THE OMAHA SUNDAY BEE: AUGUST 18, 1912.
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ANNOUNCE IN ADVANCE OF THE REGULAR SEASON A COMPLETE
AND AUTHENTIC SHOWING OF THE NEWEST.
Suits
Goats
Skirts
For Fall 1912
All the Accepted Models in All Sizes for Women and Misses.
It isat'Brandeis that discriminating women expect their first glimpse of
the new styles that are strictly correct in every fashionable detail. -
Greater varieties give wider latitude for selection, and at Brandeis Stores
you will find the models that are really smart and genuinely practical. It
is safe to choose now, if you choose here. -
The New Fall Suits Differ Greatly From Recent Styles.
Here are the new and very dressy cutaways the longer length coats, 30
to 36 inchesthe Robespierre collar Jnnovations-tke modified pannier ef-
- fects the -new Norfolk's, etc. -Materials include the Heavily corded fabrics
two-toned rough fancy weaves, etc. The prices are $25, $35, $39, $49 to $85.
The Newer Models in 1912 Fall Coats Are Very Attractive.
Prpbably. the chief charm .of ,the new , long . coats lies in the . materials.
Most of the' coats are cut "on simple, mannish lines, semi-fitting - and' nar
row at the bottom. '. The fabrics show , many innovations the new Chin-.
- chilla cloaking will be very popular; the boucle novelties find great favor
- and there are many striking striped diagonal two-toned effects. We show
groups specially priced at, $15. up,, to $50. , . ; - "
The New Tailored Skirts are Destined to be Popular.
Two new features are the pannier or draped skirt and the plaited or
fluted skirt. Skirts are wider and the' hobble has disappeared.; The. new
'materials are wonderfully attractive; Button trimmings have great vogue.
, Specials at $5 to $10." ' ' . ' ' ' '"V
Fancy Trimming Laces
and Wide Bands.
Macrame, filet, cluny,
carrickmacross, . Bhadow
and combination effects
up to 9 Inches wide and
worth 20c to 50c, at per
yard, 10c,
15c and 25c
BLACK DRESS T
SILKS.
A special bargain in
our $1.15 quality, yard
wide silk I Dress ; Mes-r
salines. This black
silk goes at,
yard .'y.
79c
300 Pieces of New Silks Bt0 39c-49c
This is special purchase 0 beautiful, new silks bought at a great reduction' and
placed on sale for the first time Monday. . rtain ana fancy Messattnes, Jtforaerea
Pongee, Surahs, Messalmes, ... Cnarmeuse, ;"lumne$.;; ; r-j
Foulard, and Parisians in all shades 20 to 27 inches J S C and
wide worth up to $1- 00 yard at yard . , . . . V . . .
9c
42-inch Silk Poplin in a wide
.range of new shades; our
$1.25 quality, OQp
at yard. ... . .". .... mOiv
A special bargain in new fall
dress goods over 100 pieces
in all the plain shades r r
and many pretty mix-. I"
tureB, at the yard. ..V.V;
New Satin Stripe ; Poplins!
all- wanted shades, adapted for
waists and one-piece - , A f
dresses. Wash goods : llSAf
dep'ti main floor, yd...-rxV
A Showing of Dress,Goods at $1 to $295 Yd.
First showing of new fall dress goods and tailor suitings. All ;the;smartest weaves and
color combihatiohs'sh'own in the world of fashion are here. " '.' . . , -
0
VA
30C
f i
rrf fen J ft Ti''iii'ii'if WiJ Ui
DOE
iOur Annual August Sale of Muslins, Sheets, Pillow Cases !
:i: i ; Wonderful bargains in muslins, sheeting,' pillow tubing, sheet? and pillow cases. Every yard of material, regardless
$" of price, sold in our muslin department is absolutely dependable; Muslins and sheetings woven of selected staple cotton
t-'nnA all well suited lor i'reouent laundering - . ' ' ' - "
The very, best grades of tubing and casing that are
made will be found in this special lot of desirable
i ' ii "Mi- ' ' .vr . ...
leugins ior innKiug pmow cases. muuy
are woven with a round thread that can
easily be drawn up to 25c values,-yard.
