TITE fiEE: OMAITA, "WEDNESDAY, AUGUST 17. 1910.
-
no.
ST , . .-g - - Y.t. -A -:j
llillMt Household Goods 4
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1
li e a t o n
Furniture; Carpets; Draperies, J R
Matting Liribleiims
Upholstery Goods arid Window Shades
413-415-417 South Sixteenth Street
t": ;' "
"OMAHA1 -
Tlie Whm 'Town"
i
ssociatioa i
D
jL cun YV Omen's Clbrotian .i
YoDgrWomen .coming to Omaljak as strangers ir invited to
visit ' he Young WomenV Cnrisiian As'sociatibn building at
St. Mary's Avenue and Seventeenth Street, where they will
b directed Ho suitable boarding places or otherwise as-
. sisted; look for pur traveler 5 ad at UniOtt statiOru:;';.;7T7t'
he Sign of Reliability
v f
; K
Wholesale Hardware
Lee Glass Andreesem Hard vare,s Go;
Omaha.
in
. i i
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Mattresses and Bedding
Iiftrrt Maaaftctarara of
v i :
nr txb wxst.
1
- UimUrUM Cotton Volt Matt:
t , j Goods aold to dralra only.j
y j OATACITT 300 MB Sat'
L. G. DOUP
1301 'to 1311 XTXCXOXiAa BTBBZT,
ohaha, irxa.
,
5 il
1
Special rsJo. 1
This-Elegant JVat '
trss only
$5.25 to $6.00:
(rrlc governed by quality
"of tirklii .used.) .. , i ... , ? .1
v ire COLunrBiAir bbawd oiidi coararwATioir k4ttixii.
;. It contain UOllC rELT, WHITXM MIT and BETTX rilT than any pthar
Combination Matlreaa on the markrt. Mad io ttractlv art or plain ll-Mnf and
(uarantred to be complete and perfect In evrry detail. Thoui-ands of-thes
mattraraei are aold annually In Omaha and the Writ with aplendld reaulta.
Intlat upon a OOLUMBIAJf a mattresa of real quality and actually guaran
teed by the manufacturer. . t
'.in,... -r i n-.
Special No. 12
A SUal rXXT Ul FVaVB O AM ASIA If BBA MOBS KaTTBEII for OaJy BT.M,
la the Rloaeat Deetraa. OUAKMTXXO.
OKaTVin OOX.UM BIAM MLT ABB BBA MOBS COMBXBATIOB. .-,
. 1( yau have aeven fifty to Invest In a mattresa. do not purchase until you
have aeen thla one If cumfort-af fordlnc qualttlea foverned. th price, this
mattress would surely aril at not lesa than double the money we lk for It
rVAl OABABIAJT BSA MOSS we are lmportera) la almllar to curled hair
aa a mattreas maierlal. but It t purer, sweeter and li two-thlrda leaa In coat.
Just think of it. a real Pea Moil Mattresa (not the duaty. breakable aort)
It made exactly the same aa a No. 1 Kelt Mattress, for only $7.60 delivered to your
MJi'or. Buy one and give It a thorough teat, then If Vou care to give It up.
all rini; we win mi iur n aim niuuu your mouey. I ou are unaer no Oollga-
UOD wninvtr,
OVTM
These mattresses are for sale by nearly every furniture) dealer in OMAKA.
TM OMAJiA tal ta West. . .. ..
BUY J BOaC B1WBXS OBXT.
XH MOT MTaa
MaaafaoWtera Cclatoblaa Oal4 Label Xlastlo rait Mattresses.
9
MILLIONS ; OF ST0RAGE SPACE
Omaha la Well Eqnlpped with Plants
that Are Fireproof, aa Well aa
,-fllow Bnrslnc Botldlnars.
