9.
THE OMAHA SUNDAY BSE: 11AUC1I 17. 1912.
Founder of a Great Mercantile House and His Sons Who Succeeded Kim j Kitchen Specials
y
)
move uh by tba Cm of j.
I Biauaosas as Sea tu beea to wart bet.
tar things, not only Cor tlM firm, but lor
Omaha. Am the firm has made money. It
taaa spent money la growing amount.
mu today Ka Investments ia Oeaaha are
kaowa to every ctttaea, aad there la no
person la the city who does set feel a
thrill of pride la tha aoeampUahaHnta of
tba Bnuidela stores.
Aa Indicated ta Tha Bra laat Sunday,
tha Una Is this weak giving Its attaano
ta tha proper eelebraxioa of Us thir
tieth aaaivereary. That tha preparations
for tha avant have beea made aa a aroad
and generous aoala la amply emphasised
by tha advertising pacta.
When tha lata Jonas U Brandeia moved
from Wisconsin to Omaha, la UXS, ha
took poascssloB of tha most avallahla
bulldlns ha could find. This waa a very
modast storeroom an lowar Farnam
street, batwaen Twelfth aad Thirteenth,
la tha heart of what was then tha bun
sees center. Tba founder of the firm aud
his sons liked the appearance o( Omaha,
and from the beginning of their residence
her aiade up their minds that Omaha
Was to he U.S scene of their activities
for the future. They heeded strictly the
admonition of Ben Franklin. 'Take cans
of thy shop and thy shop will take cars
of -thee."
Ball frraaicas aa Bis Llaaa.
The Farnam street store, where a mod
est line at dry goods waa sold, being
eeon outgrowa by tha increase of busi
ness, a move waa mads to Thirteenth
and Howard streets, where a larger store
raa taken. It waa called The Fair,"
' was well stocked and well kept, and tha
patronage It attracted assured a success
ful venture. Advanced methods of adver
tising were used, aa tha sons began to
grow in business acumen under the fath
er's excellent training. Soon another move
Then tha property on tha northwest
corner of Sixteenth and Douglas streets
vans purchased, about ten years after the
opening of tha first store, and the original
Boston store waa aooa a fixture. A fire
I destroyed tha structure la February,
f ISM. with a loss of over CS0.006. While
I tba debris was being removed and the
i slta cleaned up for another building, the
firm vent en with Its business In tem
porary Quarters at Fifteenth and Podge
streets. Additional property was secured
adjoining the lite of tha burned store,
i and a much larger new building waa put
:up. On this quarter block, with four
Boors, J. Ia. Brandeia a Bona managed
10 worry along for a goodly spell of
years, until It waa decided to branch out
atom mora. Tha firm bad bought tha
lota apposite the old stars, on which the
Toung Men' Christian association build
ing formerly stood, and as there seemed
to be a demand for aa additional office
building It was decided to combine such aa
edifice with a grand store building. Here
was built the main home of the firm,
known aa the Brandeia stores, which has
won a reputation extending far beyond
city and state lines,
Aa Army oa the Pay Balk
It requires a vast volume of business to
keep between IM and 1,40 mea and
women busy buying and selling goods.
Likewise a big working space 1s neces
sary, and tha Brandeia staff of workers
covers In the neighborhood of ten acres
In the various : departments. . Any city
two or three times the else of Omaha
would find cause for pride In possessing
such a store and such dtlsens aa direct
the activities of this high class mart
of commerce. It has features distinctive
E
X
to Itself, just ss the Brandels boys have
gained a reputation for liberality and a
large conception of their relation to
public affairs which permeates every
element of Omaha's cluaanship. The
establishment has a clientele eo-equal
with the limits of the state, and no well
Informed visitor to Omaha falls to visit
It and enjoy the architectural and visual
treats afforded outside and In.
Mssy Enterprises Provided.
