5
Fjhis Maunders 66
IhxQ Car
Tlhalfc Laid Out ttlhe GIMdeini IRonniLe
20"
ft.
It Is the
Lightest and
Lowest Priced
Car That Ever
Performed the
Feat and It
Did It Better
Made Better
Time and
Finished in
Better
Condition.
Not Only
Beat All
Previous
Pathfindinjj
Records
But Abo AH
Records for
the Route
the Dixie
Trail
1,490 Miles
In 10 Days.
WHEN MR. S. M. BUTLER, Chairman of the Contest Board ofthe
, American Automobile Association, first saw the Flanders "20"
vith which driver "Bill" Soules had been instructed to report
it A. A. A. Headquarters in New York to lay out the route for
the Glidden Tour to Jacksonville, Florida, he exclaimed;
"THERE MUST BE SOME MISTAKE! Surely you do not expect
this little car to carry four passengers and cover the route in the
time at our disposal? You see there axe only 3 day between
now and the date the tour must start, and maps, booklets and
other data must be gotten out We can't allow more than six
teen day of that for the pathnnding.'
"WHY, WHAT DID YOU EXPECT, MR.: BUTLER?" asked Driver
Soules, who feared he had misunderstood his instructions and
y Joules never docs that.
WHY I EXPECTED an E-M-F '30' the old war horse that has
laid out so many routes. I surely did not expect a smaller car
and I am surprised that W. E. Flanders, Manager of the Stude
baker automobile business would risk hie and their reputation
with the 2,600 dealers of the Studebaker Corporation in such an
important event on so light a car. What will a 20 horse-power
car do on the slippery 'clay roads of North Carolina and the sand
trails of Florida? Why P
"WHAT WILL SHE DO?" asked Soules now thoroughly on his
mettle -"111 tell you what shell do. Mr Butler: Shell make
the $5,000 cars that have laid out former Glidden Tours
look like thirty cents plugged.
"WHAT WILL SHE DO? you say you can only allow sixteen days;
that's an average of eighty-five miles per day. We this little
three speed car and me will take your official party over that
route on the tour schedule that's ten days and we will give
them as comfortable a ride as they ever had and we won't be
late for supper once."
"WHY, THE E-M-F "30" TOOK 38 DAYS to cover the 2.600 miles
from Detroit to Denver and return when pathnnding for the 1909
Glidden." said the chairman. "And that was a great performance."
"That's true, Mr. Butler, but we make wonderfully good cars
nowadays. That's just what we are going to prove to you."
ON SEPTEMBER 11th Mr. Bruce, Manager of the A. A. A. Touring
Bureau wrote in part as follows: "We have today received a
telegram from Mr. A. J. Westgard, our special representative,
6aying the Flanders car made the trip yesterday from Gettys
burg to Staunton, a distance of 179 miles a splendid perform
ance considering that the road detail is being taken all the way
for map making will not you arrange to have the
Flanders '20' continue after finishing the Glidden route, and come
up from Jacksonville thru Savannah to Charlotte, connecting
North and South, by the Shenandoah Valley, Charlotte, Columbus,
Augusta and Savannah." We wired, "Glad to do it, or to con
tinue the route to Panama or the Pacific Coast it's all the same
to the sturdy Flanders car."
NOW THIS IS ONLY ONE of several great feats the new three speed
Flanders "20" has performed during these past few weeks. We
set out to show that in this three speed, fore-door model we have
a car that baa not a superior in the world and not an equal out
side of our own E-M-F "30," the staying qualities, speed and
hill climbing ability of which is so well known that it no longer
needs demonstrating.
JUST LISTEN TO THIS: Flanders "20" has won every event she
has entered has more reliability runs, more hill climbs to her
credit than any other car this season. Not a day passes but she
adds one or two more victories to her credit one or two more
trophies to her collection
"YOU'RE ALL RIGHT, SOULES," exclaimed the Chairman enthusi
astically now. "You have the right spirit and it is very evident
you believe in your Flanders '20.' Go to it and if you do the
trick, hanged if I won't buy one I begin to like the looks of
her. She certainly is a trim looking little rig."
ORIVER SOULES WAS PLEASED but he took issue with the
chairman on one point. She isn't so little,' Mr. Chairman ehe
has 102 inch wheel base ; will carry five just as easily as four, and
well show you there's the biggest 20 horse-power under that
bonnet you ever saw in a car." ,
WELL. TO MAKE A LONG STORY SHORT, she did it and she
did it magnificently. Each succeeding day when Pathfinder
Westgard wired the "head office the surprise of Chairman Butler
and his associates became greater.
Flanders "20" Wins
X. IOWA'S LITTLE GLIDDEN: Flanders
road scores out of a possible three. Going so root
"SO" made three perfect
t. TWIN CITIES TO HELENA, MONTANA: 1390 mile, over
prairie trail and mountain passes mud hub deep in place. $4,000 cart
nccumbed to the difficulties Flanders "30" won 1st and sad all the prises
there were.
S. DEAD HORSE HILL: At Worcester, Mas. This is America's
Greatest Annual Hill Climbing Contest. Flanders "SO" won first, dipping
47 seconds off previous record and making her nearest competitor look like
an also-ran.
