OMAllA. SUNDAY MOUSING. FEBRUARY 1. 1J12.
IT)
Prominent Omahn Automobile Salesmen
I "X fx v & l 1. !
U W. MELCHER.
J. A. CULLEN".
U V". NYliAARD,
J. M. EVANS.
.J VC-'": hi -J
3. C. OER8POCHKR.
Hyn) F. E. MlLbER,
R. I). VAUOHT,
W. I WEAVBK,
The Most Popular Roadster
in America
The Regal "25" "Underslung" Roadster-$900
A REMARKABLE SALES DEMONSTRATION has been given
of the constructional advantages offered by the Regal "25"
"Underslung" Roadster a demonstration that is in itself a
tribute not only to the fine, technical knowledge displayed by
the average purchaser, but also to public recognition of a new
car, built upon an old principle, so advanced and meritorious,
that next year, at latest, all progressive manufacturers will use
it exclusively.
IT PAYS TO THINK AHEAD, because that means building
ahead, and building ahead brings success. The success of the
Regal "25" "Underslung" Roadster is the result of foreseeing
the inherent superiority of "Underslung" construction (admitted
the best engineering practice in all mechanically propelled
vehicles demanding speed, comfort and safety) then, embody
ing this "Underslung" principle in the chassis of an automobile,
making it the "advanced" car because the "out of the ordinary"
' car.
LOOKING AT A REGAL "UNDERSLUNG," whether a "23"
Koadster or the 5-passenger 35 horsepower Touring Car, you
will immediately recognize this "difference." There is a cer
tain distinction about how it looks, that, to the initiated, gives
many undeniable reasons why the "Underslung" is rapidly be
coming not only "the car of today" but the car of all the to
morrows. You will remember this statement of ours eventually.
The "Underslung" has already come into its own. Meanwhile
THIS REMARKABLE ROADSTER is enjoying the popularity
of recognized merit we should say merits. The big sales are
the simple results of superiority. We do not like bragging, but
we do like making success infectious. This advertisement is
planned to lead your choice of a car to a successful issue. If
it's a Roadster you've set your heart upon, we're initiating a
selling argument right now as you read, which the car will
clinch when you've seen it, compared it, ridden in it It may
be that
YOU'RE ASKING YOURSELF THE QUESTION Why should,
I buy a Kegal "Underslung" Roadster? Seventy-five hundred
men have asked that and answered it by owning the car. Pro
fessional men, business men, who, like you, are not accustomed
to buy on hearsay, but on their own judgment and their
personal point of view. Some bought it because they thought
it the most beautiful car; others, because the most comfortable
and economical; others, because the safest car; others, having
knowledge of mechanics, because they proved it the "rightly
built" car; while a percentage bought it because they believed it
exceptional at the price. But
WHEN YOU GO TO INVESTIGATE THIS CAR you will dis
cover that the Kegal "25" "Underslung' koadster meets all
these requirements and meets them in a supremely convincing
manner. It is a beautiful car. It is a comfortable car. It is
an economical car. It is, without doubt, the "safest" car. It is
the "rightly built" car and the price at $900 well it makes a
rich man proud and the man of moderate income rich. There
is value, phis all the essentials that the most fastidious and
exacting buyer can possibly demand.
A WORD OR TWO ABOUT CONSTRUCTION. "Underslung"
means that the weight of the car is "slung" below the axles
instead of balanced upon springs above them. This lowers the
center of gravity to such a degree that it obviates the danger
of "turning turtle" or skidding the cause of most automobile
accidents. This construction also gives a uniform clearance of
10 inches under the car makes possible a straight line drive
from motor to rear axle, saving power, hence gasoline, and giv
ing an accessibility to every working part that is impossible in
ordinary construction.
OTHER IMPORTANT FEATURES. As the weight of the car
is also "slung'' well within the wheels, there is no destructive
sidc-la-h on springs and tires this gives a forward motion,
even when turning a sharp corner, eliminating the discomfort
of the passengers swaying one against the other and assuring
lo::g life to the chassis and every set of tires. The "Underslung"
also lends itself to beautiful lines, and one look at the chaste
design of this Regal Roadster will satisfy the connoisseur that
here is a car that is the personification of elegance and speed.
REGAL DEALERS are in 1,000 cities and towns throughout the
country. If there should not be one where you live, write to
us at the factory and we will see that you get a demonstration.
A FEW SPECIFICATIONS: Wheel base, 100 inches; tires,
3JxJ: i inches. '1 hree tpecd and reverse selective sliding nickel
steel transmission. Road clearance, 10 inches (as much as the
conventional built car); 4-tylinder, 25-horsepower Motor. Bore,
S inches. Stroke, 4yi inches. Dual ignition with magneto.
