THE OMAIIA Sl'XPAV BKE: FEBBUABY IS. 1912.
B
ADTO BUSINESS TREMENDOUS VICE FKKmEirr siraEBAKia'cvn'i'fTi'rw'VHrMiiiitvii'i'fv'i'fH'iJ'y
I CORPORATION. '- t . 3
Big Firm. Which Made Hone Drawn ! , , , n , . KprlTIS 111 I TUCRS 1
t - 3
.1 ; 15.
Vehicles Sow Make Antes,
E ORSIS ARI A1S0 DJCRZASI5G
D "ibl la Xorr la Iro Ta
nr. Before ia Spite at rredlc
tlaa that 111 l air
grated.
u- h,f.iii:m ti ur.utKi:n. jb.
lunn its n:trv.-r:i rw ii-.m liuihiTifi.
twelve yeur ur.'. i a wumiwd proJuc
tion of t.0V' north of motor ears
in Mil the automobile intlualry ! in
curred an Smalm; numlHT of oU;.ilio:i.
Manufacturers are brine constantly re
minded of Ihelr d.-lt the bicycle, the
rubber tire. tl.o motor boat. Ira dec
. t.-iclan the good rvJi!s iitt!iu.-t"t. the
protective Unit, tile to -I m.-ker. the
nrwspair. the ir.aKSilne. the leader
worker and a hol f other.
Vet, Influcniit' en. all these el-menu
ha been to.ard r; lectins or.i -"1-uiarliiiut
Hie modern m dor csr. 1 he
hex thera la no one of thrm tlrl has
nlven more help Hun the horvdrawn
vehicle business.
It la mora than coincident that the two
larscst flrma makin motur cara today
were cloaely linked from their ve.-y ba-
Klnninlia to comt'.nl.w long famous as
urea builders of horse-drawn vehhles.
The same atateim-nt I true of at lea
half aoaen of tha smaller produce of
automobiles. And It ! more than a co
incidence, as well, that many of tin
largest dealera in motor can scored their
(Irat business successes aa retailer, of
borae-drawn vehicles.
That an enterprise, superficially cmlltej
with an aim to make tha horse o1olete,
aliould secure so much of Ita flrat Im
petus from manufacturer! and dealera
tntereated In hnrse-drawa vehicles aeema
a atranca condition, strontly sutfestinc
. buelnea aulclde.
But. as. It worked out that way? No
Indeed.
Aa a matter of fact, lha horaa In
crcanaa la numbera aa tha motor cara
rows In popularity, tha demand for
wagons and carriages baa. Instead of fall-
lug off, advanced, step by atep, during me
: cWr. : fc
! "it r"2" &
E Rapid 1 Ton Truck
WE have two 1 ton and one 1
ton trucks UDon which we will 4
make such a low nrice as to make 3
Iteam hauling look foolish to you.l
CLKMENT STL'UEIIAKKII, JR. t
aama time- '
Nothing eli-a than
tha Dlaln IokIo oi
common Intereat la bncH of tho nlllanca
of tha automobile and vehicle Induatrlea.
How vitally thla la trua will probably ba ,
eaaleat (or ma to explain hr iivtnf lha ,
tiperlenoa of tbo firm In which I ant In
tereateC Karly la tha hl.tory of tha automobile.'
Induatry. tho Btudabaaar Broa. Mann-1
fai'turlnf company of B"uth Bend, Ind.,
aaw that tha motor car waa bound to
affect atroiujly tha market for lilnh claaa
ran-lacea Una of manufacture In which
our firm had won International fame. W j
decided that our only defenrw waa to en- j
ter tho Bow field ouraelvaa. Wo did ao.
Our moat Important al u waa to buy tha
output of tha K-Xt-F company of Detroit
Tha atudebaker K-M-f alllnnco datea
ba'k to tha aarlleat hlaiory of tha nuto
moUla company nd baa nteadlly
atrenfthened until now tha vehicle and
automoMla planta ara-mcnied Into one,
corporation, dotnc buelnrea throuih com-.
mon ahaaaau and working In a anlrlt of ,
harmony that adda a freal element of j
power to each.
Tha E-M-F waa a typa of ear
' which wa knevnto ba fitted to meet tha
general daman Lalr a added tha
' Pkude " anialler and rraa mora '
aooDomlcal car, built of tha aaroa ma J
tertala and on almoet Identical line.
