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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Aug. 25, 1912)
THfc OMAliA fcuMUl BhK: A I' Ob ST '2b, Wli 9-A THE MAN WHO SELLS THE CAR : " 1 i He Does the Talking;, the Car Does the Business. BUYEES TOLD OF MANY DETAILS Scarcity of SaW'snirn with Technical Knowletljuc of Mechanics Shop Training la a Necessity. it Is not more tiuin a decade since one "of the largest circuses of this country 'used a "horseless carriage" as a leading feature of Its "grand stret'. parade." 'The blase city folk and their more im pressionable rural neighbors flocked to the streets through which the parade 'passed and watched this marvelous self propelled vehicle with more awe and ..wonder than ever the caged lions and tigers had been wont to inspire in them ' ,as children, and, toot as it might, even the fascinating steam calliope received but a passing glance that served to em phasize the fact that it was already a back number. IThe only 'horsaJess car riage' in captivity" which, of curse, it wasn't was advertised broadcast by the sagacious press agent, and for a season this one automobile, which could not jelimb a C per cent grade, probably paid greater returns, on its Investment than any motor car that has ever been built. " That one lonely car now has 499,999 cousins scurrying over the country, if the1' statistician's estimate of one-half . inillion automobiles now in use is cor rect, and those same country gentlemen who once jogged to town from miles round for a peep at the only tame horseless carriage now ride comfortably to the circus in their own touring cars or runabouts and talk learnedly of "mag netos," "Ignition," "differentials" and "transmissions." j The average business man may wondeJ how so young an Industry could develop sales organizations that - would Induce the inhabitants of the country to ab sorb such a large number of relatively high priced "luxuries." The truth is that perfected sales organizations were not necessary and while many of the manu facturers of today are well equipped in this direction, the automlbile is still, to a greater or less extent, its own sales man. After the first few road races and demonstrations proved that the "horseless carriage" would really "go" and that It was destined to be a prac tical vehicle, the public went "automo bile mad." To see one was to want one, but to want was not to own, for even the simplest was a high-priced affair in those days; but as a result of mortgaged homes the automobile rapidly became the plaything of the members of several strata of pur social clay. The owner of a modern, high-powered, seven-passenger touring car or limousine that rolls smoothly and silently along at fifty miles per hour may think with derision of any sane person going mad over the one-lunged chugging vehicle of ten years ago, which could scarcely use the "high" except when running down hill; but he must remember that such machines were at that time the best obtainable, that they would really go and that the bi cycle, which was then at the height of Its popularity, had created a demand for some sort of vehicle In which long dis tances could be covered without the rider doing all the work. An Automatic Salesman. Yes, the automobile has Indeed been an automatic salesman and although those of the' ' early" day "Weare certainly not silent salesmen,- the sound of the ex plosions and the whirr of the gears only served to aid the machine to toot its own horn to 'the better ad vantage. Buyers were not then Interested In gear ratios, valve arrangement, compression or displacement, and although the men .who sold the cars were generally from the factory, their technical experience was wasted in a desert of hot air. The gasoline engine was a new source of power and as only a chosen few were Initiated into the secrets of its workings, the Innocent purchaser created a demand for "hot air" salesmanship by virtue of his very ignorance of the machine In which he was planning to Invest a cou ple of thousand dollars or more. If the statement on the salesman's part that, "Our valves are ' lifted by hardened cams," was met with the questions from the , "prospect," "What are cams, any way?" and "Is your machine faster than the Blank car?" the obvious conclusion is that if the agent wanted to make the sale he had to change his tactics and give the would-be purchaser all the "hot air" for which he seemed to be waiting. Consequently you can hardly blame the factories for having replaced their tech nical men eight or ten years ago by others having a persuasive personality and who were born salesmen. They had but few technical questions to answer and some popular cars sold themselves so easily that the agent had merely to rake in his commission. Technical Training. A large majority of the half million motor ears now In use have been sold, in spite of, rather than because of, any extraordinary efforts or display of in telligence on the