f r m t t t
Tin; ni;i;: omaiia. in spa v. n;r.Kr.KY :i. inn.
ai
ihe
RANKLIN
1911
191
in ti
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sow
AT THE AUDITORIUM
Kmlosed cars of the Krnnklin I'Ml line
:onslt of two limousines and two limlau
eis. The tan are of two hnrae powers,
thirty. plnht and twenty-five, known an
model l and M. Th model M enrtufcrU
cnr cnnnlsi of a limousine Hnrt a landau
let. the motor b-tn tvt ri!y-fivo-horie
fowrr. All enclosed rirn -nt aeven as
'engrrs. The model l Hirvjimlne and
landatilct linve tlie rame caraHLV ns mud 1
M enclnspj car, but are iti(ior-cI with a
thlrty-elHht-horae power motor. Tiie In
ItIois of the rara are equipped with a
wstoh, two llver-toird bottles, hand
mirror, card ran?, fountain pen. pencil,
i:te paper and envelopes.
la aent free to anyone who make requrstfir! laige !! ner car that the Ijoroino-
of the Thomas H.
aha. Wla.
Jeffery company, Keno-
The experience of 400 motor car onnera.
with cais of many different makes and
extending over a period of ten yearn. ha
been drawn upon by the Thomas B. Jr-f-)
fery company in the publication of an
unusual number of the Uambler Magazine,
the moat widely known houe organ In the
automobile Industry
The Uambler people have combined In a
aerira of article the beat Ideas of those
4 owner aa to what constitutes the iin
clpal point to ba decided by the pur
rhaeer In choosing hi car.
C'liooalng the maker la the first conxlder
atinn. The owner- comfort and the ad
vantage tha o It possible In the sub
ject of the i , rf.acle. while a third tells
of the Ideal r.'.aUon thnl ahotild exlut- be
tween tha factory and the owner. InHurlng
to tha owner the service and fatifactIon
that he expects.
The Rambler Magazine Is of standard
magazine site, printed in three colors and
One of the most Interesting car for 1311
ir the Irficontuhtle the make that If far
tamed on Hccmint of being the first Anmr
Ican tar to win the Vamlethllt cup. One
of the ploueer machine and probably the
first to be manufactured In quantities In
this country, the locomobile he alway
been known for Its good materials and
workmanship
The chief feature of the Locomobile pro
duction for 1011 I tli,- new six-cylinder
model, known en the "W type M. This
i one of the only two new slip -cylinder
models brought out this season and one
of the very few of the new car. It la In
teresting to note that throughout the trrrat
automobile Industry of this country, num
bering so many makes, that theie are only
two or three orimplet new cam which
have been Introduced to the public for Mil.
The new "4S" locomobile Is provided
with a highly refined carbureter, devel
oped and manufactured at tha Locomobile
plant. This device provide a means of
heatiriK the gusoline by both hot air and
hot water. As a result a very fine mix
ture Is obtained and lower gravities of
gusollne are ufed more successfully than
would be otherwise possible. A device Is
located on the dashboard whereby thelaj a temperature of "12 degree Fahrenheit,
driv er can control tha quality of the mix-! easoline motor works at Its greatest
bile company has ever built that has been
eilitlppcd Willi the shaft drive. Such pre
vious models hjtve bien driven by chains.
This model has a wheel base of 150
Inches which, lu combination with three
ctumters elliptic tpilngs. makes a very
easy-riding car. A'nple seating capacity
Is provided for seven adult pas."enner. The
body Is a graceful form of the new type
i f focr-door body.
The, other locomobile model for 1911 Is
the " type f.. developed from the first
four-cylinder shaft-dt i en car biought out
by the locomobile company a season or
two ao. The four-cylinder model Is dif
ferent from that of preceding years in
that the Ignition is of the high tension va
riety Instead of the make-and-bi eak used
In HMO. The carbureter Is also new. re
tembllng in appearance that urd on this
car s six-cylinder car. Typel Is a shaft
driven model, seating five passenger and
sells for .1.M0. The tux-cylinder model, or
ts-horsepowcr, sella for 11.800.
The J. J. in-right company, local agents
for locomobile cars, Is exhibiting the
above models at the show.
