TIIE OMATTA SUNDAY BEE: MAY 20, -5010.
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Tie Qiaililly Car TM Ewei Slue Mae I MdI
THE VANADIUM CAR
erate Ucaiis Cm M
tori to
(Dm aiii Operate
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All Equipment Included
Ford magneto, extension top, auto
matic brass windshield, speedometer,
gas lamps and generator, 3 oil lamps,
tubular horn and kit of tools.
The Ford Coupe, built on the samo
chassis, offers a highly satisfactory
car for business or professional men
preferring enclosed cars for their
work. Trice $1,030.
Henry Ford's position as a designer and builder
of automobiles is decidedly unique. A pioneer of
the industry he built the first automobile ever seen
on the' streets of Detroit his name Ford has. al
ways been linked with automobile success. He is as
well known in Europe as in America. Every Ford car
has been n good car, every new model has proven a
sensation, and what Henry Ford has done for the
advancement of the industry cannot be estimated even
by his competitors
The same Henry Ford designed the present Model
T; the samo Henry Ford is President of the same
Henry Ford Motor Company that was organized in
1903, and the samo organization that has built and
sold the Ford success during the past seven years is
back of this latest product of this greatest automobile
designing genius. '
Just as Henry Ford stands out independent and
alone, clear and strong, as the most dominant factor
of the automobile industry of today, so does the
present Ford Car, this Model T, hold a pre-eminently
commanding position as a high class motor car of
individuality, quality and price. This is a comfort
able car, it is a car of fine appearance; above all it
is a Ford car, with all that the name Ford implies
for reliability and perfection of design and stability
of construction. ,.
From the outset it has been the aim of Henry Ford
to build a good car, and build enough" of them so
that the price could be low, and their building to
so eliminate complex design and poor material, with
the consequent dead weight, that the cost to buy and
the cost to keep up would be within reach of the man
with moderate income. The Model T Ford is the lat
est evidence of his accomplishments along these lines.
There are other reasons and mighty important
ones, aside from tho price, why Ford builds and
sells each year more motor cars than any other maker.
If interested to know the reasons, write us, and we will t
tell you some-facts about automobiles, especially;
nenry Ford's.
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if Temporary Location 1818 Farnam St.
'''l.-TEL,EHOIVE DOUGLAS 2082
4 Oyl, 20 H. P.,
1,200-lb. all Vanadium Steel
Car, 100-inch Wheel Base.
MODEL T FORD
ROADSTER $900
TOURABOUT $950
TOURING CAR $960
COUPE $1,050
TOWN CAR $1,200
Phone for demonstration. . j
ATLANTIC AUTO COMPANY
Atlantic, Iowa t
Distributors Southwestern )owa
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UNFOLDS A WONDROUS TALE
Transition of a Popular Toy Into a
Mighty Indmtry.
GROWTH OF THE AUTO BUSINESS
V Cpll Eaad In th Mtk
1bV Bad SIrketln Demand
and Bapply ThU Yri
Ontuat.
Omaha Has a Woman Automobile Manager
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The Technical World for June speaks of
th automobile aa the 11,000,000.000 toy. It
la th moet popular toy of tho age. If the
.automobile maker during- 1910 Is able to
meet the demand, the output will reach a
total of 1100,000,000. And this will be ld
for caeh. fa contradistinction of usual
methods, while the automobile maker haa
pursued the typical American policy In
placing his product upon the market, that
is, through agents, he has not financed his
distributing agencies, but. Instead, the dis
tributing agencies have financed him. In
deed, not only la this true with reference to
financing, but In many Instances the dls-
iibutlng agenoleit have paid a considerable
A bonus to the manufacturer, with ready
money In exchange when the cars were de
livered. It Is a wondrous tale, this story
of the automobile. The eagerness of the
middle dace and the upper class In America
p I to possess this new plaything gave the
manufacturers the chance to dictate terms.
The Technical World says:
Back of this quick-sweeping, nation-wide
hysteria of demand there Is, of course, a
reason. Aside from the undeniable appeal
that the self-propelled vehicle, per Be,
makes to the popular mind, we are con
fronted with the appeal of social prestige
which Ha ownership from the beginning
Implied. For a number of years our com
fortable classes have been deluged with a
maculae fiction that seemed to be the
establishing of a widespread conviction of
the Intimate relation of the spark plug and
t carbureter to the lives of our social pat
I terns the Idle rtoh. Our most fetching
r oman pes have mad excellent free propi
aganda for the automobile the hero's
trail of progress has been marked by the
arnnU of gasoline. v
Capital Eanpleyed.
Conservatlva estimates place the present
: capitalisation of oompanlea turning out
merely the finished product at U7S.000.000.
while the Motor Age. a trade journal, says
that the Motor Accessory Manufacturers'
association now has a membership of 174
concerns (ind there are perhaps as many
not members), representing an aggregate
valustlon of t. (07, 000, 000. in a particularly
healthy condition. It Is therefore certain
that the entire automobile Industry Is to
Wy capitalised at more than $600,000,000
Viree times the capitalization of the farm
Implement industry, as shown by the cen
- sus of 1906, or over four times thecapital
L atlon of all the carriage plant and car
,rlage repair shops In the country for the
. same year. In the report of the board of
comerce of Detroit It Is shown that one
company starting In 1904 with $600,000 capital
last year increased Its capital to $10,000,000,
while another with 11,500,000 capital sold for
$4,500,000, while still another with $277,000
paid-up capital sold for four times that
amount. Recently the General Uotors
company Increased Its capital stock -from
$11,000,000 to $00,000,000, with which It pur
chased a dosen large plants In Michigan.
changed the center of its activities to l)e
ilt. and began erecting buildings to cost
f 'Rvftpoo. covering a ground area of forty
.JV-'blle It may be alleged that there
V iuuca "water" la the stock of automo-
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Hall to the women automobile manager.
