T1IH OMAHA i;XIMV MX: VFaTMUKU 17. i:J ir
Ti
N8 CO
Wholesale
and Retail
MLiiiLii-ra
BIG PIONEERJTRM OF OMAHA
Houie of Hilton Rcgtrt & Son Here
One:HAlf Century.
HAS KEPT PACE WITH THE CITY
The House of Permanent and Practical Gifts
liannif Hardwaw anil Karnare
Ifoaa (oatlasea to Broadea Oat
aad t:a large aoope of It Ia
daatry a West.
, , ... . . " I5v " v - ...... v., n.v. niH-uwi. uuill tll ifl ui Hit? UUJIJU UlUf K11CIJ.CH Will uo ueufiiieu uy uur
able gifts; mantels, gas logs, stoves, form -exquisite and serviceable presents. AVe have a large stock of practical gifts, for people who wish to give gifts of permanent qualities
MM
Christmas is no longer simply it timn nt winch to give gifts that show personal regard or that express well wishes for friend or relative; it is now considered the timo for
benefiting anyoim held in high vteem through the gift of some article that will serve the double purpose of expressing Christmas sentiment and of being useful. It i the
time lor gifts that better the condition of the homo by adding to its equipment those articles that are needed to put the household into better shape for comfortable living,
for instance a toft of some kitchen utensil will rjlea.se the' wif. TI: xrill trot hpffnr monHa fr ihA l-;il. r4i.' ..e n. i i n. i i a.-.. -n i. i . puj i... .i.J
tiaty-t yeare ago. In on 01 the
aatem etate. wMln truing about Ma
buelneae. .Milton Rogcra twirfl the call of
the wert. Tt u attractive and ap
pealed in Ma amMtlun, for It realized
that out br In the great vai'eys mid
upon 1 Tic fertile, plalos there ir oppor
tunity that it)ir localtllee rfTO iwt
A few months later and In
10, thin young niao landed In Council
Bluff , a. piece tliat at that time waa
en (he frontier, cloee to Uve vestarn bor
der of white aetUsmer.ta.
Within a , ahort time the young maa
fn.no thn eaet liad secured a small build'
hiS and over the doer hum a stn bearing
the worda . tliat have evv sUtos bv
familiar up and down the Miaaourl rlvtf
fur hundred a of roll and from eastern
.Iowa to Oia mountain. Theae v-orda
War:
"Milton Itogcra. Haraaer."
For five year Mil ton Roger devoted ail
of hta energies to the business at hla .
Uniincil Bluff a etore. building up an anof
moua trade. People had , corn to knovl
blm on aoeount of lUa untlrtug efforta,
not onlr In behalf of Ma wo bualnaaa,
tut hla ambition to help other, and a a
reault. hla plao waa tb trad head
quarter for all who aouffbt the olaaa of
goods carried In hi line.
Eatabllaaeil Ilrauuch Offlo Hera.
' About thla time Milton Roger cam to
realise the potaibllltloe that were In atore
for Omaha and, being tong-alghUd to a
marked decree, la lies ha aatabUahrd a
branch houa In Omaha, locating on Far.
name, between Ninth and Tenth streets,
wMcb, waa than the retail center at the
trag;llng frontier town. Hera ha a old
raa quantlttea of rood to th miner
who ware flocking Into Colorado, and to
th settlors who were beginning to flock
to Nebraska, The buelneaa aoon aaaumad
afiormou proportion, and It waa not long
until It outgrew the location. Then Mll
to Rogere moved to larger quartnra, tak
ing a building on Farnam, between Elev.
nth and Twelfth street. Tor a time thla
largor building waa sufficient to meet the
oamandg of the trade, but one more It
became apparent that more room waa
needed. Am a result, m 1883, he bought
the corner at Fourteenth and Karnam
treeta, where the Woodmen of the World
skyscraper Is now being erected. Upon
this ground Mr. Rogers flrit erected a
large frame building, and subsequently
a three-atory brick structure, which stood
for forty-nln years, housing all that
tJme what had ctxna to be known a the
pioneer hardware tor of Omaha,
I Bearam Jabbing; B !.
"With th contruotlon of tb Utilou r
clfto, Milton Roger branched out and
omnienod - doing a Jobbing trad
throughout Nebraaks, Iowa, Wyoming,
Utah and .Montana, a trad tliat avar
since has out only been retained, but lis
been extended to territory much farther
beyond.
In 1S30 1ST. Rogers associated with him-'
self two of his eons, Thomas J. Rogers
r,d Warren M. Rogers, and th tyle of
the houa became that of sUlton Rogor
' aV Son.
i It wa not alone as ft commcrda.1 and
Induatrlal plant Uiat the hou of Milton
Rogers was known. It hal waa moat
puUlo aplrttod and T.a on of th or
iginal Incorporator of th company that
gav Ocuil.a a water plant, than ownd
and oontrollod wholly by Omaha cltlaena,
and that marked tha development of th
city froia ft front'.ar trading pot Int a
metropolis.
Heine Ilulld goata Osaaha.
