c; young Americas, IVA
17c; long horns, 1717o.
POTATOES Steady; receipts, 75 cars;
Michigan, 4045c; Minnesota, 40c; Wiscon
sin, 3843e.
POULTRY Alive, steady; turkeys, 15c;
chickens,, 12c; springs, 13c
VEAL-Steady, 614c.
Peoria Market.
PEORIA, 111., Oct 19.-CORN-Market
He lower; No. 2 yellow, 63c; No. 3 yel
low, 3c; No. 4 yellow, 62c; No. 3 mixed.
tSc; sample. 66c.
OATS Market c higher; standard,
!3'c; No. 3 white, 32c; sample, 3031c.
St, Louis General Market.
ST. LOUIS, Mo., Oct. 19. WHEAT
Cash, Bteady; track, No. 2 red, $1.101.11;
No. 2 hard, 9294c.
CORN Lower; track, No. 2, 64c; No. 2
white, 65c.
OATS-Firm; track, No. 2, 3333c; No.
2 white, 34c.
RYE Steady; 69c.
FLOUR Firm; red winter patents, $4.50
Gio.io; extra fancy and straight, $4.4O&4.80;
hard winter clears, $3.203.65.
SEED-Tlmothy, $10.00.
CORNMEAL Unchanged, $3.60.
BRAN Weak, 99cS$1.01.
HAY Steady; timothy, $13,5018.50;
prairie, $14.00Cfilti,00.
PROVISION S Pork, lard, dry salt
meats, bacon, unchanged.
Receipts. Shipments
Flour, bbls 11,000 13.0U0
Wheat, bu 134.0U0 lll.O'W
uorn, du is.ooo 120,000
Oats, bu 68,000 60,000
Kansas City Grain and l'rovlatons.
KANSAS CITY, Oct. 19.-WHEAT-Cash,
unchanged to o lower; No. 2
hard, 87c; No. S, 86c; No. 2 red, $1.04
(i1.06: No. 3, SScetl.06.
CORN Unchanged to lc lower; No. 2
mixed. 61i&4i2c; No. 3, 6062c; No. 2 white,
62?i63c; No. 3, 61(&62c. '
OATS Unchanged to 14c higher; No. ?
white, 3434c; No. 2 mixed, 32(&33c,
RYE Unchanged.
HAY-Unchanged.
Receipts. Shipments.
Wheat, bu.... 180,000 145.000
Corn, bu.... 15,000 12,000
Oats, bu 11,000 f 12,000
' Minneapolis Grain Market.
MINNEAPOLIS. Oct. 1.-CORN-No. 3
JP'I'iw. Vti6f; No. 3 white, 30ft31c.
YKr-Nj. i. 62f?j64c.
JiRAN-ln 100-pound sacks, $18-75a20.Cf).
Milwaukee Grain Market.
MILWAUKEE, Oct. 19.-WHEAT-N.
1 northern, 9193c; No. 2 northern,
8Sy,lc: No. 2 hard winter, 9394c; Decem
ber, 8989c; May, 93c.
CORN-No. 3 yellow, 6566c; No. 3
white, 67c; No. 3, 6565c; December,
63c; May, 52c;
OATS Standard, 34c.
B A RLEY-6S76c.
Liverpool Grain Market.
LIVERPOOL, Oct. 19. WHEAT-Closed
with spot steady; No. 3 Manitoba, 8s 4d;
futures, steady; October. 7s 10d; Decem
ber, 7s 9d; March, 7s 7d.
CORN Spot, steady; new iAmerlcan,
kiln dried, 7s 4d; futures, steady; October.
6s 2d; December, 6s 2d.
Turpentine and Rosin.
SAVANNAH, Ga., Oct. 19. TURPEN
TINE Dull; 41c; sales 57 bbls.; receipts.
718 bbls.; shipments, 126 bbls; stocks,
33,037 bbls.
ROSIN Firm; sales, 1.S74 bbls.; receipts,
2.468 bbls,; shipments, 655 bbls.; stocks.
102,615 bbls.; B, $6.30; D, $6.35; E, $6.40; F,
O, H, I, J. $6.50; K, $6.55; M, $6.90; N,
$7.66; WG, $8.15; WW, $8.40.
