2-E
THE OMAIIA SUNDAY BEE: SEPTEMBER 29, 1912.
5
j
It
AUTO ROW A BLAZE OF LIGHT
, - ;
Elegant Displays of 1913 Models Ar
ranged for Visitors.
THE AMMGEMENT IS UNIQUE
-lights Are Shining: Brlnhtly AH
Along; the Row nd Aoto Ao
rlation and Carnival Col
ors Are Flylns;.
FOOT BALL HERO TURNS TO DRIV-
LNO RACING AUTOS.
Those who visit the Ak-Sar-Ben this
season from points outside of Omaha
1111 have missed a big part of the enter
tainment If they don't take a jaunt up
automobile row. This does not apply
particularly to strangers. Visitors and
Omahans alike will be surprised and de
lighted with the handsome exhibits and
decorations which the local automobile
dealers have prepared.
Xearly every house can boast of from
two to three 1913 models while the
majority of the agencies have a full line
of their new goods on band. People who
visited the Omaha Automobile show last
February and marveled at the hand
somely appointed 1912 models will be
astonished at the many little improve
menu that have been made on the 1913
cars.
The Left-Haitd Drive.
Few changes in actual construction
are apparent this season, although some
makers have made minor changes and a
number are putting out machines this
year featuring the left hand drive. But
.Improvements for the comfort of the
owner, refinement of detail and a more
complete equlpent form the principal ad
vantages of 1911 models.
Dealers along the row have spent a
grreat deal of time, thought and money
in preparing their garages for Ak-fiar-Bea
and the result of their efforts is ap
parent at a glance. The Omaha Auto
mobile association colors, white and ap
ple green, form the principal decoration
scheme and are distributed in every con
ceivable form throughout the various
agencies. Ak-Sar-Ben colors are not
slighted to any degree and are very much
In evidence.
Effect Beat at MaM.
Night is the time, when the displays
are at their best With myriad of eleo
trlo lights, both in the houses and on
tl streets, auto row gives the effect ol
being an enormous theater with stages
on either side of the street. This effect
is particularly striking when passing
buildings like the Ford Motor company,
the show windows of which hay a row
cf footlights directly beuwutu the claw.
One catchy feature has been Introduced
to the row by Manager McDonald of the
Marlon Auto company, who is displaying
his models turned their heads toward the
windows of his show room, and left the
powerful lights of the machine play out
upon the street A number of the garages
have followed suit and If all (he dealers
should take up the idea Farnam from
Twenty-fourth to Eighteenth would pre-
sent an appearance both startling and
unique,
1 IUb? Sales Rooms,
Farnam street will he lighted to
Twenty-fourth by the city, the same as
usual, but this is by rid means the end
of auto row.
The Firestone Sales oompany is" situated
at Twenty-fifth, the Auburn Auto'eonv
pany at Twenty-fifth avenue and tits
Drummond Motor company at Twenty
sixth. The last firm mentioned la one
l 1
7" VI , JsJ.JMfk
s ssauw. ma mmm m' - mifx-
bezc'cusbxe;
Heze Clark, well known foot ball pi or,
coach and writer of sporting events, today
Is In the wheel department of the Co!e
Motor Car company's automobile factory.
One day the idol of the gridiron, picked
for the All-Amorican foot ball team by
Walter Camp, and selected numerous
times for the all-western team, Clark 1
learning the automobile manufacturing
business from bottom to top.
Very few of his co-workers at the Cole
plant know that the Hes Clark they
have been working side by side with was
the jovial demon that the foot ball field
has paid tribute to time after time. They
do not know that it was he who war the
hero at the All-Western-Masillon Tiger
contest on Comlsky's base ball field in
Chicago in 1'06. Clark has not gone much
Into bis past with his fellow employes.
He has gone about bis new duties in a
way that shows his mechanical ability.
He has been studious and Industrious.
Franklin Visits the
Omaha Agency of
the Franklin Car
H. H. Franklin, president of the Frank
lin Automobile company of Syracuse, N.
Y., spent all of last Friday with Guy U
Smith, western distributer for the Frank
lin cars.
Mr. Franklin holds a very unique posi
tion In automobile engineering, as he is
the builder of the only successful air
cooled pleasure car. He has been build
ing the air cooled car for upward of
twelve years, and has tenaolously held
to his theories, and proved to the public
that his theories were good ones.