TJticay Pequot, Lockwood and
;.l Pepperell sheeting and casing, in
P.levtry desirable width are priced
very low.
tJtica, Pequot, Dwight Ani-hor,
West Farnam, Armorside and
Hotel jSpecial sheets, -and," pillow
t cases every wanted size- plain
'or hemstitched. Priceanre now
' lOW. ' ... '
10c
Plain and fancy woven ercerixed Poplins- We are
notallowed to: advertise he, ham$ bf this finfe pop
lin when it is sold for less than ;25c a; yard. ? You
will find just the shade you will want for.
present or early fall wear; also black and;
white. On basement bargain square, at
.'. BRANDEIS BASEMENT-
A r-
"Fancy figured, striped," dotted
and barred embroidered white
Swiss, equal to the high cost
imported fabrics
on sale at, - ;! -
the yard.;;;... ...v.
Special Sale of Embroideries
27-inch! sheer -Swiss and batiste embroidered flouncings ; also ; 18-inch fine - embroidered '
corset covenngs cnoice, new aesigns in ejeiei,. uvim ami -:
new; combination effects many actually .worth 60c 4 yard.
oargain square, ai me yam .
15c
4Sin.,. Fine Swiss Embroidered Skirtings
Also. 24-in." All Over Embroideries
Very: effective designs : n English' eyelet, floral
and i new combination effects; 'also 27-inch fine
Swiss v embroidered and ruffled
flouncings in dainty baby patterns,
worth $1.00 the yard, at yard ' ;
40c Insertions and Galloons at,' 19c Yard
Embroideiy, insertions and galloons in baby Irish
and new combination effects ., up :
to 4 inches wide. Actually worth 40c
a yard; a big bargain, at yard. . . . .
FiQr
KS K
19c
500 Dozen Women's Hemstitched,
Hand Embroidered, Irish Linen
Handkerchiefs
Broken Lots From a Manufacturer
'.. -i6f : Belfast, Ireland.
Sheer'Irish -linen; also plain and
cross barred, fancy .printed centers
and - borders, etc. men's' heni
stitched " plain linen cambric, '. all
widths of hems worth
up to-25c eaclr ; big
bargain on main floor, ea. ,
Oc
Persian ; Cotton "Challies, also . '
fancy figured "and striped de
signs thousands of f A
fyards,'from the" bblt-Kjf:''
; at,(the ;yard,-b:. r". & Vi
Brandeis White Goods Dept-Ba.,,,,,.
' 32-in.' English u-madras; shirt- Hand , embroidered linen Full size Swiss curtains, 3
; ring in, plaint satin stripes waist ; fronts, ; spiled : and inch rufne wi buttoa-hoie;,dge "
t and vjacauafd effects,' at,- yd.,a5c mu8sed$l, value, aC, each,; 10c Krorth $1.0o a pair 4B0 pairs,
; i- at,, per pair . .............. .65c -
1 All. our 25c white Flaxon Just 'received Irish ; dress Ktamine and scrim curtains '
in pin cheeks, , pm stripes, . linen in pink, nluey lavender- f0r large . or . ; smalt ; windows.;,
satin stripes' Yoile flaxon, plaids, s 36 inches wide.r at, the yard,, trimmed with pretty laces, worthy
etc.,".26c values, at, the yard, 15c! ;85c and . . . . . ... . . .". .' . .-. . 45c t up to $2, at, pair. 1.50 and $1.59
1 -- ....... ..... . . , .. ,My
TRICKS: OF TRADE HALTED
Short-Weight Packages of Food Out
; lawed in Eight States. ; , V
SflTFJ FOR THE HOUSEKEEPEES
Food Content of Cam,, Jar and
S
- Fapr Packet Redaccd Tfvarljr ,
One-Third 1 a Few
A'eara..
Twhen Governor 'Dix ilgned the Brooks
lUL requiring that all packace foodstuffs
be plainly marked on the outside of the
package' with the net wetghtK meaeure,
tr numerical count of lt contents, New
Tork fell into line as the eighth state to
pass this law, which should do so much
to give , the house-holder full value for
bis money and In that way materially af
fect the cost of living to his benefit.