Drjr Goods Market,
NEW YORK. Oct. 19.-DRY GOODS
The cotton goods market held steadv with
the demand from manufacturing trades
of fair proportions. Reports came In from
distributing - centers showing that the
movement was very full and steady,
Linens were tending higher.
Cotton Market.
NEW YORK. Oct 19.-COTTON-FU-tures
closed barely steady; October, 10. ISc;
November. 10.20c; December, 10.41c; Jan
uary. M.5c; February. , 10.53c; March,
W.Mc; May, 10.69c; June, 10.73c; July,
10.77c; August, 10.77c; September, 10.6fic.
Spot olosed quiet; middling uplands, 10.90c;
middling gulf, 11.15c; no sales.
Coffee Market.
NEW YORK, Oct. 19.-COFFEB-Futures
market closed net 8 points lower:
sales. 62.'i00 bags. Spot market, steadv:
Rio No. 7. Klic; Santos No. 4, ISftc. Mild,
quiet; Cordova, 1618c,
Total receipts... 1 57 6 1
DISPOSITION HEAD.
Cattle. Hogs. Sheep.
Morris & Co i 801
8wlft & Co. 1,084
Cudahy Packing Co 1,491
Armour & Co 1 853
Cudahy, country ........ 430 ....
Cline Ac Christie 10
Other Buyers ,..y 16
Totalss 454 4,219
CATTLE Cattle receipts were
light this morning, but for the
there has been a liberal run, the total
showing up not far from what it was
last week and quite a little larger than a
year ago.
The supply of beef steers of desirable
quality has been very moderate all the
week, while there has been a good buy
ing demand. In consequence of this the
market on the better grades of cattle at
the close of the week is fully steady and
if anything strong as compared with the
close of last week. On the other hand the
medium to common kinds have been In
liberal supply and they are steady to
possibly a little lower.
Cows and heifers have been in large
supply all the week, but at the same time
there has been a good demand for the
best killers and for canners. As a re
sult these two widely different grades of
cattle have commanded steady prices. On
the other hand, the In-between kinds of
cattle, that Is, cattle that were nelthet
strictly good killers nor canners, have
been slow and are 15&20c lower than a
week ago.
A very large proportion of all the cat
tie coming has been made up of stockers
and feeders. Fortunately there has been
a' very good demand and the desirable
kinds have remained fully stead)
throughout the week and in addition to
that have been active sellers on most
days. On the other hand the Inferiot
grades and less desirable kinds have not
been In such active demand and by rea
son of the large supply have gradually
etised off, being slow to a little lower.
Quotations on Native Cattle Gaod to
choice beef steers, $8.2510.00; fair to good
beef steers, 7.2i(&.2&; common to fair
beef steers, $6.3:a7.25; good to choice heif
ers, Jo.i5"..bO; good to choice cows, $5.60
m.la: fair to good grades, U.Wao.W: com'
mon to fair grades, $3.W(&4.0U; good to
choice stockers and feeders, $6.267.76;
fair to good stockers and feeders, $5.50
6.25; common to fair stockers and feed
ers, $4.7&'06.6O; stock cows and heifers,
$4.50fr6.75; veal calves, $5.00&'9.00; bulls
stags, etc., $4.256.40.
HOGS There was apparently a good
outlet for the bulk of today's very fair
run of hogs. Trade began early and was
active most of the morning, with prices
ruling anywhere from steady to a nickel
higher. Business transacted during the
first rounds was largely on a strong to
5c higher basis, with practically only the
packers and speculators as competitors,
the shipping demand amounting V little
or nothing. Unlike yesterday the trend of
prices as noted above was higher rather
than lower and as the morning advanced
trade eased ofl a little. Instead of lm
proving. Bulk of the offerings were dis
posed of during the middle of the mar
ket on a level a shade higher than yes
terday, the closing sales showing ail the
early advance lost and possibly a little
weakness compared with yesterday s best
time. Trade at the windup was somewhat
slow in comparison with the opening.
Bulk of the hogs sold around $8.6&ttt.76.
with a load of best hogs on sale bringing
$8.80, top for the day, and a nickel higher
man ytsterctays Deet prices. Keeelpts foot
up about 57 cars or 3.921 head, as against
2,t&0 last .Saturday, 3,282 two weeks ago
ana t,tsu neaa on tne corresponamg cay
a year ago.
