THE OMAHA SUNDAY BEE: SEPTEMBER 29, 1912.
ADTO DEALERSPROSPEROUS
Studebaker Sales Manager Writes of
the Great Industry.
SOME MAKING BIG PROFITS
Jerridin Element ia BrlnK Ellmi
ted an fcalstmitll Bnainesa
Men Are Sow Found at the
Head of Concerna.
SALES MANAGER TELLS OF THE
GROWTH OF AUTO INDUSTRY.
BY KRXEST B. BENSON'.
I wonder if the general public appre
ciates the important part that is now
being played in the business world by the
army of automobile dealers operating all
over the United States.
Drop into any village or little city In
the country and the livest young business
man you'll meet is the leading automobile
i dealer. Try any large city and you
won t una a more wiaeawaite, nusuius
class of men than those who sell motor
cars.
Slowly but steadily the irresponsible,
'joyriding element, bo prominent, in the
early stages of the Industry, has been
eliminated until now those who have
made good and earned a place for them
selves and ttoe, cars they handle monopo
lise the 'field. Often we find that our
dealer is one of the wealthiest men In
his home city. And, if the dealer Is not
yet himself a man of means, he Is al
most always associated in a quiet way
with business men of the very highest
lass who are backing his brains and
ability.
Dealers Wide-Awake.
The automoNle dealer of today Is a
actentlfio salesman, ready to ponder
very suggestion that cornea to him, and
to appreciate Its merit. He welcomes
advice from the factory he represents.
Ha Is always ready to trade selling
pointers with comrades handling the
same line in other centers. Right now,
inside the Studebaker organisation, we
have several associations of dealers who
, work systematically together In this way,
using our branch in their state as a clear
ing house for ideas.
It is now possible for a tourist in a
Rtudflbakw car to. travel the whole state
of Texas without further road directions
that that he gets from the Studebaker
dealers when he beys supplies and with
" whom he stores his car at night Tb
Texas Dealers' association has worked
out this plan. Each man realises-the
' hcip he can give his neighbor in the aext
city and all are ! alive to the advantage
that comes to each of them by a united
1 effort to gtre the best service to owners
of cars they handle. ,
Great Bnaineaa Sncceaa.
From Information that has come to me
mired that the automobile dealers of the
:., United States are enjoying this year the
greatest business success in the history
of the industry. There can be no ques
, tion of the record prosperity of Stude
' baker representatives. One of our dealers
vrltu' ma 1 that Via urill ttlmwt ht 912
books with a profit , balance of. 180,000,
, Others, I know, estimate their profit at
'150,000. The wonderful demand for Studo-
? baker cars that , made May & record
; month for sales has worked steadily
' toward a. climax, with the result that
.. August aciuwy uctusu tui ynur uiuiiuib.
that places August inside the alleged dull
season.' '---v.' "
u Of course, ! dealers, "and factory hav
prospered together. . . '
i The Studebaker corporation's magnifi
cent staff of 2,200 dealers is one of its
greatest assets. We 'appreciate the (act
to such an extent that our dealers virtu
. nllv nlan the Bolides of the company.
They tell us the car they want: we
build it. They set the price; we build
to it Their problems are ours; we help
solve them. Their success is ours; we
; share it
The automobile dealer of today is the
big man of the industry. May he live
long and prosper.
Old Auto Still is
Eunning Like Watch
It is possible for the owner of a motor
I car to cherish as great and kindly an
: affection for it as men often' do for dogs
that have lived long with them or horses.
: that have served them well. That seems
hard to believe, but here is a letter re
ceived recently by the Peerless Motor
Car company of Cleveland which goes a
long way toward proving it. The letter
is a real "human document" It says:
"Just four years ago we received the
old 1908 model 18 touring car. To
day that car needs paint but little else.
It has more power and is as reliable
as my watch. The motor has never been
down nor the clutch adjusted. The old
car has gone nearly every day the last
winter through rain and snow and
' through the cold weather and not once
has It delayed us for a moment
"Even the tires have been on their good
behavior. True, I have once or twice
-addod a little on in the shop and once
or twice have let a little out We pay
for rubber, so why not use it and save
the car? ; The new 1913 looks moat at
tractive, so did the 1911, but to make a
car more reliable than the old 1908 is not
possible.