'Milton Itogor waa ona of the foundnra
of tha BoutU Omuha Iand company that
put South Omaha on the map. lie waa
also en of th group of inea who fonaod
tb Union Stook Yard cuuipauyi of South
Omaha and curled It through it etmg
' gle of the early (lavs until It bad made a
market and brjuM n packing house
after emoth'r and btcani th seoeiid
packtng Mtilor In th United Btate.
When Milton Rogers laid down th bur
den of life. In UK. Ms sous lit th houa
continued the bustiteai, Herbert M. Rog
era becoming asaoclateU with Thomas J.,
and It haa eipandrd with the growth of
the central weat.
Two and a half yrara ago the demise of
Thomas J. llugprsWarren Rogrs hav
ing died six iconths previous left Her
bert M. Kcirtrs the survivor of the
family Identified with tho bust nra. lie
la now amoi'latud with hla umie, Culoiiel
Thomas Fwoba, and A. W. Hpuerrt, in
the company. Air. ltugera b.:lng prealdnnt,
Colonel Hwvbe vice prt-nldiuit and Mr.
Spoerrt. who l.sa beea with the houae
over a quarter century, th secretary.
Tm llamea Xew.
Two different buildiBR are uow oo
eupled b th co:)iA.l.y. Al lO Harney
treel tl; four Hoors ar the rvtoll store,
formlcg a UjL'ht, attrallv ajid most mod
ern palcarocni. Oeticral hardware, tools
and outlary nuj t.: Id era' hardware ere
kept on the Ilrat finer, lauge and rook
atuvea In tl:. baoecier.t, l.ouae furnUh
Inca and li!tt!ie:i titeii.iila on the second
floor, and niantc!a. flretlicee, marble and
tiles on the th'id floor.
At Kui Harney atroet, five floors are
uacd a the furnai'e sad wholesale de
partment, with etocka of guixU, hotel
kitchen i(uliiiif r.t. ar.d the shopa. theae
takrng up tho flour 1 ioi (n abov the bane,
uimt and tlw bisenuiH ltaelf.
It go. a without Mtyiug, as it Im for
more than half a century, that K a thing
cumee from Milton Rogers t bona o . it
1 of the beat, character and quality both
being put Into tha traaaactlou.
One bit of cbaraiter of Milton Roger ft
Bone company la shown through the fat-t
that today thy are running a big ad
four pages In The liee. r'ew flrnia In the
weet have ever been sucueanful In ttstli-nn-
co-operation for auclt a pujpoae. It
takea a big concern of wide ei patience
ftud high atandlng to complete an ad vf
tbe Hportlon.
Give Gifts of Durability and Usefulness
Gifts tbat ran bo put lo practical
nave a two-fold va!u. we have
tlonn. THi;V 1VIM 111: 8LI
u-Ucal uo and that will tnduro are most acceptable, for they not only carry the sentiuirnt that tho donor seeks to convey , hut i.hey also are practical, and therefore they
."lLTIHSW t;'rJli Xt Vkh CKXT SlSOOCNT reC'Plnt "d r'fleCt crwl,t upon lh cho,co of the donor' Hre B,e Just a few of our hundreds of Christmas eugcB-
..$1.20
$1.40
Electric Washing Machines
$1 S0 S.-iBsor Sets
$1.70 Manicure Sets
bov feu gar f;poon .
1.(H) Gravy Ladle 80c
$1.50 Berry Spoons ' '. $1.20
$4.(K) Set Knives mid Forks . .3.20
$if0 Set Knives and Forks . .$2.00
$1,115 Cliild's Set of Jvnife, Fork and
Spoon S1.00
$2.25 Cnn'ing Set, 3 pieces . .$1.80
$3.00 Carving Set, 3 pieces . . .$2.40
$3.50 Poultry Shears $2.80
$5.00 Chafing Dish $4.00
$1.25 Chafing Dish Spoon or Fork $1
$(J.50 Coffee Machines $5.20
Goo 'Nickel Coffee Pot 52c
$1.25 Crumb Tray and Scraper $1.00
50o Pepper Grinders' 40(
$3.75 Casseroles, in stand . . . .$2.98
80e Tea Pot Stand ; . . (l ie
$50.00 Electric Flat Irons, Toasters, Coffee Machines, Chafing Dishes I Pocket Knives 20 Off
MILTON ROGERS ra SONS CO., 1515 Harney Street
40c Nickel Call Bell
$3.50 Copper Smoker Sets . . . .$2.80
65c-AmIi Trays 52t;
$3.50 Copper Smoker Stands . .$2.80
$3.00 Brass Jardinier, 10-in. . .$2.40
!)5e Brass Cuspidor 76c
$8.50 Steak Plank, in handsome nickel
ptand. at $0.80
$1.75 Trays, nickel or copper $1.40
$2.00 Nickel Alcohol Stove ..S1.G0
25c to $5.0u
The Wear That Lasts a Generation
4tWaer-Ever,f Aluminum Cooking Utensils
Try this Test
Plact m aluminum utensil, tmpfy, over
afira and when utensil has become heated
throughout, throu) Into tt a pmt of ice
Water. YouvillinJlheuteniilunoff'ecteJ.
