THE OMAHA SUNDAY BEE: SEPTEMBER 10, 1911.
GARAGE FOR THE CAR OWNER
Private House for the Machine that
, Comes '"Knocked Down." ,
' Along Auto Row
w Homi for tha Cadtllae fa
Omaha la lidtr Way Wket
the Local Dealers Are DolnsT
.he
I!
LATEST THING IS CONVENIENCE
Portable Garae of rireproef 9IaterUI
that Alfores Means for Honslaa;
an4 rieanlna; Cars la Now
Offered.
With approtlmswly 700,000 automobiles In
um In tha United States, the question of
housing them haa become a serious prob
lera. In fact. It has rather overshadowed
tha repeated Interrogation of "What be
come of tha thousand! of old and worn
out cars?" Tha latter ouesOon was an
swered almply. There are no old and worn
out car, while the former Is ever present
and Insistently growing.
When there la a demand there la un
doubtedly a supply, and It remained for a
firm of Bt. Paul manufacturers to meet
that demand In what Is known as the
"Fruden" system of metal, portable, flre
. proof automobile garages. One of the struc
tures has Just been erected at Twenty
first and Farnam by the Ktrkland-Hlcken
company, and dally attracts hundreds of
people on account of Its design and con
struction, j Advantage of a Home.
'With the Increasing use of the automobile
It la becoming more and more the custom
to house the machine on the premlaea of
the owner, particularly In rural and subur
ban places, where the owner finds It more
convenient and economical to keep the car
at home. He eaves from $10 to W0 a month
on storage and cleaning, knows the car
will not be taken out without his permts
' slon for "Joy riding," and has It always
handy for use and Inspection, this proxim
ity to the house being an especially desir
able condition at the end of a long ride
when one wants to get warmed up, washed
and Into dry, clean clothes with the least
possible delay.
The practice of keeping the car at home
is more practical and satisfactory now
than In former years, since automobile
have been brought to a degree of relia
bility and durability . that makes frequent
and extensive repairing unnecessary. The
average owner of a runabout or small
touring car finds it no very troublesome
task to clean and adjust his car as us
and circumstances demand; or, if hie
premises are large enough to warrant em
ploying a man for general work, the clean
ing of the car at least can be delegated to
Trrm safely If he possesses ordinary In
telligence. Accommodations Adjusted.
. Usually, In suburban places or the out
lying residential parts of cities, the dis
tance to a public garage Is not great and
for that reason there Is no need to pro
vide extensive repair facilities In the pri
vate garage. They can be of the simplest
nature, inexpensive' and occupy very little
room; In fact, can be disposed on an oral
nary workbench and In a small wall cabl
' het. Consequently, the structure for houe
ing the automobile does not need to be
any larger than will afford protection to
the machine and freedom of action for
cleaning, oiling and adjusting It
There are often numerous objections to
building a permanent prlvs.te garage. The
services of an architect might be required,
construction might tske too long and the
noise and debris of building would be
objectionable. More important than these
conditions, however, may be the fact that
the possessor or Intending purchaser of
the automobile la only a tenant and does
not care to spend several hundred dollars
on the construction ,of a special garage
that must be left behind and become a
total loss to him-' In event of a change of
residence.
Portable Garage Sol-res Problem,
Thla situation is very nicely met by the
portable or knockdown garage, a construe
tlon that has coma into widespread and
common use among motorists. ' The ad
vantage of the portatle garage are so
generally recognized that at least on
manufacturing concern Is devoting Its en
tire plant to this business.
The portable garage Is generally used
for housing one and sometimes two cars
but It can be bought In a variety of styles
and sizes and Is, in fact usually of such
construction that the dimensions can be In'
creased Indefinitely, at least In one dlrec
tlon, by adding unite to the walls and roof.
They are so simple to put together, and
such explicit directions for erecting are
" sent to .the purchaser when shipping the
sections, that expert carpenters do no'
need to be hired, but when carpenters are
hired they can erect the garage in a day
Coat la Slight.