4. ST. LOUIS TO KANSAS CITY Reliability Run: Flanders "20 won
1st with score of S9S out of possible 1,000. Other cars penalized ISO to 689
points and out.
A test devised to eliminate all
mud plugging that's nuu for
. BUFFALO ENDURANCE RUN:
if possible. Proved to be four days of
Flanders "M." Won firs of course.
S. NEWPORT HILL CLIMB: This was not a sanctioned meet but is
the biggest event of the year in Indiana worst hill in the state. An owner
entered his own car and he not only won in his class, but made a clean
sweep of seven straight events In larger car classes. A SO horse power
Knox beat her time t seconds -hooray I
7. DES MOINES. IOWA Speed Event: Two special racing cars came
to town one frame up for a record. Dealer took stock car oS the showroom
floor and cleaned them up 1st easily.
S. SEATTLE TO HAZELTON, B. C: This was not a contest for
the very good resoon that no other car has ever dared attempt the trip for
gold medal offered two year ago. Flanders "0" went after it through the
wOdernes. Brought it back, of course. This will long stand a a record
of endurance for motor car of any power or price.
. PATHFINDER POR GLIDDEN TOUR first official csr over the
"Dixie Trail" New York to Jacksonville, 1,480 miles in 10 days average
148 miles a day. Chairman Butler of the A A. A. says the cleanest job ever
done In laying oat a Glidden Route a wonderful car.
WITHIN EIGHT WEEKS SHE HAS WON NINE Important event
enumerated in the panel. In one she made three perfect rood
scores out of a possible three; in another. Minneapolis to Helena
Reliability Run, she won first and second all Ae prises there
were. And at Worcester, Mas., she won America's premier hUl
climbing event, chipping 47 seconds off the previous record and
beating the time of several cart of four and five time her price.
IF YOU FOLLOWED THE NEWS yra have doubtless been struck
by the consistent performance of this car in all reliability events.
To say that Flanders "20 Is entered in a reliability event is to
aay Flanders "20" has won First-Hind moat likely Second and
Third also. Always first thru.
THAT'S WONDERFUL WHEN YOTf CONSIDER that in these
' events, while entered only in her own class, her merit scores at"
the end make those of cars in the higher priced classes look "
cheap indeed.
TAKE THE TWIN CITY RUN Minneapolis to Helena, Montana,
over prairie trails and mountain passes), in which ' such car as
Packard, Stoddard-Dayton, Abbott-Detroit, Simplex, Maxwell,
Cole, Krit, Hupmobilc and other cars failed to finish with perfect
scores, and two out of three Flanders "20's did.
IS PRICE ANY INDICATION of the road ability, the staying quali
ties, the reliability and the capacity for standing hard knocks ?
surely not in view of these splendid victories of this "20 horse
power $100 car.
NO. IT CERTAINLY IS NOT we have never claimed that the E-M-F
"30" was a better car than the three speed Flanders "20." The
thirty is a little larger ten inches longer wheej base, will go
faster say SI miles per hour as against the 47 that any Flanders
Touring car will go; but it won't and no. car.. made will--climb .
a hill better ; it won't and no car made will stand rougher
usage or perform so well month in month out with so little care
or attention or expense. .
FLANDERS "20" IS MADE OF SAME high grade steers the best
the science of metallurgy knows how to produce hy the same
careful methods and in the largest plant in the world devoted
to the making of one model. We make every part "from pig
iron and the raw steel bar to the finished car." And we guarantee
every car for a year, giving the buyer a bond signed by General
Manager Walter E. Flanders himself.
FLANDERS "20" IS YOUR CAR H is the ideal car for the man who
does not f ael be can afford, or who does not care to put more
than $1,000 into an automobile whether it be the one car he
and his family shall use for all purposes, or an auxiliary car for
the rich man who wishes to save his big, expensive,' more cum
bersome touring car or limousine.
DELIVERIES YES, THAT'S THE ONLY 4 TROUBLE we can't
seem to catch up with the demand can't promise you immediate
delivery. August vwas the biggest month in our history. Sep
tember will surpass it by 500 cars shipping 123 Flanders "20"
cars per day now and increasing our factory facilities just aa
fast aa we can Bought the original Ford plant last month and
putting on 1,000 more men. This will , increase our output 20
per cent. Trying our best to catch up but people have come
to appreciate this car and the demand still leads the supply.
OW,V WAY IS TO SEE YOUR LOCAL DEALER at once. Get
your order in, pay a deposit, so the order will be sent to the
factory and given its regular serial number then you won't
have to wait long. Every day's delay in placing the order makes
two more days' delay in getting the car, for Flanders "20" is
carrying everything before her, and the "tin cars" are losing
ground fast. Flanders "20" has the caJJ but ii you hurry youll
be "lucky.
STUDEBAECER CORPORATION
E-M-F Factories, Detroit, Mich.
allJO
MI
O
1
COMPAM
9
2026-28 FARNAM ST.!
OIVHA.1HIA.,, IMEI3. :
Direct Factory Branch Studebaker Corporation, Detroit, Mich.
