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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Sept. 29, 1912)
ipjcal Splendor for the Ak-S
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4 Douglas Street, looking east from Uth. Sixteenth Street, looking south from Farnam.
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off! Arcs, Which, Together With the Private Merchants! Electric
ri table "Great White Way"
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oome iamous umana Digns. est ana most attractive signs are illuminated and nom are
pany, the Omaha Van and Storage
e citizen of Omaha who has
away from home who has
one into some other town of the
that is not well lighted at
once 'realizes, when he returns
ome how well supplied with signs
his eity is. He knows what it
means to have many signs shooting
forth their brilliant rays at night
pnd making the streets brilliant. Or
this same citizen, if he could walk
kiown through the business section
kf the city during a period of night
when all signs were turned off,
"would again have the value of these
plays impressed forcibly upon
Sign Necessity Today.
t very long ago an electric sign
considered a fad; today it is re-
,rded as a business necessity. Life
ft light start with the same letter.
ercially, as W. C. Jenkins
ints out in a recent article in the
National Magazine, the words are
nymous and the same is true of
ess and business death. The
streets of a dark city are usually de
serted at night, while a well-lighted
finmncrhfaTe nt.frftrtts tTinnsands
t i' i in i
no aengnt in an evening siron ana
ave money to spend.
I The ultimate aim of every adver
itiser is to burn his name or that of
his wares into the minds of pedes
trians, ' presumptive s hoppers,
once their interest has been caught.
It has therefore become one of the
fundamental rules of successful
publicity that advertising shall ap
peal to the eye. With this idea in
view nothing could succeed in ac
complishing this result with greater
force than certain electric signs
which adorn Omaha's streets.
1 ollowmg are a few of Omaha's in the city. . "action" devices. The tubs
famous night electric beacons sell- "1900" Washer Skm. of both the washers are in ac
ing goods while the merchants ' WaJ tion and turn part way round
sleep. ine ijw waslier Lorn- and then twist back snowmg
Holeproof Hoisery Sign. pany, 308 South Eighteenth the exact action of the real
The Holeproof hosiery ' electric street, supports one of the most washing machines. The bor
sign is 55 feet high by 45 feet wide novel' signs in the city. It is der of the sign is fringed with
and contains approximately 1,500 known as a "V" shape sign .large bulbs which show off the
lights'. "Holeproof Hosiery,, Ne- and has two of the "1900" -whole-.device' to excellent ad
braska Clothing Co. " burns steadi- washing machines on it. Both vantage,
ly. : The white columns on each pidfl ' : "; "
change color from white to green,
giving a torch effect at top of each
column. The letter, "H" in the
word "Holeproof" is 10 feet high
and contains 34 lights, which are
enough for the average business
electric sign. The arch with orna
ment at top, is lighted by 150 ruby
lights, and different colors will be
used as occasion requires.
Union Outfitting Sign.
The large, electric sign which sur
mounts the new building of the Un
ion Outfitting Company, Jackspn
and Sixteenth, a massive contriv
ance 185 feet above the street, is
seventy feet high and fifty feet
wide. The letters making up the
sign are made of heavy galvanized
iron and more than 1,100 tungsten
lamps are used to illuminate the
whole structure. Pour complete
changes are made by a large mod
ern flashing machine. The start
begins at the lower part of the ar
row and follows the lights, around
until the arrow, is lighted up. The
arrows are illuminated in red. The
first word of the sign to be illumi
nated is "Union," which lights up
as soon as the border is blazing.
The words "Outfitting" and "Com
pany" are then filled with electric
ity and the whole sign gives forth a
brilliant light. It is one of the larg-
The Sign of a Pleasant Wash Day
The day has passed when' "waali day" need be the cause for
dread to the housewife.
With a "UW Electric Washer In the houBe the family
wash is handled with no exertion and comes out thoroughly
clean and white in a remarkably short time.
ASK THE LADY WHO OWNS ORE
"1900" WASHER CO.
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308 So. 18tl St.
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Sparkling with more than 1.200 strong lncande cents, the Lawrence Barrett cigar ntgo makes one 01
the best electrical advertisements In the city. 'His located on the Bhukert building on South Slxeenth
street, between Farnam and Harney streets. It Is 44 feet square. , The cigar Is H feel long, and the
smoke which curls frorr.' it Is 18 feet high. The lamps in the border burn steadily. . On the end of the
cigar are a few red lights which are lighted and extinguished so as to give the Impression of some one's
puffing on the cigar. When the puffing is completed the smoke trails upward from the cigar. Then
the letters on the sign are lighted, reading "Lawrenoe Barrett Cigar, 10 & 15c Mild Havana.' The
border of the sign resembles a ribbon, and is knot ted In the lower left-hand corner. The sign is one
of the prettiest in the city, and daily called to the attention of strangers. ,
Peregoy & Moore. Distributors
Twentieth and Harney Streets
Largest Manufacturers of Electric Signs in the World
THE FOLLOWING ARE SOME OF THE ELECTRIC SIGNS WE HAVE ERECTED IN OMAHA
Old Dutch Cleanser Holeproof Hosiery Hotel Loyal Hotel Rome Metz Bros. Rr amino Cn.
And dozens of smaller signs.
Brandeis Theatre Hotel Plaza
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