Furnishings of the Highest Quality
THE RELIABLE STORE
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"Ideal"
Neckband or Golf Shirts
Made in plain white, with pleated
bosoms; also plain and fancy mad
ras with hairline effects, and in fine
count percale. (J 4 fft JJ Q
Prices, each ijlro.ij0
Furnishings at Lowest Possible Prices
Shirts for Men and Women
"Ideal" Shirts are- made right here in Omaha. "1 The factories are big,
bright, clean and cheerfuL The operators are healthful, skilled, well paid
and happy. The shirts are perfect. We say it advisedly they are perfect.
t "Ideal'? Shirts fit. The patterns used have been
in process of perfecting for over, twenty-five years. They
require the use of six to seven more yards of cloth, per
dozen, than is usually cut.
The armholes are big and roomy so are the arms.
The skirt is amply long. There's a comforting full
ness in the chest and shoulders. , . . '.
' You'll be glad you bought an "Ideal" Shirt, the
first five minutes you. wear it. The longer you wear
them, the more you will be pleased with them.
It is impossible to buy better cloth than goes into
them. It is impossible to sew seams more perfectly; to
work buttonholes better or to give more attention to
those little details that make the perfect garment. .
You can get them in all styles the soft collar negli
gee; the detachable soft military collar; the plain band
with attached cuffs'; the band. shirt with improved
French cuffs.
"Ideal"
The Ladies' Shirt is not
a waist -r it is a real
shirt, cut just like that
for men coat style,
, men's sieves; 2-point
.yoke, shaped back, de-
tackable military col
larbone 'pocket, pearl
buttons.
Af. E Smith & Co., Mfgrs. ...$
1 Omaha, Nebraska.
'Ideal" K :
Detached Military Collar Shirts
Made in plain and fancy mercerized
pongees, plain gray and striped
non - shrinkable flannel and self-
Come here for your
shirtsand ask for the
"Ideal" brand; Then
you'll get the best
styles, the best service
and comfort you have
heretofore unknown
in a shirt.
Af. E. Smith & Co., Mgfrs.
Omaha, Nebraska.
Negligee Shirts
Made in plain color soisettes, blue and gray
chambray, fancy striped percales, self
striped and figured mercerized cloths, mer
cerized chambray s, silk mixtures, silk fig-'
. ured fancy cloths and . ' "L '
plain Jap and Shantung g J to S
silks. Prices, each W
- "Ideal" Ladies' Tailored Shirts
Made in white striped and checked Fl axons, Egyptian tis
sues, plain and fancy mercerized pongees, light weight non-shrinkable flan'
nels plain and striped. Can be had with attached or de- fl4 trk en
tachable polo collars; Prices, each . . . . . . nk 10 9A.Of.
IMPERIAL
Police-Firemen and Me
chanics Suspenders
UNIOM MADE
"Are Good Enough For Us"
I Specially tanned uniform leather
Guarantee with each pair
p4lkiil
'"V,
"Ideal"
Attached Military Collar Shirts
Made in plain and fancy striped and
figured pongees, mercerized cham-
brays, and gray mixed light weight
flannels. . ' JjjM to $950
Prices, each .... -A
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"Harvard Mills ' Underwear
It is not often that we have the opportunity to draw
your attention to a product of such uncommon goodness
as our a Harvard Mills1 (handfinish) Underwear.
The satisfaction given by this brand has made for us
a host of contented customers, because it has so thor
oughly lived up to the merits claimed for it. Our patrons
have found it most comfortable, well fitting and durable.
The " Harvard Mills" Brand has never
oeen equaled in every
requisite essential t o.
good underwear. .
The wide range of shapes and
styles makes it an easy matter to
please everybody. tVe have the most
complete assortment of "Harvard
Mills1 : Underwearin every fabric
and' style for women and children
for the present. ".'
Courteous ancl polite attendants
in our Underwear Department will
always be glad to explain the good
points about the- " Harvard Milts
Brand whenever you are ready to re
plenish your wardrobe.
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"OrvtrJ MM"
IKiKiiI l
-Baretri Mith"
UWMM
: Unlaw "
O
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Why Pay Twice
For the Same Article?
F YOU walked
Into a store
and paid twen
ty-five cents
for a couple of
Two-for-a-Quarter cot
ton collars; and If, up
on departing, you were
stopped at the door
and asked to pay for.
those same collars again, you
wouldn't do it, would you?
K Certainly not! ,
And yet you DO do thlB iden
tical thing when you pay 25c
for two cotton collars when
you can buy two LINEN collars
at the same price. You know
that there is no comparison be
tween the wearing qualities of
COTTON and LINEN., Two
)jmj. collars will wear twice
as long as two COTTON col
lars. Therefore, when you pay
25c for two cotton collars, in
stead of buying two
LINEN collars AT
THE SAME PRICE,
you eventually must
buy TWO MORE cot- .
ton collars to give you
SERVICE equal to lin
en; and this is equiva
lent to paying TWICE
. for the same cotton
article. Barker Collars are
made of genuine sun-bleached
Irish Linen in more than 100
styles and in quarter sizes.
They are plainly stamped
"Warranted Linen." They will
laundering will not iron out of
shape. The buttonholes are
reinforced. The turn down
styles are fashioned to provide .
tie space without binding, and
the wing styles are specially
cut and sewn to prevent the
corners from breaking. ,
LET YOVli NEXT COLLARS BE "BARKER BRAND" AND
CUT YOUR "COLLAR BILL IN TWO. . )
;.jf-ty -"iyfKiy "'W''- wJ--
Try FopsU ,5,
PRICE 25c, 39c, 49c
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