Only one other eastern state has such a
law, Connecticut, and In the south
iFlorlda has passed It; the other five
states With similar provisions In their
statutes are west of the Mississippi
Hver. North and Sooth Dakota, Ne
braska, Wyoming and Nevada.
' In most cases it Is a section of the
State pure food ! and drugs act which
contains, this provision, and usually the
terns of the law are simpler than those
ef the New Tork law. North Dakota
Is the pioneer state in such legislation.
-Vfcen, in 1907. it was passing the modi
tied federal pure food law, which Is now
Women who bear, children and ro
tenia healthy are those who prepare
their systems In advance ot basy'i
coming. , Unless the mother aids
bature la its pre-natal work the crista
finds her system unequal to the de
bands toads upon It, and she is often
lea wits weakened health or chronic
ailment. No remedy Is so truly a
bslp to. nature as, Mother's Friend,
and no expectant mother should fall
to use It It relieves the pain and
C'.scomfort caused hy the strain on
tfecDigaments, makes pliant and elas
tic "those fibres and muscles which
nature Is expanding, prevents numb
besi of limbs, and soothes the Inflam
mation of breast glands. The system
king thus prepared by Mother'
friend dispels the fear that the crisis
kay not be aaf elf met . Mothera
friend assures a speedy and complete
recovery for the mother, and she is
K a healthy woman' to enjoy the
"raring or-
'Mid.' Mother's
frtesd is sold at
rg storea
frlta for our free
took for expect.
ttt ' mothers which contains much
!nab!e Information, and many sng
layout of a helpful nature. :
UiZmJ) nCUUTClCO., UUaJa, c.
on Its books as 'the 'pure food law, the
valueless , provision In .the former, that
when a package of foodstvif ts bore ft
weight mark it should represent the ac
curate net Weight of Its contents, was
made over Into one obliging the marking
of Such packages' with their actual - net
weight In order, they ; might not be
deemed mlsbranded. . . .
j Wyoming put such a provision in its
statutes in 1910, and the other, states
mentioned did so last year. One city,
Seattle, has a municipal ordinance re
quiring this In strict terms, and the or
dinance went Into effect at once upon
its being signed by the mayor, stringency
In action, which no state has followed.
New York's Is the. only barrel law, estab
lishing the sises of the larger 'con
tainers ot foodstuffs, but Seattle has
gone after the large ' package, barrels,
and boxes, with fully as much vigor as
In the case of the boxes and cans and
bottles which hold the smaller packages.
More Graee to Mssalsttirrm.
New York's new law gives a longer
period during which , the manufacturer
may put up his packages without regard
to Its provisions than waa done by any
other state. When last year Connecticut
gave eighteen months after the passage
of the actwhlch Was approved in July,
this was considered unreasonable delay.
In most cases a few months have sufficed
to avoid in justice to manufacturers, who
may pack their goods far ahead of their
actually reaching retail shelves; New
York gives them, eight months after the
law takes effect, even, and as that will
be about fourteen months after spproval
by the governor, the total ts twenty-two
months' grace. . . . .
, Florida got Into a tangle over this. The
law was rushed through Its legislature on
June S, 1911, and the details of its enforce
ment left to the state commissioner of
agriculture. He named August S as the
date when all goods coming 'under the
law must be marked according to It. giv
ing only the option of the use of stickers
for this purpose until January 1, 1912. The
outcry which arose caused him to extend
the Initial enforcement of the law to
January 1, 1912, and he has since substi
tuted August 1, 1912, for that date.
. Dr. Reichman, the state superintendent,
has. long been active In favor of a net
weight law, and has Joined In the effort
to get a federal law on the subject' which
la the really desirable thing. . He .and
John L." Walsh, New York City commis
sioner ot weights and measures, appeared
before the house committee on Interstate
and foreign commerce In Support of the
Mann bill, which would substitute for the
merely permissive feature of the present
section In the federal pure food law
covering this subject a section establish
ing as misbranding any package not
plainly marked with the net weight meas
ure or numerical count of Ha contents. '
This waa reported , favorably .by . the
committee, but failed to pass the house
before March 4 of lat Year.- In the pres
ent congress Its place has been taken
by -the Stevens bill In the house and the
Burton bill In the senate, which cover
just the same ground. These were, en
dorsed by the seventh annual conference
of weight and measure officials of the
t'nlted States, held at Washington In
February, and the resolution endorsing
them was reported by a committee, of
which Dr. Reichman was chairman. ,
H raring on National mil.