The supply of hogs for the week
amounts to 29,406 head, as against 26,280
1 head last week, 28.699 head two weeks ago
ana M.mi head for the same time last
year. Prices today average about 1520o
lower than the end of last week, bulk
then nelling around $8.85(ji'8.98, compared
with $8.65&tj.75 this mornine. Ton orina
last Saturday was $8.95. as against a top
01 b.bu looay. ijast ween prices grad
ually worked up, while this week prices
have fallen.
SHEEP There were not enough sheep
or lambs on the market to afford a test
or vaiues, and in consequence values re
main nominally the same as yesterday.
Ver yacttve trade and much higher
prices were the outstanding features of
toe market on fat sheep and Iambs dur
ing the current week. While the supply
has been the lightest in a month the de
mand fornythlng that would do for kill
ers was apparently greater, mostly all the
offerings meeting with a ready sale. The
advance in prices was most sudden since
tho erratic market in fed stuff early last
spring. Killing lambs made a leap of
35c In one day, and now are fully 75c
higher than a week ago. and in some
cases as much as a dollar higher. Fat
ewes soared equally as high as lambs,
present values showing about the same
advance. While the best wethers sold
around $3.9004.10 a week ago, a bunch on
Tuesday brought $4.60, and another one
sold as high as $4.60 on Wednesday. What
fat yearling were here showed an Im
provement around 2535c. Few, If any
wethers or yearlings, were in evidence
during the latter part of the week. Tak
ing the sorts Into consideration prices on
killers are even higher than they appear
on paper, as the packer buyers made very
email sorts, compared with last week.
While feeders In general show ah ad
vance. It is not nearly so marked as on
killers. Feeding Iambs show little If any
Improvement over a week ago, while feed
ing ewes and yearlings are about 2535c
higher. Wethers are strong compared
with a 'Week ago. The best lambs weigh
ing around 66 pounds or more sell around
$6.156.30. Light and medium weight
shearers are In best demand and are Ball
ing relatively higher than the heavier
kinds. According to packers' account
around 49.199 head of sheep and Iambs
were bought as feeders as against 85,693
head the week previous.
Receipts for the week foot up about
I iui.ua neau, aa usuiun no.vw ui ween, ,
$8.00(0.75: Ught, $S304t.70; pigs, $6.50CC7.50.
wifcW AND LAMBS Receipts. 3,700
neaa; market, steady; muttons, $3,505)4.60;
lambs. I6.00if7.40; range wethers and year
lings. $3.75U5.Gt; range ewes, $2.504.00.
St. I. out Live Stock Market.
ST. LOUIS, Mo.. Oct. 19.-CATTLE--Re-
celpts. 1,200 head, Including 300 Texans;
market steady; native beef steers, $5.50$
10.80; cows and heifers, $6.0049.00; Block
ers and feeders. I3.75a6.76: Texan anil
Indian steers. $5.00m7.25: cows and heif
ers, J3.25Ji6.0ti; calves In carload lots. 15.no
66.50.
HOGS Receipts. 3.2O0 head: market ic
higher; pigs and lights. $6.76(ft9.i0: mlxe,l
and butchers, $8.65a9.20; good heavv, $8.95
6.15.
SHEEP .AND LAMBS Receipts, SOrt
head; market strong; native muttons, $4.25
5.80; lambs, $5.6o&7.50.
St. Joaeph Live Stork Market.
ST. JOSEPH. Oct. 19. CATTLE Re
ceipts. 200 head, market steady; steers,
$6.75(810.60: cows and heifers, $3.26t8.75;
calves. $4.GGj9.00.
HOGS Receipts, 2.600 head; market,
steady; top, $8.95; bulk of sales. $8,703
8.85.
SHEEP AND LAMBS-Reeelpts, 300
head; market steady; lambs, 8S.0u7.50.
Stock in Sight.
clpal western markets yesterday:
Cattle. Hogs. Sheep.