part of the salesmen. This is not Intended as an arraignment of motor car salesmen as a class, foi CARTEECAR NEBRASKA COMPANY NAMES BROMWELL MANAGER. mum m m w IX. I v "sl - i - it i 1 i i 1 l A W Heyn Photo. t. w. bromVelu , Tom Ji. Bromwell, the first salaried salesman ,ln the automobile business In Omaha, has been appointed local man ager for the Cartercar Nebraska com pany Ten years ago Bromwell went to work in Omaha selling automobiles on a salary and has been here ever since ex. cept for a brief sojourn as salesman In Minneapolis. The local agency of the Cartercar company controls the states of Nebraska, Minnesota, the two Dakotas, Wyoming and Colorado. many there be who are thoroughly fa myiar with the construction and manu- Jtitii" tj ui. rrry pan ui wie macnine ana who are as ready to talk with an Intend ing purchaser seeking practical informa tion as with one who is more amenable to conviction through oratorical efforts. It has been stated that the automobile manufacturing plants todav are eaulDDed with perfect sales organizations and, so far as certain features are concerned. this is true to an extent little imagined by the public In general. Manv of the manufacturers have supplemented their sales organizations with technical de partments which strive to deal with anv troubles with regard to their cars that may arise after purchase. In this man ner the company assumes a sort of fath erly care over its products and th own ers are aided in obtaining the highest efficiency from their machines. One company has gone so far as to keep a complete list of all past and present owners of its cars and if a machine has- been sold and resold half a dozen times. each separate possessor will be listed, together with any repairs that have been necessary during Its existence. Manv factories also maintain garages and re pair shops In the larger cities where the local agents may see that the machines of their patrons are properly cared for and kept in good condition. Handicaps Overcome. The men in charge of these various departments are the very best obtainable and a large number receive large sal aries; but notwithstanding the complete ness of such systems, the fact remains that many of the present day salesmen who may be turned loose on the unsus pecting prospect either make such ab surd statements or display such a woe ful lack of knowledge of the practical and vital points of automobillng that they furnish a striking proof of the self selling abilities of the modern motor car. Nowadays nearly every one who attends the annual automobile shows is either a motor car owner, a prospective purchaser or is In some other way directly or In directly interested In the industry. The automobile in itself is no longer a nov elty and more can be seen on the streets !n ten minutes than were ever assembled at a single exhibition; and It is. conse quently, but natural that a large ma jority of those who attend the shows, while possibly not experts, are at least familiar with the general construction of the motor car. The automobile factories, in some in stances, are "up against' it," and it is not to be thought that these conditions in the sales end are now of their own choosing. They are doing their best to instill into their salesmen a sufficient mechanical knowledge and some manu facturers even go so far as to require each member of the staff to complete an exhaustive technical course at the factory before he becomes an active part of the selling organization. Thus, under these conditions, no one will be found in authority on the salesroom or exhibition floor who has not had a shop experience and technical and laboratory work In the factory itself, and it is probable that a salesman with such a training would be amply able to take care of himself and would seldom find It necessary to call the "factory man" to answer questions of construction and de sign. Harper's Weekly. Persistent Advertising is the Road to Big Returns. THE AUTO ACOIDEHTS ARE COSTLY Casualty Insurance Mea View Outgo with Alarm. LAST YEARS LOSSES PILE UP Wider I ", Not tircnler Hasnrd, the t ansc Hip, ifr llaton or Less l.ibrrnl IN.I loirs Considered. licrans--1 of the rapid increase tu the losses due to automobile accidents, which In 19)1 amiMinted to almost -2 per cent of tholr totals, accident Insurance men are becoming alarmed, according to Ber trand A. I'ose. vice president of th.? Travelers Insurance company of llaitford. who presented a paper on this subject jtt the convention at P'ortress Monroe of the International Association of Casually and Surety I'nderwrltrs. According to the speaker. In the fiv years prior to 1008 automobile losses amounted to less than $ per rent of ull lopes. But since then they have risen rapidly to nearly 21 per cent last year. To meet this situation the insurance- men are considering higher rates or less liberal policies. t In his ad dress Mr. Page said In part: "Ten years ago, roughly estimated, there were less than 100,000 pleasure auto mobiles in the United States and Canada, Today there are at least 900,000 in use. While the auto claims have ben steadily on the Increase, there has been no ap preciable diminution In horse and vehicle accidents. The average amount paid for claims und?r this heading for the five j ears, 1902 to 1906 inclusive, was 10.4 per cent of the total looses. In the year I'm we find horse and chicle accidents con ititut!r.g 6.6 per cent of the total in amount of claims, arid uutomoblle acvi detits :i.8 per tent of -thu total. Indemnity Claims. 