Later In the month the senate commit
tee en manufactures held hearings on tbe
'.' .' - vv -ttt-t
Burton bill, and 'there ; appeared .repre
sentatives of he national association of
wholesale grocers and of retail grocers.
Dr. Wiley sIbo appeared to g!Ve his vig
orous support to this; substitute' fur the
original section, which r Ho condemned.
The grocers' associations' representatives
presented an amendment , which covers
the ground of the principal, anxiety felt
by their members over such a law,' pro
viding for reasonable ; tolerances ' and
variations In weight or measure.
Most of the state laws have - this -and
New'York's new law does. 'The point Is
many foodstuffs, usually packed with
out Intentional 'excess of water, shrink
before , reaching the- consumer. ' Dried
fruits and cereals do;, anything packed In
a container not airtight Is- subject to
evaporation. There is also the matter of
leakage, and the fact that a container
of standard size may not always take
the same weight of contents-as In the
case of sardlnes-but lawmakers ana
state officials customarily regard these
conditions as quite within the control of
the packer, while evaporation and the
possibilities of variation In the weight ot
goods packed In one ' factory , for ship
ment to many states with differing cli
mates clearly are not.
The Burton bill has not' yet been re
ported out of the committee, and there
has been no active work On the Stevens
bill by the house committee.
This pressure for net weight legislation
comes from the campaigns which have
been waged by mothers' associations and
Dr. Wiley and the advertising men of
foodstuff manufacturers against the cat
In the-cracker grocery and the unsanitary
bulk methods of handling household neces
sities. The consumer has been educated
to demand sanitary packages which have
not been opened bet ween the factory and
the kitchen. The gradual lessening in
quantities packed In such packages ha
escaped most buyers, however, though
often there Is wonder - that the money
spent for food doesn't go as far as it
used to go.
- Soon after the national pure food act
waa passed, there was a gathering of
foodstuffs manufacturers who we're-affected,
by It at Atlantic City. One of
the largest of them is reported to have
replied to some doleful commepts on
the new law In this wise. -' "You fellows
don't seem to .realise that there Is a
very easy way to get even. If you re
duce your packages a little now and
then or: put Just a little less of weight
Into the same bulk In their contents, the
public will never realise the difference.
Tn what household Is there a last year's
tomato can for a - comparison of ; size
with one bought this year?"
Shrinks tn Slse of Packages.
Clearly, he has been taken at his word
though possibly the' Idea didn't origi
nate with him and the shrinkage In the
contents of .foodstuffs packages . in five
years Is remarkable. Usually the pack
ages have grown smaller, and In some
case of boxes of cereals or cans ot baked
beana, but in the case of articles packed
in glass, the amount of glass has ben
Increased, while the amount of contents
decreased. Cereals have shrunk 40 and 30
per. cent, pancake flour, & or 30; crack
era and ginger snaps and the like, SO;
boxed date and raisins. 30 and one
might go on with the list of articles
packed In pasteboard for some lines
more. - v
In the commodities packed tn glass-
Pickles, catsup and chili sauce' and other
Tellshes,' syrups, ' honey, extracts,", dried
and cured meats. Jams, Jellies, jar cheese,
and so on the average lessening in quan
tity 'packed approaches 60 per" cent, and
here the package has changed .little or.
none in size. . , '
v When It pomes to canned goods, bake.i
beans furnish a fine illustration, and a
series of cans, one for each year of. the
last five," run a descending scale that
could hardly be excelled as an object
lesson; One a three-pound can of baked
beans .held three pounds of beans; then
the can was, weighed In,' and then it be
gan growing smaller. Today the gross
weight of the three-pound can , is i two
pounds seven dunces; of thev two-pqund
can, twenty-four and a half ounces; and
of the one-pound can,' twelve ounces.' "
In the larger ' packages 3 of foodstuff i
ahd grains there la the same sort of
shortage. Barrels of flour which no on
ever weighs bags of oats and corn and
oilier grains, bales of hay, all are short
weight, and boxes of fruit are -shipped
short count. These facts relate, to Amer
ican goods,, it ought to be noted, an '.
