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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (March 10, 1912)
TUB OMAHA SUNDAY BEE: MARCTt-;10. 1911
BRANDEIS STORES PLAN BIG
hirtieth Anniversary of the Finn
to Be Fittingly Honored.
, GRIAT PRIPAHATIONS ' HADE
fcvrT Elesaeat ( the' Cetaeera I
Alert tm Hike Boeeeee f a, Mer
itMw Se-lllnar fiaflu
a a Lara Scale
"Brandejs Stores" will set another new
nark to their .credit during the corning
L-week In tha eelebnition of their thlrtlefi
' anniversary aa merchants. . . .
The governing rule of the Brandels
firm liss been to slve the people o'
Omaha everything tlfcy evince a deire
for as loan as 'the wish become apparent.
This explains why the Brandels Stores
have crown In the astonishing; ratio of
a per cent while the dty of Omaha has
crown but 39 per cent In the last ten
years. Both percentages are figured as
normal" to the ordinary sense. Th
dty of Omaha Is no sluggard amonf
American municipalities; rather It Is
'isted amonc the "lire ones." Hence the
conclusion Is clinched that this firm If
Inakuif reeally extraordinary progress In
the commercial' world. '
Perhaps the basic reason for such a re
sult flatterlnc alike to the firm, and to
, the dty wherein It Is located-ls tha
.the directing' spirits of the concern snd
the army of employes have crewn risht
up to the highest measure of their op
portunities. They have never lacced on
the Job or fallen aelecp In the Inert la that
sometimes overtakes those who have
achieved wonderfully. . Nothing has ever
been good enough, and nowhere on the
wall, of office or salesroom Is to. be
found the exhortation "Let well enough
alone. The policy has been very defi
nitely followed to keep step -with all ad
vances or .suggestions that mean better
service to the alert followers of special
sales, as well as to the more critical pat
ronage that seeks carefully for the best
to be had without particular regard to
tiie cast. , V
Kalrldoaeoiite Treats la Display.
In tho departments making up a great
modem merchandising concern the Bran
dels Stores -co the limit, outside of gro
ceries, hardware, furniture and building
materials. A kaleidoscopic and strikingly
beautiful system of display projects It-
sHf against the mind's eye at every turn.
And when the turns extend over ten
acres of space, slmost every foot of which
' Is utilised, then the pulling power of th
house Just naturally becomes tremendous.
This fact has been proven to a certainty
by the growth of the business.
There is a training of employes evident
everywhere that cannot be the result of
lisphaiard methods. A great many now
holding responsible positions In the sell
ing .. organisation have been with th
Brandels boy since they themselves were
Hiking lessons under the critical eye of
Jonas Brandels, the founder. They know
the Brandels .method a as thoroughly as
they know their own names; they have
become Imbued with the governing prin
ciples of the concern to that extent they
know Intuitively what Is the right thing
to dd. This eohesiveness In action of the
principal employ. finds reflection In the
work of the newer and younger workers
In the. various departments. It Is little
wonder, then, that the machinery works
- efficiently and 1th as little lost motion
aa human prescience can avoid. -
Mae spirit la the Start,
' Sound knowledge of salesmanship,
coupled with enlightened understanding
of the goods handled and an unfailing
spirit of courtesy, has always character
ised tha Brandels staff. Tha spirit of co
operation In work, of personal Interest In
making things "go." could have only
one result, and the continuing success
of the expanding business Is necessarily
written large In the commercial history
of Omaha retailing. This element of
ready, witling and intelligent belp has
become one of the strong sources of
pride of the Brandels boys In their re
markable progress. Their customers bars
come to share It In a flattering degree.
When tha plans ot the firm for taking
proper notlva of the thirtieth' anniver
sary blossoms forth la sign cards, ban
ner, streamers and newspaper adver
tisements the coming week, every head
of a department and every assistant, will
know Just what Is expected of him or
tcr. They will all b prepared to carry
out reeJoualy and carefully their part ot
the work. No campaign of assembling,
displaying, selling and delivering, bow
ever pretentious the scale oa which It Is
planned, finds this force In the least
degree flustered. There are so many vet
erans on the Job that "flukes" are prac
tically Impossible. .. And the youngsters
aspire to be as good aa the veterans. In
time. The esprit de corps la admirable,
and not to be easily upset.
stlla Reewrae He Karsaeerd.