'Indemnity claims from auto accidents May, 1906, to April 1. 1912, In the amount paid were In excess of the death losses during the same period; MS claims were paid last year for crunklng accidents alone. Of tho 1.S35 auto claims in 1911 1.S17 were for indemnity losses. "It Is our experience that the greater number of claims do not come from the reckless use of an 'automobile, unci from the nature of tlw accidents they might occur to anyone however cautious mid conservative. When the automobile first came Into popular uso was assumed that an extra rate to oyer the hasard was not expedient. bvnu?o the proper use of an automobile fs one of liie cus tomary diversions of outdoor life. Wc do not contend that it is anv more hazardous to run an automobile now titan It was ten years ago, but wo do contend that be cause of its use Iveing almost universal, the exposure is one which must be con sidered in connection with Insurance of the select and preferred classes. That the average automobile owner personally operating and caring for same should pay m extra rale is evident from the figures heretofore quoted. There in those who cunnot safely be Insured at less than extra special hazardous. . "We charge a chauffeur $10 per Jl.OOO yet his position depends on Ms care In operating the car. He Is experienced and does the right thing instlnotlvely. He has nothing to divert his mind. His In terest is not In scenery nor the beautiful women who adorn the tonneau. Ho has not sptnt the evening at the club, and if he wishes to ho'd his portion he learn tally t!uit there Is a ftrli t prohibition. hi'lii able to chauffeurs only, tiKainst the mixing of alcohol and gasoline, even in small quantities. "It cannot be said that exposure is only an incidental one, such as hunting, fishing and other rport. The Insured Is at It daily or nightly from eight to twelve months In the year. We can as sume the hunting hatard for two weeks to a month each year, but If our Insured makes hunting his business we advance his :ate from K to tl& per SI 0J. ll..t.W-. t' L 1 .1 U ...I "Mvtcit has been sa'd about tho neces jolty for higher istes or a less liberal ! policy contract. With automobile acci- ' ratios, although unwarranted llberallxa- I tlons In the policy contract have not been without their effect."-Boston Transcript. 'dents constituting In the year 1:11 about ; 22 per cent of the claims In amount and over M per ceul In number, it would ap- pear that the remedy for the situation I lies in the securing of an adequate rate in connection with the Insurance of thoe who ute automobile daily. It Is unfair to chafge the non-user for the claims In cut red by his mora exposed neighbor. 'Ten years ago there was practically no such thing as an automobile accident. Iast year, claims from select, preferred and ordinary class risks were increased by automobile accidents 18 per cent, and (his does not take Into account horse and vehicle socldsnts caused by automobiles, nor Injuries to pedestrians and person.' on bicycles, motorcycles, etc., who were run over or Into by autos. During the last few years the automobile has been the big factor. In Increasing claim loss Pointed faraurpns. Women laugh with a wise nmn and at a fool. Nothing Is too absurd for some people to undertake. A bachelor's ideal woman Is usually one he couldn't get. A little widow is even more dangerous than a little learning. There ate more lemons then plums on the political plum tree. , Many a man Is friendless because he's too regular with himself. Those who Ins I tt upon having the biggest half do not seem to realise that there Is no sucn thing. Do the best you can today. You can't always Its putting It oft until tomorrow. It takes a tKitu leader to fool the people who are being led into believing they sre going It on their own hook Chicago News. hut mors good things com to those who go after them. Cnli jpplness seldom abides with a man who loves his home. A small boy trys to practice economy in the use of toilet soap.' A woman who marries for spite has to take It out on her husband.1 .Some poplo act foolish and then get sore because others notice It It wouldn't take long for must people to tell what they think of you, Hon t wait for things to come to you until you ure too old to enjoy them. Many a man's good, disposition Is due to tho fact that he U afraid of ills wife. The things a man Is going to do are