6
THE OMAHA SUNDAY BEE: MARCH 3, 1912.
LAST WORD IN LIMOUSINES
Acme f Comfort and luxury in
Winter Motoring.
CLOSED CAi BEATS TEEM AIL
yreterllve Eaeea rials la Om Cars
tat 041 Weattker, fcal the Llasaas
tae ta tha Real Saelaal
cr.
Issue Uexets for rides. From mornleg
until nigtot lam crowd of people acre
ataman m uM watttac for a rid la
thll wonderful little car.
Aftboagh tha thermometer mar not
now it. a rld la tha open air In a tem
Hdamia well below f refine apparently
nm ill tha mercury scooting down out of
KM. and the man vho drives a car In
wMcs he Is not sufadently protected
Irani tha rush of the Icy blast will on
dlacoTr what It means t be llterally
"chines to the bone." fndfr such eon
dltione, tha charm of motor! nc on a win
ter day la not always a artf-ertdent a
torn of the freeh air enthusiasts would
have as believe.
- The proper clothing, of course. Is of
first Importance for winter driving If on
ta ta nee aa open car. and ta fur coats,
bats, lap robes, foot bas and other warm
arxaent that can sow b obtained
weald seem to furnish sufficient protec
tion for an extended motor trip to the
Berth pole. But much of this clothing
win not be naoesaary In ordinary winter
weather of tha ear la provided with fore
dears and a wind shield. The former pre
vents addles or currents of cold air from
Ms aim around tb feat of th occupants
f tha front seat and render the driver
as well protected as are his companions
tn the toanesa. Soma of the newer oars
are provided with ventilators In th dash
wMeh may be opened or closed, aa de
sired; and thus the for doors ar adapted
ta both summer and winter touring.
Opea Car Fraxeellen.
Tha wind shield suns Its work when
tb for doora lear oft. and serves to
protect th upper portions of th bodies
mt th passengers, and makes winter
motoring- la an open ear not only bear
able but pleasant. Nearly all of the
wind shields that are now mad ar ad
justable, and than tbees, too, can be art
aa weather eoadltlona demand. But In
extremely aoM weather, top and curtains
basses necessary additions to th fort
doom and wind shield, and a ear thus
ssirHssI may be kept almost as warm
as a Bmouato.
But th objection to th us of a top
and side curtain, whenever th weather
bappsna ta be Htll chilly, la th trou
ble incurred In alighting from or enter
but the tenneaa, for the curtail must b
an buttoned from th door, under ordi
nary eoadltlona, each Urn th latter Is
opened. But by arranging the aide cur
tains oa a carrier, they may be swung
open with the door without balnc first
unfastened, and exit la as easy aa I bourn
tha ear were a limousine, Soon aa a
aery Is neither expensive nor oompllcated
and may bs attached to tb door and the
top ta a abort time.
.issaaetn Spells Lasery.
Bat tha 11 model ne represents the acme
at luxury la wmtsr-wsitorlnc, and with
It eomfortabla upholstery. Plata (lass
windows, electrto Hrhu, and. In many ta'
stances, a completely stocked sideboard.
K ontalna almost all of th advantage
of a private railroad ear. Of on
same of tha luxuries, such aa folding
birth and a disappearing bath tub, are
spade! made-to-order features that would
' not be asetred oa th ordinary can bat
tha other eemforts may be had almost for
, th asking, if they r not already
aart at tha regular equipment of the
saaahtna, The highest type of tha upaot-
aerers art la exemplified la tha deep
cushion of tha seats and backs and the
haadsowis leather paddings and trimmings
of the Interior et the door and etdss.
The finest bah la used throughout, and
special springs make th ests as soft
and aomfortabl that oaa wonder why
folding bertha should ever have
though of for use In a limousine. la
am of th best and most luxurloua of
these cars, tha seats and backs are ten
laches thick, aad th Jolt and Jars of a
rough road ar traasformsd lata
undulations that become toothing rather
then sen racking. The plate gl
treat aad windows over th door trans
form the Interior Into a veritable so
larium; er th roller shades can be made
to sirs a privacy and cosiness that
would bar made clad tha heart of the
ordinary "bog In a rug."