South Omaha 630 8,900 975
St. Joseph 200 2,500 800
Kansas City 600 S.OOO 8,700
8t. Louis 1,200 3,200 8(10
Chicago 1,000 8.000 2,000
Total receipts 3,430 20,000 7,775
Persistant Advertising ) the Road to
Big Returns.
Bonds moved rather Irregularly In the
course of the week, following the trend
of stocks. Total sales par value, $1,025,000.
United States bonds were unchanged on
call during tho week.
Number ot sales aud leading quotation!
Amlgmtl Vppr
American Agricultural
American Baal Sugar
American tun
Amorli-an tan pM
American C. ft
Amarlran Cotton Oil.
Am. lea BecurttlM...
American Llnaaad ...
American Loi-omutiva.
American 8. a H
Am. 8. ft R. pfd
Am. Sugar Untitling..
American T. ft T
American Tobaceo . .
Anaconda Mining Co
Atohlnm
Atchtaun pfd
AtlwiUa Cuail Una..,
Kalttmore ft Ohio
Bethlehem Steal . ...
Brooklyn Raplit Tr...
Canadian reclflo
Central LaUlur l,x
C'lieaape&ke ft Ohio.
Chicago O. W
Chloaio, M. ft St. P....
Chicago ft NV W
Colorado P". ft I
Consolidated Uaa ,..
Corn Produc.te
Delaware ft. Huriaon
Denver ft Klo tlntude....
Denver ft It. O. ptd....
pistlllera' gecurlUoa ....
Brie
Brie lat pfd
Erie 2d pM
General F.lectrlo
Great Northern pfd
Great Northern Ore rtt .
Illinois Central
Inte-ooroush Met
Inter. Met. pM
InternatioMal Harvnter
ItHer-Mitrlne pM
International Taper ..
International Hump ...
Kanmia City Southern.,
Idi-ledo Oa
LelUah Valler
Umlavlll & Nashville
M . St. P. t I. I. Jl
Mlaauurl, K, A T
Mnwurl fact f lo
National BlacuK
National Lead
N. K. it, of M. ltd pfd
?iew York Central. ..
M V.. O. ft W
Norfolk A Western..
North American
Northern Pacific
l-a.lflc Mall
lVnnaylvanla
People' ;
P.. C. C. St. U...
PitUburnh t.'ual
Pred At eel Car
Pullman Palace Cur,,.
availing
Republic I. i M
Republic 1. S. pfd
Work Inland Co
Hik'k Inland Co. pfd..
St. U A S. T. 2d pM.
Seaboard Air Line
Seaboard V U. pfd ...
SloM-Shrfflelil a. ft I.
Southern Pacific
Southern Railway ..
So. Railway pfd
Tenneaae Coppav
Texas ft Pacific
Colon Pacific
Colon Pacific pfd
Putted Statea Realty..
Inltett Stalea Kubtwr.
lulled Statea Steel...
V. B. Steel pfd
Ctah Oipper
Va. -Carolina Chemical
Wanaah
Wetatah itl
Wantern Maryland ....
Weatern I'nlon
Weatlnghouae Electric
Whcvllna ft L. K
Total aalea for the day
.. 2 son SIS 21 im
7co ? tsti 6h
MS I
JiH4 i
... l.MU 17 l"t 17Va
... i.3iw ssi s
V
,
... 1.000 AU IT&H 1751,
.. 1M4
&00 m tun 14414
'
WO 46 46fc 4ote
m" liiH if Ma
300 (a (stt
I
115.'
8i,
11
i) aft st4 h,i 1
.. 1,400 U7i 1W Ki
sa', !
sou tit' t?4i, i:i, .
.. 1.300 Ul lM'i Una;
0714
.. l.SOrt t ."J 3J
. . 1,00 40 SHi 3B'i
sou tmo, tux 1, 171,
.. S:,6iHI 177 17fi 17tt,
.. 1.400 54Sa M 34
fton S2 9Si 91
10J tTt, 27S 37(
fiH 64l 44
Ki MS U
too is u,
SOO 41, 4S 4dj ;
llhl 38 ;,H f,S
l UlS 111 HHj-
,. l.too to a ;
Mta
.500 4v, 14 4:l
. . 17,400 17SS 17S 173
300 0 Hl4 i
MS
SCO M &i 62- '
. 63.100 7T, 7V Ti
114,'
. 4, COO U tl'S
. 2.600 49' 4 49)4
4SJ -
200 141 140 . 140 1
300 ol4J K,
500 80V, SOVi Mi
tit.tM eharea.