Twenty years ago, to be exact. In 1831
there' was no storage business In , Omaha
worthy the name: today 1 tle Industry is
among the cKy's largest. en terprlees. Oma
ha's first' storage house was established
by Oliver Maggard at the corner ,ef Six
teenth and Leavenworth' streets tn 1S92,
and consisted of nothing mpre. pretentious
than a good sized barn. ,Mr. Maggard,
however, soon tired of the business and
dlsppiipd bt his lhtefests"'lo ihi Omaha," V&n
ao4 lorags company which , lav. therefore,
the pioneer in the local field. Since then,
however, the business has Increased to
many tlmea Its volume at that time and the
present business Is divided among almost
a dozen companies strong and well eqqUlp
pdefor the work, r , ' ,; fivi
Until the last'feyf months the storage
business has been somewhat handicapped
by -high ratos of Insurance which the
companies 'demanded, becaus th ' ware
houses were not fireproof in their con
struction. But this condition has been
largely alleviated within the last year, two
of the larger companies having made pro
vision forf f ftf proo f warehouse space. ' Tha
QrnahftVain and Storage company has but,
recently completed a flnt new banding ;at
6H ?outl) Sixteenth fltreet; and. thet Express-'
fherfs 'tienvery company' has one -nearly-completed
- at Eleventh and Davenport
streets.
The storage business, as is the case
with other lines of business, runs by sea
son. '-'jFroin MayVl until the latter part ot.
'June Is the season of .thA" vear'When goods
.ibipt intd the Btoragcfhbtsex. wfille from the
latter' date until' about the' first' 6f Serrtem
ber there is little moving of goods
either In or out of the warehouses, the
withdrawal season lasting through the
early ffall. Just at the present .time, then,
ti. warehouse ire accommodating about
the largest amount which they will hold dur
ing the' year; and the Opiaha houses are
..ouilfornjlir reported aa Well1 tilled, f J i, f
The local companies, in most cases, com
bine with the stomga featura of .their busi
ness a general haullcg,, paftKIng and chip-'
: ping business and handle, between them,
I the bulk of the business In those lines. The
' stage which the specializing process has
reached, even in the storage business, may
be noted from tho ,fwt that one fff .lhe local
companies Is advertising' that Us new wart
house Is to contain private trunk rooms,
heated piano roomf and' ether feature
which appeal with equal strength to the
fancy of the well-to-do.
Probably the bulk of the Omaha storage
business Is done, in merchandise, the eom
pantea taking the 'goods from the merchant
J who happens to. be temporarily over-sup
plied and. Jioldjng thern. until- he le a bio
to give 4hem space. Several of the com
panies, however, handle household goods,
among tkem the Omaha. Van. and Storage
Company and the Expressmen's Tellvcry
company. In addition Jo the strictly stor-
I age firms, many the Implement ' firma
oo a conaiaerauie amount oi storage anil
forwarding business. ..None of the strictly
slorage firms have a-department devoted
to cold storage. ' " ....,
. All of the slorage men of the city are
cqiflent as" tQ -the jfuture of "their - busi
ness and well they may be when the re
markable development which has attended
the business In the past la remembered.
,Tha to.tal spaid devoted to, storage, pur
pose In jJmaha.wlll amount, to in .the
neighborhood of 3,000,000 cubic feet, about
l.tf 000 of. which is fireproof storage,. 'TJiese
figure are not inclusive of -the amount
of space which the Implement companlea
devote to storage purposes. , It Is next to
impossible-to plana -an ' estimate- -on- the
amount or value of goods stored In a year,
for the reason that the periods for which
the goods ara stored vary ao, as does the
value of the different articles which oc
cupy an equal amount of space.
Tha local exclusive storage eompanlea an:
WUUam Bushman company, 101 .VIS Leaven
worth street;.' Cc-unsman-yan Burgh 'com
pany, 1M7 North Sixteenth street; Express
men's Delivery company, 103 North Six
teenth street; Merchants storage company,
1307 Jones street; Omaha Van and Storage
company, -08 -South eeventMnth atreetr
Omaha Warehouse company, lfln Jones
street; Omaha Wool and Storage company.