In speaking of the west and Omaha, in
particular, Mr. Franklin showed pro
nounced enthusiasm, Ha said that eumt
ern manufacturers had come to look upon
the west as the great market place.
Mr. Franklin had not visited Omaha
for several years and was surprised at
the remarkable advance made in building
up our great city. He says that the
Omaha enterprise and particularly the
Ak-Sar-Ben, is well known throughout
the east, and Is creating a lot of credit
able comment for the push and energy
of Omaha citizens.
Mr. Franklin left Friday night for
Kansas City.
of, If not the largest repair shops west
of Chicago, and, a number of men will
be on duty Ak-Sar-Ben week for the spe
cial purpose of showing visitors through
the plant .
Indued, the person who overlooks a visit
to auto row will miss a most Interesting
and instructive sight, and one worth
journeying far to see.
Studebaker to Open
Model Auto Garage
As an object lesson to the army of
dealers who annually visit its Detroit
plants, the Studebaker Corporation is
shortly to open model automobile gar
age, salesroom and repair shop, in which
will be embodied every advanced idea in
arrangement labor-saving devices and
Other details. The Idea is part of a gent
era! plan, originating with Sales Man
ager Benson who considers it the duty
Of his department to keep Its retaU rep
resentatives in touch with the most ad-
ancd ideas available for use In their
business of selling Studebaker cars.
AUTO SPECIFICATIONS ARE
MISLEADING, SAYS DANIELS
"Specifications are misleading in auto
mobile advertising," says George R
Daniels, vice president and general man
ager of the Oakland Motor Car company.
"It is Just about as fair to compare two
cars having the sarno motor dimensions,
wheel base and other identical details,
as it is to compare two men wearing
the same size hats you cannot judge
their efficiency by similarity of looks or
size. Two motors can be alike In bore
and stroke and still differ materially in
the power and efficiency. The question
naturally arises, 'What makes the differ
ence? And the answer is, The method
of , manufacturing 1 and the materials
used.' As an example, the quality of the
motor depends on the way the pistons
are ground, the style of bearings used,
the type of guars, the carburetion and
the method of lubrication. What is true
of the motor is true of every other com
ponent part. The Oakland docs not rely
on its specifications.
"Some motor cars 'eat' up power be
fore it reaches the place where it is
nsededtho rear wheels. Rated horse
power and actual horse power or pulling
power are two separate things. A. motor
might develop forty horsepower ana ae
liver about thirty-three to the driving
wheels, because of poor construction and
plan of design employed and the result
Ing excessive friction.
"In Oakland construction we deliver,
we believe, the maximum horse power
to- the rear wheels, because we have
eliminated friction and the use of ex
tra universal joints by the adoption of
the unite power plant. When you trans
mlt power from one unit to another you
waste a little of It through every reduc
tlon. In the Oakland the motor, the
dutch '. &nd transmission- shaft bearings
are perfectly aligned on one shaft and
the same principle of construction of
energy Is carried out until It reaches ths
rear wissels, and therefore ths power
waste is very slight, If there Is any
at all.", ;
Ira DjJKii WWJ
JJ PvWtHnrn N'.
George H. Pritohets
Pres.,
At Last, anExhau
That Canhot Clo
stH
orn
f I
is
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To the Automobile Buyer
Doxena ot factories now produce automobiles. You mar
have selections from hundreds of styles and models and still
encounter practically no risk of getting a car that Is worthless
from ft satisfaction-giving standpoint, The motor car la per
fected and elmpla. It is no longer an incomprehensible piece of
U machinery. Ths fact remains, however, that some manufacturers
give a far greater value than others. This la true of the Lexing-
ton. Compared with any good car on the market, the Lexington
is actually worth more of your money than wo ask for it. No
other car in the world, selling for less than f 2,500 to 13.000, in
eludes the high grade standard specifications that make up the
Lr-xicgtoa ut only f 1,775. It has never been duplicated and it
still has on open season before it with not ft competitor in its
class. Can you consistently make a purchase without first seeing
the Lexington? ' ,
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2018 HARNEY STREET
DEALERS:
If you want a car to sell that
will make the purchaser's
neighbors say "I want a car
like yours," then see us about
the territory in Nebraska, Iowa
and South Dakota where
aeeney is not now contracted
for.
