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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (May 17, 1910)
THE BEK: OMAHA. TUESDAY. MAY 17, 1010.
Ti IE UMAHA DAILY 13ER
FOUNDED UT EUWABD KOSEWATtll
VJCTUU IlUSEWATKK, EDITOK.
Entered at Omaha postofflc aa accorul
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delivery to City Circulation Department
Omaha The Bee Building.
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Commurllcatloha relating to new and
rdiionul matter should be addressed;
Omuli iter, Editorial Department.
Uomlt by draft, express or postal order
paable tu The Bee Publishing Company,
only 2-cent stamps received iu payment of
in. 1 11 account, personal checks, except on
omaha or eastern exchange, nut accepted.
STATEMENT OF CIRCULATION.
Slate of Neuraska, Douglas County, as.:
Uoorx M. Tsechuck. treasurer of The
Bee Publishing Company, being duly sworn,
4s that the actual number of full and
c-umplvta copies of The Dally, Morning,
Evening and Sunday be printed during the
bonus or April, iiu, was as louows;
I 14 41,400
Total , .' X.884,040
Returned copies 10,431
Net total. 1374. Ut
Dally average 43,470
. ' . UJeJOUGB, B.,'TZ8CHUCK.
Subscribed In my presence and sworn to
before ma this 2d day ot May. 1910.
U. P. WALKER,
Subscribers tearing; the city tem
porarily ahould hare The Be
walled to then. Addresses will bo
changed aa often mm requested.
Successors may' be round even for
kings. ' -'" '
Minnehaha s is
"won't come off."
the smile that
Evidently most Omaha trade boos
ters are still rain-makers.
Revised verff.on-i-Waea astron
omers disagree, who shall decide? ,.
June 4 and Jack
son July 4.
The recent robbery of a Brazilian
man-of-war of $35,000 shows that It
really does no good to go armed.
We go! i past; another Friday '. the
thirteenth without fatal consequences.
and that, too, With the comet above us,
A headline in our ' amiable demo
cratlc contemporary reads. "Desperate
to Drlng I'eace in Party Ranks."
Which party? s- . ,
Ajax may have defied the lightning,
but he has not got much on the thief
who steal's metal from the point of a
l ather Rlgge. advances seventeen
reasons why the comet's tall is harm
less. Sometimes one reason makes
all the others unnecessary.
A Virginia preacher has married
his fifth wife, but what is that beside
an Omaha parson who boasts of hav
ing married somewhere near 1,300?.
Perhaps Mr. Heney and Detective
Burns, both how cltUens of New York,
have determined to take up the work
where Governor Hughes lays it down.
. The women and children who
prayed while men fought prairie fires
In northern Minnesota evidently be
lieved sylth Paul that faith without
works Is dead.
1 does not require a mathematician
to figure Out that those " prize fight
promoters can derive a lot of valuable
free advertising from this hurrah
about -tiro referee.-'
Tho report of the' InJan conimis
sioner that the uprising of Pueblos in
New Mexico was entirely the fault of
white men is still farther evidence
that Poor I.o needs hip. r
Did anyone suppose tho club women
would got through their convention at
Cincinnati without a contest? Are
they going to lot tho Buffragettes and
revolutionists beat thorn like that?
The base ball fan. will,, of course
ooserve mat rue uee gives him the
games and standing of the Nebraska
State league, together with four oth
ers. ino nee tor all the sporting
o one connected with the Star Is al
lowed to promote the Interests of any poli
tician or public man. IJncoln Star.
Tell that to tho marines! The Star
still carries at the top of the flagstaff
the inscription, "D. E. Thompson
president." J Mr. Thompson con
nected with the Star?
.Jf anyone wants to know, there were
Just sixteen of the members and offl
cers of the republican state committee
present at the recent banquet' in
Omaha, and at least half ot the other
nineteen would have been present
uugioesa engagements naa not pre
vented. And every one ot them paid
his own way to and from Omaha.
Overplaying the Game.