.. And the limousine Is not only cosy,
comfortable and luxurloua but It I
sociable Conveyance, a well, tor two ex
tra sis is enable Ore persons to lounge
In Its eomrootnoue Interior. These seats
fold flat against the sides when not
nee, aad yet one or both are ready for
Instant service the moment aa extra pas
sugar nsskss ale appearance. In many
ears, tha manner la which a comfortable
sat may be folded andVirned cut of the
way to exceedingly Ingenious.
An announcement to th effect that the
Old Motor Works of Lansing. Mich., will
add to their line, fire fighting and other
equipment for municipal service, has Just
beea made by W. 1. Mead, vice president
and general manager of this company.
The Otdsraobtle chassis for several sea
sons past has been used for this work and
for three years this company has carried
on extern vs experiments with fire fight-
lne apparatus.
Gossip
Along the
Automobile Row
In having a market that " Is In the
minimum danger of'.suddea fluctuation
of demand, tha cars that In price go up
ward from the medium figure ere the
most fortunate, according to W. J. Mead
tire president and general manager of the
Olds Motor works, Lansing, Mich. Kev
in; given a great deal of thought and
investigation to the analysis, of selling
conditions, be has reached conclusions
that give him rubstsntlst fortification In
bis belief.
The recent cabled reports from Indon
advising that a new tire was about to
be Disced on the American market has
not been confirmed though It Is practi
cally assured that Its manufacture In this
country will not be abandoned. Th tire
Is mads by the Holmes' Engineering com
pany of London and baa proved Itself to
be all that Its makers claim It; namely.
greater resiliency and longer life with
much lower first cost thaa th ordi
nary rubber casing.
Shipping automobiles from Detroit to
New York ria Jacksonville, Fla.. or to
Boston via Montreal, would strlks ths
average person aa a peculiar proceeding,
to seythe least, Aa matter of fact
this has not been don as yet, but If
th present shortage of ears on some rail
way systems continues, something very
nearly approaching It may be a possibil
ity In tha future, according to General
Manager Jamas Newton Ounn of the
Studebaker corporation.
Tha value of long-distance speed con
tests In proving tha dependability of n
motor car was again demonstrated In ths
nt purchase of n Loxiar car by
Hauvettc Mlchella of th Mlchella Tire
oompsny. To ths salesman who closed
the deal. Mr. Mlchella stated that his,
decision waa practically reached by dose'
observation of the Loxter'a record In
racing events, although tha dally service
of the cars In ths hand of his trlsnds
also Influenced him In his selection.
Last Monday morning when the snow
was piled waist high all ever the city
and tha Famam street cars war not
ahje to run, Guy L. Smith sent out a
Hudson touring car and mads regular
trips from Fortieth to Sixteenth streets.
on each trip carrying a car load of bust.
i men to their offices. Mora than
fifty men took advantage of this courtesy
and received a remarkable demons! rstlou
of the efficiency of tha Hudson "V." In
soma plaese th oar waa almost lost to
view as It plowed through th drlfta
Among th "thrillers" which will be
seen on the stats fair circuit of 112 wyi
at west two portable automobtls mo
tordromes on which motor car will raos
at top speed In the attitude of flies n th
wait Both promour expect to us
rtandsn "XT' oars for their acta, which
require the maximum combination of
ipeed, lightness, easy handling and re
liability.
Th Nsbreaka-Bulck company bat re
calved a photograph of the draft, amount
Ins ta 1111 tat aovsrlna ths trainlead of
Bulok automobiles shipped to the Howardl
Auto company of San Francisco. This Is
tha largest single shipment of automo
biles this company has ever mada and
Is the largest draft covering any shipment
of automobiles or any other high class
merchandise.