Iloaton StorL. Market.
BOSTON. Oct. lS -CloslnK quotations on
stocks were as follows:
Sa!-. H'aV ! ,
1.1(10 ta Wi 6'a I
too 6 6 W4 ;
(too 7fl' To 704,, j
00 46H 46 H
1SS ;
4110 a : it '
5. too SH 674 t4 1
lit) 21s Hi, aiH '
4.700 17S 17 tT i
1.000 464 44t4
ItOO Ma US I
107
124
100 U3 W 1434
100 1st Wl i0
l.tOO 44 46 4
4.100 1W4 1P llta
1110 101 103 102
lim 140 lwi ir
lino 107 10 im i
1.000 60 40 4 !
"i.eoo 3e 7 :7 !
1,00 j s 33 ;
1.400 83 Hi tUi
700 1 1 1H
i,aoo n 111 iii
w
300 41 41 41
ino ii ltd 14
1MII0 23 31 21
1W
11
100 40 40 lt
3(10 80 30 30
300 31 3D ' 33
6:1
43
ia
2lH i.iu 1.19 m
4
.. 12
a. m.
44 Mohawk
Mvada Con. ..,
83 Nlplealng Mine.
4 North Butte ..
f North Lake
ftl Old Dominion .
686 Uaeeola
36 Qulnojr
MSRhannon
lSuterlnr 43
Krankllo H Superior ft B. M... 1
Olrout Coil 41 Ha Tamarack 40
Granny t Vn 64 V. it, 8 R. ft M... 47
tireene Cananea ... 10 do ptd (0'
late Itoyale Copper. 34 Utah Con 13
Kerr lke a Ctah Ctoppar Co
tke Copper S4 Winona ,
1 Salle Copper Wolverine
Miami Copper 17
Allouea
Amal. Cpper
A. Z. L. ft 8.
Arliotia Otn.
H. 4 C. C. ft
Cal. ft Aiiconi..
4'al, llecla...
Centennial
Cop. Ranga C. C.
Past Butte C. M
.
. 8t
. 8(4
. 37
. 4
. 2
.113
. 87
. IS
4
'i
New York Mtnlntr Storks.
N13W YORK, Oct. 19. Closing quota
tions on nilnlMK stocks were:
Com. Tunnel atock.. 10 Mexican
do bonda 18 Ontario
Con. Cal, ft Va 40 Ophlr
iron silver 1&0 'Standard ....
Leadvtlla tSo J1) Yellow Jacket
Little Chief
Ottered.
tn
.300
. 40
,io
, 27
( lrarlngt House Bank Statement.
NHW YORK. Oct 19. The statement
of actual condition of clearlnK house
banks and trust companies for the week
shows that they hold $lt.4O8,950 reserve In
excess of legal requirements. Tills Is a
decrease of $1,158,600 from last week.
t'oodltlon of TreaJinrr. ,
WASHINGTON, Oct. 19. The condition
of the United States treasury a the be
ulnnlntr of business today wits: Work
t.ni.,.n eu7 mi thitfi' In hanks and
I'hlllppina treasury.' $a2,2fi3,(X4; total In 6.6O0.
Kcneral fund, $1 lB,B5S,30O. Receipts yester.
u;iy, .iiui,ii. jJisDur:emcnts were T989,
4l7. Uetlcit this flMcal year Is $n,4&J,947,
u aKalnst a deficit of l24.842.Kil last
year. These fltrures for receipts and dlsJ
bursements and deficit exclude Panama
canal and public debt transactions. '
,1
New York Money Market.
NEW YORK, Oct. 19.-MONEY-On
call, nominal. . Time loans, firm; sixty
days, 6'iiri per cent; ninety days, 54
yer cent; six months, 5tytfK per cent.
PRIME MERCANTILE PAPER-4) per
cent.