The itralghtforward statement of
I'lcaldent Tuft detailing all the steps
in the preparation of the letter ex
onerating Secretary ttalllnger from the
original Glavis charges will be ac
cepted as complete refutation of the
insinuations of the trouble breeders
that the president was either imposed
on or sought to shield his cabinet offi
cer by Imposing on the public. What
ever drafts may have been prepared
by others at his request, the letter of
exoneration was his more even than
are the instructions of a Judge made
up after going over the forms sub
mitted by the attorneys in the case.
It Is, however, to be regretted that
the president's action should be
dragged into the case to such an ex
tent as to call for this statement from
him, although that Is palpably what
the so-called prosecution has been all
along aiming at. The feature of the
Dallinger-Pinchot dispute that has
divided the department officials and
subordinates into two hostile camps,
incited breaches of trust and insubor
dination, betokens demoralisation and
disorganization that, will make a
thorough- overhauling' eventually nec
essary if efficiency and discipline is to
be restored. The Ashing expedition
that has dragooned . clerks and sten
ographers to question the motives of
their superiors and to try to surround
ordinary transactions with suspicious
circumstances drawn from their own
imaginations simply destroys their
usefulness as public servants. 'There
Is such a thing as overplaying the po
litical game and if these tactics de
signed to 'besmirch him do not pro
duce a reaction in favor of the presi
dent we will be greatly surprised..
To Validate the Withdrawals.
If the cause, of conservation la ad
vanced it will be necessary , for the
senate to pass the bill that validates
withdrawals of public land thus far
made and empowering the president
to make other withdrawals, when in
his Judgment public Interest demands
it. The bill has passed the bouse and
the president says It is Imperatively
Important that it pass the' senate,
where it has been proceeding very
President Taft contends that neither
the constitution nor the statutes de
fines the executive's right to make
withdrawals and, as they must at times
be made when it is not possible. -to ob
tain congressional authority, It is es
sential that one general law be en
acted specific in its application. Un
less this is done every withdrawal
made by the president or secretary ot
the interior' will be subject to attack
In the courts and this may lead to end
less complication and 'the gravest sort
of lots to the public domain. Already,
as the president has poyrted Out, pri
vate Interests are taking advantage of
the absence of a law on this point and
are staking out clalm ftriMand with
drawn in the hope thaj congress will
not enact this law and He courts will
decide the withdrawals illegal,
The position of the president In this
matter of conservation of natural re
sources is Impregnable. "The prob
lem is how to save and .how to utilize,
how to conserve and. how to develop"
is the way he has put it. This doc
trine comprehends the - use of these
natural resources for the present gen
oration as well as for those yet to
come and brings the whole question
down to the most practical basis of
consideration." But no line-spun the
ory or cleverly-shaped doctrine will
avail anything without the necessary
legal machinery to carry them into ex
ecution. Some 60,000,000 acres of
public land have been withdrawn by
the secretary of the interior with the
president's approval and unless con
gress validates this action -at this ses
slon the withdrawal of every acre may
be decided illegal. As this land com
prises the most valuable "water-power
sites, coal, oil and phosphates ts re
turn to the public domain wbuid be a
most serious blow to the whole sys
tem of conservation.
Cotton in the Southwest.
Attention has more than once been
directed to the fact that cotton rata
tng is not keeping pace with cotton
manufacture. Cotton mills are multl
plying, even in the south, much more
rapidly than the crop Is Increasing and
the supply of raw material has already
fallen far below the demand. New
England and foreign countries de
pend chiefly for their cotton, on the
southern states, but if the south con
tinues at the present ' rate to manu
facture cotton goods it . will soon be
producing little more than enough for
Its own mills.
Relief natura)ly lies in a greater
area of cotton production. This may
be brought about to some extent by
applying the ' principles of intensified
farming in the south, thus increasing
the yield per acre and also by cultl
vatlng vast tracts of available land
not now so employed. The south is
growing corn and other crops in in
creaslngly large proportions and it
cannot be expected to produce enough
cotton alone to supply the demand
much longer. California, Arizona and
New Mexico must come to the relief
of the situation. California already is
raising cotton and of a. high grade
too, so high, in fact, that European
manufacturers are eagerly seising
every pound ot it they can get, offer
ing the most favorable bids.