usually synonymous with the things he will never accomplish. Chicago News. The Hypocrite. Kev. George H. Lunn, the new mayor of rhneriady, says, "I don't preach, (Jive to the poof,' but "Stop taking from the poor.' " Kir. I.unn discussing this dictum the other day, said: "The millionaire social reformer, unless he la a very sincere man, always remind me of the husband who brought home one evening a bottle of champagne and a lobster. ' 'Is It your birthday, dear,' hesaid to Ids wife, and I purchased these' delica cies as a little treat for you thisievenlng with your birthday dinner." " 'You are very kind," the woman an swered. but I thought you knew 'I never touch champagne, love, while lobster in- variably disagrees with me." I " 'Never mind, my dear, never I mind, the husband answered. "That being tho case, I'll Just eat the lobster my lf nd drink the champagne to your health.'" Albany Journal. j Motorcycle Note s! Fifty pitorryclps hav,e been ordered by the Forestry Department, of Penn-. sylvnnln for the use of rangers on the . reserves and stations of that tt ite. Work has been started on i tc con struct of a new running trae t on the InstdeTv "itordrome at News fk. N. J. VheaV ''c created a panic by dashing tlm. business t ertlon of Detroit recontly. reyele Of Jeer Wil liam Bird took upv chase, coi ewred the animal and was afcav. h(K' L it when If dropped rtsd from exhaust son. The luryland Motorcycle club has Just taken a forward step cc roneratlnn with the F. A. M. In abolish m (motor cycle abuses. The club pulsed j a , resolu tion ,ijaimt the open muffler, feeding, tank and handle bnr rldln; end has gone so far as1 to ask the police to enforce It stringently. The1 motorcvlists of Snnnv France are. to have a chance t show tbsir ability In an endurance run. Augiaf 33th at Pontalnbleu. near Paris. Motorcycles are being ussj by offi cials at the Fort Collins, Cjio United States Experiment Station it a 'conducting investigations throughout ti) atato. i The famous tour of the iihort Grass. Kane.. Motorcycle club r artert from Garden City, Kans., August J 1th. The tourists sr t Jonrnsy irrough "three' states and spend , fifteen Cjays en 'route. inn OMAHA BEES D'IRE'GTORY: Of Automobiles and Accessories E A. Boickand Welsh Cars... Nebraska Buick Auto. Company ilaoola Branca, 13i an X. "I'S; Oen'l Kgr. sutiHua " " omafcs, Branch, 1912-14-19 P annua ft. LITE WTT, Kg. Overland and Fops Hartford VehBr unt Automobile Go. Council Blnffa Xa, Omaha. sbr. II FOUR MODELS J Prices-$1,150 y to $1,700. OHIO ELECTRICS Marlon Auto Company. o. w. Mcdonald, Mgr. 2101-2103 Farnam St. JOilH DEERE PLOW COMPANY Salesroom -Cor. Tenth and Howard Sts. Omaha, Nebraska. peerless GUY L. SRUITH HUDSON 2205-2207 Farnam Street rf&f$. Wallace Automobile Co. motor car nil j Farnam Street FLAN JUL lyMCUCil for a Car, Y THIS, RSDUGED TO A PEW WORDS, it thtrfcepote to the 1913 mammatneat f t&c Fkftdert Metw Ompany which will appear in ttas 4 otSfK 4sfc papers of every prominent city in the Ubhed SraHiwhtMi 8eptentr Eftecutfe. TO TESL YOU at thii tuoevcuJla be to tefcmr lampetitort-- od f&at wt io cat tictfce to do, fee w bave a mrprc fa store for tbsxa as-weft as for yum. HiSi MUCH WS WILL SAT, hwever Sixes sKhrsively m3bc the Flanders skean frara near on. The perfection of the electric mH storting Arm has made the Sb k sny size and at any price the logical, the hkaate the inevitable car. WE'VE EZEN IN THE BUSINESS since Hs birth-batched every change led the way in most of them. And since a roan can't have tws) religions and worship sincerely at both shrines, we pin our faith in the fature to SisJes exchwverySixes. AND WHILE WE WONT PROMISE to-grve you a Six at exactly the figure nxsitioned because the Flanders Six must be a complete and aa wp-to-the-minute Six in every last detail we will give you one at a price so little above that figare it will be within your reach if you afford a car of aaorc thaa 35 horsepower at all. - -ii.""'"::::j'iV .- i wtiiWfrWi iiiiiatiiwiiniiip r i inir ! Him I i X j :j Entitled to a S5sy aying More tfean ou are NOt NO YOU ARE WXOKG JkGMN. Don't jump to coadusioos. That isnH the price nor the horsepower. Guess again. But you wont get any nearer to it thaa oar estescned competitors who always wait fers to show the wagrvnd then try to get on the band wagon can guess what this Flanders organization has op its sleeve this time. IF IT WILL INDICATE ANYTHING to you we will say there will be two Flanders Sixes. One of these wilTbe a five passenger model of such sise, power and quality and at such a price you'd be foolish to buy a four at any price. IT'S HARD ENOUGH TO SELL POURS JfOW for everybody sees the writing on the wall. It will be a lot harder to sell your second hand Four a year from now when you will certainly want to sell it and buy a Six, EVERY MAKER KNOWS-Pours are now obsolete-aod Sixes inevitable. But the others can't afford to admit that fact until they have cleared their floors of Pours