Here she is. Mrs. Lee Huff, wife of the
local representative of the Nebraska-Bulck,
has the distinction of being office manager
for her husband. Any woman can ride in
an automobile, some women drive their
own cars, but few women know enough
about the technical side of the business
to take a mangerlal part.
It Is said of Mrs. Huff that she knows
as much about the Intricacies of the ma
chine her husband sells, as though she had
been reared In the factory. In fact, Mrs.
Huff doesn't consldsr that Intricacy and
Bulck are to be mentioned In the same
MRS. LEE HUFF AT THE WHEEL.
breath.
"It Is all very simple and easily under
stood," she declares "I see no reason why
the ordinary woman can not understand
an automobile Juat the same as though
she were a man. Automobiles are not
nearly so hard to manage as horses.. There
Is no danger of getting kicked If you are
working around an automobile, and there
Is likewise no danger of the automobile
becoming frightened. Accidents? , Well, If
you will read up on statistics, you will
find by comparison that there are more
accidents Involving horses than automo
biles, deuplte the fact that In late years
the use of the automobile Is becoming uni
versal. Nothing, however, Is thought of
a woman driving the-family carriage. That
Is a sight so common that It has long
since ceased to attract attention.'
In this connection, it Is interesting to
note that the women of Omaha are above
the average In automobile skill. Any fine
afternoon you may see the flower of
Omaha seated at the wheel swiftly dashing
along the pretty boulevards, or perhaps,
honk honking through crowded downtown
streets. Day by day, month by month, the
use of the automobile la Increasing.
President Taft has said that' this Is the
automobile age, and he must have had his
eye on Omaha when he made the declara
tion, for In no other city of like slse Is
there a greater number of fine machines.
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Br
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bile companies, yet the earning capacity
can not be denied.
FlaartaK oa the Cost.
The Technical World admits that while It
Is Impossible to arrive at a final estimate
of the cost to the nation, direct and Indi
rect, yet there are some safe and suggestive
figures. For Instance:
Let us put the consumption value of ma
chines to be placed in the hands of the
people during 1810 at $180,000.000-a fair esti
mate. There have been turned out of the
factories during the last four years over
200,000 cars. Let us assume that 150,000 cars
are In use today, and let us consider the
cost of their operation. If these cam will
average 1.000 miles of travel a year, they
will cost their owners merely for gasoline
and lubricating oil consumed, and fur tires
replaced something over $100 a car, or over
$26,000,000 In the aggregate. If we conclude
In our consideration those other big Items
of expense repairs, hiring of chauffeurs,
and "baardlng out" of cars we may safely
conclude that the people will spend during
1910 on new cars and on upkoep on old cars
upward of $300,000 000. This vast sum, which
la equal to nearly half of the total collected
by the railroads annually for passenger
fares, Is, In the main, a dead mass of non
productive investment. It Is spent almost
entirely on the motor car as a luxury and a
vehicle of "pleasure." It Is the price which,
In a passion, of extravagancy the nation
pays for. the intoxication of "Joy-rldlng."
While this is a big country with Its
total wealth exceeding $100,000,000,000, yet
the Technical World thinks the people can
not long continue to absorb 100,000 to 175,
000 motor cars in a sing e year, as they
will do In 1S10, without serious depletion of
their small Investments, "such, for Instance,
as they have made In homes or a big cur
tailing of their annual purchases of the
necessities and conveniences of . modern
life." Indianapolis News.
Desperate ft too tins;
pains In the chest require quick treatment
with Dr. King's New Discovery. Prevents
pneumonia. 60a and $100. For sale . by
Beaton Drug Co. - -
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Up to Date on
Quality.
Years Ahead
on Price.
Ve can make
immediate deliver
on this beautiful
model.
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MODEL D, $2,000
Other Models off This Peerless Machine:
Model L D, 30 h. p . . . $1500 Model F, 50 h. p ... $2500 Model G, 60 h. p., 6 cyl . . $3000
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We Can Make Immediate Delivery on' this Fast, Snappy Car, $1250
4 CYLINDERS
Mi Inch,
30 II. P.
1 1 0-Inch Wheel
Base.
34-Inch Wheels.
mmm -H.- - r - r
SI 1 0 0
2 or 3 Passonger
SI 250
4 or 5 Passenger
Full limp ni tool
tqulpmtnl Indudtd.
This is the best car aloug its lines and in its clays shown in Nebraska.
This 4-cyl., 30 h. p., 110-in. wheel base, 34-in. wheels, either.!', 3 or 5 pass.
The instant you see the 44 Warren-Detroit you will bo convinced that here
is a car of overwhelming value. No costly - experimental work nor high
overhead expense buried in price. .
It's all VALUE. Get your order in early.
WRITE FOR ILLUSTRATED BOOKLET
KosseS yto ,
2129 FARNAM
'dp ST., OMAHA...
DISTRIBUTERS
KISSEL KARS -n WARREN-DETROIT
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