The climatic and soil conditions of
the Pacific southwest are said to be
highly adapted to cotton raising and
as the new tracts are opened up by
irrigation there Is no reason why
some of the land should not be de
voted to this crop. There are millions
of acres in the three states that seem
fo invite the experiment. Southern
Californians are already taklDg. hold
with enthusiasm, and California en
thusiasm usually begets results. It will
not be surprising to find that country
one of the great cotton-producing sec
tions some day.
Quest of the City Beautiful.
OMAHA, May 14, 1910-To the Editor of
The Bee: Mayor Jim" and our two yel
low Journals have gone on the beauty war
path. The City National building Is a sixteen-
story structure, and a beautiful one. It
should make every Omahan swell with
pride. The Woodman of the World and
Union Pacific buildings will be very similar.
However, the shacks alongside of those
grand edifices look more like what they
really are than they ever did, so what do
our beauty doctors propose?
"As long as they ran't all be beautiful
we will make tbem all look Ilk shacks
and then the difference won't be so
Omaha with Its wide streets surely can
stand a few skyscrapers, If 8t Louis with
streets half as wide can stand twenty.
Just as soon as we get a metropolitan
aspect up bob a score of cranks, who
should move their belongings to Albright
or Wahoo, environments more suitable to
their dispositions. XX.
. Our correspondent calls attention to
another side of the picture which has
elicited the suggestion to limit the
height of buildings hereafter erected
In Omaha to ten stories. Omaha is
really in much greater danger of
being disfigured by one-story shacks
and two story billboards on its main
streets than it is by overshadowing
- 'Before we put an upper limit on the
height of buildings, with a view to
promoting the city beautiful, we
should put a lower limit on the height
of buildings within a prescribsd dis
trict to pTevent further disfigurement.
The most beautiful cities in the
world, notably Paris and Berlin and
other European capitals, not only
limit the height to which . buildings
may rise, but they also .set a limit be
low which they must not fall, and in
that way secure an approach to uni
formity. So far as Omaha is concerned the
lower limit certainly seems to be more
important for the present than the
upper limit. j
A Free Ad for Mr. Bryan.
This is a free ad for William Jen
Mr. Bryan is coming to Omaha to
talk to the democratic "faithful" and
impress them with the necessity ot
embracing county prohibition in order
to save the party and put the saloon
out of politics.
Mr. Bryan used to make his political
speeches here in the Auditorium,
which holds from 6,000 to 8,000 peo
ple. But he measures his crowd and
is content this time to speak in Wash
ington hall, which is overtaxed with
much less than 600 people.
Omaha has many halls which Mr.
Bryan Could have hired In which to
make a prohibition speech, and he
might possibly have gotteji one of
several churches at a nominal rental,
but he has preferred to hire Washing
ton ball, which is immediately over a
Both saloon and hall are in a build
ing owned by the Independent Realty
company, which is another form of in
corporation of the Storz Brewing com
pany. Mr. Bryan will, therefore,
make his prohibition speech in Omaha
in a brewery annex.
This sort of foraging on the enemy
may be good politics it, at least, is
as consistent as many other of Mr.
Bryan's peculiar performances.
Conviction of Dr. Hyde.
The conviction of Dr. Hyde by a
Jury returning a verdict of guilty after
being out three days is naturally a
surprise to all concerned. Ordinarily
a Jury that hangs that long either dis
agrees altogether or ends in an ac
quittal. It goes without saying that
Dr. Hyde has not finished fighting for
his freedom and that resort will yet
be had to all the various procedures
the law allows a man accused of
Irrespective of the merits of the
case, which the Jury is presumed to
know and pass on with most intimate
familiarity, it would seem to an out
sider that a life imprisonment sen
tence does not fit the case. The crime
with which Dr. Hyde is charged, the
deliberate and cunning concoction of
horrible tortures through poison and
disease germs is almost unthinkable,
and capital punishment would be none
too good for a physician clearly
proved guilty of- such heinous mal
practice. On the other hand, if the
imprisonment sentence re taken to re
flect doubt ot guilt, then Dr. Hyde
would be the victim of as fonl a con
spiracy as ever entrapped an innocent
What lends special interest to this
caso, and what has intensified senti
ment on both sides, is the large prize
supposed to be bung up in the form
of a residuary bequest under Million
aire Swope's will. In view of all the
Interests at stake, we may be sure
there will be several more chapters in
the now famous Hyde case.