Twenty-eighth and Gold streets, and Pacific
Btorage and Warehouse company, lovT Jones
street.
FOR EQUIPPING ..THE DOME
Omaha Offeri Unexcelled Advantages
' for Buying Household Goods. ' . '
CATER TO OUT-OF-TOWN BUYERS
Gate City Excels as a - Place for
Coon try Merchants to Replenish
: ' ' Their Stocks, na Well as
: .. (or Shopper.
Considering the home, the nerve, center
of the nation, as it were, of national sta
bility, Omaha again comes info prominence
as supplying the needs of the homes. of an
Immense territory. . In fact, a. good sized
rf-olony.of households a equipped entirely
with, goods, which bear, visibly .. or In
visibly, the Omaha mark. .. This logicaJly
hiakea Omaha th . nerva center for this
territory of homes. ..... i, .
Shoppers, therefore,- look to Omaha as
headquarters and it le to Omaha the shop
pers, come for supplies, that is, -soma few,
comparatively," for the great .multitude of
Omaha's dependents are supplied through
their home merchants, who seek ' supplies
In Omaha. -' 1 '...-.. .
' Only the trade excursionists really appre
ciate the scope of this field" into which
Omaha household goods are eent. Each Job
ber and manufacturer" realizes, of course,
to some extent, because he knows the
demand tof his particular goods, ' but he
doeen't know, exactly, the demand for his
competitor' wares and tiot at all does ho
realize the demand for wares outside his
own line. ' ' ' " ' ' ' '
; The Individual ' shopper' knows,' from ob
; servatlon, ' that" the women of the nearby
towns of Nebraska and Iowa and !n many
instances nearby ' means quite a distance
In miles, the Interest overcoming the draw
back of travel like to shop in Omaha. She
has seen them. She has "noticed these
women from other' towns Inspecting the
bargains' displayed by Omaha merchants.
She knows that the retailers like this out-of-town
trade, give most careful attention
and expert assistance to the visitor and
sometimes depute one of their most skill
ful clerks to guide her through' the store
and how her the gods desired.- Shopping
Jaunts to Omaha are part of the regular
program for a number of the women in
the surrounding territory,' but it! is not
of this trade one thinks when declaring
that Omaha is the household center.
. .-Daylas- OpealBa" Stock. -
While it is true that the young house
holder and his wife, who .have Just, facei
the. minister, and pronounced the wedding
imes to . hie aatiaf action; like ' to come to
Omaha and visit the household depart
ments of the stores here, It Isn't In this
way that the great bulk of household
trade is done. The visitor likes the. sensa
tion, for instance, of visiting one of the
large, onrpet departments, of seeing . the
splendid assortment f floor coverings. He
likes to watch, ?th new iMrs. Newlywed's
face and seeVhei" admlnraitlon pictured
there: He likes, -you see, td realise anew
the superlative good taste of his wife.
Sometimes even he steals a glance at the
salesman to see whether or not that hard
ened Individual appreciates just how excel
ling is this taste. And so the bridegroom
and the bride come to Omaha and Joyfully'
Inspect Omaha's array "of fine carpets. All
sorts of rugs are spread for their Inspec
tion and there Is little question but that
at length they will find the ones which Just
meet both necessary condition will please
and fit the pockrthook. As In other house
hold furnishings Omaha's supply of car
pets Is selected to meet a wide demand,
ranging' from the Ingrain to the choicest
Persian rug. The supply Includes the
latest, finest Japanese grass matting and
the cool rugs made of Jute, Just as It In
cludes all grades and varieties o carpels.
The same story Is true of the other de
partments which are of absorbing Interest
to the house furnisher linens, dishes, fur
niture in most satisfying array please the
visiting purchaser. You'll, find the out-of-town
shopper in all departments of all the
reta.ll shops, buying with a . true apprecia
tion of the wares Omaha offers, ...