Standard Equipment Acetylene Headlights, Generator, Oil,
Side and Tail Lamps. Jack and complete set of tools.
OTHER REGAL CARS Regal "3a" S-passenger Touring Car,
Fore-door, $1,030. Kegal Demi-Tonneau, open and fore-door
type, $1,000 and $1,050. Regal "40," 7-passenger Touring Car
(fore-door), $1,630. The new Regal "35," 5-passenger "Under
slung" Touring Car, $1,400. (The big surprise of 1912.)
Tft Denlerc fcsol Cars will not be exhibited at the Omaha Automobile Show.
A U iJKUiers. k,a2 exhibited at the Shots Rooms of the
They are, hosever.
phont Douglas 2382 Nebraska Regal Sales Co 2209 Famum street
The Regal Motor Car Co. 353 Detroit, Mick
Always a Year or Two Ahead-
if
T:
FUCK
I ires
AND
K
ims
The Only Complete Line of Tire for Every Service The Only
Truck Rims for Quick Tire-Changing that have
Pawed the Experimental Stage
WE ANNOUNCE the addition of several heavy-service tircf,
completing a Firestone line of designs to exactly suit ;
every type of car, size of load and condition of service
and every tire a proven success. On regular rims, or on Firestone, - ;
Quick Removable Rims, for quick tire-changes right on the spot-
Single and dual Heavy Duty tire for resiliency. Economical in car up-lceep. SA. E,
standard. NOTE: Both dual tire n bo taken off without removing th wheal.
Cushion and Special Electric tires for Electric Pleasure Vehicles, Electric Trucks)
ndlight Caaoline Delivery Wagons. Extremely resilient, and economical in current
consumption. Rims for Cushion Electric Urea sure mterchangeable with pneumatic
rims. Special Electric tires made In Old tenderds to fit channel rims end In the
S. A. E. Standards to fit channel and Quick Removable Rims.
Hard Baseachannet type for heavy
vice. S. A. E. standards.
Block tire for traction and ncmekics . .
ding In heavy service. Economical ha
car up-keep. Old and SA-E-standarcU. "
Hard BaMxCuropaui type. Has a
UDDW BJeia
tough, resilient tread end a metal-end-harxk "33.
S. A. E. standards only. rn
' flam'
Many years of undisputed leadership in Quality, Design and Volume jj.
of Output have particularly qualified the Firestone company to offer g
. this only complete line of fully proven tires and rims. g.
More than one hundred service stations throughout the United States i
WRITE FOR OUR GUARANTEES
2127 FARM AM ST.
The Firestone Tire and Rubber Co.
"America' largett exclativt tire and rim maker"
rjtr
tm;i m'i- : ' .T.r tniTinn.nl 1 "jr
r '3ST
, A I
"TV M . 11 Si. I
'Nkv TYsx am
3U
1 "-CfKi f
,..;lllt 1 111111 1 in id j i
mum
1 ! i"ii7f Va-'niTS
- . 1
EVERY time you see something about a car in the Auto
Show that looks good to you, go over to the Mitchell
exhibit and see if you don't find the same thing on a :
Mitchell car. If it's something to make the car run
best and wear best, you may be sure it is to be found in the
Mitchell cars.
Don't depend on your eyes, we may have concealed it to improve the looks of the
ear. Ask the man in charge.
There's nothing left off a Mitchell car that would make it run hetter or climb tills
better, or make it give better and longer service. The best things aren't too good for
Mitchell cars.
He sure to see our new 5-passenger Mitchell-six.
7-paenger Mitchell-six, S-passenger Mitchell-six, 5-passenger Mitchell thir-
6 cylinders, 60 hone- 6 cylinders, 48 horse- ty, 4 cylinders, 30
pow er, fore doors, tires power, fore doors, tires horsepower, fore dodrs,
36x4. Price equipped 36x4. Price equipped tires 34x4. Price
$2,25o. $1,750. equipped $1,350.
4-passenger Mitchell thirty, 4 cylinders, 30 2-passenger Mitchell runabout, 4 cylinders, 30
horse-power, fore doors, tires 32x3 Yi. horse-power, fore doors, tires 32x3 Y. Plica :
Price equipped 1,1 So. equipped $950.
Mitchell-Lewis Motor Company
Mitchell Motor ' 2050 Farnam Street,
Company . Omaha, Neb: 1
m
yi:
IT'
iu-
rr
S