Someone has been going through
the probate court records of Douglas
county and comparing the personal
property included in the appraisement
of different estates with the last pre
ceding tax return to show that the
collection of personal property taxes
here ia as much of a farce as it is else
where. . Someone might as well have
saved himself the trouble, as nobody
contends that the assessor gets all the
Intangible property on which the pay
ment of taxes would in most cases be
merely double taxation. There are
but two ways to stop the flagrant eva
sion of personal taxes either change
the law so as to eliminate Its double
taxation features or abolish the tax on
personal property altogether.
Collision between a street car and a
moving train has aroused the people of
Dundee to renewed Insistence upon the
construction of a viaduct that will do
away with the dangerous grade cross
ing. We are not familiar with the
scope of authority vested by law in
village officials, but we know that
Omaha has fought out the viaduct
question with the railroads to a finish
and has established its right to com
pel the railroads to provide viaducts
wherever necessary. If the people of
Dundee want to make sure of getting
the viaduct before Gabriel blows his
trumpet they should apply without de
lay to be taken into the city of Omaha.
Some Of the democratic and near
democratic papers are trying to make
out that the recent republican banquet
in Omaha was only a personal demon
stration on the part of The Bee and
Its editor. While complimented by
the accusation, we regret that we can
not take the credit for work done by
officers and privates of a local repub
lican club, of which the editor of The
Bee is not even a member.
What more timely tribute could
Americans pay to the memory of the
late king than has been selected in an
oak wreath made of foliage taken
from a tree Edward planted at Mount
Vernon, the home of George Washing
ton, in 1860? Oak is indicative of
strength, and this tribute may also be
a bond of greater union between the
The spectacle of Payne and Aldrlch
on opposite sides in congress seems to
have slipped by the other fellows with
out arousing attention. Payne was
against the $250,000 Item In the civil
sundry appropriations bill for the
tariff board and Aldrlch for it. And
Tawney voted for it, with Dalzell
Omaha police seem to have pulled
off a clever stunt in rounding up a
gang of professional thieves who have
been operating on the wholesale in this
city and Council Bluffs. When It
comes to real police sleuth work our
Omaha police, despite the knocks of
the knockers, will take rank with the
One of the most striking coinci
dences in history is the attendance
upon King Edward's funeral by former
President Roosevelt, who was to meet
the monarch on a special mission of
world peace. Britain's ruler has for
ever made his peace with earth and
The repetition at earthquake shocks
In California felfc.lntermlttently since
the horror of San, Francisco in 1906
must have a disconcerting influence,
indicating that, ( ..Nature has not yet
completely satisfied Itself with what
shakings-up ' it has given the Golden
Will the Hooalere Hike?
Now that Roosevelt and Bryan are to
stump Indiana, General Apathy is looking
for a cavern in the very depth of the tall
Industry's Costly Toll.
Wall Street Journal.
During 1909 over 600,000 workmen were In
jured In the United States with accompany
ing loss to manufacturers of $230,000,000.
Safety devices and practical workmen's
compensation law seem still to offer the
Panning; the Load Along;.
St. Paul Pioneer Press.
The railroads are figuring on spending
$100,000,000 more a year on wages and sal
aries and expect to cover the loss by the
addition ot about IJO.000.000 In Increased
freight and passenger rates. The railroads
know that the ultimate consumer is no
On the Back Trek.
San Francisco Chronicle.
The exodus of American farmers to the
Canadian northwest has been a phenomenon
that has attracted. a good deal of attention
for the last ten years. Now It Is reported
that thousands of them are moving back.
Canada Is a good place, but the United
States has Ita advantages.
Said the wise man at the club: "An
optimist Is a man who can make a lemon
ade from the lemons that are handed
Quite a large number of people will
aprree that Senator Depew Is wise In re
fusing to drink any wine at a banquet ex
Miss Emily Brown, for upward of forty
years a school teacher In Stamford, Conn.,
was married to Norman Provost, and thus
was culminated a courtship that began
before the civil war.