Added to the advantages already pointed
out is the fact that the cost of on of
these garages, erected and ready for use. Is
usually considerably less than the cost f
building a permanent garage of, equal alzs,
serviceability and appearance. Knockdown
or sectional garages can be bought at prices
ranging from $128 for one 10x12 feet outside
measurements, with gable roof, double
hinged doors and two windows, to IS67 for
a double or two-car garage of -the same
construction measuring 20x24 feet, fitted
with two sets of glass-paneled doors. Prob
ably the most Inexpensive garage la one
costing 112$ which has dimensions of 10x12
feet, gable roof, two windows, double en
trance door, and a aide door, a two-foot-wide
work bench about ten feet long, and
a five-shelf cupboard with ' hinged doors.
This garags ha one coat of priming paint
and needs only one finishing coat of the
color deViii' fter It has been erected. Fire
proof, m ( a: age. 10x11 feet, with gable
roof, or.i . . oi' doors, one window, but no
floor, can be bought for $110, or one 11x20
feet for about $220. The material is galvan
ized, steel, which doe not need to be
painted unles desired, and the root panel
are fluted and the wall panel embossed.
George Relm 1 spending a whole lot of
his time nowadays speeding up the work
men who sre constructing the new building
to be occupied by the Cadillac agents In
Omaha. It will be a comodious afflr
bout three times a large as the present
location and 1 promised for November 1.
More than thirty-five of the 1912 Cadillacs
have already been sold snd the new and
larger quarters will not be required for
some time, because all the cars that will
arrive during the next thirty days will go
to people who have placed orders some
time back.
A great trip was the one taken by Demise
Barkalow last week, who drove from
Omaha to Denver. Plenty of shooting ma
terial waa carried by his party and a lot
of fun waa had shooting game in the west
ern part of the state. It is evident thst
the trip was the most pleaeant one because
whn he left Omaha his intention was to
stay only three or four days, but this was
stretched Into about ten.
Tha Marmon car Is now sold in Omaha.
Mr. McDonald, who has sold so many
Marion cars In this territory, signed up last
week ss distributor for the Marmon. This
does not affect the Marion agency.
For 1912. Ouy L. Smith says' he will
have a car for every man, having closed
negotiations for the Hudson, malting a
complete line ranging in price from $1,600
to $7,000, meeting the car buyer's require
ments In both price and car.
The Pegal Motor Car company has estab
lished a factory branch in Omaha and the
building at 2129 Farnam street, formerly
ocupied by the Kissel Kar agency. Is being
fitted up for the Regal. This is the car
which is attracting so much attention be
cause of Its singular construction. It Is
built on the underslung principle, which
permits of the body of the car coming very
close to the ground and at the same time
giving even a greater clearance than some
of the higher ears.
The 1912 Chalmers car la In Omaha. The
Chalmers people have certainly gone the
limit this year in producing a car that
takes very high rank In the matter of style.
Black wheel base, black hood with a beauti
ful olive green body glvea a most pleasing
appearance. The car Is equipped with self
starter and other up-to-date Improvements.
Tom Bromwell, the big chief up at the
Fredrickson company, has his hands full
taking orders for this "toppy" car. Sev
eral carloads arrived during he last week.
but all have found their way Into the hands
of their new owner, , with the exception of
touring and runabout style which Brom
well retained for demonstrating cars, re
fusing absolutely to sell them.
Several hundred cars of all makes and
sizes, from the lowly runabout to the
car of high price and power, are owned
by the city of New Tork at the present
time. The heads and sub-heads of depart
ments, whose work calls then almost
dally to the outlying districts, demand ma
chines wit the ability to "get there," and
It is with these members of the city gov
ernment that the Lozier- car has found
high favor. With , the recent purchase of
three Lozier cars by the city of New York,
the number of high powered cars of that
make now in the service of the metropolis
total fifteen,' all being used by commis
sioners or heads ef departments. '
The little sheet metal garage standing at
Twenty-first and Farnam streets, is mak
ing a number of sales for the Kirkland-
Hickman company, the western agents.