, The visitor or buyer can get Into th
heart of the Brandeia stores from most
any direction. From the eld store on
the northwest corner of Sixteenth and
Douglas, where two floors are given over
to men's and boys furnishings and shoes,
one can pass Into the first underground
arcade. This leads through attractive
alslea into the mala store, and a turn
to the right win lead to tha great sta
tionery, picture and chlneware depart
ments. Another turn will bring one to
the restaurant and the fine basement
sales rooms of the Courtney company; or
one may go straight ahead Into the
Pompellaa room, one of the nights of
Omaha never misted - by well-posted
visitors.
Another good way ta start en a tour
of the many very attractive departments
Is to enter the theater lobby, on Seven
teenth street, aad drop eft at the tea
room, thence down a short stairway ta
the center of the FompHlaa room. It Is
a decidedly pleasing view that la afforded
from the tea room gallery, looking over
the always busy and gladsome scenes
continually changing on the floor of the
Pompellaa room. On the same floor
with the tea room, where all kinds of
light refreshments are served summer
and winter. Is an assembly room, which
hss proved decidedly popular with many
women's organisations for small meet
ings. Nothing handler or more useful
in this Une was ever made a part of any
mercantile emporium.
Drop la by Elevator.
'A third convenient entrance, present
ing s most picturesque aspect of the
Brandels mart, la from the elevator en
trance on Sixteenth, at the alley between
Farnam and Douglas. At once from the
commodious lobby the visitor steps Into
. - I
W XrA I Hi i' I Mop with long
I k' ': I. -! ,.i a1 I sTV XS f-rw. I V
r:r :,".'V.f yll. f V :V .7
Lr...v.v.' -iV' Y wf-
COsiaasMSa.a...MasvStaJO V VluTTT -D-atirmTiTt U I
1 l ,1 1 1 1 ,1 u inn i"J iw a
for Monday Only
Money Saving Bargains. Useful Necessities
at Sharp Reductions for One Day O-.h'
JSe Shaker Sifter; ran be
operated with one hand,
beat made; Mon- 4 C
day, only vC
i-. .
: ::o ii y,
3jC i i .
S-inrh bis c
only
10c Vcgrt bte ivi'ii'e,
good qualltjr; Monday,
only 5
'cJ.L.'BKAITDE.I.S
a bewildering scene of beauty and bustle.
whether going In at the door opening en
the jewelry onunters a sight In them
selvesor at the door which ta flanked
by the flower counters and showcases.
It Is easy to get anywhere In the
Brandels stores from anywhere else," Is
the pet expression coming from many
delighted visitors and steady patron.
Suppose you are at Seventeenth and!
Farnam and want to land qu)rkly In the
midst of beauty and business lir this
really remarkable group of things as
modern plans present them. Why, Just
step Into the lobby off the alley on
Seventeenth between Farnam and Dosg-
Aa elevator drops you at the
eaahier's cages, and from that point sou
can sea over acres of moving pictures
displays of rich goods, hustling people,
scurrying messengers and cash carriers.
diligent clerks. Interested shoppers, all
the manifold movements common te a
really big center of trade.
Without going outdoors, after entering
from any direction, one can feast eyes
and soul on the brightest and most fas
cinating products of the factory, the
loom, the art shop, the toy studio. th
confection foundry, all the nuuiy Indus
tries that send their choicest output te
please the varying tastes and the poor
purse or the rich one of thousands of
discerning purchasers.
Remarkable Advertising Caatpatsta.
Not ons of ths least of the features of
the Brandeia system Is te be found la
the advertising campaign laid out for this
anniversary week. Preliminary announce
menu acsi tared la every part- of the
store emphasise the thought, "Anything
tbst helps Omaha will help us. We be
lieve thai anniversary sale will help
Omaha" Undoubtedly it will, because
the elegantly executed aad thoughtfully
written advertisements, msny pages In
extent, presented today comprise a va
riety of enticing offerings that are the
result of deep business eenss and an in
timate knowledge of the field to be
catered to. Thousands of Items, literally,
are set forth with Illuminating descrip
tions, apt Illustration and definite prices.