Many of ths dealers along the row spent
last week at the Sioux City show either
aa exhibitors or assisting tha house
handling their ears to demonstrate. All
were loud In their praise of the ahow,
but said that It waa far behind the
Omaha show In aise. looks, attendance
and number of cars sold. Although snow
visited nearly every town In the sur
rounding territory not a drop of the beau
tiful fell on Sioux City terra firms. All
the dealers say the weather was exceed
ingly good for the demonstration of the
cars, and that a fairly good business
done. ' "7
Following the automobile shows which
have been held throughout the country
for the last two months, orders for Over
land cars have assumed such proportions
that President John N. Willys has or
dered bis fsctory force increased by many
hundreds. Not only will the payroll be
Increased immediately, but new automatic
machinery Is being1 Installed and other
improvements made which will make for
better efficiency and a larger production.
In excess of the regular list price of
1,M, fully equipped.
L. E. rimith of York, Neb., has pur
chased through the local branch of the
Nebraaka-Bulrk company the big model
4T' fortj'-horsepower exhibition show cat
that caused such favorable comment dui
Ing the week of the auto show. This
handsome oar waa exhibited at th New
Tork, Chicago and Kansas City shows
before being shipped to Omaha, where It
waa to be used as a display car. This car
showed g specislly polished and enamele:
chassis, and waa bought at a price much
PRESIDENT TAFT'S SISTER
BUYS ALC0 TOURING CAR
Mrs. Prank U Perln of Cincinnati, sis
ter of President Taft. ha Just bought s
six cylinder Aloe touring ear. Mrs. Perln
first was attracted by the tar while visit
ing th automobile show In Cincinnati
and mads arrangements to tske It as
soon as the exhibit closed.
The machine selected by the president''
sister hsa long, straight lines and Is dis
tinguished by a broad white stripe about
tha body. There la an electric bulb con
cealed beneath the tonneau doorwhlch
Illuminates the step at night
SIMPLICITY BIG FACTOR IN
SELECTING MOTOR CARS
Conditions have changed with th
buyer of a motor car," any H. C.
Barber of the King Motor Car company
of Detroit, who la In Omaha at present.
"Now people are keenly Interested In
th mechanical features of cars. You
know It used ta be that oaV a chosen
few knew anything about the Interior
of a motor ear, bat the spread of motor
car all ever th country, seems to have
mada student out of th users."
Track for Belmeat'e raras,
August Belmont of Nsw York has pur
chased an Alco motor truck of two-ton
capacity for use on hi farm at Babylon
L. L The truck has been placed In ser
vice and to making long trips dally.
, Pat Ooaaherty ttalts Baaa Ball,
Pat Dougherty, for eeven years left
fielder for the Chicago Americans, has
voluntarily cult base ball. In a letter to
President Conilskey Dougherty declared
his reeson for retiring Is thst he has all
tha money he needs, and dues not cars
to play ball any longer.
Lea Ruff In cbargs of -the local branch
of tha Nebraaka-Bulck company to spead-
g tha week at the tttoux City ahow
( IjoKng after Bsick Interests la that (or.
I Although H. K. Fredricksoa was kept
f vary busy tost week getting things la
shape for the filling of tha order takes
I at the shaw. be found Urn la deliver
three can ta buyer ta Fremont.
Oar L. Smith spent tost Thursday la
I Steax City, where be went to make ar
1 raagsnents for a Prankila sub-agency.
Mr. Smith closed a deal for ftaneua
i i i isissi and axnects to eell a num-
ear ef th sU-eytlnder models titer this
Ism Q. Hsaatet baa resumed his post
sogtaeer of the Studebaker
He baa deslgnsd many suc-
i mesful mayor cars, most fameoa among
! iwhleh to the Flanders "to." For eeve
it experiments and Inventions.