Tne little garage which Is a portable knock
down affair Is easily erected anywhere and
makes a most suitable housing for either
one or two machines at a very economical
figure.
Pete Deerrnont Is racing up and down Far
nam street waving his red covered "motor
ist" and receiving congratulations on every
hand for producing the largest regular is
sue of his interesting magaslne. The Sep
tember Issue Is as large as the special ahow
number of last February and is the result
entirely of a simple, steady, healthy growth
and the tireless, aggressive efforts of Deer
rnont.
Maxwell cars and Columbla-Xnlght ears
are attracting customers every day. The
Columbia people are having their Knight
engines made from the same patterns that
have been used to produce the Knight en
glne successfully used In foreign cars tor
over four years. The big $1,280 Maxwell
touring car ia certain to have a big sale
this fall.
AUTO FIRM HAS DAILY REPORTS
Keeps Posted on the Weather la All
Part of the United States
ast Mexico.
Secretary of Agriculture Wilson has a
keen rival in General Sales Manager
George W. Bennett of eh Willys-Overland
company. Mr. Bennett has Inaugurated a
dally report system, by which the Over
Is.id office sales force Is kept Informed
of crop, weather and commercial condi
tion from all parts of the United States,
Canada and Mexico. These reports fur
nished by the Overland representative act
a a barometer for Mr. Bennett In hi
distribution of cars.
NEW CAR HERE NEXT WEEK
Stenras-KnUht Auto, with the Knicht
Motor, la Awaited with Con
siderable Interest.
Next week the much talked of Steams
Knight automobile I due to arrive. Dr.
Bradbury, who Is now hesvlly Interested In
the Stearn business throughout Iowa and
Nebraska says that thla will be a regular
Steams-Knight year. Everybody Is curious
to see the car with the wonderful Knight
motor. So sanguine are they of Ita demon
strated practicability that a number of
orders have been placed without a demon
stration or without the purchaser even see
ing the car.
Persistent Advertising is the Road to Big
Return,
"Beauty Murphy, as Bert Murphy is
called by his friends, is going to place a
large Kelly motor truck in the Omaha
Motor club endurance run to be held the
latter part of this week. Murphy will take
with him on the truck half a dosen of his
friends In addition to provisions adaptable
to crossing a. desert or exploring the north
pole. Last year a Kelly truck entered in the
contest and after completing the circuit
reached Omaha before some of the pleasure
cars.
Mr. Mclntyre of the Mclntyre Automobile
company, the local Oakland agent. Is very
proud of the manner in which his garage
Is being redecorated. It has been thor
ougbly gone over and wherever changes
could be mad to give more room these
have been effected, with the result that his
place is one of the brightest and most
practical garages along Automobile row.
The 1913 catalogues are in, and from pic
tures which Mr. Mclntyre has this will
be one of the cleverest lines of cars pro
duced for the !912 season.
A. A. Avery, who la filling this local mar
ket with the Auburn car, is always kick
ing. Hs has no complaint about hi busl.
ness, however his one source of aggrava
tion la caused bv the fact that he cannot
till the orders he Is able to take. The
Auburn car is so good this year and so
popular that dealers throughout the coun
try are having the same trouble as Mr.
Avery. A carload came In this week, but
they went directly to owners. 1(111 leaving
ine stocic depleted.
