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Vt' too hot to travel, to I'm telephoning you'
Don't Travel-Telephone and Keep Cool
When the mercury is hovering around the 100 mark, and the pave
ments are radiating heat like a blazing furnace, it is decidedly uncomfort
able to travel at all, and the farther you go the more uncomfortable the
trip.
Under such conditions the Bell Telephone serves the useful and pleas-
ing purpose of permitting you to stay in your office under the cooling
breeze of an electric fan and transact your affairs, whether your business
dealings may be in the next block, the nearby city or even half across the
continent.
The low cost of Long Distant telephoning may surprise yon;
and BeU Telephone lines reach aearly everywhere. ....
Nebraska Telephone Company
randeis Pomneian Room
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o Do yoi kti9W th9 3l9st, rm3t dslightful spat in Omaha
for rest and refreshment on a summer day?
0 Sit tt ne o! ths pretty tables that circle the electric fountain tn
n
o Pfc . 8
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o Reached from the Main Floor of Brandeis Stores or by Ele
Q vator in Brandeis Theater Building. Not another spot like
S it west of Chicago. It is favored by the fashionable colony
o and visited and appreciated by all Omaha. -',,
o The greatest variety of new, refreshing summer
D drinks, with pure crushed fruit flavoring, served from the
g most perfectly equipped soda fountain in Omaha. The
o latest ideas in cool beverages are always here.
o A unique and charming entertainment every after-
fl noon in our Green Tea Room on the Balcony of the Pom-
q peian Room. , . .
n ; f ;
I Omaha's First Cabaret Show
o Talented entertainer walk through the aisles and ting classical and popular songs,
o All Omaha is talking about it. The entertainment is withoat charge,
U
o
TLA MAfl who is hottest in summer is he who thinks he is hottest.
ii ilC 1 ilCXl 1 . Tr-iforse knot !c ctifli'nrf cVAlfrinrf rnpHind Huf thorp is UCl OTt whom it
causes more discomfort than the person who goes moping about and reminding everybody he meets of the fact that the mer
cury is about boiling. ' ".
The heat 1b bad enough to endure by Itself don't keep your mind on It; don't surrender to constant thinking about it; smile and look forward
to the cool months of the fall; in such a course,you will find agreeable support for taking you through the heated spell. Keep your mind off the heat.
Everyone declares that they cannot help thinking about the heat while they are walking about the congested city streets or while they are forced -J
to remain In a city home. There is much truth in this, too; but if a person, no matter whether he is on the street or in his home, can be properly
clothed to avoid much of the annoyance of the hot sun, and can be surrou hded by environments that will make things look cool, and thereby enable
him to think less of the heat and more of the comforts of summer, he will not be bothered greatly by the temperature.
It usually takes more effort and greater resolution to get through August, which Is one of our hottest months, because June and July have
sapped much of one's resisting power and rather wilted his ambitions, making hid flop around like a limp, soggy rag.
August is pretty certain to find you all run down, unless you have held In reserve muoh of your heat fighting strength. Summer reaches its en
max in tearing down your mastery of the sun fighting forces along In August It has been nagging at you for at least two months and now it has
put you on the run. You no longer can fight back with the strength that you had at your command in June and July. You are losing ground in your
battle, and you are going to lose out almost entirely unless you prepare for the next attack. You can beat Old Sol If you only think you can beat him.
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! Offices
will be better operated where
the employes have the benefit
of the electrio fan fewer mis
takes will be made and much
more satisfactory results &c-compllehed.
v
This summerdon't permit t
weather to wear upon your nerves toj
energy arid ruffle your temper equip yo?
your factory, your store, your horn
Electric Far
and enjoy he cooling breezes of sn
for the small fraction of a cent an hoi i
will prove a profitable investment i!
energy you will save yourself you i
ployes and in the much more efl!
work it will enable you to produoe. i
if it is only a small fan it will proii
greatest comfort you can have in tbi
sultry days of mid-summer.
Stores
.equipped" with ; electric fans
will attract warm weather
trade and the live merchant
appreciates this fact and equips
his store throughout.
Homes
will be healthier and their
inmates the happier, espe
cially where the family cannot
sojourn at the sea shore or
northern resort
For Sate
by All Electrical
Dealers
Omaha Electric Light & Po?
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COOL OFFVITtl
OMAHA'S
FAVORITE
The Ideal Home Drink
, During the hot month of August
ice
Metz iecir
It will restore your appetite and maintain the vitality
It's pure delicious and thirst quenching,
Wm.J. Boekhoff.
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