It hag become axioms tic almost that
Brandels will surpass old records In every
new effort. The buying anna of the firm
reached out Into every field where money
can be wisely expended, and what is
worth while, of old make or new weave,
of standard excellence or blaarre promise,
gets to the bands of the selling force at
the proper time, its merit Is carefully
studied, and set forth with nice Intelli
gence prices decide on. displays arranged
and then it is put Into thousands of
homes to this territory with tha assur
ance of a strong firm behind It Bales of
today are regarded as leading to other
alea tomorrow and tha next day. so that
a due regard Is had for truth In the push
ing ot every kind of merchandise from
the -counters to the homes. Thus the ebaln
tion, aad the Brandels Stores are nearly
always crowded with boy erg who expend
thetr money with confidence and return
to spend some more.
BOmaha people who keep In touch with
Brandels announcements will no doubt
be able to get many a new thrill of In
terest and desire from what Is to be
presented for their consideration right
toon. The occasion Is to be mads notable
la many ways. and. aside from the chaace
t buy. visitors to the big stores will have
opportunity to see, to leant, to inform
'hemtelves on .the best products of the
progressive manufacturers of the world,
whether they contribute to the eoeirmu
ation of stock a a cent article or a MS
Women Are ;
Doing in the World
HE social science department
of the Omaha Woman's club
will have what promises, from
the standpoint of sociology, to
be one of the most Interesting
programs which it has given
season, Monday afternoon at S:3t
Ike. Web aad the Tletiss.
The haughty but somewhat paase
.feanty drew a deep breath.
That rich Mr. Yancea' is coming to
"Tea, isey dear. And do row think he
"lee, mother.. I don't intend to wait
any longer. He must iropoee before he
"But be e so UmM. my deer. He might
propose aad then run away."
"He won't run far, mother. I'm pre
oared far all that. Oar cosy parlor w
waiting for btm. The grate fire Is allur
ing, the lights are turned tow, the easiest
chair waits by toe fender, and the dicta
graph to aa the goal scuttle Hark, mother,
there's the beiL Let Mm rn, please,"
And she looked at herself la the mtrror
over the mantel and aoUled. Cleveland
Mrs. Albert ltd holm of the civics con
mittee of the department win have charge
of the program and will read a paper on
"Public Health and Private Responsibil
ity." Miss Ida-V. Jonts will speak on
"Philanthropy in Civics." Mrs. U. V.
Lord, chairman of the civics commute-!
or the South Omaha Century Literary
club will speak on "Welfare Work in
South Omaha What Has Been Accom
plished and What Must Be Uone."
Following the program a half hour wU
be devoted to discussion of the commis
sion form, of government . under the
leadership of Mrs. C. W. Hayes. Mra
Edward Johnson will speak on "Sanity
and Democracy In American CI t lea" Mrs.
Samuel Bees will speak on "Bringing
Dead Cities to Life." , .
All members of the club are invited to
attend this meeting.
If Mrs, VincentK Oehrle would Mrs.
, Every member must hrinr a daffydl!
to the meeting of the current toplca de
partment of the Omaha Woman's crab
Tuesday afternoon, In addition to daffy
dils. music, reading and current events
will comprise the afternoon program as
arranged by Mrs. 8amuel Rees.
Preceding the program there will be the
usual half hour's parliamentary practice.
Mrs. H. L. Beard will lead the lesson.
which will be on the general topic. "Com.
mil tees." "A Sifting Committee" will b
the specific topic.
The department la gaining much prac
tical benefit from these half hours of
parliamentary drill following a cours
outlined by Mrs. R. E. McKeivy, member
of -the civics committee, who selects the
topics and assigns them to the different
The art department of the Woman's
club will start the spring social events.
In which the departments Indulge toward
the close of their study seasons, with a
kensington Wednesday afternoon at the
home of Miss Mary E. Sumner, 111 South
Thhfv-aeventh street. It will be for
members and their friends.
The oratory department ot the Woman's
club will continue the study of "Huv
tha"-the wedding feast-In the studio of
the leader. Miss Lillian Fitch, Tuesday
On the program arranged by Mrs. C
T. Piatt for the music department of th
Woman's club, Mrs, Edith Wagoner will
give piano numbers. Will Heatherlngton
will play the violin and Miss Ruth Oan
son 1H sing s cycle of ten songs. Eac
performer will preface her numbers with
a few words of explanation concerning
Tho philosophy department of the
Woman a club will meet with the leader
Mrs. Mary- B. Newton Tuesday afternoon
at 4 o'clock.