Guy L. Smith the popular Franklin and
reerless agent has taken the agency for
the Hudson for 1913. with the reepect
and high regard with which Mr. Smith
Is held throughout the automobile circles,
a most successful career for the Hudson
4 motor car In his hands Is predicted. i
One of the dealer received the following
iiier one oay last week: "August 22,
1911. Dear Sirs: Yours of the Mt at
hand. X am beginning to think auto, for
I have had more bad luck with horses
mis year already than I can stand. Had
two runaways snd one horse has been
laid up two weeks today from a nail In
his foot. Say. that sounds like a tire
puncture, but if it kills him it means
1178. mat would tlx one punctura anv
way. You may send me a catalog as J
, i., I P in SSSHft-
Triisnwin'm- "S. I Hill lllllllllH!IIIHHIIIIIIIMIMIM,'l"7"n
"33" Touring Car $1,600 Complete
There are four XVDROZ? "33" models for 1918. A large', roomy five-passenger Touring Car, shown above a smart Torpedo of long, rakish
lines a Jtoedster of unusual scanty and comfort and a MUe-a-Mlnute Roadster which Is speedy enough to make a showing In any amateur
speed or hill elimblsg contest. The price of eaoh model Is $1,G00 complete, f. o. b. Detroit.
Equipment Includes 34x4-lneh tires on Demountable rims, Bosch marneto and storage battery, genuine Mohair top, with complete set or cur
tains, wind shield, tire Irons, extra Demountable tire rims, Frest-O-Iilte tank, big beautiful lamps, black enameled, foot and robe rails, license niim.
hm holders, tool box on running board, tools, tire repair outfit, etc. ....... . . ... , .
Roadsters have speoial luggage box on rear, around which extra tires can be carried. Mile-a-Minute car has storm apron Instead of wind
shield and top and Is equipped with TOO-mile-an-hour Warner Auto-metei. The wheels on this car ara 33-lnch with 4-lnch tlrss, which pernu
ot faster driving with greater safety than Is possible with larger wheels.
Why the Value is Even
Greater this Year
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Some Extraordinary Things Have Been Done to
Accomplish This Result Come See What They Are
The above is an illustration of the HUDSON "33"
1912 Touring Car. There are three other models
a Torpedo, long, low and snappy In appearance a
Roadster, handsome and comfortable, and a Mile-a-Mlnute
car, fast enough for any amateur contest.
This cut Indicates as well as can be done by
picture, the great beauty of the car, which for the
past year has been the most talked about automobile
In America. It Is Impossible to show by drawing or
photograph, all the improvements that have been
added to the 1912 model.
The best way to understand why it is a greater
value than wag the 1911 car, is to know what was done)
to produce that result. By telling you that, you can
appreciate this new value more than would be possible
either, by illustration or by description. .
The Engineering Board of the HUDSON Motor Car
Company la made up of the largest number of expert
over employed by any One manufacturer. These men
are specialists In many different branches of automo
bile engineering. At the head of this staff of expert
Is Howard E. Coffin, the man responsible for the
HUDSON '33."
Before this board of specialists is brought every sug
gestion for the improvement and betterment of HUD
SON cars. Each of these experts has won his way by
the work he has done. Each man knows something
which others don't know. Each has done something
which others have not done.
Owners Have Helped
- We hare hundreds of letters from owners telling
their experience with the "33." What they reported
was tabulated and so when'Work was started we had
accurate Information upon which to base our plans
for the 1912 car.
Each suggestion was thoroughly considered by the
Board of Engineers. Then Mr. Coffin instructed these
specialists to do what they could to make the 1912 car
a greater value than was that of 1911. Each man was
assigned to some particular work. One was instructed
to add to the beauty of the car. Another devoted his
time to working out Ideas thst would add to the con
venience the car would afford to passengers.
Went to Europe for Ideas
One man went to Europe to get ideas. He visited
the leading factories there and attended the great
Paris and London Automobile Shows. He wanted to
see how makers aboad were building their cars. He
came back with a trunk full of notes.
A specialist on carburetion went into the labora-
torles of the largest carburetor manufacturer and with
the experts there worked out an improved system,
which has resulted in greater power and economy for
the motor. So exhaustive were hla tests that he called
In the chemists and experts of the Standard Oil Com
pany and had their assistance In determining what was
needed for obtaining an increased efficiency frohn the
ever decreasing quality of gasoline.