. mm
You can cook the most
easily scorched food in
"Wear-Ever" aluminnm
utensils with less fear of
burning than in any other
kind, because aluminum
is a better distributor of
heat and retains it longer.
"Wear-Ever" utensils
are made from THICK,
hard sheet aluminum, 99
per cent pure, without
ill Jrklrfe cofmc nr cr Ac.rar
jii juillij) obuuta w l uviuviwu
parts. No coating to
peel, crack or blister.
Cannot rust, cannot form
TJiht'a oue reason why "Weax-Ever" ware lasts a poisonous COmp OUndS
generation. And there are other reasons, with fruit acids or foods,
VEAR-EVER "Wear-Ever" utensils are light to handle and easy to clean. Wo
npv. cany a large, a very largo line of cooking utensils, having every article
yihlK) 18 mKUt "i i Kiwiien. we nave the brands tnat we can guar-
uiiicf. uur cooKing.mensus, iue v ear-river" last lor a generation,
when they are projerly cared for and not subjected to more than the
We invite a visit to our kitchen utensil department,
ordinary hard usage of tho kitchen. We invite a visit to our kitchen
utensil department. '
ALUMINUri
TRADE MARK
What You Want is Here
MILTON ROGERS & SONS CO.
1515 Harney Street
A Sensible
Gift For
That Man
1 lmniiu
A Keen Kutter tool cabinet will delight the man who receives it on Christ
mas morning. ;The very looks of the tools will tell him in an instant that he has
a quality gift which will last him for many a year and do fine work. He can make
unique designs and useful furniture for his home.
Keen Kutter tool cabinets are made for men who like good tools and good
order in keeping them. Keen Kutter tools are "better" tools, with the correct
hang, balance and. adjustment. Tho steel is of the best quality, tempered
automatically. That makes it uniform and of just tho right hardness-. The- handles
are the finest close-grained, seasoned wood, the best of its kind for the purpose.
We have an excellent line of Keen Kutter shears, tool chests, safety razors
and scissor sets. They all are ideal Christmas gifts and will make the "recipient
smile with joy.
Give the boy a pair of Keen Kutter Skates,
and you have made him happy for months.
Milton Rogers & Sons Co.,
1515 Harney Street
O-Cedar Polish Mop & Floor Polish
COi WORKERS FOR CLEAN FLOORS
The O-Odar r-ollah mop permit the pollah to be appllnfl with eaee. Tha
houaewlfe cau oil mid nullah a floor In a few minute through using the O
Cedar luup. No stooping, no hard shoving.
O-Codar Polish oe on easy and drills Into all crack. It is th pollh
that lasts slvlns; the fl.vor an attractive appearance. It preventa dust from
rlalng and make the room sanitary.
O-Codsr Goods always (rive satisfaction.
MILTON ROGERS & SONS CO., 1515 Harney St.
m
Walker's Quick and Easy
Corkscrews and Ice Picks
The Ice ph-k are forced tool steel, oil tempered. They ar mounted in hard wood, polished handles
They are tested and do jiot bend at the point or in tho body. Icemen find then.' the best.
Walkers' Helf-pullintf cork screwu are made of hlg-h crado spci-iul steel. They are carefully tempered
and highly finished. The handles fit tightly and are securely tastened Into tho shank of the screw They
will not pull apart.
Milton Rogers & Sons Co.
7 1515 Harney Street
I S3
5TT-
Gold 'Refrigerator Facts
The Sanitary "Peerless" Refrigerators represent all the
Ml
il excellence that has been attained in the manufacture of fMm
refrijierators, v Thev stand on the merit of their construction and service.
una me nome mat nas a reeness nas tne oesc tnat tnat can oe oorainea.
"Peerless" white enamel is not paint or paste, it is a pure mineral and is applied to galvan-
ized steel in several coats and baked at varying degrees
of temperature for each coating, thus producing a glossed surface which
is absolutely odorless and thoroughly sanitary. The'Peerless" sanitary
syphon is so constructed that it prevents outside air and odors from
entering the refrigerator. The "Peerless", ice racks are made of galvan
ized steel.' They are strong and durable.
Here are other features of "Peerless" excellence Glass face indicator, sani
tary cloansablc flue walls, sanitary removable drain pipe, tsanitary tinned shelves
in euumeled lined, galvanized steel lining in entire ice chamber, solid ice corners,
swing baso that admits of a large drip pan, self-retaining ball bearing castors,
genuine bronze locks and hinges, selected hardwood, thoroughly dry-kilned lum
ber in outside case. Golden oak finish, sanitary, odorless, Peerless white enamel.
We show a large assortment of refrigerators at all pricesi. "We have the re
frigerator that you want and at the price you are able to pay.
Milton Rogers .Sons Co., 1515 Harney Street
M
OM ROGERS
QMS CO,
1515
Harney St.
Q2l
n