English jams, jellies, pickles and relishes
and other foreign goods remain, at .the
same amounts which have always been
packed. ' Some American package goods,
a few, have never, varied In weight also.
Baking powder, for instance, Is labelled
on the can. "One pound net," and , the
pound Is in the can.
Some Honest Weight Packers,.
There are certain brands, too, even
among the kinds of articles In which the
most flagrant. advantage Jj as, been taken
of the public, of which the same quan
tity Is packed in the same size packages
as always; for a few manufacturers an i
packers were unable to. compromise', with
their consciences. . Some of these,-belong
to the American Specialty Manufacturers'
association, which has been aiding in th
passage of these laws In the ' different
states, but standing for - uniformity - in
provisions. . The . association Is anxious
for a federal law on the subject.. Prob
ably not all of. Us members were In favor
of such legislation formerly, but thos?
who are not for '.It because of the In
herent rlgnt in it see that it la bound
to come. ' ; . .
Of course, such legislation will not force
the packer to put larger quantities in his
packages, but It will acquaint the con
sumer, with Just what he .Is getting., and
competition and the survival of the fittest
and the largest of good quality will do
the rest. New York Post -?,-'.
n Te-ddr. the Trathfnl.
Here Is a Roosevelt story, "told about
Roosevelt In 1SS4.
The ctlonel -was a strong opponent of
Bla'ne In 1SS and went to the Chicago
convention, determined, as was Henry
Cabot bodge, who was there also, .to do
everything to defeat htm. But both came
back and supported Blaine. A republican
rally was held to open the campaign In
Faneull hall at noonday, after the cus
tom of the party.- '
Roosevelt was down for a speech and he
dined at the Union club with a. republican
who had been a strong opponent of Blatne.
Just before it was t'me for Roosevelt to
go to the hall his friend said to him that
he did not see how. he could possibly
speak for Blaine. Roosevelt turned,
slapped his friend on the shoulder and
replied: "God knows I hope that he
will be defeated."
Then he went down and delivered - a
red hot speech supporting Blaine. Spring
field (Mass.) Republican. .
Key to the Situation Bes Advertising.
CANNIBALS v CHANGED DIET
,; . . . ,
Barbarian Appetite Checked by Tat
tooed 'CrncIM on,- Bos'" :
. ' -: . !-' : 'Arm
.Baring -a .sinewy arm,, on whlch -was
tattooed- a rough. Imprint' of a crucifix,
the " Rev. -.' Thomas Ncedham, a " well
known Baptist evangellBt, held 2,jO0
people spellbound at the religious ser
vice .at Lemon Hill. Philadelphia, while !
he related Jiow that, crucifix, saved his
life, many eyars ago, when 'he was cap
tured by cannibals .in Patagonia.
The. Baptist ' preacher, who la a resi
dent of Colllngswood, J.,, told a story
that - made ' fiction look'- commonplace. .
He was bom In flie, north of Ireland,' he
said, and when a boy, of IS accidentally
became, a stowaway. .He ,was playing
hide and . seek with . some - companions
and during an Interval In the game fell
asleep aboard a. tramp schooner. When
he awoke, the vessel had put to sea, and
the lad , was delivered . over to a brutal
sea captain, a South Ireland . native, who
vented 'all his hatred of the North Ire
landers ,upon ' the ' friendless boy.
. For months the ' lad was'-beaten and
k'eked at will, and when the coast of
Patagonia .was sighted the .captain con
ceived the plan ot putting the boy ashore
and allowing him to be eaten by cannf
bals. " Although the captain's wife prayed
to her husband to be merciful, this was
done. ' ', . ", ! 1 . '
Meanwhile,' during the voyage, the cap
tain : had tattooed various parts of, the
boy's, body, seemingly to enjoy his pain.