Great results are expected from this
treoe campaign, planned by mercantile
major generals to extend over a mem
orable week. and. naturally, great bene
fit can be confidently expected to flow
to the multitudes of buyers who will
flock la from Omaha aad surround! sg
territory. The city win profit In pro
portionate degree with the always alert
and enterprising firm that haa devoted
Its splendid organisation to the assem
bling of th offerings so comprehensively
presented.
PAYING. MATTER IS TANGLED
South Omaha Improvement May Be
Held Up and Litigated.
GROWS OUT OFCOUBT .EU1EI0
lace Labor Claase Haa Beea Iaval
I dated Other reatraelers May
Attempt ta See see Award
for Doleg Wertu
About iO.M worth of pavlrig contracts
ia South Omaha may be held up and
litigated as a result of a ruling against
the "union labor clause," made by Judge
Howard Kennedy of the district court in
passing on the case of Parks. Leffler &
Co. against the city of South Omaha.
The paving company sought te force
the city to carry out a contract under
which the paving- company wss to bare
paved two streets. The contract had
beea made, but the city had cancelled It
oa the ground that the petition oa which
It was based had beea Insufficient
Judge Kennedy found for the city.
The court held thst In the cfrcu ru
st aaces the council acted rightly in can
celling the contract when It appeared
' that there were enough Irregular names
on the petltien to Invalidate It.
- Coaartl Acta Rlafatly.
It was further held that tha council
acted rightly In letting the work to Dsn
Uannon, his petition being sufficient and
he being the lowest bidder. It wss hsld
that the contract should be let to the
lowest responsible bidder, regardless of
whether or not that bidder would employ
union labor, tha labor clause being clearly
anconstltutionaL
About SSO.OOv worth of paving contracts
let under the labor clause are pending In
South Omaha bow and work Is being
done -on some of these. But for the
clause the contracts would have gone to
other contractors snd these may now at
tempt litigation to secure the business,
since the labor clause hss been declared
invalid. Paris, Leffler ft Co. may ap
peal. NEWS NOTES FROM BEATRICE
Rev. Will Pledy ta Dead at Oak
land, 'Cal. Forty StadeaU
Saspeaded.
BEATRICE. JfeV. It. -Spc lair-Word
wss received here yesterday from Oak
land. CsL. announcing the suddca death
of Rev. Win Reedy, a former Beatrice
resident, which occurred at his home
there Tuesday night. Mr. Reedy was
raised la Beatrice and waa sergeant in
Company C of the old Fighting First Ne
braska during the Spanish-American
mar. Ha waa educated for the ministry
at Northwestern univsrslty la Chicago,
and at the time of his death waa istor
of one ef the Presbyterian churches at
Oakland. He waa formerly principal of
Botvidere school in South Beatrice. Mr.
Reedy was S years of sge and leaves
ao family except his widow. The body
win be brought here for Interment
Forty members of the senior class of
the high school who took part la the
"sneak day" exercises Tuesday have been
. suspended from school for two weeks by
Superintendent Rodwell and Principal
tiUlyer. Soma ef the cuss spent the day
la Wysaore where they marched through
American Divorce Mill Through French Specs
BY FHAXCOIg DB TESSAJf,
An old French song says:
Prse du rulsseau vtre un moulln.
Je ne ssls pas a' 11 moud le grain
Mais ia meunlere est fort Jolts..
And that Is the essential thing. At
Renoalso there Is a mill and a very
original and plcquant one which ta being
run by elegant American millet-esses. It
turns Incessantly In ths heart of tha
mountains of Nevada. It la the divorce
mllL
It Is Immensely famous, this "Reno
mill." and Is called the court of the town
In which those who desire to break their
matrimonial ties spend the necessary term
required by the law to establish residence.
American moralists thunder against Reno,
denounce the scandale which It harbors.
condemn the bad exam pis it sets, but the
divorce mill grinds on and scorns Its
harmless critics. It Is a splendid business
success and Its prosperity Increases from
day ta day. Tha lawa of Nevada are in
deed exceedingly liberal ' towards those
who find conjugal ties a burden. In six
months they sre set free painlessly and
forever. Causes and motives which other
Judges consider too frivolous carry great
weight with the Judges of Reno, where
divorce. Is automatic.