STERLING EXCHANGE Steady, with
actual business in bankers' bills at $4.S171
lor sixty-day bills and at $4.8675 for de-l
rnsnd; commercial bills; $4.81
SILVER Uar. BJhc; Mexican dollars,
4b:ii
HONDS-Oovernmotit, steady: railroad,;
steady.- -
ClusinK (luotations on bonds today were,
s fullows:
U. S. rf. Sa. rec .,101 Japan 4s 91
do couion 101 K. C Ko. ref. 6.... 8 (
V. S. 31, reg 102 U 9. deb. 4a lilt... 92v
do coupon 102 I,. & N unl. 4a.... W
V. a. it. rex U3 M. K. ft T. tat 4a.. 2
. do coupon .11' do sen. 4a U
Panama Sr. coupon. ,tBl Mo. Pacific 4a 71 j
A.-O. let E ctfa.... 1 do eonv. (a. 87
Amer. Af. 6 1"1N. R. R. of M. 4,a 8
A. T. ft T. cv. 4..U.1N. Y. C. . 3a.... H
Am. Tohaeco Ba 120 do deb. 4n 82
Armour ft Co. 4a. l .N. Y. NT H. & H.
Alchtaoa aten. 4---- ;" cv. sa 90
do ev. 4 1980... .108 N. ft W. lt c. 4a.. 57
do cv I 10 tie tT. 4a 118',
A. C. 4 1ft 4a 05 No. Pactflo 4a M'
fial. "ft Ohio 4a Me. U
du 3 20. 3. U rtdg. 4n... 2
rtrook. Tr ct. 4a. .. 87 Penh. ev. 3a 1915.. 8!
CVn. of Ua. 6 107'i do con. 4 101
Cen. Leather 6e KM Reading sen. 4s..... 94l
Che, ft Ohio .. IS.' U ft 8. F. fg 4e 77i
do eon. 4a M do gen. (a.. 84
Chicago ft A. 3.. M . L. 8. W. c. 4.. 80
C B. & U. 1. 4a..,. K.9.- A. U adj. Sa.... 75
Mo gen. 4a 8K 80. Pac col, 4a 8HI
C M ft I P ct .! do cv. 4a 3
C. K. I. ft P. c. 4a. do let ref. 4 83
do rt. 4a 87So. Railway 8a.. ...10
O. ft S. r ft e 4a 44 do gen. 4a 7S
P. ft H. ct. 4a 7 Union Pacific 4a 1"0
t). A H. O. rat. 6a.. 88 do ct, a V
Olrtlllera' 6s 78 dr. let ft ret. 4s.. 85
Rrle p. I. 4a., 8U. S. Rubber 4a....lS3
do gen. 4a 77 V. S. steel 2d la.. ..101
do cv. 4a, aer. B. 78 Va.-Oar. Chan. Is.. fT
III. Cen. let ret. 4a3Wabaah lot A el, 4s
Inter. Met. 4 illiWeatern Md. 4s
Inter. M. M. 4a... 4Weet. Bleo. ev. Is.. 14
Bid. Offered. Wis. Central 4a fi
London Stock Market. .
IiONDON, Oct. . The atock market,
after last week's panicky conditions, has
been comparatively quiet with an early
recovery. Some big houses which had
supported the market during; the slump
gradually sold stocks on each rise and
grave an Irregular appearance to the
week-end trading, while nervousness waa
created by the spread of the Balkan con
flict Consuls were exceptions to the'
general tendency and quite firm. After
touching 72 they sdvanoed and olosed
at 73 6-16. ' ' 1
American securities were much,
steadier on Wall street's support and,
the cessation of 8611108 by Paris tuid
Herlln houses. The market participated
In the week-end nervousness over -the
war and lost some of the earlier Im
provement, but oksd from 1 to 4 points
higher, while Canadian Pacific gained, f
points. j
. Sotrar Market.
NEW YORK. Oct. 19 SUGAR Raw,
quiet; mtisoovado. 89 tent, I.8I0; on
trlfugal, 96 test, 4.11o; molasses sugar, W
test, S.S60. Reflnsd. quiet; crushed, S.60c
fine granulated, itoo; powdered, B.OO0, ;
Oils and Roaln. ; '
SAVANNAH, Oct 19-TURPENTINB-.
