T
TITE OMAHA SUNDAY BEE: FEBRUARY IS, .1012. ;
I
Dealers Who Make Omaha the Automobile Center of the We
cycle poli.- tquad is a candidate tv
Justice of the peace.
O. P GrandfiM. first assistant poet
naster general of the I'nited States, has
ecommended motorcycles to replace the
l.rse delivery wagon tor collecting mail
a Ua Angeles, Cal. ,
The Ontario. Cal.. Motorcycle club,
vhlch was recently organised, adopted
is om of Its first by-laws om providing
for club members to observe city and
county speed ordinances.
I Harry Lorn? of Yorkshire. England, has
i recently completed a .W-mtle Journey
I throughout the country on his motor -
cycle.
Four members of the Jacksonville.
riS., .ill . iir imv iiiBnj i
. vcord trip from St. Augustine to Jsck
svnville in one hour and forty minutes.
1
' The Ontario. Cal.. Motorcycle club,
I vhlch was recently organised, adopted t
i T1 one of Its first by-laas one providing 1
wa 'i.! ir Mjsi Dri,,; "'"""a
l l Ol The Cheapest Mile With Exclusive Style
Y
Omaha i the autorrobtie crr.trr of the
vest. L'.ikr uf Omaha look ti e Inltla
tiro In th!i Industry In the wist, thejr
hara built It up in this section of th
country ami now this Is the rcroynised
chief motor car market of several sla'.ea
Omaha Is the objective point of pros
partite buyers In Nebraska, western Iowa.
Mouth Iakoia. northern Kansas. Wyom
ing and sven In Colorado, becausa they
kna that they will have a larger variety
f type to select from In Omaha than In
any other accessible market. When a man
in Omaha's tributary trade territory gets
the idea of buying a car. tha first place
he thinks ot Is Omaha. It la a well-known
fact t him that Omaha dealers hara the
timet complete lino of cars and be has
heard from hla neighbors who have
bought that he will get i uirs treatment
In On-.sha.
It la not only the city and town men
who buy car In Omaha, but the fanners
as well. The farmer knows as well as the
rltr man where the largest line ot cars
ran be found ana where the dealers put
out a oar which la what they say It la.
While he la slow to buy. ha la nearly al
ways aura ot what ha la buying and al.
mays wants to get tha best on the market
A few rear ago th dealer used to
cater strictly to city business, thinking
the huatnees men atone would buy cars.
In the ooursa of a abort time, however,
they discovered that th farmer waa as
ready a buyer of automobile aa th city
nan. Consequently the dealer branched
out and established agencies In the
country towns.
Th business soon grew to such pro
portions that severs) Omaha houses
re up the city trad altogether and
went In for the farmers' bustn.-ss
strictly. In doing this they changed
their cars to suit th us of th farmer.
A oar that would be all right for city
us, weald probably be of little us to
th farmer who had no paved streets
to drive oa and bad many Tills to get
over.
Thee companies soon, began Butting
out ueh excellent ear tor country us
that Omaha soon became the farmer
headquarter In tha automoMI trad.
Ko. whenever he needs a oar. the
farmer will either com directly to
Omaha or buy through on ot th Omaha
agencies la hla territory.
Sales of automobile In the city have
mad as rapid stride a those In the
country. Tesrs ago th Omaha man
whan buying an automobile would order
from a dealer In tha large eastern
cities. This Is all don away with now.
The prospective buyer simply walk up
along automobile row, drop la on th
dealer and looks over their line. Every
make and model ot car can be found In
the salesrooms of th dealer, and they
re th ear that will give service to th
buyer. An Omaha man never thinks of
buying a ear In Chicago at th present
time. The reason for this) Is th many
e8 established houses along the row
that are reliable and put out the quality
of ear from which a buyer will get full
value.
Th dealers along the row have been
an Important factor In maklas Farnam
Ilav you ever asked yourself. Mr.
Ilorseowner. how high prices and tha
Increased cost of living were affect
ing your t table expenses?