With an Ironical smile, the wife who
Is dissatisfied with her husband pro
nounces the definitive words, "I am leav
ing for Reno, dear," and acts out for the
far west. Her suy at thla place Is by
no means tedious or unpleasant. Reno U
hidden among picturesque mountains
which Invite to charming excursions sad
picnics. Four or five excellent hotels j
receive the future divorcees, who enjoy
every comfort of home while there. They
form a separate colony vastly different
from the rest of the people of the piece.
These are 'mostly business men, shop
keepers and agents. There are also a
great maay saloon keepers proprietors
of underground gambling hells, where
rambling flourishes In lu worst form.
The rouKh miners from 'the country
around Reno go there to risk their gold
dust, nugseu or wages In a game of
chance. The cards and dice ere never
idle. Sometimes the revdlvers have thelr
1 nnings to settle disputes. Under the in
fluence of the raw whisky, quarrels are
frequent, often with fatal ending.
Here you may atlll see on market days
real genuine cowboys coming down from
the ranches with their big felt hats with
leather bands, a red or multicolored hand
kerchief around the neck and the legs
protected by hip leggings ef sheep pelts.
Their going and coming gives a certain
touch of romance to life at Reno.
Lawyers are everywhere. They feed the
"mill" all the year around, but especially
during the pleasant months. Divorcee
are far more frequent during spring' and
summer than during the severe winter
months, when the whole country, from
the tops of the Sierras down, Is covered
with a mantle of snow and Ice.
If you walk through the railroad station
at Reno some bright morning in July, you
will even where discover the most lovely
women. When the fast transcontinental
trains pass, the divorce candidates go
to the depot to have a chat with their
acquaintances who are passing through
la the train and also to witness the ar
rlvsl of newcomers. ,
They chatter, prognosticate and gossip:
"I wonder where she comes from? And
that one over there T How Is Mrs. X's
case? Did you bear. what happened to
Mrs. B.T" All kinds of conjugal anec
dotes ridiculous Incidents and savory
stories are told and commented upon at
Reno.
The lawyers of lhls famous city do not
wait, for the client to come to them
they ferret out the esses in advance.
One of them attentively studies all the
marriage announcements In all the papers
of the east and west, examines the
financial circumstances Of all the parties
snd then sends them a very Instructive
booklet, thanks to which both are re
minded that If their sentiments should
ever change, they may find a handy way
out by an easy divorce. The booklet ex
plains all about the laws of Nevada and
tells Just what to do should occasion
arise. On Its last page Is given the ad
dress of ths lawyer offering his services.
An American psychologist asserts that
according to official statistics most matri
mocial quarrels happen during the fourth
year of married lire. Although a great
many young couples separate at the end
of the first year, moat divorces are
granted to people who have tried the
Joys and sorrows ef married life during
four springs. When you come to the
fifth year you have passed a critical
point, but another crisis often comes after
ten and again after twenty, when the
famous "dangerous age" arrives, with
tstal results to msny unions.
It Is to Reno that the most fashionable,
people flock to submit to the Judiciary
operation, but it must not be Imagined
that Nevada holda the record for divorces.
The stste of Washington lesds with an
average of (IS divorces to each Kfl.000
Inhabitants. Then comes Montana, Colo
rado, Arkanssa and the other states of
the union down to the chivalrous Vir
ginia, where divorces are almost un
known. Reno stands on this list as the
thirteenth capital of divorce, but In re
gard to the social standing of the di
vorced It Is an easy first.
To do Reno Justice, I must not forget
that it Is equally easy to remarry there.
Divorcees of both sexes fall In love with
each other In tha romantic mountains
around the city. Sixty tr cent of those
who take up their residence there are
accompanied by an admirer or find one
while at Reno. The role of the "mill1
In American life la therefore not merely
a negative one. It has two Issues. Above
one of Ita doors you read, "Divorces
above another, "Remarriages." The fteno
mill Is thus subject to the law of com
pensations. This Is necessary when you
remember that M6.CS divorces were
granted In the United States from UM to
IMS, and the number Is steadily Increas
ing.