Another man trained by long experience for that
special kind of work gave his attention to improving
the spring action of the car. He tested many types of
springs. He drove cars over every kind of roads. He
experimented with other cars to learn any advantages
they might have.
The expert on factory management spent his time
in the plant organizing his men, teaching them to
build better. The man who had made a reputation for
himself as a designer of special machinery worked out
ideas for increasing factory efficiency in that direction.
No work could have been more complete than that
which these men did.
All Submitted to Experts
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Then Mr. Coffin called them all into session and for
days the suggestions of each expert was submitted to
the consideration of his associates. In this way many
additional ideas were brought out. No suggestion was
accepted that did not meet with the unanimous ap
proval of the Engineering Board. If there was any
doubt about the value of any feature, it waa tried out
by actual tests on cars built especially for that purpose.
Then the frst 1912 car was built and all the ideas
adopted were proven in a service ten times more severe
than any one would ever think of demanding of his car.
The result of all that careful, accurate planning and
testing, under the inspiration of Howard E. Coffin, is
the 1912 HUDSON "33."
Yet There Was Little Change
Ton might conclude from this that the car is totally
different from that of last year. As a matter of fact
however, there has been little change in the essntlals
of its design. In a few places the simplicity of the
original model has been made even more simple. A
few more parts have been eliminated and a great deal v
has been accomplished in the way of smoother, quieter
operation. The 1911. "33" is famed as being as quiet
as any car ever built.
This year sound has been made even less noticeable.
It 1b difficult to compare the new car with the origi
nal. But you can at a glance at the car itself, note
. comeof the changes that have been made. ,
The equipment is of a much better grade. If you
will ride in the two models you will observe the greater
motor flexibility of the 1912 car. You can see an In
creased value in the quality of upholstering, in the
higher grade painting, but you cannot so easily appre
ciate the improvements that have been made in the
quality of materials, in the fineness of the metals and
the character of the workmanship.
Widely Different From All Other Cars
i The above, comparisons have all been made with the
1911 HUDSON "33."
It would not be so difficult to show the greater value
of the present model if it were considered in connection
with any other automobile that you can buy under
$2,500.
Last year the HUDSON "33" established such a
mark for its simplicity, power, sturdiness and general
value that it won its way wherever buyers gave close
attention to its details.
People in all sections bought the HUDSON "33"
because it was designed by Howard E. Coffin. Most of
these buyers were persons who had owned cars of his
earlier models. They knew from what he had done
before what to expect from his latest car. The first
day the HUDSON "33" was put on sale orders were
taken by dealers throughout the country for 687 cars.
These are bona-fide sales that were made without, in
most cases, even a demonstration.
2,000 Cars Oversold
At the close of the season there were orders on hand
for more than 2,000 in excess of the number we could
build. Even before a single 1912 model was shown
dealers had deposits in hand from their customers who
thus had assured themselves an early delivery of the
latest model.
These are important indications of what car it is
best for you to choose. Nothing quite so thoroughly
shows this value of an automobile as the way the public
takes to it. Its sales ia any one locality would indi
cate very little. Consider what it has done through
out the country, however, and you have the net ex
pression of many buyers. HUDSON cars are success
fully operated over every kind of road. Buyers choose
the "33" because it proved to be the car best suited
for all needs. As all sections are using the "33," it
shows It is idual for every requirement.
World Wide Demand
The world wide demand for the HUDSON "33"
and that statement is emphatically true is a positive
proof that It more nearly approaches the ideal car
than was ever before offered at less than $2,500.
We urge all who are competent to do so, to thor
oughly investigate every detail of the HUDSON "33."
But we caution those who do not intimately understand
automobiles, their needs and the development that has
recently been made in the way of simplicity, not to at
tempt to Judge values in that manner.