To tha marketing of theee oara wa,
brought a aalra force and a firm reputa- i
of experlenco In the vehicle buaineaa. Our
I nranchci were rt:mly eataMiehed in all
tne larirt at cinea. uur tnouiary aeaiera
can be found In nearly every village. Our
export department waa well In evidenco
In all the foieinn trade center. It waa an
organization alrrady well fitted to Uau'lle j
motor cara. Hut few of Ita membera '
needed to be changed. Tha buying public ;
had a long and favtruhla acquaintance
with S:ii'lchaker producta and pollclea.
Tl-.e developmenta of our buInena under
thia new condition brought out many in
teresting fcatuiea. Aulomobliea and hoi-Kc- '
drawn Vehlflee i. rM e,innrf u kIamIu i
allied that their pruvlnrea often overlap. 1
aiany n man cornea to ona oi our aioraa, t
doubling whether a horae-drnwn vehicle
or motor car la what ha really naeda to
do lila work. In aurh caaea ha alwaya haa
for tha asking the aervicea of an unpreju
diced expert, who haa both klnda for
aale. In ame of our branchea tha auto
mobile) tnieineaa now rxceeda that In re
hlclea of the horee-arl n type.
Better pick one of these
snaps up while you can.
IE E. Fredrickson Auto Co.l
2044-46-48 Farnam St.
Agents for Chamlers & Pierce Arrow
FfatvLUtULiAvlLLtttULiAiliLlii.iL!-ittL.UiliLtt
V
cr
?
Ivery
Tracts
See Them at the Auto Show
Auditorium Basement
1 to 5 Ton Capacity
Wanted Automobile Salesman
A higli-cliiHS Automobile Salesman, with a successful
Bellini? record, now engaged, wishes to make a new con
nection. Address M. 78, Bee.
cTho Six fVlickels" arc having
a MOTORCYCLE SHOW of
their own. Visit their store and seethe
1912 Model "Excelsior"
and "Thbr": Motorcycles
Just in and worth while seeing
Nebraska
e Co.
Cycl
FIFTEENTH and HARNEY
STREETS.
ONE BLOCK FROM THE
AUTO SHOW.
aV
SINCE WE INTRODUCED THIS TRUCK AT THE LAST
AUTO SHOW SEVEN OF THEM HAVE BEEN PUT IN SERVICE
IN OMAHA, SOUTH OMAHA AKD COUNCIL BLUFFS, AND
HAVE RECEIVED THE ENDORSEMENT OF THE FOLLOWING
PROMINENT BUSINESS FIRMS:
OMAHA MERCHANTS EXPRESS & TRANSFER CO.
CLAAR TRANSFER COMPANY.
BIG 4 TRANSFER COMPANY.
JEWEL CROCKERY COMPANY.
POPEL GULER BREWING CO. ,
Proof of the kind of service AVERY TRUCKS will give your busi
ness is demonstrated on Omaha streets every day.
Don't fail to see these trucks at the Auto Show, and let us prove
to you the AVERY will cut your delivery expenses in half.
1
Johnson-Danforth Co.
S. W. Corner 10th and Jones Sts.
On the Viaduct.
New York : PenniyltinU : Massachusetts : WtintoB : Delaware
The Only Complete Carl-
The Electric Self-Starting, Electric-Lighted
Labjr-Savlng
ind
Self-Controlled
Hill
King of All
Cars for
r
g.r, n ,
Interstate Model "40" '
atonal 40 I Paaaenaer, Pnra Vhmt Taurine Car.
onel 414 PaaenKer I I Tonneau.
Modal 4t Itoaiiklrr tpe all vllh the aplenrild new
n blue motor. bore, f. S- 40 Korea Vowe
Inch elroke. Ievelonln I In I II
V. mora than rated. 3 eieda for
ard ana one reeerne. completely
eulpped and with all Vi fea
ture, here uieuuoned..
o aoraa rem
$2400
Mod I SO 7 raoKoncrer, Knn Itoor Touring Car.
Modl 51 4 PasftiKr l?nil Tonnraa.
Moal M ltnalMHr ty ? U niiti now "T" head
-in ii nor, ti-in. n strt'kA motor, H lom Powir
urrii',Mn 1 1. i-. moro i nun tHitni
l-y actual tern, 4 sDectl forwanl
anil rpwr, cotnplftply
fi'i'i'rfi ann with an isij fca-
nira tier int)n.tea , . ,
o mors rowir
$3400
' Year ahead l th rtweenlritrea, eonatrtartiOB. and romfrta of tlie Inter-Stale Sextom of V lrr
trie eielMHattine;; Klertrrr llghu: ImproTol dlmniina: Helliglit; Aatoinntlc power Tiro Pump; act of
five Uemoantahlc Kiiua; Aatomatir t'arbarrtnr regulatrtl by the apreil of tho Motor; Anxlliary Air
Control rorated on stceiin powt and oprratrd by tourh of the finger; C'avoliuo t.auge on daoli telllna
inatanltj the) supply of fuel for the raa.
