GAYETI THEATER
. PAGES ONE 10 EIGHT .
Th
H
Om
A
Sunday
Bee
PART TWO
GAYETY THEATER
PAGES ONE TO EIGHT
VOL. XLII-NO. 10.
Till-; OMAHA SUNDAY BEE: 'AUGUST 23,. 1012.
SINGLE COPY FIVE CENTS.
COMPENDIUM OF Adv'g ffiSK g teYour PROSPECTUS OF THE
Figures and Sure-fbre
i For the Regular Season of 1912-13
- IU.I -
f J 1
We Don't Ask You
JrttoBT4" WATCH US GROW-
But Instead, Bespectfully Bequest
that Ton Wake a Boise Iik y
Honey, Bay Ticket and
"HELP US CROW"
BESS'S HEALTHY GROWTH:
?552WiSf:..' LADIES PRESENT
j 2b?S?,i.it.: 846 LADIES PRESENT-
This Hi Water Mart Captured by
the Omaha boy, Ed Ie Wroth and
his "GINGER GIRLS."
The Theater With the
Baby Carriage Garage
In the Lobby.
WITNESSE TH:
The Theater that's Talk
ed About. Bleae 'Em;
Ton Can't Blame 'Em.
That, In keeping with the progress of the timet, the tendency to eschew from pandering to the tastes of vulg-ar men
and feather-brained boy and the clncere dealre to pleaee the
MOTHER, WIFE, SWEETHEART OR SISTER
the adamant, unchangeable policy of thle theater will be for i
SK? CLEANLINESS K LT
A wide gulf -separates emut and
nastlness from the life, ginger and
aplce we will endearor to preaent .
Ingredient! no reasonable perion relents.
We would rather hare one woman
attend a performancs than ten men,
anytime. The gentlemen will attend
anyway if the ladies are pleased. Bo
why worry?
m3
w
We're as Proud as Peacocks
over the lady Patronage we hava
established through the Insistence of
Clean Shows.
NEARLY. 85,000 LADIES our week
day matinees last season as against
only 71,000 the Season Previous; Store
Ladles Than Attend the Bally Mati
nees of Any Two Theater W Omaha.
NIGHTS and SUNDAYS SVs
at Svery Performance.
MATXBX8 asd WIGHT PEBTOBIC
ABOES ABB IDENTICAL.
m
- 4
'"--ii
mm
41
n
Here is the List of the High Class Extra
vaganza Organizations That Will This Sea
sen Play the Far-Reaching Columbia
(Eastern Wheel) Circuit Which Includes
"OMAHA'S FUN CENTER"
THE
I Ufa
POPULAR
1MW
Winning Widow
Taxi Girls
Social Maids
Queens of Paris
Ben Welch's Burlesquers
Girls of the Gay White Way
- Harry Hastings' Big Show
Girls from Happyland
World of Pleasure '
American Beauties
Star and Garter Show ,.
Robinson's Crusoe Girls .
Sam Howe's Love Makers .
Roble's Knickerbockers
The Trocaderos .
Beauty, Youth, and Folly
Al. Reeves' Beauty Show
Runaway Girls '
Jolly Follies
Ginger Girls
The Dazider
Mollle Williams .
Golden Crook
Gaiety Girls
Dreamland Burlesquerg
Cracker Jacks
Bon-Ton. Girls
The Behruan Show
.Gay Masquerade rs
Merry-Go-Rounders
Midnight Maidens
Columbia Burlesqluers
College Girls
Merry Whirl ' ,
Rose Sydell . ...
Bowery Bdrlesqners
And There'll Be a Ladies' Dime
Matinee Every Weekday
.6AYETY THEATRE
4
Z3
DEAR READER:
Maybe you didn't know until now, but it is a fact that during the past three seasons during
which we have established an immense clientele for extravaganza "The Gayety Way," there has
never appeared on our stage a performance that I did not personally witness in some other city
before the company came to Omaha, and I thoroughly believe thut tho elimination of the little
odds and ends which 'I have insisted on as occasion presented itself, has been a tremendous factor
in building one of the greatest and most successful theatrical properties on the splendid Columbia
Circuit. '
To efface any word, action or suggestion that would cause a reasonable minded wife or
mother to blushingly cast her glances downward; that would Induce a father to warn his daughter
to remain away from the Gayety has, and always will be, my constant study. Should anything
of an obnoxious nature be said or done, be charitable enough to concede that it is in direct con
tradiction to the Gayety's policy and has not our sanction or indorsement.
As the season unfolds itself it necessitates a round trip to Kansas City for me each week, and
while to the occasional traveler this Journey might appear to be a veritable sinecure, only two
or three trips would be necessary before the dreary monotony of It all would dawn upon you, to
say nothing of giving up your good bed two nights each week for thirty-six consecutive weeks in
favor of bunking in Mr.. Pullman's rattlers.
I make no mention to you of the expense of this weekly trip that's all figured In our oper
ating expenses; neither do I count the personal sacrifice and wear and tear of such incessant trav
eling. But I do most respectfully request that you give credence to the sincerity of my endeavor
to present musical extravaganza in an absolutely unobjectionable form and my earnest effort to
accomplish' that desire. , ,v Respectfully yours.
Omaha, August 25, 1912.
E. L. JOHNSON, Mgr. Gayety Theatre.
SAYS, THE WBW YORK "STA"t
"This noisome thing that masqueraded under the name of burlesque and that its own sponsors
Srere ashamed of has been wiped out of existence, 80 TAM AS THE COLUMBIA AMTJBEMEHT COV
PAirrs TKSATSftS ABB COHCEBBBB, within the brief space of threo years! This is a glorious
achievement, and the press and public In general have manifested their hearty approval of It In no un
certain terms."
And there's Our Creed" nailed to the mast and now in forceful action,
because we believe our patrons desire it.
WHEN YOU THINK "THEATRE," THINK "GAYETY'
Here is the List of Theatres in Progres
sive Cities of the First Class Which Play
Exclusively The Columbia Amusement
Company Bookings.
Of Course the List Includes
"OMAHA'S FUN CENTER"
THE
I I ISSaaias .
POPULAR
Gayety, Pittsburg, Pa.,
Gayety, Baltimore, Md.
Gayety, Washington, 1). C.
Gayety, Detroit, Mich.
Gayety, Louisville, Ky.'
Gayety, St. Louts, Mo.
Gayety, Kansas C.ty, Mo.
''Gayety, Newark, N". J.
Gayety, Brooklyn, N. Y.
Gayety, Philadelphia, Pa.
Gayety, Boston, Mass.
Gayety, , Toronto, Can.
Gayety, Montreal, Can. '
Gayety, Omaha, Xeb.
Empire, Cleveland, O. .
Star & Garter, Chicago, 111.
Standard, Cincinnati, O.
Westminster, Providence, R. I.
Columbia, New York City
Columbia, Chicago, 111. '
Murray Hill, New York City
Olympic, New York City
Harlem Music Hall, N Y. Cy.
Kmpire, Paterson, N. J.
Garden, Buffalo, N. Y.
Franklin, Worcester, Mass.
Star, Brooklyn, N. Y.
. Bastable, Syracuse, N. Y.
Gilmore, Springfield, Mass. .
Casino, Philadelphia, Pa.
Empire, Hoboken, N. J.
Corinthian, Rochester, N. Y.
Park, Bridgeport, Conn.
Empire, Albany, N. Y.
Casino, Boston, Mass,
Empire, Toledo, O.
Hardly a Group of Benighted
Cross-Roads Towns, What?