B
GREAT FUTURE FOR AUTOS
Jleftd of the Manufactureri' Awocia
tion Tel1 of Increase.
DEMAND FOR ALL VARIETIES
Atrrme Prlcra Flrat Went t
Tken Took a Uwwrd Tmrn
aa tb N ! CfcM
Cara Incraed.
every day salesmen, but star salesmen;
not Inventors of little things, but produce is
of Mg things.
"The motor car business, with Its almost
unlimited field," concludes Mr. Reeves. "Is
one of the most substantial In America,
and the rantings of dyspeptic pessimists
who have viewed Its rapid strides with
alarm, cannot halt Its growth in this blessed
country where every man has the oppor
tunity to prove his worth and to receive
RIVER TUNNEL BUILT ON LAND
Remarkable Knaleeerlnsl Work at
Detroit Kllmlasts far
Ferries.
The Detroit river tunnel, that master
piece of engineering skill which haa Just
been completed after four years' work. Is
different from all other tunnels, as the
scheme of Its construction was an entire
departure from the methods used In
previous tunnel work. None of th ex
perience gnined from drilling the entire
could be used, nor was that which came
from the shield-driven bore of the Hudson
or the St. Clair tunnels of avail.
Instead of forcing great steel shields
through the tough blue clay of the river
bed, which Is the method usually employed,
a wide trench was excavated In the bed of
the river extending from bank to bank, a
distance of I.&3 feet, and to a depth of SO
fet from the surface of the stream. The
river along the tunnel site varied In depth
from 21 to 60 feet, and the material, con
sisting of si me, mud. solid refuse, and
blue clay, was removed by dredges us ng
the common type of dlrper and clam-shell
buckets. As the trench was completed to
grnde, rile drivers followed and drove rows
of long piles down throueh the firm
t-tratum of rlay nearly to the bottom, and
divers secured heavy cross-beams of solid
Umber to them. This was for the purpose
of affording a firm support tor the tubes
while they were being encompassed by the
thick layer of concrete. Oravel to a depth
of two feet was then lad on the bottom ot
the trench to form a proper footing for
this mater at.
The twin-tube sections of ths tunnel, 14)
feet long and 234 In diameter, were built
on land at the St. Clair ship yards, their
ends were plugfd with air-tight bulkheads
of wood, and they were launched side
ways Into the river, like the practice of
the lake marine. Each double tube section
weighed shout 600 tons, and, with a draft
of only six feet, was eaMly towed by a tug
the distance of forty-eight miles to the
tunnel site, and floated over the exact
position intended for it.
Then It was sunk Into place by an In
genious system of attached air chamber
and connected by divers w'th the sections
already sunk. James Cooke Mills In
Moody's Magaalne.
Wlnned from Head to Heel
was Ben Pool, Threet, Ala., when draggeJ
ever a gravel roadway, but Bucklen's
Arnica Palve cured him. 25o. Tor sale by
Beaton Drug Co.
Persistent Advertising is the Road to Dig
Returns.
The Key to the Situation flee Want Ada.
17IE OMATTA SUNDAY BEE: OOTOBETi 30. 1010.
In hi ddrKi before th atud.nta at th
epcnlDR of tha automobile achool of th
XVrt fiirtf Toun Mm' ChrlnUan aaocta
tion of New York, Wednesday night, Al
fred Rcrvea, general manager of the As
sociation of Uceneed Automobile Manu
facturer!, gave some Interesting figures
relative to motor car manufacture. His
subject was "The Orowth and Opportuni
ty of the Automobile Industry." Among
other things he aald:
"The gentlemen here are about to take
a part In one of the greatest Industries of
America the making of power driven vehi
cles, which because of their economic
velue, are now almost as Important In our
life as the telephone, the telegraph and
the transportation lines. That tbe motor
vehicle Is a time saver, answers fully any
question as to Its future.
"Ten years ago there were about 8.500
machines in America now there are 400,-
ftJQ.
Ten years ago there were twenty-aeven
factories (200 cars being a record produc
tion for any one of them) now we have
almost 100 producing factories, to say roth
ing of a like number of experlmentors in
volved In the making of motor cars, while
an annual production of 15,000 and even
16.000 cars In one factory la not unusual
"In a decade, the capital of the automo
bile and accessory makers has Increased
from approximately $fi.K.000 to WfAOOO.OOO.
of which $276,000,000 is in motor car fac
tories alone.