The record? of Reno show thst those
who are most Inclined to seek divorce
are among men. actors and playwrights.
then come commercial travelers, then
musicians and artists, and after them
physicians and surgeons. Then, again.
come bankers, business men and civil
engineers.
The Reno mill has a great clientele.
and It will be long before it diminishes.
Until the United Statee gets a uaiiorm
nations I divorce law aad there la small
prospect of that yet a steady stream ef
heroes aad he raises will flow te the mill.
In spite of the hue snd cry of stern
moral reformers.
Boys Back in the
Toils as Soon as Uut
KEARNEY, Neb.. March llHSneclal
Telegram) Eugene Palmer and Harry
Wvenff. two Haroled Industrial school
boys. IT snd 1 years of sge. srere brought
t tha count v tail this evening from Elm
(Trees, where they confessed to bavtng
broken Into the Chris Matsen general
merchandise etore early this week. They
confessed te their guilt when found with
watches, cutlery and other ef the miss
ing property In their possession. They
ea hound over to the district court.
where they will answer to their act
Ttia Wveoff boy has parent at Elm
Creek, while the Palmer bey' folks live
at Alliance. To Alliance tney went irom
the Industrial school, where they were
Implicated In the stealing, or a aorse.
Later they broke Jail and escaped, com
ing to Elm Creek, where they entered
the store almost as soon as they arrived.
ALMA NAMED FOR NEXT
NEBRASKA CONFERENCE
VMiKir. Neb.. March l.-Speclal
Telegram.) By a vote of the members of
the United Evangelical conference today,
bow assembled IB Kearney, the scxt place
for holding the Platte vellsr eonfenence,
covering the stste of Nebraska, wilt be
Alma, where the conference will meet
on the second Tuesday of March, Ma,
Rev. M. T. Mass, the newly elected
presiding elder who haa been appointed
to the Lincoln district, was elected a
trustee of Western Union college at La
ma rs, la., for a period of three years.
Four preachers will be ordained Sun
day at the services In the afternoon.
Bishop V. T. Swengel of Barrlsburg officiating.
BAMTARV CLOSET MUSH Warranted bristle.
with long bent wood handle; regular 50c, 40a
av
Monday.
85c Aluminum Kettle, 49c
-Wheu properly filled out with rme and address, this con-
pen entitles the bearer, ir r-re-aenteu on Jaarcn is,
11J, to purcnase one o. 11 ' ear-s.ver '
Aluminum Preserving Kettle, S -quart site,
f 01
49c
ILTON ROGERS
& SOMS CKPANT 11 1 SI S Harney Street
IIARDIVARE REMOVAL SA'FJ
BIG CUT III GARDEN TOOL -
IBc HOriK, tc; 75c SHOVKLS, 40r 35c RAKF.S, 10c; Mo
BPADINO FOHK8, S4r. E EllYTHLNU IX l'ROIt)ltTIOX.
PATTOn-DOWMAII HARDWARE CO.
1813 FAHNAM STREET. t
AFTER MAY 1ST 1207 HOWJIRD STREET. !
DR. TODD
403 Brandels
lldg., Omaha
DR.
TODD'S H-J
i fc"-J
WAY.
t tM. , . . ... .... i afTf A..T --'r.j'
... ...
OLD
WAT
, ,, , :-- i l lli"--''
The Sanitary porcelain
Tooth Co. I making mora
progress his more trav
eling men booster than
any other company In ex
istence, considering tha
' lire of th company. All
the reliable dental tup -ply
house are becoming
Interested tgents.
Dr. Todd I gelling and
demonstrating t 43
. Brandel Building, and la .
early, and late at bl
of tic, Hundred are In- -veatlgating
and their re
gull are the eaire.
No complaint to make
If yon do not want a "hilt
tooth" go to the Sani
tary Porcelain Tooth Co.,
403 Brandeia' Building,
and yon will be thankful
for year to come.
r
i-.-.rR..'ll'-.-y
..Spring Opening.. I
First showing of New Spring Pat- '
tarn Hats.