Think Wbat These Innovations Mean!
The car itself performing; all the labor of Starting, Lighting, Tire
Pumping and the Automatic Regulation of Fuel Consumption.
No cars in the world are as complete and as fully equipped as are the Inter-State Models
'30" and "50"
Inter-State Automobile Co.
Omaha Branch, 309-11 Sooth 18th Street
Kansas : Dakota : Alabama : Nebraska : Idans : Vermont
aa
I
o
E
.e-
SCoa.l "40" ai,460 (Top Extra.)
THE WELL BALANCED MOTOR CAR
An automobile, like anything else, la just as strong as Its weakest unit.
By that we mean that the service jour car will give you depends largely on Us de
sign and construction, and the relationship of one part to another.
There must be complete harmony between the motor and the clutch, between the
clutch and the tranamlssion, and between the transmission and the driving ahaft.
Of what use Is powerful motor, if the clutch is bad? Of what uae Is a good clutch
if the transmission Is not correct? Of wbat use is a good transmission If the driving
etasft is weak?
Do you get the thought?
The good motor car must be a complete harmony. The relationship of one part to
another must not be only well considered, but must be scientifically correct, and yonr
Ideal car must be of medium weight, too, which means longer life to tires and In
sures fuel economy.
Every principle employed In Oakland construction Is founded on satisfactory ser
vice. ' .
Don't forget that,
During the 1911 season Oakland cars started in nineteen events, and won fifteen
firsts, three seconds and a third a consistent showing,' conclusively proving superior
design and construction. . . . ....-
OUR 1912 LINE OF 30. 40. 45 H. P. MODELS. $1200 TO $3000
Modal "45" S pacific tloaa.
4-cyliniler, 4 'fcxii !4-Ik'Ii motor, unit power
plant: ll'O-tnch wheel laae: Kchehler farl'tire
tor: Hoarh magneto; full floating rear axle;
tires 36x4 Inches.
Modal M40" IpaclfLcitlone.
l-cyllmlcr. 4 UKt--liich motor, unit power
plant: 112-Inch wn-jel lase: tfcheliler Carbure
tor: Hen.y magneto tdual gyuteni); tires, 34x1
Inches.
Modal "30- Specifications
4-eyllnder, 4x4inch motor., loti-lnrh wheel
ba,e; Schehler t'ariuretor; Ifne tut. taUlat'r,
tires, 34x3 inches.
, Body Datum. Models "4S"
Tonrlnc far. niotlel "W 7-passenaer. . .99.100
Limousine. inolet "43," "-passenger. .. .aj.ooO
Body Seaia-na Modal "40"
Totirlnir Car, iuod-l "4t'.' &-paaaena:er. . .(1,450
t'olonial Coupe, -nodf-l "40.'' electrically
iiKhleil. 3-pa.cnser tl,O0
Sociahle lUwlster, model "IIV 3-pas-
feiiRcrs, on one seat $1,450;
Body .SMtra Medal "30"
Tourinar t ar. 3 paasenifer...... S1.S00
All Models Ready for Delivery.
Established Dealert art incited to mmkt marly application far available territory.
v Lininger Implement Company
FACTORY DISTRIBUTERS
McINTIRE AUTO CO., LOCAL SALE AGENTS
s
ss
e.
a
- sa n
Imperial Cars Get There xnd Back
. ......
rMFZBIAIi AtTTOMOBIXB CO, JACB308T, MICX- MAXZBS.
' furaiah more power, better .tyl. and mare vain, for the money, than
la fouc 1 in any other car -on earth.
SEE THEM AT THE SHOW
ti.te week Id Section F. FrsDaa, WM t. 1,760, fally ee.aip.ed. T. O. B, Jack-
E RAD LEY, MEREIAM & SMITH,
DierrfbuteT. foe Wleter. w JJl?JS . 1US otRc M
Salaaraoat. 700 Jta.131 mm, OQDaTCH. BLrrra, IOWA.
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goes into the
home and is read
by women who do
the buving for
the greatest num
ber of Omaha
homes.