That air cooling Is more efficient than
water cooling for a gasoline motor Is
claimed by Franklin engineers who tase
one argument on the fact that water bolls
tnolor. however, the water tends to boil
I long before It has reached this point of
j greatest working efficiency nad the water
i cooled botor Is overheated.
One particular feature which I attract
ing especial attention to the Firestone
Quick-Detachable nemountab!i
Him at
ture.
The new locomobile six has high ten
sion. Imported dual Ignition and a very
simple multiple disc clutch. The shaft
drive Is another feature, this being the
efficiency when Its temperature is In the
neighborhood of 350 degrees. It Is possible
for an air-cooled motor to obtain this tem
perature and still work without being ex
cessively hot. Jn case of a water-cooled
V
o
rr.
If specifications appeal to you, read these and you
will readily understand vyhy this car has such a phe
nomenal record; f
Rutenber motor; 4x5 in.,
40 h. p.
Schwatz wheels, 34 in. or
36 jn.
Timkcr axle (full float
ing). Spicer universal joints.
Tires, vour choice.
If you will compare this car part for part with other motor cars you are bound to come
and see us.
BEE US AT THE AUDITORIUM.
E. R VILSON AUT
2010 Harney Street
25-
cry
en
Wheel base, 118 inches.
Bosch magneto (two indc-'
pendent systems of ignititm).
Warner transmission.
Double drop frame.
Springs, full or scmi-eliptic.
Schebler carburettor.
Weight 2,650.
LE.O
this time I the fact t'.at It I not a "split"
rim In any sense of the word, fonie rims
are. spilt illametrlcally-across the rim
to epand them when demounting and
others are split ctreumferentlally around
the rim so that thry come .apart In two
halves when removing the tire by their
quick-detachable feature.
The Firestone rim has a one-piece rlm
hase and the demountable and qui' k de
tachable features are both secured without
resorting 16 the split Idea. While this one
piece construction I auperlor In safety,
simplicity nad operation, J. F Plngleton
of. the Firestone company points out that
there la one advantage which overshadows
all ethers. This is In the prevention of any
water or moisture whatsoever penetrating
to the tire a ndthereby rotting the case
or tube.
Tire makers have always taken every
precaution to prevent the entrance of
moisture Into tires of any type and have
Insisted on the use of washers on all valve
stems and stavbolts for this purpose.
Any one who lias had experience with
different types of tires and rims In ac
tual service will appreciate the advan
tage of having rims which are perfectly
water-tight and -therefore Impervious to
rust and mud.
A large Locomobile shown by Colonel
Derlght 1 one of the most attractive
machines In the Auditorium. It Is superbly
appointed and was a car ' of such auperlor
finish as to Induce the managers of the
Chicago show to place It upon the floor
for general Inspection.
Denlse Barkalow has an aggregation of
Packard not seen before In this part of
the country. HI Baker Electric and
Rouch & Iange Coupes are Immensely
popular.
Guy Smith has succeeded In what lis
undertook. He has made a prettier booth
tran that of last year. He has more cars
In It and fjner ones. It la one of the at
tractive corners In the Auditorium.
Pick Stewart is showing his 1911 Mitchells
to better advantage than he did last year.
This car is greatly Improved or-r last
year and la destined to be one of the
most popular machines of the year.
n. V Craig of the E. M. t 1 exhibiting!
for the first time In Omaha. But he is an
old auto man and knows what looks good
In cars. He has come to Omaha to make
the K. M. V. the most nnnular ear hl mlA
of the Missouri, and he may give somebody
a race for their money,
Ie Huff's display of Buicks and Olds
machines is an exceedingly creditable one.
j Huff always makes a good show.
j Northwall s display .of Bruh machines
was one of the attractions of the show last
I year, and he has succeeded In making It
! even better this year. Thla is one of the
! small cars with individuality. It is fash
toned after no big car. Everything about
i It is original. Northwall has made it Im
mensely popular In Nebraska. "And I have
MODEL "M"
Model "Af T wring Car, $2,700, comohte w'th top.
Model "M" combines the features of the large car and send the small
car in a happy medium. Its sensible proportions adapt it to all general uses.
It has ample power and speed. It rides so comfortably and is handled so easily
that on roads it out-travels heavy, rigid cars of twice the horsepower. Useless
weight is always a handicap; rigid design a draw-back. Tire saving alone
makes Franklins the most economical of all automobiles.