"Last night when the theater was out
yes, I regret to say before the curtain
was down the restless ones were getting
ready, to go home and making great
nuisances of . themselves. My wife said:
'They seem In a great hurry to get out'
'Yes.' I said, 'they are not fortunate
enough to have an old on reeriees ana
mey are worrying amiui genius luuuro.
"We go to the show, . lock up the car
and forget all about it until we are ready
to go home; then we go. Tear, after
year I have feared that we might wake
up, but he old car always goes. v Of
course, it receives cleaning, oiling and
once in awhile a little gasoline and water,
but man must eat and drink."
DOUBLE CURE TREAD
MAKES THE BEST TIRES
-
In speaking of tires Mr. Groves, local
Goodyear manager, said:
"We believe the double-cure wrapped
tread process as in vogue at the
Goodyear Tire and Rubber company
, makes the best tire; the tire which will
give the moat miles per dollar; the tire
on which the loss through adjustment
, will be lowest; and we believe it is log
ical selection for any company having
the best interest of . the consumer at
heart and proposing to pursue a liberal
policy - in making adjustments, as the
Increased initial cost would not be as
great as the Increased loss, on adjust
ment where a liberal policy is used in
adjusting full molded tires."
ft$3UH It p A $
GRAND PRIX RACE CHANGED
French Association Decides to Pull
the Event Off in One Day.
FUEL RESTRICTIONS RIGID
! Snuplclonrd that by Making New
Conditions to Salt Thentaelrea the
French Will Regain Loat
Lanrela.
' Perm stent Advertising is the Road to
Big Returns.
ERNEST R. BENSON
Sales Manager
The Srodebakor Corporation
NEW YORK, Sept. 2S.-The plan of the
Automobile club of France for running
the Grand Prix race In 1913 is decidedly
changed from the scheme that was fol
lowed this year. Instead of spreading
the event over two days the race will
be run on a single day "St a distance of
about 900 kilometers, or 5fi0 miles. Kn
trles for the race must be made before
October ML of this year and the commit
tee ot the club reserves the right to call
the race off If by that time at least forty
cars have not been entered. A fee of
JSto for each car is charged, but con
structors may enter as many as six
machines.
The race is open to all cars of at
least four cylinders, with a fairly novel
condition regarding the amount of fuel
to be used. The most that any car may
use in the way of fuel is, stating it in
the foreign style, 20 liters for eah 100
kilometers, at a temperature of fifty
degrees centigrade. In other words, 17.
pints for each 62.5 miles at 69 degrees
Fahrenheit. The , oar when emptied
must weigh not less than 800 kilograms
or more than 1,100 kilograms. This ranges
from 1,760 to 1420 pounds, reckoned with
out water, oil, gasoline, tools or spare
parts.
Two months preceding the race each
competitor must notify the committee
which three brands of fuel he prefers
out of a list which has been prepared of
ten. To give their trade names, they are:
Automobollne, Benso-Moteur, Enorgle,
Eoline, Meteurlne, Motoline, Moto-Naph-tho,
Motriclne, Napthacycle and Stel
line. After reading over this list the
average American motorist will be prob
ably as well informed, as before he be
gan. On the evening of the race each
competitor will find provided by the rac
ing committee a quantity of the various
fuels which he has already designated.
The racing committee will superintend
the filling of the reservoirs and then the
cars will be sealed up, being placed In
a box so that they oannot be tampered
with.
Ne Chance to Jnaa.
The reservoirs must be cylindrical in
form, one meter long and of a diameter
to be decided upon when the track has
been chosen. This condition Is, of course
In order that it may bedetermined how
near a tankful will come to making a
certain definite number of circuits of tho
course. The tanks are to be placed in
back of the seat and at right angles to
the car. Behind the reservoirs only tires
and spare wheels may be carried, and
these so that they are not covered up
and do not lend themselves to any
schemes to provide an auxiliary supply
of fuel unbeknown to the committee.
In order to discourage further any at
tempt at fraud the committee has rulsd
that discovery of any such design will
disqualify the car and may also disqualify
the driver, his mechanic, the builder and
any other car that the builder may have
entered. The builder also will be fined
$2,000. As a further condition each car
must carry two persons, seated side by
side, whose weight shall be at least 132
pounds each. In case the total weight
of the two does not reach the required
minimum of 264 pounds the deficit is to
be nutde up in dead weight.