Poultry, game, fish and oysters will
b the subjects ot demonstration and dls
eusslon at the meeting of the house
hold economics department of the South
Omaha Century Literary club Tuesday
afternoon in the public library. The
leaders will be Mra. R.' E. Bchlndel. Mrs.
W. P. Adklng and Mrs. W. B. Walking. '
The Association of Collegiate Alumnae
will have a sociological program of
papers and discussion Saturday after
noon at the home of Miss Janet Wallace,
The committee In charge numbers Miss
Wallace, chairman; Miss Anna Peter
son. Miss Bessie Dumont Miss Elisabeth
Kiewlt. Miss Elisabeth Parkinson v and
Miss Marie Kennedy.
The Wvehe Story Tellers' lealue will
tell nature myths ot the seasons Thurs
day afternoon In the public library. Spe
cial stories wfll be told by Mrs. E. A.
Holyoke and Mies Anna Bradford. Miss
Mary Krebg will tell miiosllsneous
story. ' i
The CnlveraUV Extension . club win
study English ge-rerament Tuesday even
ing at the Toung women's ennsuoer as
The . P. E. O. sisterhood will bold a
business and social meeting Thursday
afternoon at the home of Mrs. J. C
Weetb, MJ Wirt street.
The newly organised North Omaha
UMhi dub elected officers Wednesday
at the North Presbyterian church as
follows-. President. " Mrs. E. L. Barr;
vice president Mrs. Oeorge A. Roberta
and secretary. Mrs. TS. O. Ames, me
next meeting will be held Wednesday.
March HI, at the home of Mrs. Ames.
TK rv.nahl.ra of Mil Will hold. busi
ness aad social meeting Wednesday at
the home ot Mrs. J. t. kudos.
The Social Settlement association will
hold Its annual election Wednesday.
There are now two auxiliaries to the
settlement one in the neighborhood of
tho center oa South Thirteenth street:
ik. .iher at Rrownell Hall. There are
eighteen workers giving their time in
work at the settlement out mere is
n rr mora volunteers, especially for
some one to play tha piano for toe danc
ing classes. ' '
'The Omaha Woman's Christian Tem
perance) union will meet Wednesday at
Ml p. nv. In the Young Women's Chris
tian association. Parliamentary drill will
form part of th afternoon's program.
There will be a meeting of the executive
force of the Nebraska Woman's Chris
tian Temperance union In Lincoln
Wednesday and Thursday, which will
m.hh he attended by the following
Omaha members: Mrs. D. C. John, presi
of nonaias county unions: Mrs.
George Covait state organiser; Mrs. W.
T. Graham, superintendent or puruy ae-
Dartoaot: Mra Edward Johnson, superin
tendent of peace work.
Inmeud of holding thej regular bi
weekly meeting Wednesday, the rrancea
Wills rd Woman' Christian Temperance
anion will celebrate the aimlrereary of
the birthday of Neal Dow. the father of
prohibition In Maine. March Js.
The weenea who are preparing far tha
summer school to be held at the L'sa
rararty of Omaha by the Women's Mts
stoeaary societies, have received word that
a gpiiprh from ex-governor Uoch of Kan
sas b one of the certainties. His address
wU come June a.'
ECHOES OF. THE ANTE-ROOM
Odd Fellow Prepare to Celebrate
WILL KITIATE LARGE CLASSES
Art ivt Ilea ef the. VI arises Leases et
Omaha Odd fltows Prepare '.
fee Many Meetings Tale
1 . - . ;
One of the eastern Jurisdictions ot the
Odd Fellows la preparing to celebrate the
ninety-third anniversary ot the order on
a grand scale. It is-planned to nave
all of the lodges In one state take part
In the celebration which Is to be. he'd
In a centrally located city. .
Omaha lodge No. t will have three can
didates for the first degree next Friday
South Omaha lodge No.. Ml will visit
Beacon lodge No. 3 in a body next Tues
day evening. No. Its' a degree staff all!
confer the first degree upon the Beacon
.State lodge No. 1 will Lave work in
the second degree tomorrow night. .
Grand Master Vosburg sent out pro
clamations last week calling attention to
the ninety third anniversary of the order
which comes on April It.
. Dannebrog lodge No. !1C will confer thg
second degree on two candidates next
Canton Efter No. will muster In two
recruits next J'tlday night. A number
of the members of Canton Esra Millard
No, I will go to South Omaha that
evening to assist In the work.
Alpha. Ilebekah lodge No. 44 gave a suc
cessful cant party at Odd Fellows' nail,
South Omaha, last Thursday afternoon.