Wans la Sioux City. Thursday. Ouy U
nana asM a six-cylinder sixty not
touring car to W. H.
Mr. Shoru saw the ear
Swing th Omaha snow and admitted
It was Just what ha wanted. Ton Sent
hav ta aay aay more thaa that to Ouy
Smith.
j W. U Hoffman aad W. X. Hasan of
lb Huffman Aatcaaobila omnpany spent
lea week at the Btoux City scow. The)
report sa exceedingly large biistusss, aad
ear that the attic Hupp "XT certainly
ueegtit tb y et tha people attending
'be shew. The Abbott-Detroit alao arorad
A b a favorite with the prospective bay
era. Sa greet waa the demand tor rides
jk the world tour Hupp mobile at the
toux City snow V. U Huffman had to
mn
TIRES
'Wees.
stsagir tUmtmV
We iranM gents
peeler sm ass 'a
You ca-t tell whati
a tire L. ost until1
it is worn out
THIS is just as true
of Diamond Tires
as any other. But
there's this difference
the tire that you bought on a
price basis costs more than you
expected while the Diamond Tire
,always costs less.
C The first coet of DiamondTues may be
a little higher, but they only cost as much
as they must in order to be as good as they
are.
C There are fourteen years of experience
behind every Diamond Tire, and all of
that experience is experience in making as
good a tire as could be made. From the
very first the Diamond policy has been
opposed to the idea of competing on a
price basis only.
C There is only one ure way to cut tire expense
to the lowest and that it to buy Diamond Tires and
flick to (hem. More people buy Diamond Tires
today than buy any other tingle brand of tires in
the world.
KFTY-fOCK ftemiasSsrwica SssDisi. XMamiiisSerswr
sm esses asss sure anUssg Urm-M mmm bat ears
VaSkexaaW Tin seers.
AT YOUR DEALER'S OR
The Diamond Store
215 South 20th Street.
AJLX.OK, OHIO
This is not so much an advertisement as it is a paean
of praise a song of gladness and of thanksgiving
for the greatest season's business m our nisiory.
a5I UUCBATUUn. VJW vx-
1 J5
a.
1
WE HAVE OFTEN SAID that the true test of an automobile la its ability to witltnd the knocks of
hard usage on rough American roads in tie hands ot unsJtiuea unmecaarutu (
BUT WE'VE DISCOVERED there is a more severe test of a product than that, and our two fa"
models Flanders "20- and E-M-F "30" hive not only passed thru it successfully, but ; have again
' demonstrated that in the minds of buyers they are today the two greatest cars in the world.
THAT TEST WAS A BAD WINTER-the most severe in the history of the U. S- ".Weitem
in point of businesi in all lines, one of the most severe in a decade in many Southern and weiwyn
, States.
OUR ESTEEMED COMPETITORS all report poor business during the past four months but say
"what could you expect, when you consider crops, weatner ana otner conaiuor.at
WELL TO BE FRANK as is our wont-we didn't eapect much either.. That's why we are so exultant
over what did happen.
WE'VE ENJOYED THE GREATEST season's business in our entire history. December, 1IU, big
best December; Jsnuary was our biggest January, and this month has proven the greatest montn tn
our entire history. t
JUST CONSIDER FOR A MOMENT: In September, 1111, we shipped 8.IW automobiles. Jtat waa
a record. But in February-just passed-we have shipped 500 mor oars than we did in that
wonderful September. And this is a leap-year February I iwu cart-aw rianac v
F.M-F "Sffn". In found figures $3,750,000 worth of automobiles In 24 working Bays.
YET YOU'LL REMEMBER our competitors said we could neve build the 50,000 automobiles we prom- ,
ised for 1812-well, we leave it to you. It's a simple proWom fn multipUcation-and popularity of
the product. '
NOW THERE MUST BE A REASON for the reversing of conditions. And there is or rather are
two of them ( v ,
FIRST: BUYERS HAVE LEARNED from past experience that hs who hesitate. puts off buying Us
car until the Spring aeason is open cannot nope to one w muw upua
- ahead of him three customers waiting for every car that cornea out of the factory in April, May,
June and July.