As was the case this year, supplies, oil,
tires and so on will be available only t
one point in the racecourse. It was for
taking on gasoline at a supply point
not designated that both Bruce Brown
and De Palma were disqualified In the
Grand Prix this year, Bruce Brown hav
ing what appeared to be an excellent
chance to win the race after having led
on the first day's running. In case of
an accident causing a leak in the water
reservoir a supply of water may be
taken on at any point, but It must be
done In the presence of a racing official.
Thus far no circuit has been decided
upon for the race, but It 'is understood
that the Automobile club Is in favor of
a course not much more than thirty
miles around. Dieppe. In 1907, subscribed
$20,000 to have the race held over Its
course. The results wore so satisfactory
that this year the sum of $15,000 was sub
scribed to get the race to Dieppe. It
failed as an attraction, however, tins
time, and Dieppe has no desire to hold
it again except on condition that it
come without any money being put up
to get It there.
The -Knglish opinion was that there
would hardly be another French race In
view of the defeat of the French ma
chines in the small car event and the
fact that the French car barely won the
main event from an Italian machine.
But the example set after defeat in the
earlier Gordon Bennett races was not
followed this year. The British have
shrewd suspicions that by making new
conditions for the race this year the
French have figured that they will help
themselves more than any one else.
Between Farmers.
"Did ye ever satisfy your summer
boarders?"
"It can't be did. Hiram. Sometimes you
kin please 'em with the beds, the amuse
ment and the grub. But you can't always
give 'em the' kind of sunsets they want,
or the moonlight nights."
Autos Make Hunting j
of Game in the Sand . j
Hills Enjoyable(
Automobiles are proving a great tlm
saver to crty men who visit the sand .
hills of Nebraska on hunting expeditions. !
Heretofore a thirty or forty-mile wagon!
drive has proven a most strenuous tripj
to the men of Omalia who have visited
the lakes of Cherry county, as the go-,
Ing was slow and the roads heavy. Now
all this has changed. Light autos whirl
the hunters from Valentine or Wood
Lake in one-third the ttme.yboUi going,
and coming. Grant Welcar of Dewey Lake
has a light car In which he makes the
trip one way to Wood Lake in two hours,
whereas it foitnerly took six hours with ,
horses. Ducks are plentiful this fall and
many Omaha hunters are taking ad-,
vantage ot the sport. ' j
L0ZIER WILL NOT ENTER
THE VANDERBILT RACE'
Statements that a Lozler car would be
entered in the coming Vanderbllt cup
race at Milwaukee with the backing of
the comptmy. imblished in recent issues
of several trade and newspapers, are de
nied by C. A. Kinise, sales manager ot
Tie Losler company.
The largest and most modern sup
rooms of any supply house in t
ply
sales-
e west
"'"IN
TH
ROW"
E HEART OF: AUTO
You are invited to make your headquarters here during the fall show
lihirflMilil
aiiaAiaiaLiaMk
XaUaWHHIaMejMaWtSMIt
e house that hroMlht
ire ukamiMiil down to
Are you buying
your auto sup
plies at Storz?
If you are not, do
you know whether or
not you are paying as
little as you could pay
for first quality sup
plies and tires.
It has paid hundreds of
owners hundreds of dollars
to buy first quality auto
supplies at Storz. It will
pay you.
Load your worn out, blown out casings; bring your
torn tubes to Omaha with you. Our tire expert will tell you what
can be done for them. Chances are that at a small price we will
make them as good as new.
From a monkey wrench to a raincoat, there is nothing
lacking in auto supplies at this popular auto supply house
We have no competitor when it comes to "quality goods."
Just look over bur line of:
Federal Tires
Edison Batteries
Warner Speedometers
Connecticut Shock Absorbers
Wolfs-Head Oils
. Packard Oils
Klaxon Horns
Long Horns
Rayfield Carburetors
Connecticut Magnetos and Igni
tion Specialties
Briggs . Stratton Master Vibra
, tors and Ford Water Circulat
ing Pump.
You can't beat this for quality. Then come in and look at our prices. When it comes to
combining quality and price we are absolutely alone in the auto supply field.
Never before in the history of the. Auto Supply business has any firm worked up as large a
business in so snort a time as we have. Quality and Price combined with excellent service did it.
WRITE FOR OUR 1912-1913 CATALOGUE
........... ... .
TWENTY-TWENTY FARNAM STREET
OMAHA, NEB.
j
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