Beacon lodge No. will have two
candidate for the first degree next
Triangle encampment No. TO will hav
seven candidates for tlw Patriarchal
gree next Tuesday evening. '
Ivy Rebekah lodge No. S will have a
class of ten candMatea for degree work
next Thursday night
Jonathan lodge No. S lost all ot Its
regalia, paraphernalia and books In tbe
firs which burned up the Eagles hall
last Thursday night at Florence. Th
lodge held Its regular meeting In the
dty hall last Friday evening and ap
pointed a committee to look after the
purchase of new regalia and to secure
another hall for a meeting place.
August Tho rs pec ken underwent a ser
ious operation at the Swedish Mission
hospital last Tuesday. He la Improving
rapidly and expects to be able to leavo
the hospital In a couple of weeks.
In Werksaaa I Irrlrs,
Gate) City lodge No. M, Ancient Order
United. Workmen, will, initiate a large
class of candidates Tuesday evening.
Members are requested and visitors cor
dially Invited to be present
The monthly Joint meeting of all the
Ancient Order United Workmen lodge
of Omaha was held with ' Ak-Sar-Ben
lodge No. 33 at Seventeenth and Vlnlon
streets hurt Thursday night Laurie J.
Qulnby being the speaker of the evening:
His subject waa "rraternailsm." which
he handledNin a very, able and forceful
manner. The lodge hall was filled to
is Filled With Bird
Shot by, the Guard
There is a man in Omaha who has Hi
back filled with -bird shot. His name Is
Joseph Hadley and heeecaped from the
rock pile Friday. Hadley waa sent .up
for thirty days on a charge of vagrancy
three week ago. ' Friday ' he was
working at the rock pile and made a dash
for liberty. - George Redmond, who was
In charge or the gang, saw Hadley go and
fired a shot at him. ' Hadley screamed
and fell. But he arose and ran abou
three blocks to a car : Una, where he
oaughta passing car and escaped.
Seattle) Mnsteal Program.
Omaha lodge No. It, Ancient Order
United Workmen, will give a flcottiah
musical program Tuesday evening, March
M, at Ancient Order United Workmen
temple, U North Fourteenth street
Members, their families and friends are
invited. James c. Lindsay will be In
the chair, and the following will partlcl
pate: John O. Gunn.,Alei McKle, Mra.
W. H. Pitt Mrs. John MeTsgcnrt. Miss
Jennie Hlslop, R. O. Watson, John Mc
Taggart Joseph C. Lindsay and A.
Davidson. .. .
Order of Scottish Ctaas. :
Clan Gordon . No. 43, Order of Scottish
Clans, met In regular session Tuesday
evening. Three men were balloted for
and two new applications , handed tiyl
me evening was spent in song ana story,
Risking a very excellent program.
Next meeting, night It is expected that
Clansman Alex Mcblle will read a short
paper upon "The Inflence of Literary
(Societies in Scotland." . ot which th
gentleman haa an Intimate knowledge.
Every meeting night there will be
something special on.
' Neighbors Will Make Merry.
Goldenrod camp No. XX, Royal Neigh
bors of America, will give a card party
and dance Tuesday evening at Ancient
Order United Workmen ball.
. Werld et PI eaa are,
Mecca court No. 13, Tribe of Ben
Fur. will give a , "World of Pleasure
Party" for the members and thetr
trlends on Thursday evening at their
hall. Nineteenth and Famam streets.
M ratio Workers at th eWorld.
Th Myrtle Worker of th World win
give a dancing and card party Monday
evening, March 11 at the Modern Wood
men ot America halL ,
XTerr woman's heart responds to
Ui cbarm and sweelnesg ot a baby's
voice, because nature. Intended bar for
motberbood. But even tbo lorlnf
nature of a mother shrink from tha
ordeal because) such a Um la usuanr
a period of aafferlcf and danger.
Women who use Mother's Friend art
saved misa discomfort and auSerlnaV
and ttelr avgtemi, being thorocghlr
prepared by this great remedy, ara
In a health y condition to meat tho
time with, th least possible sutTerinc
and danger. Mother's Friend is
recommended only for th relief and
eosnlort ot expectant mother; It Is ta
no sense a remedy for various 111.
bat Its many J ear of success, and
the thousands of endorsements re
ceived from women who have need it
are a graaraataa of the benefit to be
derived from it use. This remedy
does not accomplish wonders bat sim
ply assist aature to perfect Its work.