Nothing is quite so dangerous as a little knowledge.
It deceives the buyer and often results in his, selecting
not the best but the poorest car to fce had for the
money.
All Makers Give Quality Not All, Tho,
Have Engineering Cleverness
We believe all makers are building the best cara
they are able to build for the money. Competition guar
antees that. But willingness to furnish good quality
does not assure that that is being done. Skill.experience
and an efficient organization is necessary. All engi
neers do not possess the same degree of cleverness
or experience. Capital will buy modern machinery. It
will secure the best of materials, but it will not always
get the best engineering brains. It cannot even get the
best out of the brains it can employ. Genius works
only when it is associated with genius and workmen do
their best only when directed by a recognized master.
Design Is the basla of all good value. Without that,
the car is only partly right. All experienced automo
bilists know that. Everyone in the trade knows
Howard E, Coffin to be the greatest designer of auto
mobiles this country has ever produced. Everyone in
the business knows equally as well that the organiza
tion which controls the HUDSON Motor Car Company
has built all the cars Mr. Coffin has designed.
Each of these cars was a leader until Mr. Coffin
made it less desirable by the production of a car more
modern and of consequently greater value.
Millions ot dollars have been put into HUDSON cars
by experienced buyers, just because of their confidence
in the designer, the englners who are his assistants
and the company and organization that is building the
tars. These buyers have asked for no details.
Expert as some ot them are, they have not depended
upon their on Judgment so much as they have been
Influenced by their knowledge of the men who are re
sponsible for the HUDSON, "33."
Choose Your Car That Way
If you accept that suggestion and then look for a car
of reputation, just remember that standards of values
change and that consequently the car you thought well
of a few months ago, may now be selling at a lower
price because the more modern HUDSON "33" haa
established a new era in motor car designing.
You will naturally want the latest. Then don't be
influenced too strongly by a low price, or by the state-,
ment that the motor is bigger, or other claims that are
intended to obscure the main point of simplicity.
If your car has all the power you will ever need to
use, tbat is all you need to consider. If a car can be
obtained at a hundred dollars less than that at which
you can get the HUDSON "33," then look for the com
paratlve simplicity of the two cars.
If you choose the HUDSON "33" you will have
satisfaction in knowing tbat you have the car which
everyone admits to be the leader of its class to be the
one advanced car of the past three years.
Why You Should' Not Delay
You have your choice of many automobiles. The
most desirable cars will be taken first. Last year's
popularity Indicates a heavy demand for this greater
value of the 1912 model.
There is a limit to the number of cars the factory
can produce. Since 2,000 individuals were disap
pointed last spring at not being able to get the "33,"
what may we not expect this fall?
By taking a "33" now you can use it all summer,
fall and winter and still have an up-to-date car in the
spring. Many HUDSON dealers have booked orders
for the 1912 model even before they knew its details.
We advise immediate action if you are to get prompt
delivery of the one advanced car of the past three
years.
HUDSON MOTOR CAR CO., Detroit.
.A Special Word of" Importance We endorse th. our capital and business future every word of the above. This we
would not do if there were any doubt in our mind about the value of the HUDSON
33. Our success depends upon our knowing the automobile situation thoroughly. We have opportunities for more thorough
investigation of values than has any individual
The mere fact that we have chosen the HUDSON "33" as the best value that can be had at the price that we are going the
limit with our business standing in this community and have bought a large quantity of carsdepositing our own funds with the
manufacturers to assure our receiving deliveries, is a guarantee of what we think of the HUDSON "33."
What greater assurance can you ask?
See the Triangle on the Rediator
GUY L. SMITH, Distributor, 8232 nX'
1912 Demonstrator has arrived. Immediate deliveries. I want good live dealers in everygood town in Nebraska and West,
era Iowa. Better look over the Hudson line before signing up 1912 contracts. Better write today for territory and dealer's prop
osition. Tomorrow may be too late. "Do it now."
N