"Ten years ago the number of persons
employed In making automobiles and ac
cessories was estimated at 2,000; now there
are Z78.000 Individuals, Including those In
the sale rooms and garages.
"Ten years ago there were probably 804
chauffeur In New Tork state, which now
boasts of almost 26,000 registered drivers.
"Automobile row in New Tork In 1H00
showed fourteen different makes of cars;
now there are eighty-four for you to select
from.
Frtee Chiagei.
' "Ten year ago the average price of cars
was 1 1.100, then It ran up to 12.137 In 1907,
after which, with the Increase in the num
ber of moderate priced machines, it has
come down to $1,M5. although the very high
grade oars are selling at even higher prices
than they were two years ago.
"When the fundamental patent covering
tbe modern gasoline automobile, was Is
sued" to George II. Selden In 1S96. even the
great wit dreamer had no idea of what 1910
would show In the motor car Industry, and
ft baa been all the result of work by able
men with Ideas," said Mr, Reeves.
"Honey haa had comparatively little to do
with it Although a wealthy man today as
a result of hla Invention, under which
eighty-three manufacturers pay royalties,
Oeorge B. SeMon was a poor man ten years
ago. Most of our cars of today came not so
much from capital, as from mechanical
fenlua in men who began at the bottom
round of the ladder.
"Great credit for the present position of
tbe motor car Industry Is due those pioneers
Uke Winton, Ford, HayneB, Apperson, Max
well, Bulck, Olds, Duryea, Packard and a
dosen others whoue names are now house
hold words. At the same tISie. however, I
would not take credit from the business
men of the Industry who have financed the
manufacturing and marketed the products.
They are an important part of the success.
"The opportunities are as great as they
ever were," continued Mr. Reeves. "Not
so much in placing new cars on the market
aa Is improving the present types.
"Perfect as our cars appear, with their
licet, powerful motors and excellent de
sign and construction, the automobile ot
tea years hence will show radical changes.
Tbe present general design may continue,
but think of the Improvements that can be
made. Improvements in transmission, in
greater simplicity and easier control, in In
creased power and in economy of fuel con
sumption, to say nothing of the ever in
creasing need of something to Improve, to
cheapen or to supplant the pneumantlo tire.
Improvements WrleMe4,
"The character of the men here Is such
that many of them will be instrumental In
making some of those Improvements that
would be welcomed Bow, even at the time
when motor cars seem to be so nearly
perfect, and perform in such faultless
fashion.
"Motor car are certain to Increase In
number, solely on account of their utility,
without regard to pleasure use. Every
farmer needs one and the government re
ports show more than 6,000. 000 farms in
this country. We know that every doctor
must bave one, and there are 7,700 In New
York City alone and 140,000 In the country.
Every contractor, every suburban real es
tate agent and If the truth be really told
every man, If not an owner now, hope
at some time to operate his own motor
oar. In this great country ot ours there
axe 97,000 families, with an annual income
of or more. It is believed that
America will continue to bay annually 300,
000 motor tars of all types approximately
that number having been suld during the
Iat twelve month a.
"Naturally, the greatest field for motors
In the future, la for the freight carrying
cars, which offer the solution of ttione
many problems Involved la our pi went
wasteful method of transferring merchan
dise by horse-driven vehicles. It will bring
the well deserved emancipation of our good
friend the horae; It will act as feeders to
railroads; It will prevent traffic con na
tion; transport gooda more quickly and In
greater quantities than Is poealble with
bone-drawn vehicles, and w.'U result In
more sanitary streets.
Wll Help All Traffic.
"Using a motor oar which will oany
twice the load, at twice the speed, and
requiring only half the spaos, wilt be Uke
Increasing the w.dths of streets six times.
It must be borne In mind, too, that there
re at present 7.0(0 000 horse-drawn vehicles
In use In this country, while an averase of
borse-drawn vehicles are being made
"every year, to be supplanted by motor
cars. In addition, the government census
shows S1.0OO.O0O horses, awaiting well de
served relief from their drudgery.
"All th e will not be accomplished In a
year or two years, yet It Isn't over optimis
tic to say that ten years from now there
will be as few horse-drawn vehicles en
the New York streets, as there were motor
caxs ten years sgo.