and changed over their designs and equipment to make Sixes. They must all come to it we are as usual a year ahead. GO THIS AD IS JUST TO WARN YOU. After feeding it you will have only yourself to blame if you buy an obsolete Four and pay a price for it that entitles you to a better tar and a Six. FOR WE PROMISE YOU the immediate future has such a ear in store for you a Six of the quality yea expect fsans Flanders and backed by the name and guarantee of Flanders. YOU ENOW THE MEN back of this product Everitt, Mctsgqr aad Flanders; Kelly, Paul Smith, Pslledep the same group of seen who four years ago revolutionised an industry and set a pace in prices and quality that others are following yet and haven't caught up; the men who made E M P "30" the greatest oar of its ticae, ' THESE MEN, NOW HAPPILY KE-UNITED trad supplfimeated by specialists of equal skill and experience Fred Hawes, for ten' years chseT en teeroYthe Cadillac Company; Bruce Ott, admitted by the entire trade to be the greatest body designer "Che tastiest miQiner that ever dolled up a car;" Richard Miles, the foremost metallurgist. THESE AND THE HOST OF nFSRTSopswscliers a&-who cos stitute the Flanders stfgsautttkxt, here oontriteted to make the fthcoroing Flanders Sixes incomparable in H t&osc points dear to the hearts of festidlous otttorJsts and satisfying to the eye said the standards of expefta. WE SUBMIT that, if these men do not know how to snake and to market autovsoDfles and to take care of their customers afterword, then no group of men does know. If history doesn't repeat in this case then ski3 counts for naught, experience is a waste of tana, there is no stoength in unity, and business Is wot an exact science. . BUT BUSINESS IS AN EXACT SCIENCE experience k aa accurate guide skill i an asset the united skill and experience of experts must produce superiority and history mSH repeat ksctf, for the Flanders policy and the Flanders product for the ooxascgyw-wia work a revohitioa in the automobile industry as gsoat as did the appearance of E-M-F "W four years ago and of ths bcsMifulFlBTKlers Electric mors recently. THESE MEN, HEADED BY FLANDERS, have led ks$4Mr bm forgotten how to fcllosp if indeed they ever knew. ttktitam : Is a series of auoeeaees. Failure has turned to success wasr &r magic touch. Their reputation Is world-wide aad ticsfe ffSstadstase legion and they are found wherever automabUea aft found. Par every car they have ever made has made a friend. WE ARE NATURALLY EAGER to tefl you tH bow test we rcrfn Tot the reasons given. We refrain save to say thereH.ke two aseSels of Flanders Sixes. One a luxurious ssven-passenger ear of fetch ; power, eacjuisite body design aad complete equipment of the highest ' order and to the last degree of faddishness as well as of utility, and to sell at a price that will make it impossible for you to ewruse voussdi" for paying a higher price for any car on earth. READ THAT LAST PARAGRAPH AGAIN. It's a trBa aaeiv4 and there's more in it than appears on the surface. , :, ..... j THE OTHER FLANDERS SIX wiH be a five-passenger ear. aa oxant duplicate in every detail of design and finish and equipment bsrt smaller of cowrtc - and will sell at a price that justifies our fcssvCTae THAT'S ALL FOK OR PRESENT. Surmise sB you wSli Bee Che fragments together. Let your imagination have foil sway. Yotrtnaov Flanders and the Flanders organisation try to forecast what they wd produce. Try to anticipate the most you can hope for and then you will still be far short of the splendid reality. That, in full detail wB be announced about September fifteenth. s . WATCH FOR IT HERE. And if you desire to lead instead of follow if you want a car of the future and not of the past wsit for it. . , DEALERS THIS FOR YOU ' i Th Flanslsrs Maior ConHMtqr trill Osaka U ttMuaaml SUas for )91S. That sounds a trUls paedast for ua, hwt rmMmbsr thaa ara bif , lusurlotta cars ' and this natnber make tt FlaxKUrs Motor Company tha largost producer f 8k as ha tho world. Dottvorios) wiH osiaunoaeo iimmattUtaiy after tho ot nettneomtmt. Quarts-, reputation and price guarantees these 11 be sto oompotitMtt. Lt etaooara osoryvharo horo anticipates this, so mm have thousand of applications mm tie otaxxdy. Being obte to pick and show, . we are corofutly aeloctirtf eho hoot. We wont dealers w4m wiH pi vpmif re present Ml and our product localh. Aim) wo are oelectfng thoee wo tranh will so foKheot with ua. For wo are bulldfnf far permanency and for tho benefit of all, customers inclwaVosL Do you think you ore that man im your torHtorrt Tbon got in touch wba our district manager hU word la low thoro. Ho So o partner in tboi business trios! and true and has whole interest bound up In its future. Hotter aee him at once before ho ciooos up tor sour territory at kh ImmmJ quarter, oddreee given baVow C. F. STEWART, District Manager, 226 37th Street, Des Moines, Iowa. FLANDERS MOTOR COMPANY, Detroit, Mich. 665 East flilwaulcee Avenue. 3) I