Firm. 4W4fiJ41c. . T
ROSIN firm; type r-, itw, iyiJo,.,
l?A- ' ' '' ,
How the Successful Candidate
- Will Campaign in the Future
THE KIND OF ADVERTISING THAT WOULD
"SELL" THE CANDIDATE. ,
Bonfires and Rallies Must Soon Yield to Truth and the
Fast-mnnuiig Printing Press Political Campaigning
is Only Advertising Campagning and the Same Cold
bloodedness cf Calculation is NeededHow and by
Whom the Copy Should be Written.
By Frank Finney of Street & Finney, New York.
Selling votes by Bbeech making is like selling goods by nouse-
number of people it reaches and terribly 1 PJMlw. w in p
antiquated, moth-eaten, cobwebbed, rusty-blngea way
g0dCamJaff SllTare like store demonstrations-very specially
PePA big department-store man once said to me: "DonBtriv
tlon. are fine thing for the store, and the demonstrator, but they
atle JdviuLr ve'ry little good." In Ilk e e rje ca.pa
1- - finn Dastlme for the orator who shoots hot air, a rine
See 5 ttf buiS to e some free drinks and a lot of entertaln
fnidtomSi? tor tt. faithful; but what do th. rail et i really do
n the way of actually getting some votes for the candidates? Not
any moTe than the store demonstration does in the way of selling
gdAr!0drtC theVrertarfthe buttons and the banners and the bands
and the p ns and the flags-all advertising novelUes, are they notT
Yet Md who S Tthe advertising business wants to waste , jnoney
on advertising novelties? Nobody except the "tenderfeet who do
n0t kSlyWLbthteercandidate. and the campaign managers know
how to run a vote-getting campaign?
A political campaign is an advertising campaign-ttat s all.
Just as 'an advertising campaign is run to sell goods 1 to the Public,
so a political campaign is run to sell its candidate to the Pdc. ,
Now what does a political campaign actually do in the way or
actually selling its candidates to the public? Very much of noth
ing The campaign Is just an entertaining frolic for the faithful.
It Is a campaign of funny, entertaining advertising like Sunny Jim.
It does much entertaining, little real selling, as is always the case
with a funny, entertaining advertising campaign.
The newspapers with their powerful editorials and news
columns sell the candidate. Tt is the sober, serious, convincing
stuff that the newspapers publish that actually swings the votes,
gets the votes, and elects the candidate.
But you say it is necessary to carry on the Barnum circus cam
paign In order to get the newspapers to publish the editorials and
news. That's the same scheme as hiring a press agent. Who of
us in the advertising business believes in a press agent? Have we
not all hired press agents only to wake up some day and find out
that we had bought a "brick," a has-wasser newspaper man who,
being unable to make good In the newspaper office had resorted to
the nefarious business of charging advertisers $1,000 per month
and delivering nothing?
The newspapers are going to write about the candidates and
the campaign, whether there are or are not bonfires, parades and
pyrotechnics. They've got to have news, ani if the candidates and
tho campaign managers don't furnish It the newspapers will fur
nish It themselves and snvn the politicians the tronnK
THE "HUMAN IXTFTREST" OF "GOODS."
What a candidate needs to sell himself to the public is a cold
blooded advertising campaim. p!3nnl and executed nceordinp to
the newest and most scientific methods uM nv successful com
mercial advertisers. If advertisers can sell millions of dollars'
worth of uninteresting goods with these methods, how ensy It would
be to sell a candidate and his' platform, which are things of In
tense Interest to the public!
If I were planning an advertising campaign I'd mnke the can
didate stay home an squirt, hot air, Jus- a Ben Harrison 'M In
his successful campaign. Let the deleeitions sienrt their own
monev visiting the candidate, ns they did in Harrison's campaign.
Keeping the candidate at home would save a pile of monev
with which to buy powerful newspaper spce. An1 If te otr,l!.
date would wag his tongue enough, the newspaper new columns
would be full of him everv morning Jv?st ns full nt if he wern
traveling and speaking everywhere.
Then I'd cut out the rallies and the parades and the clubs and
the buttons-e very thing, and get down, a Ter! J'
ing the people's reason with logic. That' the only thing that sells
goods. It's the only thing that gets votes. -M
I'd stop all foolish expenses and raise a fund big enough , to
buy a half page In at least all the big newspapers In the country,
and in as many of the smaller ones as I could get the money for.