Among, otW. things. he tattooed a cruci
fix on. Needham's left arm.
A few hours after he had been ma
rooned the lad was discovered by a band
ot cannibals, who carried him into the in
terior. ; Upon arriving, at their village
they , stripped Needham, preparatory to
slaughtering and feasting, upon him,
When, beholding the crucifix, a wonder
ful change came over his captors.
Many r years before.' It seems, the
Jesuits had engaged in missionary work
among the barba.rlana.-and among other
things told them the story of the Cross
and of Christ's second coming. The sim
ple savages had received a story from
their forefathers to "the effect that a
god. the Man who ' formerly died on a
cross In ' Palestine, "was going to visit
them. . . ' . -
The tattooed cross on Nedham's arm
convinced - the most skeptical that the
stranger was this long-heralded god, and
they Immediately restored his clothes and
made him , a chief. . . After : living with
tile cannibals for eighteen months Need
ham escaped and made his way to a
settlement. Later he crossed the Andes
and narrowly escaped being shot for a
py-.by. the Paraguayans, by Whom he
was captured. An unexpected climax to
his -adventures was the - conversion of
the brutal sea captain; year afterward.
In a mission In southern Maryland, where
NeecTham . was pteaching.-Phlladelphla
Ledger.' ' ' .- .. :
Brandeis Extrabrdihary Special
Sale of; Ha
V 'We secured an entire surplus "stock, of natural wavy hair
Switches,, from a well 'Known New 'York Importer, at less than
actual wholesale cost. The stock is all new and comes in tne rlgnt
: lengths :f or the present styles.
18-in. Natural Wavy Hair Switches
for... .v... 75c
20-in. Natural Wavy Hair Switches
;for ;..;.,'...::r..v:.;.::v$i;oo;
22-in. Natural Wavy Hair Switches
for S1.50
-
24-in. Natural Wavy Hair Switches
; for:. . . . , . : V:l . . .Vy : 2.00
26-in.; Natural Wavy Hair Switches
f for $3.75
Extra large Cluster Puffs. . $1.90
Uhignon Clusters, over 15 puffs,
$2.50 values for;..'. .... . ; '. . .UOc
$5 Natural Wavy all around Transformations at $1.98
Manicurinf, Hairdressing andrall Beauty Culture Work.
' ' -- Ked Cross Stcmps.
"Multum In parvo" has the Red Cross
stamp or seal, as it Is officially called,
prove itself in thn service of a good
cause. In four years the sales of these
seals has realised nearly tl.OOO.OOO - for
the anti-tuberculosis campaign, since all
of the money realised goes for the pre
vention .of consumption. Already 75,000,.
0CO ot these stickers are being printed for
An Extra Special Cargain in "
German Casserole Sets
Nine piece German Casserole Sets, like Illustration one handsome, 1
large, 8-inch covered casserole with nickel plated frame two 5
Inch nappies and six custard cups complete set on a AG
ale Monday, at V. ; ...... . . .. . ... ... . .'V.'V.vle.TfO ,
. '-- SALE OF BATH ROOM SETS '
Five pieces heavily nickel plated; will not rust one flat soap dish,"
one 18-inch glass towel bar, one toilet paper holder, one combina-
- uon tumoier ana tootn nrusn Holder, 'one heavy ' C5 1 sQO
hanging soap dish, on sale at, per set..,........ vl0!7.
Haviland China Dinner Sets of ..100 pieces,, beautifully decorated
and treated with pure coin goldour regular $59 , QS
sets, go on sale, Monday only, at ..... .... ; ; . . . .ipOOeOO
I BRANDEIS STORES J
the next holiday season sale. The seal
this year is said to be the beat that the
Red Cross has Issued. The design is in
three colors red, green and gray. A
Santa' Claua head In the three colors is
shown In the center surrounded by holly
wreaths. - in each corner Is a small red
cross. The seal- - bears the greeting,
"Merry Christmas. Happy New" Tear
American Red Cross, 1912."-t-prlngfield
Republican. . ,. j .
. The. Persistent and Judicious Use of
Newspaper Advertising Is the Road to
Business Success.
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