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THE OMAHA SUNDAY BKE: FEBRUARY 18. 11)12.
Automobile Dealers of Omaha Most Progressive Set
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OMAHA AUTO SHOW MAMMOTH
nothing to Be Ltoking to Make the
Exhibit ComprehenriY. '. '
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ALL AUTO PASTS TO BE SHOWS
Omm Hr Slatr-Tbro Trp
f Vmrm will Rxklbltlsa
1tUb b Wll Haas
. tar Ckalw.
Wllh an nhlbtt Mini to Ihtt In ay
thaw held outildt et a few of the lama
caMarn cities, and with only a law faa
luraa of tha btf axpoaltlona of Now York
and Chkaco lacklnc, tha aavvnlh annual
how of tka Omaha AutomoMla ocla
tlon will te opuwd tomorrow In tha
Auditorium for tha wk.- V
Oaa hundrad and attty-thraa typaa pt
motor car will ba an axhlblt. a largor
number than at anr former Omaha ahow,
Krtry foot of avallabk aparo nvt-Dreaa-I
aary for tha accommodation of anon
" vlaltora, wlU ba uaad for lb inhibition
of cara and aocaaaoiiaa. Tha main floor
win ba devoted ta pleaeure ean, tha
atisa to acceaaorlea and tha baaement
to commercial vehlclea.
Musical program! will ba (Ivan each
afternoon and evenlnc. A refmhrnenl
booth will be Installed at one and of the
main floor, where vlsllora who have not
finished their Impaction by the hour for
lunch or dinner, may procure eand
wtchea, coffee and eoft drinks
Everybody HaatllneT.
' The Auditorium today la a buay place,
with forty or more exhibitor! Inatallina
cara and haetentnf ta put the flnlahlni
touches ea their exhibits before the
openlnc of tha show. Every car and
every accessory applisaea haa been
roomed with as much cire as It It
were a IMM dof show and It will ba
almost Impossible to dlaoover dust apecka
with a microscope.
i Lights and decorations ' will enhance
tha beauty of the exposition. Tha asso
ciation haa adopted a scheme of orna
mental llshtlnc which will give as much
prominence ta one exhibit as to another
i and which la of a uniformity and recu
. Ilarity that lend moch to the attredtve
j nese of the show as a whole. The scheme
'of decoration, which will be different
' from anything ever before seen In
Omaha, was outlined after conferences
with the designers of the decoration at
tha Chicago show and although the dec
oratlone were not all la place last night,
tha officers of the association promise
that the 'sight of, these alone will be
worth the price of admission 4o the
ehow.
Antes at All Prlrea.
' Automobile on exhibit will range la
price from ISM to It 000. The man whs
cannot find a car to suit Jilra would not
ba satisfied Inside the pearly gates.
One of the distinctly new features of
tha ahow will ba the exhibition of a
number of types equipped with the self
starter, a device which does away with
cranking; a disagreeable feature of
motoring, especially la the winter.
! A novice has no Idea of the number of
jauto accessories until he visits an auto-
' mobile ahow. There will be a big col
lection of appliances that mechanical
genius has developed for the greater
- comfort and convenience of the motorist
.magnetos, spark plugs, carburetors.
- speedometera, ahock absorbers, lamps,
horns, gongs, wind shields, foot warmers
and other devices.
Women drivers sre getting more and
mora plentiful each year and the number
.of cara designed for their especial nee
la rapidly Increasing. Kvea companies
that do not make cars especially for
women bare made -change In control
that make It easier for a woman to
handle Its cars. All these nee) women's
can and new Improvements In control
will ba seea at tha Omaha ahow.
Answers to letters written by Omaha
autsmoMla men to dealers all over
Xebraska and western Jowa Indies te
that the dealers will be here by the
hundreds, many of them bringing cus
tomers who have their beans set oa
owning a car, bat have not ret decided
OB tha kind they want. It Is certs la.
say local dealers, that attendance at the
show will far exceed that of, last rear.
' KKlZmsiCSSW t js.x.zzzzznAT.7.
so many small thefts from aatomotjlles
left standing In tha street. Nothing; leaa
than S loan ean be claimed, however.
It costs as much to adjust a small loss
as a large one, and the company does
not care to be Involved In too great ex
pense. -
tirades at flee lasaraae.
The premium on fire Insurance poMciea
varies from I to 4t per cent. If a car
la Insured for Ita full value It win pay
the smallest rate, but If It Is Insured for
a very small part of lis catalogued price
the rate la higher. Several policies spec
ify that the machine Is considered worth
the amount placed on It and la accepted
as such by the company, so that until
the term of the policy Is ended there can
ba no deduction from depreciation. ' This j
POLICIES. ON YOUR CAR
Calculation! oa the Coit of Auto
mobile Insurance.
PROTECTION TAXIS SEAT STO
Perse sal Liability aad Flee the
Principal Items, bat There
Are Other Bowlers et
tha Telal. -
The Increasing number of automobile
accidents has been the means or empha
sising for tha Insurance companies the
need of a protection which their poll-
clea afford. It la likely that their busi
ness haa Increased -very considerably
bees us s of these various mishaps. As
a matter of tact, most automobtllsts are
ready to Insure their cars, because even
tha. moat careful driver may soma time
be put In a posltloa of danger to himself
and the others through tbs fsult of eome
more careless pilot of an automobile.