Harvard. Talo and tho rest of them owe
Mr. Cannon a vote ot thanks, if not a de
gree. Cannon admits that In the case of a
bright young man a college education is
not necessarily fatal to success.
Mr. Calvin B. North, for forty-six years
cashier of the First National bank of
Sellngrove, Pa,, has quit. At the age of
88 he Is still cheerful and active, but lias
concluded to retire and give some of the
other youngsters a chance.
King George V used to black his face
and strum the banjo to entertain the Jolly
English tars In his command. This streak
of low comedy In his makeup will com
mend the new king to all his subjects who
can take their vaudeville in copious in
Our Birthday Book
Dr. Edward Jenner, who introduced the
practice of vaccination to prevent small
pox, waa born May IT. 1749. Ita announced
his discovery in 1758 and received tJO.OOj
from Parliament In money and grants.
William H. Eastman. Justice of the peace,
Is celebrating his sieventy-flrst birthday to
day. He was' bom In Yates Center. N. T.,
and la a veteran of the civil war. He w
In the mercantile business from 1870 to
MM), and laa .been Justice ot the peace for
Matters of Interest Ot and Back
of the rirlng Line Oleaned from
the Army and Vary Kg1str.
It Is probuble that the revised order pre
scribing regular physical exercise and the
annual physical test for army officers will
not be Issued from the War department
until It has received the attention of Ma
jor General Leonard Wood, aftrr ha shall
have assumed the duties of chlrf of etnff
of the army. The draft of the new ordr
has been submitted to . the secretary of
war, containing some Important amend
ments of the tentative order which was
subjected to trial and criticism on tho part
of officers at the army war college and
those on duty at Fort Myer and the army
schools at Forts Monroe, Kllcy and
Leavenworth. The secretary of war has
not lacked for Information upon which to
base his modified order. Personally, he Is
Inclined to add' to the exactions. It Is
known that General Wood possesses some
decided opinions on the subject, and the
secretary of war desirea to confer with him
before promulgating the new regulation to
What Is probably the last of the con
tracts for heavy furniture for quarters for
army officers at all military posts has
been awarded this week at the War de
partment, about $160,000 in amount, divided
between three firms. It has taken three
years to acquire the various articles of
heavy furniture originally planned for in
stallation. When the idea waa first pre
sented to congress It was estimated by the
then quartermaster general that the ex
pense would be about $1,000,000. It has been
possible to obtain the furniture In extent
to supply the quarters of all officers every
where for a little more than $SOO.O(H. The
contract awarded this week Included two
new articles which will be furnished to all
buildings. These are divans and hatracks
or hall trees. Much commendation has been
bestowed on these articles of furniture,
which are of mahogany and are of attrac
tively slmplo design.
The comptroller has not yet rendered his
decision In the case of the army retired of
ficers who are on active duty and who are
of the class advanced one grade on ac
count of civil war service. The indications
have been that the comptroller would hold
that these officers were not entitled to the
active duty pay of the grade to which they
were advanced. It being maintained that
these officers did not hold the higher of
fice. The situation will probably be ad
Justed to the satisfaction of the officers
most directly concerned on account of the
enactment of a law, signed by the presi
dent on May 6, providing "that officers on
the retired list whose rank has been or
shall hereafter be advanced by operation
of, or In accordance with, law shall be en
titled to, and shall receive, commissions In
accordance with such, advanced rank." Ar
rangements are being made to issue com
missions in compliance with this new law,
the terms of which estabHsh the right of
the retired officers to the pay of the ad
Further consideration Ih to be given the
Infantry equipment designed by the board
of infantry officers which has been In ses
sion at Rock Island arsenal. The descrip
tion of this equipment was published In the
Army and Navy Register of May 7 and is
made the subject of further comment and
special Illustration in this number. Colonel
J. A. Duncan, Sixth Infantry, acting chief
of Infantry on the general staff, and the
Infantry members of the first section of the
general staff have been constituted a com
mittee to consider the report of the Infantry
equipment board and will make a supple
mental report to the chief of staff. In the
meantime, Captains M. B. Stewart, Eighth
Infantry, and John L. De Witt, Twentieth
Infantry, are at the army war college en
gaged in the preparation of a manual ex
plaining the different parts of the equip
ment. It Is probable that the new equip
ment, so far as may be, will be sent out to
several of the maneuver camps for trial.
