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HE United States Motor
Company announces a new
schedule of prices, effective to
day. This announcement appears
today in the newspapers of forty
nine cities. The automobile world
the entire reading public--will
be amazed that this announce
ment, involving as it does lower
prices for 1911 models, is made
now on the eve of the New York
Show, which is the signal for
heavy buying to begin.
We therefore earnestly request
you to read every word on this
page. It marks the beginning of
a new epoch in motor car history
the establishment of new auto
mobile standard the attainment
of which was only possible through
the co-operation and organization
realized in the formation of this
company.
We manufacture one-fourth oi
all the motor cars made in the
United States and one-sixth of all
the cars made in the world. We
control all our manufacturing j
processes.
tate
s
rs Made by United
Ranging in Price
-Motor Company. Orj
from 0450 to $8000
animation
BRUSH, formerly $485, is now . . : . .
This is the standard runabout, model E
Roadster, Model E 26, formerly $600, now.
with equipment extra .
MAXWELL, 16 H. P. runabout
This. Model A B Runabout now includes $70
equipment, consisting of top, gas lamp .and
generator, at the former $600 price.
Model Q, 22 H.P., 4 cylinder, formerly $900, now
Model I, 25 H. P., fore-door touring car, form
erly $1100, now . ...
Model EA, 30 H. P., fore-door touring-car,'
formerly $1600, now . . , ...
0450 STODDARD-DAYTON models, from 01175 to 04800
0485
0600
0750
0950
01350
SAMPSON 35, touring car, a recent addition
to our line, is listed at a price to command in
stant attention . . , . 01250 to 01325
GRAY M anne and Stationary Engines-
Thcse models are all unchanged in price, but in
every case show worth higher than the 1910 models.
The 50 H. P. Stoddard-Day ton is distinguished by
exceptional refinements.
COLUMBIA, a new model, for . . . . , . $3500
Higher powered and more exquisite fiaish at ' a
slightly higher price than formerly. '
Both Stoddard-Dayton and Columbia cars stand
for the limit of motor car excellence and luxury re-,
gardless of price. No better cars can be made until
the world's engineering knowledge is enlarged and
the skill of its craftsmen is heightened.
BRUSH DELIVERY, formerly $685, now . . .0650
This is the 600 pound delivery wagon.
SAMPSON DELIVERY (1000 pound wagon)
Delivery and freight motors, ranging from 1000
pounds to 20-ton road train . . $1150 to Q8000
Recognized as standard all over the world.
18 Plants Capacity 52,000 Cars 52 Models 14,000 Employees 34 Branches Dealers Everywhere
THIS readjustment of values is the logical re
sult of the original plan, policy and Ideal
to which the United States Motor Company
owes Its birth. Patiently and persistently we have
worked to this end harmonizing, organizing, spe
cializing always seeking to increase the efficiency
of our organization, to improve the quality of our
product always with the ultimate alra la view ,
the attainment of an unquestioned leadership, be
cause deserved.
The United States Motor Company is composed
tf 11 constituent companies each the leader of
Its class. It operates eighteen separate factories,
with a combined floor space of 49 acres. It em
ploys 14,000 skilled artisans and a corps of orig
inal investigators, the benefit of whose work is
shared by all the companies alike. The individual
genius which built up each successful constituent
company still directs It, but spurred by friendly
rivalry to greater exertion. The broad plana and
policies of the parent company are outlined and
executed in the fulness of the combined experience
of these' men. - 1
The product of these companies includes 62
different models cars designed for every need,
utility and pleasure vehicles, for passengers and
i'relght carriage. They range in price from $4 5a
to 18.000.
try; is operated on a co-operative basis, with all our
employees working whole-heartedly for our success
(and sharing in our prosperity, while the executive
management is based on military discipline. No
one man, no clique, holds the majority of the stock.
Our stock can be bought la the open market by any
one, therefore "control" depends only on efficiency.
0'
.UR selling organization embraces 3 4 branch
houses and dealers everywhere. This dis
tribution .not only enables us to dispose of
our product at the lowest selling cost, but it per
mits us to provide a cervice organization to main
tain these cars in the hands of owners that cannot
be duplicated by any other company. '
And this organization is owned by upward of
a thousand stockholders scattered all over the coun-
I
N BUYING raw material we are able, by mass
ing our purchases, to secure lower prices and
maintain higher quality. By interchange of ex
perience in our engineering department, we avoid
costly mistakes and produce better cars. Our orig
inal investigations which produce Improvements
cost little when distributed over our vast product.
An improvement In method is introduced immed
iately in all our plants.
If particular skill and equipment produces bet
ter results in one place, all work of this character
is done there.
By co-operative selling it is possible for one
factory to sell in places where it would otherwise
be possible to sell only at a prohibitive cost. Not
only does this saving benefit the purchaser, but
the service that can be rendered to the owner after
purchase could not be given in this locality by any
other plan at any practical expense.
w
E HAVE conducted this getting ready pro
cess persistently and patiently, untroubled
by temporary or local conditions In the In
dustry. While others were cutting prices to dis
pose of old stock or left-over cars, or to raise cash,
we said nothing; we were not ready. We have now
reached the point where the fruit of our effort can
be given to the buyer without sacrificing the inter
ests of our shareholders.
WE MAKE a profit at these new prices. . Had
we needed to unload we would have an-
- - uuuuvea mrm iuur iuuuios ago. we nave l
no left-over cars, no old stock to work up. As a f '
uauvci ui wti, uui Buiyiuvuis ivr mree mocins end
ing November 30 were. 67 4 per cent greater than
for the same period In "19 09.
The season for the heaviest buying is now just
about to open. Over ninety-five per cent of our.
product is already contracted for with deposits.
Every indication points to a shortage of our cars
this Spring.
Nevertheless, by basing our prices on a cost
which is lowered by legitimate saving, made pos
sible through the benefits of co-operative organi
sation, we are establishing our Company, now and
for all time, in public confidence and earning the
support which we expect always to retain.
In the preparation of this advertisement I have been keenly interested. I have gone over
every item point by point from your point of view as well as from mine. I am satisfied
with it. I vouch for its truth, for the sincerity of purpose and for every single statement
of fact which it contains. I commend it to your attention. I ask for your order.
S
vT-teek President
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BROADWAY AND SIXTY-FIRST STREET, NEW YORK
17173773
Ill Our Cars Are Liceiised Under Selden Patent
1 u,-,t 'I irSS!
I'm f1" i ' titl V I
t laxvcll-Briscoe Motor Company
Providence Engineering Works
Alden Sampson Manuft'ing Company
Dayton Motor Car Company
Brush Runabout Company
Westchester Appliance Company
Columbia Motor Car Company
Briscoe Manufacturing Company
Courier Car Company
Gray Motor Company
and
United International Motors, Ltd., London
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