SO TARDY BUYERS HAVE HAD TO accept substitutes on the dealer's statement that they were -"Just
aa good."
AND THAT BRINGS US BACK to what we were discussing at the beginning of this adthe fact that
these two models have proven, mors than ever before, their superiority over all others thru the hard
winter now about past. .'';
YOU SEE ANY OLD AUTOMOBILE will sell in the spring rush season. That's an adage in ths trade.
Concerns that are hard pushed to pay their bills in the fall and winter aay "juat hold us over till
March then we can sell our product because others ean't supply the demand.
IT'S FUNNY, BUT ITS A FACT that when a man ones makes up hie mind hs wanta an automobile he.
going to have it some kind of a car.
IF HE'S LATE HE CAN'T hope to get a Flanders "80" or an E-M-F "30." You know that from past
seasons' experience. If you don't, aak any dealer our or rivals'. So thousands of buyers have had
to accept substitutes copies, or worse still, rank eierirncnts. And the cost -ef thst experience
hss been heavy. " 1
BUT WE SAID THERE WERE TWO reasons her la th second and the chief reason: The sterling
worth of these two models as proven thru several year of the most rigorous service.
THAT IS THE CHIEF REASON why, in spits of the sever winter weather; in epite of half-crop con
ditions in some sections; in spite of the general unsettled financial condition everywhere due to
presidential year; in spite of the short demand of which all other makers and dealers complain th
' . Studebaker Corporation and ita product haa enjoyed the greatest demand and ia today doing th
' greateat volume of business ever done, not only in our own history, but in th history of th auto
i Vnobile business.
THJ5 TREMENDOUS the slmost unbelievable demand for E-M-F "30" and Flanders "W the popu-
larity of these cars in the mind of buyers who know them by their psst performances in ths bands
of neighbors and friends has turned January into May, winter into a slimmer season of demand
and filled our order books, while othera, aelling competing care have been begging for business or
subsisting on half rations. x
ISN'T IT WONDERFUL? Any business rnan can appreciate our feelings. And it inspires us to grester
things. It encourages us to try and make them still better If possible. It proves to us that our
broad-gauge policy toward buyers is right that it pays to so treat every buyer afterward that h
become a salesman without a salary.
IT IS FOUR YEARS now aince tW-first E-M-F "30" went to its owner. Three yeara aince the first
Flanders "20" went forth from the factory. The "80" was a success from the first the "80" suf
fered some infantile drawback Jrom birth. Perhaps th latter received more loving car on that
account . "
ANYWAY WE CAN'T TELL today which of these two great cars is really the most popular with buy
ers. 'The demand for both ia vastly greater than the possible supply. Each occupies a place of its
own aa shown that many persona own one of each. Each competes in a class of its own if you
x can call it competition when the buyer eays, "if I can't get a Flanders "80" I may take thia one,-"
or "Everybody that eeems to know tells me to get an E-M-F "30" if I can, and if not to take a
' aa second best" ' '
IF THAT IS COMPETITION then these two models compete, each in a clasa of it own and each is
recognised and admitted to be the greatest car the most satisfactory under a'd conditions and in
first cost and low cost of maintenance, the greatest money value it is possible to obtain or to give
in an automobile. 1 '
ONE WORD ABOUT DELIVERIES: You've learned from past years what to expect We can aay no
more. If your order is in a deposit paid tb dealer and a definite plac in the line secured, you
will not b disappointed. But he who hesitates is surely lost this season more than vr before,
TODAY! See our deals r writ us.
t
j E-M-F "30to
STUDEBAKER CORPORATION. Detroit, Mich.
' OMAHA BRANCH'
2026-2028 FARNAM STREET
Douglas 363; A-3679, L. A. KELLER Mgr.