. .. . Ul Jobbing Trade. ;
This retail aide of the story, however, hi
small in importance,- as stated above, com
pared to the Jobbers' and manufacturers'
tale of the part Omaha playa in furnishing
the homes of the surrounding territory. It
Is only worthy of mention in that it indi
cates the personal -attitude of the people
toward Omaha wares and indicates the
reason why the merchants of the territory
do their shopping of Omaha Jobbers. 1
Tha story of the dealers' shopping runs
Into large figures." Its else Is indicated, in
some degree, to the outsider- by a trip
through the wholesale district, , a visit to
the wholesale establlntiments and a glimpse
at the quantities of wares handled there.
Possibly figures, of which, the statistician
Is so fond and which mean so much from
the bookkeeper's point of view, will give
a more tangible idea to the general public,
as well, of the part Omaha plays In equip
ping these homes., , ..,..
To take hardware as typical, since hard
ware deals so largely with the home's ne
cessities and.doe9 not. Include the frivols
and fads,, seems logical. , The figures, for
the hardware Jobbers In the year 1909 are
32,200.000. , These represent a conservative,
unexaggerated estimate of the amount of
hardware sold through local houses. Tin
Ware, , and. thla la a larga business locally,
is not Included in this estimate. , .. ,
.For the .wherewithal, to: equip -the beds
of the home, Omaha Jobbers and manu
facturers are also regardful, and bedding
mattresses are turned out In' fine shape for
the critical trade. -The extent of the manu
facturing side of the business is generally
Indicated by the" figures for last year,
which reached $100,000.
. J vatiatab - Waikah, , , wot'.s ' the ' dif f unoe
'tween you an' me?"
"I hope there is a great deal of differ
ence, George, but I'll let you tell It. What
Is the difference between me and you?"
"De dlfruncej, Mistaij Waikah,- Is dat I'm
polite nurr to say,- yo:. uan me,', and you
ain't'?'. .' .-' ' ' v :
"Ladies and gentlemen, the silver voiced
.tenor,- Prof. Jeehaugh: will now sing the
nbpular ballad entitled, "Please, "Be Care
ful, Dearest Where You Stick, Tour Wad of
Gum.' "Chicago Tribune. ' -
! t XTTi3r
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"ntiB'Sa-? !
"rtar::-c
tltJUb,'M4MM'V.-4
A. F. Smith
Co.
Vholesale Jewelers
American Watchci
DIAMONDS
. , SilTcrwcar, Clocb
JEWELRY
We Carry
the l.crgest
4th Floor City Nat. Bank
. IStband Baraey .....
Omaha, - - Neh.
Stock in the West
SOL. BERGMAN JEWELRY CO,
.-WHOLESALE,- .
DIAMONDS, WATCHES, JEWELRY,
CLOCKS, SILVERWARE, CUT GLASS,
TOOLS, MATERIALS; OPTICAL GOODS.
409 South 15th Street
RANGE BLOCK
OMAHA, NED.
"300000 QM A H A"
means also that we shall sell that many dollars worth of
F. H. ORCUTT & SON CO.
Wholesale Only. 11th and Farnam Sts.
ifraniiii4Aikiiii,tLiitii'
Two
4 S t'.s
:r i'.'-.....u'.-. .v, . A
.Meathe
t; . j . ,j 1 ;. 4 Y .';. V if -.' 4 y . -l I.
Necessities
Oas
?i. in
t"
A G as,
. i h i t-.
Water Heater
i
3
By cookino; with Gas you can' save the price
of a Gas Range in a few months. '
. i t -i . i t ' , :'. .i -... ! . . ; I .,..
Heat your water, witha Gas Water Heater
''enjoy real corrif or tv ; 1 r v r - : iarh
UKCBEMZO&XM
Our ' representative will gladly bring you one of our
1910 Catalogues, or we will mail you one on request
-. :. r - - " ' ' .....
Om
ana
Gas
Company
Ie"
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