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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Feb. 22, 1912)
THE hhfc: 0MA1LY. THURSDAY. FhBKl'AttY 22. 1912. 5 How Not to Sell an Auto . COME WIThI N. , J ME.OLPTAU, JtttT NOTICE aho vluswcW J hcmusottthe; -yO & suf 1 1 I 1-TIUL OP VOOft- ) ,n ) From the Ford Times. Knowledge of Cars Makes Sales Easier "Ob of ths mot Interesting features of the autnaoMle industry it the rapid manner hi which the proapeetlre buyer bu seen educated on motor cars during th lut tow weeks," Mid O. V. Marian of tb Mltoheil-Lewls Motor oompeny of Raelne. Wis., who It at ths show. "Tim was whn the manufacturer who 'bad a or two apodal features on bia ear oeuld elaborate on their particular ad vantages and by reason of them alone oould effect sales; but that day has passed. Today the prospective buyer Is almost as well versed on automobile construction as the average salesman. Even the fanner can talk fear ratio, transmission, isnltloa, etc., intelligently. He . Is no longer satisfied with the manufacturer's presentation of his pro duct, but digs down underneath the paint for himself and can usually put the salesman through a pretty thor ough eroee examination. This knowl edge, of course, has been gained In two ways. The puchsslng publio baa shown a keen thirst for ths knowledge and, the manufacturer has on his side spent thousands of dollars In order that this Irtiowledge could be acquired, and. the prospective owner selects bis car un darstandingly and from an Intelligent t lewpolnt. No- i-Cut Tires (10 Per Cent Oversize) Our Lead . At the Show ...., 46 cars at the Show were equipped with Goodyear ' pneumatic tires. This led our nearest rival on pneumatic tires by 17. - . - So It 1g everywhere. - " NrPRInf-Cdt ttrea now far outsell any other mikes of tire. Last yeafe" sales, 40,521 tires. Present capacity, 3,800 tires dally. This year. It? leading motor car makers have contracted for Goodyear tires. That's the result after 800,000 of these tires have been tested out. NO EXTRA PRICE. Xo-Rim-Cut tires used to cost one-fifth more than other stand ard tires. Now they cost but an equal price. Please remember that. These Urea that can't rim-cut cost the same as tires that do. These - overalls tires cost the same as tires of less capacity. The saving is clear. Save One-Half. Statistics show, that 21 per cent of all ruined clincher tires have been rim-cut. With No-Rlm-Cnt Urea aU that rain Is saved, for these tires never rim-cut. Experience proves that 10 per cent oversize, under average con ditions, adds 15 per cent to the tire mileage. And No-Rim-Cnt tires, meas ured by cubic capacity, average , mock mors than 10 per cent ' oversize. These two features together Xo-Rlm-Cat and oversize) under aversgs conditions cut tire bills in two. ' Tens of thousands of motor car owners have proved that. Stop and Think. When you come to buy a car, or buy tires for a car, stop and consider this. Here are tires which can't rim-cut. Here are oversises tires, which save the blowouts due to overloading. Here are tires which save half on tire upkeep, and coat no extra price. . Here are the Urea which. In the test of time, have come to outsell all others. The evidence is overwhelm ingly In favor of Goodyear No-Rim-Cut tires. And you can al ways get them If you insist on them. Decide for yourself on tires. . Oar new tire Book based oa IS years of tire making is filled with facts oa should know. Ask. us to mail It to you. No-Rim-Cut Tires WUasrWksosjt Dosble-Tikk Noa-SU Treads THE GOODYEAR TIRE & RUBBER CO, Akron, Ohio Tale Cearsay has ae oosaecttoa whatever with say other raster eeaoeni which aaa the eoodyes amsso. OMAHA BRANCH. 2212 FARNAM ST. Tel. ikmgla. 4100, Bell. Key to tne Situation-Bee Want Ada. p 34rl t "T sl !li will n l- l--.MiHHrii(fflwiis(V'Jt XlCf,,,l,H Honestly, the Wkl Sensation of the Shop The beautiful, sumptuous Ohio Electric shown with , the exhibit of the Marion Auto Co. at the Omaha Automobile Show. 1 Whether you are interested in an Electric or not, don t go to the show without first making up your mind to seek out this, the REAL sensation of our big Auto mobile Show. Your friends will have seen it and will talk about it as every ont sofarhas. MARION AUTO CO. ' C. W. McDONALD, Mgr. 2101FamamSt. Powell Mr. Clarke C. Powell, president of Powell Supply Company, it manager of the Automobile Show, and this office will be glad to furnish you any information r ga 4 ing the. show, tickets, etc. . The New Powell Store is a Show in Itself Make it a point to call and see us at 2119 Far nam street. We are exhibiting the most com prehensive and up-to-date line of automobile supplies and accessories ever shown in this terri tory. We are specializing on shop and garage equipment, on Republic Tires and the lines listed herewith. Hess-Briht Ball Bearings Hess-Bright ball bearings are recognized as the best. IIes Bright bearings are the pioneers and practically all other makers have followed their lead as to size, etc. Practically all automobile bear ings can be replaced with Iless Brights. We carry a complete stock right here in Omaha and can fill your orders promptly. Carroll-Jamieson Lathes 14-in. Quick Change Gear Lathe with 13'i-in. Swing over the Bed. The simple construction, the instantaneous quick change of all feeds and screw cutting with out stopping the lathe, together with the absolute accuracy, is well worth the closest considera tion. Quality and price will in terest you; circulars at your request. Williams' Wrenches Are the Standard "I1IG SIX" A n especlall serrli esble s e combining M-ve most Importan Holt sizes a n i eight most iin portaat Ca Srrrw 81 104 li six wrenches St-lected from th complete line o Williams' Ktsad ard E n g I neers Wrenches re liable tools. Suitable forl S. Standard Nuts, 'J. 1 iifdj!l&r$. Set o. 4 "Bis Sis See Het No. 4 for Btrl.lly A. U A. M. standard atllllnf etc.. also for active sizes of A. L. A. M. Standard Nuts and Csp Screws. "3 in 1" Oi For practically every cleaning and lubricating need around the house or tiie shop the famous "3 in 1" oil is lA-st. We wirry a big stock of ''.'5 in 1M oil on hand in the three sizes, 10c. !oe and 50c. Drop in and get a bottle. Dover Funnels There is mi con cern in the world that equals Dover ware. We carry a full stock of all their d i f feren t types of measures. funnels, etc. Kightly made and fairly priced. Be sure to see this line on display at our store. Raybestos Brake Lining is the original and the best. Why accept substitutes when we can furnish you the original right out of stock here in Omaha. It pays to be particular about your brake lining. Get the best Kavbestos at Powells. - Chain Hoists, Tow Ropes, Folding Pails We have contract ed with the H. C h a n n o n Co. to carry their full line of chain hoists aud shop equipment We have these chain hoists on ex hibition In our store now and will be glad to quote you prices, etc. See our complete Chsnnon line of tow ropes, folding palls, shop equip ment, etc. Jericho Horns Jericho horns are light, easily attached, effective and economi cal. . It warns without offense. We carry them for every size car. Let ns show these to you at our store.