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. Farnam Street, looking east from 14th.
FBrnam Street, looking east from 17th.
Bins IFflannmSim
TTtyrt
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Principal Streets Are Now Supplied With the latest Types
Signs, Give Omaha a
of; A
Verita
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Our brilliant array of Omaha's finest jewelry assortment
is shown by means; of our huge electric sign featuring,
of course, the y - 1
"SIGN OF - THE CROWN"
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Those who have been down town
at night since the new arc lights
were turned on have seen 'Omaha '
pany,
,Co,
Our holiday goods are being received daily and
visitors 10 AK-oar-cen wouia ao wen to pay us a visit
Deiore leaving tne city.
Fred Brodegaard Jewelry Co.
16TH AND DOUGLAS STS
Eyes That See Night
f The above sign is familiar to all Omaha and serves
as a beacon to those in need of expert optical work.
No better evidence of reliability can be had than a
, ; continued . large patronage, and many visitors to
AK-SARBEN will take this occasion to supply
t V; their optical wants before leaving. ::
, Jiome
his eil
means
forth
and m
this Si
down
of the
when
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streets
eerted
Flittbn Optical Go;, 213 So. 16th St.
(Formerly Hutesoh Optical Co.)
If ill lM llir liPM W WW
If you have ever walked south on Sixteenth street
at night your eye has been caught by tlie brilliant elec
tric sign of the Omaha Van and Stora comp my
which shoots a multi tui of rays toward the sky from
the top of the fireproof storage afSiztssath ani Leaven
worth streets; It catches the attention of anyone who
has occasion to look south in the direction of Sixteenth
md Leavenworth streets 'The .';Fifcpr3Dr. of the sign"
j is Ucyhted bV red bulKt. while tK w.-. k!-
fourth in whits insandssceat.
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great white way" which is per- C0J2
haps unequalled by any city of rffK
size in the United States. The bfuTnnce 1
liant appearance of the principal
! streets do credit to the instigators
of the movement to install the new
arc lights and to the execution of
, the electric light company. It places
Omaha among those cities that
rightfully boast of real "city class"
and will do an inestimable amount
toward advertising Omaha in this
respect
For many years Omaha has waged
a war against the powers of dark
ness. Under the direction of M;
I. B. Zimman. who is in charere
the contract department, the 0ma
ha Electric Light and Power Co.l
which furnishes light for all ouA
: electrical illumination, 'has been a
potent factor in turning night into
day. Each year has seen more ais
better night illumination and no
with the new arcs and the increased
number of electric signs of private
merchants Omaha can well take its toroi
place among the best lighted cities tVyho d
in the west. Vflavei
Electric Signs Add Much. j The
"Electric' signs are important tiser i
features vof a city." This statement
is credited to a man who has travel
ed over all the United States. He
has been in every large city and he
says that every city that is not well
lighted with electric signs and dis
play window announcements is be
hind the times non-progressive,
' ' slow. ' ' But the city that supports
many electric signs, the city whose
, merchants are live enough to tell of
their business through the power of
the wonderful signs,' is the one thi
is always a progressive municipal,
ity, with a bunch of citizens who
are up and doing all the time.
Nothing adds to the appearance
of a city so much as well lighted
streets. And electric signs are the"
means of getting the best illumi
nated streets. Take, for instance,
Omaha. Douglas and Farnam
streets shimmer-under the rays of
hundreds of lights that are held in
many electric display signs. That
"Dutch Cleanser" sign at the cor
ner of Sixteenth and Farnam streets
does more to give Omaha a point of
interest than any other feature on
the street. It attracts the attention
of every visitor, who comments up
on it to his friends. Several othef J
very attractive signs are those of A
the Ritton Optical Co., the Fred f
Brodegs a rd " Jewelry Co., the 1
,u .
rms ws
trians,
once t
It has
fundai
public
peal t
view ;
compl
force
which