Tha most stylish and up-to-tbe- '
minute Millinery Always on Display .'
t
Schadells
1523 DOUGLAS.
the streets giving their class yells and
catting up all kinds of capers. A few
of the members ef the. class yesterday
stated that they visited Superintendent
Bodwell'a office and offered to apolo
gize for the part they took ia the affair,
but that ha refused to accept It. The
students announce that they will estab
lish a school among themselves during
their enforced "vacation."
George Deicus, for six years a resident
of Beatrice, died yesterday after a brief
ninese, aged tf years. He leaves no
family except his widow. Tha family
came here from York. Neb.
Mrs. John Sabllska of West Beatrice
died yesterday after a brief illness, aged
IS years. She leaves her husband and a
babe six weeks old.
At last reports Fireman Mahannah, who
waa Injured la the Burlington collision
aear Putnam yesterday, was holding his
osra. and It was expected that he will
recover. . ...
Gilbert Mulr. who had conducted a
merchandise store at Plymouth, Jeffer
son county, for msny years, died at that
place Friday after a brief Illness of
pneumonia. He was W years of age and
leaves his widow and one daughter. The
funeral will be beM next Monday.
Paul Frelskorn, a resident of West
Beatrice, was adjudged Insane Friday by
the board of Insanity commissioners and
will be taken to the state asylum for
treatment.
Mrs. Jacob Claussea, living west of the
city, died Friday morning after a brief
Illness. She wsa S years of age and
leaves her aasband and four children.
eon tor ttt.40 daasagee for Injuries re
ceived la a runaway caused by the de
fendant's auto. Today a jury gave her
a verdict for
Damages Cat tm Fitly Dollars.
YORK. .- Neb., March It. -(Special.)
Miss Clara Gassmaa sued Edward Jonn-
ThesnaMaoa Wise Prise at Osssrad.
OSMOND, Neb, March lsWBpeciaM
The first annual declamatory contest of
the Osmond High school was held here
last night. First place and 'the gold
medal was won by Paul Thomsen, who
delivered the humorous selection, "Boy
Wanted." Elton Trosper took second
place snd the silver medal, his reading
being "Spartacus to the Gladiators.
Paul Tbomsea will represent the school
at the district contest at Norfolk
March 9l
Biggest
Aavertlaa'smit Kver Pa
Msaed la Omaha.
Bee Brandeia Stores' ftth Anniversary
Sale aectioa la this paper.
Investors Loss Millions
every yer because they do
not consult reliable bankers
before baying ecuritie.
Every owe has bis docor.
Every owe alio has his
lawyer.
Every owe, "shoejd" have
bl banker.
Ta bare been la the In
vestment business for over
25 years, and not a single)
customer of ours has EVER
.LOST A CENT.
First mortgage bond
yielding i to per cent
Tax Free Interest, always
for sale ta all amount.
Safe Inrestmrata
Peters Trust Company
1623 Farnam Street.
reavSaSSaVSsSSiaSssSajSBjsBa
Bring That
Prescription
to one of the I 8berman-McConneU
Drug Stores and have It filled by
men of long experience, aad using
only the best of druga
SHERMAN-M'CONNELL
DRUG CO,
The Five BexaU Stores
Harness and Saddles! ;
Bay wear saraes at wholesale,
direct from the firm that makes
them. Save the middleman's profit.
Our harness are made of the best
heavy oak leather and will outwear
two sets of cheap factory made
harness, and cost you no mora Our
store haa been over forty years In
Omaha Everything guaranteed. We
will meet all competition oa good
harness. Write fur. catalogue.
Alfred Cornish &, Co. . '
Successor te OoUlas at atorrlsoa. !
1S10
r,
rmavELisT stbbstt
March IT, 11
Block 263.
Do your customers
live here
??????
On Franklin Street, between .35th
and 36th Streets, there are 4 occu
pied houses and in 3 they take
The Bee.
J Advertisers can cover Omaha with one newspaper.