Here are figure. given us by a
prominent physician of Ronton, cover
ing expenses of a single horse for
two entire yeara:
First
Total fee.t bills tl 1T.S3
Rlarkemi'h hills It 10
Prtver's mares TtoAAft
Driver's board . .
12 09
Second
$13 34
32 0
360 00
:oi.o
W.JT.mXLEJT
street what II Is lousy one ot the busiest
and most Important streets in the city ot
Omaha.
The Omaha dealers hava practically
built up th automobile Industry In th
western section of the country. Seven
yeara ago few dealers, all In Omaha at
that time, decided to bold a show. Th
Auditorium waa rented and a small num
ber of rare were exhibited. This first
show waa by no means a greet success.
Ths attendance n very small, auto
mobile at that time being In their In
fancy In this part ot tha country. The
car exhibited at that time looked, when
compared with the motors of today, like
a pits of scrap Iron. This first show by
rno mesne dampened the ardor of tli
dealers, but made them work all the
harder to make the neat show a great
success. They did and th result of their
work can be seen this week at the Audi
torium, wherw the Seventh Annual Auto
mobile show will be held. This show will
demonstrate what th dealer of Omaha
have don toward making th automo
bile business one of the chief Industries
ot Omaha.
Ths show will also demonstrate what
th local dealer have don In advancing
th tie of motor truck In this part of
th country. Th basement ot the huge
Auditorium will be full of commercial
vehicles and each dealer ran point to
his own make and say, "You will find
that truck used by the Brown company
In your home towa. for uss In delivering
general merchandise," or "You will find
thla truck used for heavy hauling by the
Jones company In ths town ot Blank."
These motor trucks are In use In many
towns of Nebraska and adjoining slstes.
sod those who have them say they would
never so bark to the old-time horse
Power. Prospective buyer of power
trucks ran fully Investigate their effici
ency by inquiring of the numerous conn.
JACK SBARP '7"i T. Q.XQMTHWALL
C.Z.COREMZZZ
merclal and Industrial concerns In Omaha
that uss thsm.
One of ths chief advantages of the
Omaha automobile market la the com
pactness of the automobile row. Out
side of the salesrooms that ran be
reached In a three minutes' walk from the
railroad station, practically all the auto
mobile concerns are located on Farnam
and Harney streets west of Eighteenth.
A look up Farnam atreet. from Eighteenth
weat, tells ths buyer at once that here
Is a real market, an automobile row In
which he can spend days- Investigating
various makes ot ears, finally settling
on one to his liking. More dealers make
a bettr market, more dealers make more
DZZttSE 'B&KKALOW
buyers. This Is a recognlxod principle
of buslnesa In the automobile trade and
the Omaha dealers are willing and anx
ious to have newcomers among them.
Omaha iiaa a much greater reputation
now asm dry goods center, with two big
houses here, than It had when there was
but one house, and the pioneer house
dors several times aa much business aa
It did befor th aecond concern came.
Ther are now about 30.090 car In Ne
braska, which is In Itself an assurance
that the trade will continue to be big.
for when a man sees a neighbor with an
automobile, he will want one himself.
Approximately IH'.TWOOO waa spent In
Nebraska for automobiles In 1911. It
zee: suit
seems likely that this figure - will be
materially Increased for Nil. snd ths
Omaha dealers expect to get the big
share ot the business.
Motorcycle Notes
The Pan Jose. Cal.. Motorcycle club
has decided to hold weekly runs In dif
ferent parts of California during the
coming summer.
"Make II t HI club." That's the
motto of the Koehester. N. Y.. Motor
cycle club, which Is preparing to increase
Its membership.