Any automobile Insurance comes or
dinarily la four divlsiona, covering fire
and theft, pre perty damage, collisions.
and personal liability. The last named
la the most Important, because very often
an automobtUst may be the causa of a
small accident for which an annoying
suit Is Instituted, and when he la insured
all this Is shifted to the company, which
conducts ths defense for him end psys
the damage up to a certain limit with
out his being much troubled In the course
of the suit.
Even If It Is a very small car It may
run Into and kill some one and Its owner
may be sued for many times the value
of the automobile. The mulcting br a
jury- of a good etsed turn la avoided when
there Is sn sdequata policy. The cost
of this type of Insurance depends on the
horse-power of the ear. In the larger
cities It costs more than In the rural dis
tricts, the rate being, according to an
expert on Insurance. 35 for ears of fif
teen horse-power end under; tH for sixty
horsepower cars, and 11) for any car
larger on sums of between X5. and
ie,. The coat In the smaller cities la
little mors thaa bait.
PHvllea-e Travel.
Inasmuch as an automob,le moves from
place to place. Insurance on II Is not
like the Insurance en a bouse. .For in-
stsnce. fire and. liability Insurance on a
car la this eeantry covers the machine
anywhere It may be In the I'nlted Mates
or Canada, and special dispensation may
be got for an additional premium If the
car Is taken abroad.
We Boilciee are important not quite
as much as they were once upon a time.
They cover fires arising from any cause
whatsoever and also protect the car
walle It Is being sent about the country
In transit by rail against colllsiooe and
other mishap. This does not cover the
car. however, when It Is not properly se
cured In the railroad van.
Fire policies also contain clauses cover
ing theft and robbery on the part ef
those not In the household or service of
the owner. This Is a most expensive
Item to the company, bcauee there are
CEO.
saves the automoblltst a good deal of
trouble when It cornea to settling his
policy.
The property damage Insurance for
which policies of a minimum amount of
H.0M are issued cover the assured
against loaa or damage to the automobile
by reason of collision with any vehicle
whether stationary or moving; a damage
that might be caused by running over
animals or from striking any object. The
field of this policy Is restricted to dam
age on a public or private road or while
entering or leaving a building adjacent
thereto. Loss caused by the car being
laid up for repairs Is not psld by the
Insurance company. Damage to tires
from collision, when the total amount of
loss Is fai, Is considered a proper claim.
!
B
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A
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style of which
you can be proud.
with more power than
you will ever need,
-withal, only $1480..
Here is a car in which the three essentials Power, Style
and Right Price are developed to their utmost.
Delivers 36 horsepower iar more than ever before possible
near this price more power than you will ever need plenty
in reserve for emergencies.
Comparison will convince you that this car unequaled
within $300 of its priceis
1912's Undisputed Leader
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fJ4S0 f.t.t. Itctory, fully tmippti including ulftarUr,
36 hp. Maxwell Special
The excelling style of the new
Maxwell Special classes it with the
best cars of greater cost. Note the
new refinements the ventilated
fore -door, flush -side vestibuled
steel body, with inside control, the
Columbia Honeycomb type radi
ator and new designed bonnet.
And consider the remarkable
price it is a logical result of the ,
great purchasing and manufac-
To aee tlie real Maxwell nhnwlns; come to our
are exhibited at the Hliovr.
turing economies of the United
States Motor Company. No
smaller manufacturer could build
and sell such a car for such a price
without losing money.
Compare the Maxwell Special
with the best $1800 cars ride in
it put it to every test. If you
cannot conveniently call soon, let
us bring the carto you for a demon
stration. Write today for catalog.
salesroom. Only a small part of our model
A demonstration is at your command
United Motor Omaha Company
:'y 2115 Farnam Street - ' 1 "
We Want You to Come to
, the Automobile Show
determined that no man can sell you
a car without proving beyond his un
supported word that his car, when
measured by service and length of life,
is worth its price.
e believe that a dealer with a
good car can prove, and should be re
quired to prove, that his car is as good
as he claims it is. The only adequate
proof of quality in a oar is found in
the condition of the car after thirty,
forty or fifty thousand miles of service.
We want you to judge the Chal
mers car solely upon proof of depend
ability, great length of life and pos
itive satisfaction to the owner as pos
itively demonstrated by its record in
the hands of owners.
I sulfa)
MStaee- janetl srasT
yaw mtli0 tmurmr
Yon will want to see the Chal
mers compressed air self starter
in constant operation at our ex
hibit, Space Number 28.
H. E. Fredrickson Auto Co.
2044-46-48 FARNAM STREET
Also Agents for Pierce-Arrow.
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To see this car you must come to 1902
Farnam street To be in Omaha and not to
see it is neglecting the real "1912 Leader"
lii "I ' I Mi at Mliii Sli
At $1,630 the
equal of cars
double the price
In bavins: a Lion "10" you get a conscientiously
built car of full forty horse-iower sit a price lower
than inosfc thirty liorsc-power cars. Think of it, full
10 11. P. far only $ 1,(100. lien you buy a motor car
if you will keep this advice in mind you will have
nothing but A Lion "40." "Pay just enough to insure
Inerfect mechi'.nical construction, ample power, beauty
fof line and luxury of appointment."
R. 0. Held
Factory DistriMor
1932 Farnam St.
Omiha
DEALERS
A demand for this car In
ready ere ted. We r b&r-
v inquiries from prutvpertlv buyers tn
all parts f Nebraska and to hawa tba
agency ts to find a market already cre
ated. Se this car while at the show or
write for Dropoaltlon to dealer.
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BEE WANT-ADS PRODUCE BEITS
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