The experts recognize that that Is the most
satisfactory method to practically test the
equipment, since It will afford a reasonable
period during which the foot soldier may
become familiar with the outfit.
In the examination of disbursing ac
counts of paymasters of the army the
auditor for the War department raised the
question as to the right of an army officer
promoted to fill a vacancy caused by the
retirement of an officer of higher grade to
pay for the higher grade for the day on
which his predecessor was retired from ac
tive duty. This Is a practice of long stand
ing and It has only been recently that the
auditor indicated an Irregularity, which
suspicion has now been confirmed by the
comptroller. That officer holds: "A va
cancy in an office does not arise until the
officer having the legal title to it ceases
legally to hold It. As the laws do not
recognize fractional parts of a day In the
matter of retirements, promotions, and ap
pointments In the army, a vacancy caused
by an officer's retirement from active ser
vice does not begin to run until the day
following his retirement, and I am of the
opinion that an officer promoted by sen
iority of receiving an original appointment
to fill a vacancy caused by the retirement
from active duty of an officer of the higher
grade is only entitled to the pay of the
higher grade from and including the day
succeeding the day the retirement of his
predecessor became legally effective, with
the understanding, however, that, If an of
ficer receiving the original appointment In
the army accepts the same on a date later
tharf the day succeeding the day the re
tirement of his predecessor became legally
effective, he Is only entitled to pay from
the date of such acceptance."
The Qneen Widow.
It was kindly thought that Impelled Pres
ident Taft to cable a message of condol
ence to Queen Alexandra, who now becomes
queen dowager and must pass off the stage
of British activities. She will be the first
queen dowager since the death of Queen
Adelaide, widow of William IV., in 1849.
Her remaining years will be passed In re
tirement amidst -the rerpect of millions.
Retirement Is the great change' the death
of King Edward brings to Queen Alex
andra. By the British constitution a queen
consort is simply the king's wife. She has
no political place In the realm, and cannot
even become regent without the consent of
Parliament expressed In a special act In
8. E. Kiuer In Record-Herald.
Once upon a midnight dreary,
While 1 pondered, rather weary,
Over a somewhat ancient, curious volume
or forgotlon lore.
Suddenly there came a tapping,
As of someone loudly rapping,
Rapping at my study door;
"l' my wife, and what she muttered
iimrte - t-fl confounded sore
Po not aak ma what she wore.
Startled at tin stillness broken
iiy the words thut then were spoken,
1 allowed the book to tumble tu the cold,
Though 1 was her lord and master,
Dodging skillfully I puitsed her.
And then souKht my bedroom faster than
I ever had before.
Honestly the ancient volume was made
up of wit and lore
Ueroly that and nothing more
The report made to th comptroller
under date ot March 19, 1910, shows
that this bank has
Time Certificates of
paid on certificates running tor twelve
Thursday is Home Day
You will find just about what
you want for a -home in the real
These are prosperous times and full of Opportunities
for the man of moderate means. lie can now own his
own home, paid for with the rent money; or if he does
own his own home, he can buy another on the easy term
plan for an investment, by paying a few hundred dollars
down, the balance monthly like rent.
This is surely an opportunity The real estate brok
ers will advertise a large list of their choicest bargains
for sale on the easy term plan in Thursday's Bee. Pick
out what you want and close the deal before someone
See theFinest Refrigerator Made
We invite you to inspect the only refrigeratyr which received
the Grand Prize at the Alaska-Yukon Exposition. Sold direct
by us to consumers through our own stores at manufacturer's
prices. Price less than a cheaply constructed refriger
ator. You will be delighted with the elegance of the famous
IfA Beautiful In
ifaaP Perfect hi
Law la Price
Oak and tile exterior and opal glass and tile
interior. Built by cabinet makers. Sanitary, easil
cleaned, economical In ice consumption, and one oi
the coldest refrigerators ever produced. Made in
all sizes for all purposes ana in aaiiy us
of refinement and in the most exclusive
Clubs. Restaurants ana Apartments tn
Call, phoce or writ.