1907 PURCHASERS
C. Af. WILHELM. Omaha
J. P. O KEEFE, Omaha
W. J. HYNES, Omaha
G. E. DOUGLAS, Omaha
J, L. GWYNN. Shenandoah
E. Af. FAIRFIELD, Omaha
A. P. GUIOU. Omaha
J. A. SUNDERLAND, Omaha
J. J. MAIION, Omaha
E. S. WESTDROOK. Omaha
E. A. COPE, Omaha
TKI KOSZX. AT KT BOOTS TODAT.
GUY L. SMITH,
just bewun," he aald last night.
Wlllard Hoaford. the head of the Teiu
Auto company. Is one of the busy ineu of
the snow. He haa had much to do with
' the arrangement of the Velle booth and It
i la very attractive. The Velle Is one of the
strong cars or the, west now.
IN
No skid to dread
" -With Staggard Tread
The "Staggard Tread" is the only non-skid tire that combines resilience in forward
motion sufficient traction to prevent slipping on the start or in hill climbing and a
"safety grip" that positively prevents skidding. '
The Kepublio Staggard Tread Tire U really two tires in one, as the big solid rubber
studs that form the staggard tread are equal in thickness to the tread of any ordinary tire.
Republic Jilnnaard Tread Tires
are the most economical not in first cost, but in the safety from accident they insure,
and the length of service and satisfaction and service they give.
The Baum Iron Company
Distributers
OMAHA "
Motor Delivery is
a Strong Asset 4
for the Big Stores
Chicago Firms Boast of Their Ability
to Make Quick De
liveries. Remarkable evidence waa presented dur
ing: the final days of the week Just pre
ceding Chrlstmaa of the value of motor
trucks and delivery waon to the big
stores that depend to a jrrtat extent upon
motor delivery in the principal cities. This
evidence took the form of three-column
and five-column advertisements by The
Fair and Marshall Field A Co. In the Chi
cago dallies and similar announcements by
leading- general merchandise stores in New
York, calling- particular attention to their
ability to deliver promptly all purchases
made up to the c'-se of business Saturday
night.
Occupying- valuable space clear acroag
the heads of these announcements appeared
pictures ot motor trucks and delivery
wagons maintained by thee stores, with
prominently displayed legends reading.
"Immediate Iellvery of Christmas Pur
chaaea," and ,-We Will Deliver? Every
thing" Following there were statements
that as a result of the use of these rapid,
untiring and capacious power vehicles,
every purchase made up to the closing
hour would be delivered promptly after that
hour the same night in all territory in or
adjacent to the realdental dlatricts of the
city, whether It waa a small toy of a suite
of furniture.
There ia no doubt that the power wagons
proved a valuable aaaet at that time to
these etores. attracting the late trade of
thousands of customers who must have
their purchases delivered before Sunday,
yet who would naturally doubt the ability
of the stores whleh depend solely upon the
inadequate service of horsaa to talc rr
of the rush. When a big department store
devotes more than a third of all Its adver
tising during tbe-two days before Chrletmaa
to calling attention to the peculiar advan
tage given It by Its motor delivery service,
no better proof la required of Its satisfac
tion with the system or of the superiority
of the service.
No nutSiTio bolts no clamps
no hunk no junk
Weigh this carefully
And remember vvj guarantee the Booth demountable
rim for life
' . " ' INDIVIDUAL OWNERS OF . ' , . .
Peerless, Pierce-Arrow, Packard, Lozier,
i e-Har tford, Chalmers
-.
And scores f others arc asking us to equip their cars with
bur rims and arc specifying them when ordering new cars. '
"The only perfect demountable rim" Barney Oldfield.
Adopted as standard equipment on all Benz Cars.
The Booth Demountable Rim Company
CLEVELAND, OHIO
ASK ANY REAL ENGINEER OF ANY AUTOMOBILE FACTORY
On exhibition at the shw in the space of
THE BAUM IRON COMPANY, distributers
A Hloo Affair
la lung hemorrhage. Btop it and cure weak
lungs, coughs and .colds lthIr. King's
New Discovery. 60c and 1100. Tor mil by
Heaton I'rug Co. ,.
Sales of I amagcd-by-nandlttiB' Uoods
A sure cure for this clan of Bales Is found
in He advertising
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