"You gentlemen will be welcomed to the
automobile Industry because you bring new
Ideas, bo me ot you will Invent new things
or Improve old method. Some may de
sign oars; others w.th characteristic Amer
ican energy, will sell them, while still
others, as drivers, will pilot them In a lsw
abiding manner, transporting their
precious burdens In a manner that will
earn for tbe American chauffeur, the repu
tation of being the bHK In the world.
The men here, however, must aim to Co
Uiier t! si) the avr.ig; tlu nuit iu t b
ei Olivary drivers, Jtti eUrt f-lrmiA. at
Long Waiting -Lists in 137 Cities
how How tlbe Matloo Regards tlhe
"Thirty
99
Over and above the thousands of 1911 Cadillacs already delivered,
two thousand people are at this moment patiently waiting for
the car of their choice.
It seems to us that we may well be pardoned for pointing to the
positive, unswerving character of this Cadillac demand.
It is a national conviction, so firmly grounded that Cadillac dealers,
of their own initiative, are investing in splendid new Cadillac
retail buildings for 1911 a total of more than $2,500,000.
New York, Chicago, Boston, Philadelphia, Pittsburg, Providence, San
Francisco, Los Angeles, Milwaukee, Buffalo, Cleveland, Cincin
nati, Denver, Toronto, Seattle, Vancouver, B. C, Jacksonville,
New Orleans, Houston, Rochester everywhere the same clean
cut disposition to ignore the claims of any other car save the
Cadillac.
167 parts and 237 operations accurate to the 1-1000
side the Cadillac neither higher nor lower price can
Do you know why 137 cities show Cadillao waiting
lists!
Do you know why 2,000 people are content to wait upon
Cadillao deliveries T
Do you know why they are not attracted by cars of either
a higher or lower price T
Because the nation has acquired motor wisdom because
it knows that neither high price nor low necessarily
indicate value.
Because the nation is learning to know that no price can
compensate for lack of standardization.
Because the Cadillac, with 167 parts and 237 operations
accurate to the 1-1000 of an inch, possesses in this
standardization an indespensible quality for which
there is no substitute.
Last year we pointed to 112 parts accurate to 1-1000 of
an inch.
"We said that this accuracy was the one element which
justified a $5,000 price and that the Cadillac possessed
it in a higher degree than any other car.
"We said then and thousands echoed it that there was
no better motor car value in the world.
You will find none of these two thousand Cadillac buyers looking
with envious eyes at costlier cars.
You will find none of them tempted by the vacilliating market of
lower-priced motor cars.
But you will find, in every la'-gc city of the country, scores of men
who have owned higher-priced automobiles, in the past, driving
J911 Cadillacs.
Between the two extremes stands the Cadillac, solid as a rock in
public esteem.
It is the foremost exponent now, as it was the first four years ago, of
the policy ot attaining the minimum price by large production,
without abating one iota of excellence.
Uncertainly among those who buy above the Cadillac price; and
uncertainty among those who buy below it; but none among
those who buy the Cadillacwhat does this indicate to you?
of an inch or closer out
buy such standardization
This year we come to you with the grand work of syn
chronization, harmony and perfect alignment push
ed still further toward perfection.
167 parts in the 1911 Cadillao and 237 operations ac
curate to the 1-1000 of an inch.
That means a degree of standardization equalled by no
other car in the world.
Do you find an explanation now for the extraordinary
conditions described in the foregoing portion of this
announcement!
Do you appreciate why the Cadillao ia immune from th
competition of cars of higher or lower price!
''rice
Touring Car, Deml-Tonneau and Roadster
Fore-Door Touring Car, $1,800; Torpedo, $1,850; Coup, $2,253; Limousine, $3,000.
Prices Include the following equipment: Bosch magneto and Delco ignition systems. One pair gas lamps and generator. One pair side oil lamps and tail lamp. One horn
and set of tools. Pump and repair kit for tires. 60-mile season and trip Standard speedometer, robe rail, full foot rail in tonneau and half foot rail in front. Tire holders.
Cadillac Motor Car Company. Detroit, Mich
(Licensed Under Selden Patent)
Omaha Cadillac Co. of Omaha, 2050 Farnam St,
Phttne
Dou. 4220.
Lincoln-Copoland-Orr Motor Car Co., 127 South Eleventh St.
if.