Mother' Friend allays nausea. pr
eats caking of ,., gr a
swotberbood. Mother's Friend Is sold
at drug storee. - Writ for our free
book for expectant motbera.
momt ixcuutoi co., Us, u.
HAMMERSTEINJS IN OMAHA
Son of Theatrical Uagnate Here for
MAST GUIS CALL 10 SEE EDI
Dealee He le Seeking Residence that
He stay Start Divorce Proeeed
lags Wee teak leg for La
ra ties for a Theater.
'Abraham Hammersteln. th youngest
son. of Oscar Hammersteln. the New
York theater magnate, called at The
Pee office yesterday to deny the
statement sent out from Kansas City
relative to his coming to Omaha to
secure a divorce.
"I ara getting my divorce In New Tork
and these reports which the Kansas
City papers send out are very annoying
and I fear they may interfere with my
suit in New York.", said Mr. Hammer
steln. "The reason for my being in the west
was to open theater, but it la hard to
carry out any plan when the etstement
is out that a person Is simply seeking a
temporary residence In order to secure a
The story from Kansas City said that
Hammersteln did not consider thst a
good place for a divorce and that he was
going to try Omaha. ' -
Hnmmerstein says tiiat stage-struck
girls and newspapers cause him an awful
lot of grief. The Bee this morning printed
a story to the effect that Hammersteln
was here primarily for a divorce, but also
aa a, scout for his father. Mr. Hammer
steln ssys that during the time that
elapsed when the morning paper came out
on the street and noon, he had half a
dosen applications for Jobs on file. Girls
just too cute for anything, plain looking
girls, big glrlr little girls-they all flocked
to the Rome hotel and asked to be al
lowed to algn a contract.
Some were modest and wanted to begin
as chorus girl, others would t th
position of understudy to Mm. Tetrax
aird, whll still other wanted to break
in at the top right away. All the girls
wars referred to the New York office.
Omaha Bonds Burn
in New York Fire
Coupons and bonds of the school dis
trict of Omaha, to ths value of 1.W
re burned In th Equitable Life build
Ing fire In New York City, eooordlng to
a letter received from Kountx Bros..
New York, the city fiscal agent . In
Money to Day these bond had keen
forwarded to New York and I held there
waiting ertdenc that th bond and cou
pons war destroyed. Steps will be taken
when this evidence I produced to turn
th money aver and take receipt for the
bond, supposed to be redeemed.
BAILEY THE DENTIST
Sanitary whit enamel equipment throughout
Skilled Dentists With Years of Experience.....
Onml. .e?v. 1. 19
To Hai.cy, ih Lf?ity;:
1 am J to alU r.iv tcfttimonc
oltif-m of I ho rucJ work you tivj
do.io in my month, f am tetter abl
now to chew my fol n3 enoy my
m?ls thiu, inr five ? Jri p&it. I would
not iru wit'.i.rtt the teet i voti put In mjr
iiioiit.1 fir a tiioutvanti eJolUr. Th work,
it rerfmtly tMtUf.u:ury 11. etery way.
ud It waa nil done t atiiiAly.
CL S Hi:itl.HKX, Oil . 13th SI
20 Ytirs Gtuvutee
No Charge for Elimination and Es'.imite ol Cost
WRITE FOR OUR FREE BOOKLET
s 706 Citv National Bank Bid.
OUT-OF-TOWN PEOPLE GIVEN PROMPT ATTENTION
YOUR DENTAL WORK CAN BE DONE IN ONE DAY
Tha Sky Scraper
Telephone Douflas 2S66
Thousands of Satisfied Patients
Read What They Say of Our J
Work and Painless Methods y
"Wouldn't Take a Thousand Bollare."
r U a
A Pert set
OmahH. ict. ;i lIL
If you liave any particular work to
be done 111 the Imic of dentistry, petroo
lie Ha . lev. tie Ivntlet. I have mode a
thorough lest of Inn aMlily on a most
ojff.culi rUve ot work. wU-h haa been
trlpl by a gffat mm.-ber of de:it!eta In
different t-itiva without sti.vess. I ani
simply ielffhtrd evitn IT. ballcy'a work.
It la a perfect au-ce!s.
EVAXUKUST K KIAJ HAWKINS.
Oar price are most reasonable.
You can have your dental work done
on small payments.
IT OIT THIS AD
AND IIRIISU IT
H1I I . Sli mi I III I I iH'l1'-
Out In final I pieces and easy,
to serve Makes a delicious,
healthful dish that evsrjr mem
ber of th family will relish.