Total expeneaes ...iC'so I7: 4
An Increase of 1100 in the coat of
keeping a horse ami a n an for a sin
gle year is worth thinking about
Just compare this cost with that of
using an Inleiior-driven Waverley
Electric for a year, alsp using wltk
th aervtoes of saaa. Thee figures
are taken from the experience of a
large number of owners of Waverley
Electrics In various dates and types,
and represent average costs for ex
tended periods:
Cost of current per month ..$
Cost of battery renewal per
month
Cost of tire renewal, per
month
Sundry repairs, per month .,
4.11
I SS
4.40
103
Total aveiage cost ot an Elec
tric per month $ II-3S
For ono jear $111.1
A saving In favor of th Elec
tric of $S4
$S4M1 n.or In your bank account
and all the trouble and nuisance of
keeping a man saved at a single
stroke. Is that worth while?
Silent Warerley Limoosine-FiTe
The Waverley Company has intro
duced this year the n-net Important!
Innovation in motor carriage con- i
struction of recenl years, via: AN ,'
INSIDE r RIVEN. fLOSBD CAR.
WITH THE I1R1VER OCCUPYING
THE FRONT SKAT.
To find a prototype of this new
Waverley deslxn It would be neces
sary to go to Franc In the period of
the first empire. The carosse de
vllle, or tr.wn chariot, of that Inter-'
esting age was somettmea built with
a long curve, extending, as In this
model, from the upper rear corner ot
the carriage body in a full round
sweep below the rotondo and Into-1
rleur to the coupe pillar.
When In the earlier period men-1
Honed this curved design wss used '
In an open carriage. It was called the
Queen phaeton; when used in the,
lower quarters of a coach seating
four passengers vla-avls. It wan .
railed a landau. The Waverley de
signers have refined upon the curve
in the I.imousine-Flve, giving It un
usual elegance, and have combined It
with othar features In a rarely artls
tlr whole.
Perhaps the most atriking feature ;
of the design Is Its low center of
gravity, t!at gives both the reality!
and the appearance of great stability
to the Limousine. A projecting panel, 1
with rousded top, connects the bat-1
tery box and front of the carriage, I
breaking the severe lines that mark
the usual Junction of the perpendlru-
lar with the horlxontal. This feature'
is balanced st the rear by an up
ward curve of the battery box. pro-:
during in equally novel and pleasing
effect at that end of the carriage.
The wide expans of plat gl
windows, i rent, sui and rear, is sur
mounted ty a broad, aunetantlal roof,
with Just sufficient curve to har
monise with the other curved lines of
the body, while detracting nothing
from Its dignity. Every line of this
unique design speaks of con.fort. am
plitude and stability, those three es
sentials of modern srl In carriage
building.
Free
All
u-i.k th.m mm wt.h . v.nrlw nroHurt. snes Waverley service.
Inspect-on by Waverley experte. and th Waverley unconditional """'
mchamca. part of Waverley cars are guaranteed for lit "ln"
ta aahlHttoB of 111 Wavsrlsys at th Omaha Aatomoblls 8how.
aSoW in this terri
tory by
Hi
J.J.DerightCo.
1818 Farnam Street
at faV .
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The mntnrryclt I afraln In nolltV AMSMSMSSSMSsssMsmssSMtW999099M. VVv Ji
Jo- I. tinnna f Tamtn. Fla.. mnivr (
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. ,
's. Booth 10 at the Automobile Show
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BUICK FEATURES
Deep upholstering; big springs; big wheels; easy
riding; large brakes; roomy; straight line body.
See the complete line at our show room. 1912-14-lb H arnam treex Q OC A fQ
THE limited space that was allotted to each dealer at the automo-
J- bile show made it impossible for us to make much of a showing there of the big Buick line. Our large 1,180
show room has the complete 1912 line priced at from '
t 4 Tk A k 11 tO FflrtnrF LIS'OLN-H. E. Sidles, Gea. Mui.er.
MAdsJtsA U.Alr A fsl-AmnKllA I A ?ClUi' 0MAHALte Eufi Jlr, 1912 Ftaaa.
llCUlddhalJUlUl AUlUlUUUllO vu. Distributors sioux cins. c ..ia, m...
t
GiTing you
a free demon
stration incurs
no obligation
whateYer
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