THE BRUMS WICK-BALKE-COLLENDCR
407400 S. Tenth St., Omaha, Neb.
"Why did she get angry at the stranger
"She BHked him If h had seen her daugh
ter and he answered that ho had seen all
the sights of the place." Buffalo Express.
"Prisoner have you anything to say why
sentence of hanging should not be pro
nounced upon you?"
"I have this to say, Judge. Couldn't the
ser.tence be suspended?"
' No, but you will be." Baltimore Ameri
can. "You have christened your baby 'Hal
ley's Comet!' "
"Yes. It's unusual but appropriate. He's
a bright spot in one existence that gets us
up at all sorts ot uneartniy nours.
The woman wanted a new hat.
"But, my dear," said the husband, "don't
you know that the hat of the period has
made a wise professor declare that woman
"Well, he's wrong, for I'll be savage
Talks for people
The Interests ot advertiser and ad
vertising man are best served by team
work, planning and working together
toward a cominon end, making adver
tising clean and honest, effective and
An exchange ot ideas, a general dis
cussion ot local conditions, of business
problems between men broad-gauged
enough to Bee the others' point of view
is bound to be of benefit to both.
Mr. Merchant, we want your store
news In our advertising columns. We
want our subscribers to know about
the good stores in Omaha, where they
can purchaae quality goods at fair
We want you to have the custom of
our 150,000 readers. We want to be
the means of introducing the stores in
Omaha to the best homes In Omaha.
We want to be the means of keeping
Omaha trade for Omaha merchants.
We know we can help you to sell
more goods. Our subscribers are peo
ple of Intelligence, education, refine
ment people who know and want
The help and advice of our Adver
tising Department Is at your service.
Stick to it.
Sometimes the homely ad produces
An occasional stumble won't count
against you much If you pick yourself
up and keep on going.
The thing that we call firmness in
ourselves Is often meanness and per
versity in the other fellow.
One thing that makes it bard to get
to the top is that on has to pass so
many people who are on the way down.
The mau who Is Intent on getting
there doesn't worry much about the
enough if I don't get the hat." Philadel
Pnnk Manager You seem qualified by
experience for the position of cashier w
have vacant By the way, what Is yaur
Applicant My name is Phort. i
B. M. (turning away) Good afternoon,'
sir. Boston Transcript.
"Suppose, doctor, this operation doe not
"My dear fellow, If It doesn't, you'll
never know It." Puck.
"You don't go after that dentist very
"No." answered the. bill collector. "I'm
afraid to. Every tlmo I see him he offorg
to take the account out In trade."
"She has a good husband," said Mrs,
"But she got a divorce from him."
"Yes. She didn't know what a good hue
band he was till she saw how generously
he behaved about the alimony. Chicago
who sell things
scenery along the route. He keep
his mind on the end to be reached and
keeps plugging away. j
The man who writes bis own adver
Using, like the woman who trims her
own bats, sometimes comes out with
a sensation that is painful.
Every time a hen lays an egg she
cackles forth the fact. Yet man, na
ture's masterpiece, often stops and
hesitates before he'll advertise.
The man who copies other people'"
advertising, like the man who wears
second-hand clothing, frequently finds
that the other fellow has taken most
of the value.
When In doubt mind your own busi
Some advertisers aro Just like" gas
meters they Just can't help lying.
A pessimist is a man who is always
wondering how large his funeral will
Cut out the superiatlves that'g
what they all say give 'em facts,
backed up by reasons.
Praises upon the' head of the critic
who recently said that women can't
An optimist la a man who can b
thankful when he has a sore throat
because he wasn't born, a giraffe.
Placing all your dependence on o
big advertisement ls'llkej expecting otA
suspender button to do all the work.
The three sweetest words In tb
English language are "Enclosed find
Show me a man who can And a fault
in everything that ever was done and
I'll show you a man who has never
done anything himself.
An exaggerated statement in an ad
vertisement is like a spot of mud on
new suit it spoils what oilierwlw
might be a rplendid effect
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