Skovwr' macarow it fm
M ful I ht frf esc
tklsaer staoaro! Soap
To eaa urt at tailing vaftr. ealtas,
aai a laraa baasral f gfclneW-i Mita
real. . boll twstr SMuuue. aisle aa
blew. A a rascals 1 alrala
nana luaulM. anaaa hlgklr eaa u
balM serving aM a capful at sraaat
DHS. MACH & MACH
Neatest enuipiied dents! office ta
".li.aha. Illgheat-graaa denial ry at
Iraaotiatle prices. ioroelatll tlltlnga.
Ilka tha tooth. All Instruments
tsrefully stsrlllsed after each opera
Comer teth aad raraasa ana.
vttwb noo. tllTOS t,ocw
C. E. Crane, general eastam freight
agent of the Lehigh Valley road, is In
Caotaln tougiaa Settle of th Fifth
Infantry, stationed at 81. Paul. Is stoo
ping to Omaha for a few days. He Is en
route to ol. ram inrni ajeavenwurin,
where he has been taking some examina
ghould know about tb
Mtjrel 'mirlirig Spray"
Beet safest troat convenient.
' tf Tear druggist cernot snpplr the
SASVSI,. aaasvaip ' '
BOOS- sun. v.toii"- ..i.m..
svsiussis 10 isaiee.
44 East IM Street
Always In The Foreground
Corset Jepejbnent swarm widt Some were
never beard of before yesterclay, end, a their one ideal is
cheap (reakuej oi cut, their stay in the corn world it brief.
Others are older, but far beharal the time and fashions.
. They, too, are rapidly forgotten.
Among J1 aew cocoers and old goer, GB a la Sprite .
CoTsebocciapy the-nnrrraled rxboQ they have always had.
CB cortet have ahvayt beea piteeuietil for grace and
beauty of fee. They have always been uitequalled for
coorfort, duTabniry and fair price.
A snodel for every type of figtve- Pike $ I to $10.
CB a la Spirite Corset
Com'' c Section
The Sunday Be
With Happy Hooligan, Littlt
' Nemo, that Katzertfatnmer Kid
and the whole interesting family
Is tha onlr evsclualvn soda room
In the cltv ilowneialra In our
1th and Dodge Street store, away
from everything else.
Light lunrhea. rot and cold
drinks, served quick!..
The earn service may he had
at she Harvard, Itth and Faroam
Ilumlreda of different hot and
cold aoda fountain drinks loo
lunrheat at The owl. lath and
llarnay His., and The Loyal, Hotel
Sherman tft McConnell
BwmM MBrRMMlf If
hrlrfMM IM-rt er W J
in tm. The mir M J
mtm aal retllaiaba. . W
failtuorr !... twal 0tM "
MtMllI I. (r btMtlStM fTSw
Joseptuoo Le Tevra Company
by JWn sUiwg v-o. tli Fell Pruii
Co.. ant. th aD!Mti CorufHiay. Omitit.
TIIE OMAHA BEE
print clean new and clean advr
The Car With a Known
Record to Present
A record for efficiency all around efficiency in the
hands of its owners. A record which is more than
a dozen years old. A record of highest mileage,
lowest upkeep, longest life. A record borne by over
5000 Baker Electrics. - '
This Baker record is something tangible which any .
purchaser of electrics can grasp' hold of. The service
a car has been rendering for a number of years
speaks for itself. It is an unfailing guide for both the
experienced and the inexperienced. The man or
woman who buys an electric on its known record for
efficiency cannot go wrong.
This is a Baker asset worth emphasis amid the be
wildering claims for this feature and that feature of
motor car equipment, which spring up like mush
rooms over night and mean nothing fundamental.
98 lo of the purchasing public are not engineers; they
have no means of judging the value of any adver
tised feature in advance of actual service. Many of ,
- such features are unsound, experiments which are
put forth to sell cars and are then abandoned as soon
as public interest wanes. And even if the feature is
a good one, it may be attached to a mighty poor car.
The Baker Electric is and always haa been in the forefront of
electrical and mechanical design. It has numerous exclusive
and patented features. But these are not its claim upon th
purchasing public It has a record to present Of high mile
age, long life, low cast of upkeep. That's what people want.
Exide Batteries Standard Equipment
ri . . n av st
tiecuic uange tompany The Baker MotoVehfcle C
218-23 Faraan Street.
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