I'd publish these half pages as often aa my funds would per
mit. I'd select the papers, regardless of their friendship or hostility.
I'd select the best papers Just as the cold-blooded commercial ad
vrtist?r does -
I'd tell the papers that this Is to be a heartless campaign run
on a strictly business basis for the sole purpose of selling the can
didate, and that they must Join that spirit. y
I'd publish editorials in these spaces editorial designed to
sell my candidate. .. ' " ' ... .
These editorials would not be written by the candidate, as
most always the candidate is a tedious, tiresome, unconvincing
writer.
I'd hire an Arthur. Brisbane to write these advertisements, for
that is what they really would be.
The reason for employing a Brisbane Is that only such could
write the advertisements with that simplicity, fascination and force
that would catch and please the public and make it read.
THE KIND OF COPY. "
You'd have to UBe the utmost ecare In getting these ads written
just bb commercial advertisers do, or the whole plan would fall, flat
In writing the ads as In buying the space, the most cold-blooded
business methods would have to be used.
And these advertisements should tell the truth, JUBt as most ad
vertisements do. py telling the cold-blooded truth, admitting the
candidate's mistakes and weakness, you would inspire confidence
and get votes by the hundreds of thousands.
Thus by using the fast-running printing press which can print,
fold and deliver three hundred thousand finished newspapers per
' hour you would get your story and your arguments before millions
of voters every week instead of reaching a paltry few hundred every 1
week with your peanut rallies. You would perhaps deliver Into every
home in the United States every week a powerful speech Instead of
delivering it to a little crowd of a few hundred around a speaker's .
stand. You wonld be using big units to distribute your appeal in
stead of peanut units. .
And you would be discharging your shells into the enemy's 1
camp by using hostile papers. The enemy never hears your side of
the story if you UBe only rallies and friendly papers, for only your
friends turn out at the rallies, and read the faithful papers.
Besides, the powerful stuff which a Brisbane could write would
have a billion per cent more Influence on the minds of the readers
than the malarious exhalations that arise from the average cam
vai;n orator's brain swamp. .
The advertisements would not only reach many million more
homes, but they would reach those millions of homes many times
before election. Thus you would get the benefit of steady repetl
Hon ejid reiteration, one of the most gigantic things in advertising.
Get a convincing, annihilating story and tell It to the people re
peatedly enough, and they will get to believe it in spite of the
bitterest prejudice. , v
Thus with this newspaper-advertisement-way of campaigning
you not only reach millions more people, but you reach them re
peatedly and hammer your arguments Into them until they've got
to -believe.
Aeain the editors of the hostile papers will get to believing If
you tell the truth. You will convert hundreds of newspapers.
The editors of the hostile papers would trv to answer these
ads. Their answers would show up to their disadvantage In com
parison with the brilliance of Brisbane, thus upset many voters. .
The vote of the peonle are not changed bv noise snd enter
tainment. They are changed bv truth logic. It has alway een so.'
We had the noise of Douglas, but the homely, truthful logic of
Lincoln p-lned the confidence of the public and got the votes.
Wo had the brilliant, entertaining Blaine, but the sound logic
of Grover Cleveland trot the votes.
We had the thrllllne. pleasing, entertaining Bryan, dashing
Over the country, rirnwlncr great, crowl and applause, but the
crowds went home, thous-ht it all over and sa'''. "T en loved hearing
Frvan. H is fascinating, entertaining, but I'll vote for McKlnley.
He's trot sense." .....
As Oeoree Ade wrote of the w'ld,. bitter and spectacular cam
naif na of TpMana: "Thev were the season's entertainment,, but
they never rhanged a vote." ' .rt. v
Advertising men cn understand whv sn entertaining cam
palm rets no votes. Thev've had the experience too often with
entrtIppar commercial eampalen. which broueht few orders.
Tint T doubt if nnv candidate eonld ever he mad to understand why
a compale-n of convincing nrtvortieemeftts. riibllshed l a bi list
of pew(p-pors. would annihila'o th" cPetlnr. candidate If the
tor i-ould stick to the old methods From Printers' Ink, Oct,"
10. 1912. . - .
