Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Jan. 16, 1910)
(7 If PI AIT A II ft Detroit, Mich., Where, From the Raw Materials to I i I A f H 1 1 v r Are Manufactured in Their Entirety Lar mm 3cj t. it af )wners and EVery Owner is Boosting. A Satisfied Owner is the Best Salesman fe Supply and Its Younger Brother cFlanders "20" is Already So Heavily JDversold Tl IPlLX-r- 50 I' l HMAa 4iSSg;. - straff 91 I EfAaf . home of m f iiu lp 1 t .' ' ' - ' - . an tls splen- sviill ; the finally ajtomatic 4 M devoted 1Pginy7can irft ; the You Have a Right to Know Who and What is Back of the Motor Car You Buy taterials when F "St)" ad will latter 3 F l rS veart T I"8 dill ' items, manu- of dol- jlividual fcturers, You have that right, and you owe it to yourself to investigate hor- -oughly tlje personnel, the engineering talent, manufacturing facilities, and the financial backing of the concern from whom you buy an automobile. These are vital considerations. The purchase of an automobile ought to be a permanent Investment and a satisfying one. Whether it will be or not will depend largely on the quality of the men who make it their v financial ability to stand back of their product. Satisfied as to their financial ability, then satisfy your self as to their integrity and their reputation for taking care of customers they already have. That will indicate to you what treatment you may expect. i In these days when suits are impending against unlicensed makers infringers of the basic Selden Patent it behooves the buyer also to look carefully before he leaps to the purchase of a car. Not alone may it involve him in a lawsuit, but more vitally, it may leave him high and dry a year or so hence, when he will require repairs or replacement parts. The deeper you investigate these matters the more will you be im pressed with the impregnability of the position occupied by the E-M-F Company of Detroit largest individual manufacturer in the Licensed Association; financially strongest and famous in this industry for its uniform liberality and courtesy to owners of E-M-F Cars. We believe that a satisfied buyer is the best salesman. It is not philanthropy on' our part, therefore, to look after every customer as if he was our best friend. It is simply good commercial practice a little broader than some maybe and if so, perhaps that has been one of the chief causes for the phenomenal success of this company, from the very first. . N ' Back of E-M-F "30" and Flanders "20" cars.jthere is more money, more experience, more brains, better organization, better factory facilities than any other can can boast. And, while perhaps we ought not say it ourselves, we do believe that none other can outdo this company in integrity and fair treatment of its patrons not only fair, but liberal. If you will enquire of the next Detroit man you meet, he will tell you that the E-M-F Company was financed and is managed entirely by Detroit men. More than that, he will tell you that these men are the leaders in Detroit financial and commercial affairs. None stand higher in this community. Following are the .principal owners and directors of the E-M-F Company: DR. J. B. BOOK, Director Wayne County Savings Bank; Director First National Bank of Detroit; Director Anderson Carriage Company, manufacturers Anderson Electric Automobiles; also Director Quincy Electric & Gas Heating Co., of Quincy, Illinois. Dr. Book was Vice President of the Wayne Automobile Company, which concern was absorbed at time of organization of E-M-F Company. WILLIAM T. BARBOUR, President Detroit Stove Works; Director Peoples State Bank; Director Home Telephone Company; Director De troit Manufacturers' Railroad. Also member Advisory Committee of the Security Trust Company. CHARLES L. PALMS, Treasurer E-M-F Company; Director Mich igan Stove Works, oldest and largest in the world, making more than 100,000 Garland Stoves and Ranges per annum; Director First National Bank; Director Union Trust Company; Director Detroit Journal Com pany. """'- WALTER E.' FLANDERS, President and General Manager of the E-M-F Company, is too well known as a producer of automobiles to need further introduction here. ' ' These are the me'n who manufacture E-M-F "30" and Flanders "20 Automobiles these are the men who stand back of every promise made in our advertisements these are the reputations that go with the car when you buy it. And, of course, E-M-F "30" and Flanders "20" are both licensed under the Selden patent. Specif icatioiis Flanders " 20 " MOTOR 20 horse-power. Four cylinders, cast en bloc following best European and Ameri can practice in motors of these dimensions. BORE t3H". Stroke, 8'. COOLING Motor is water cooled, the jackets being extra large1, insuring good circulation and a plentiful supply of water under all con ditions. Water jackets surround valve ports also. Circulation is maintained by a centrifu gal pump of liberal proportions and simple de ' sign, driven from magneto shaft. LUBRICATION Same principle as E-M-F "30" vacuum feed oiler having no moving parts and consequently impossible to disarrange, t Cannot flood nor starve the motor oil level always the same regardless of road levels, speed of motor, or any other conditions. IGNITION Dual system, consisting of (a) Splitdorf magneto same as E-M-f "30," of which at' this writing there are 10,000 in daily we and not a complaint; (b) a set of dry cell batteries are supplied for emergency use. CARBURETOR Is of the approved float feed type similar to that on t-M-h "30 and, like the latter, ia of our own design and manufacture. ' CLUTCH Is of the reversed cone type leather faced the type that has outlived all the mul tiple disc and other fads. REAR AXLE Is similar in design and construc tion to that of E-M-F "30," which has proven so satisfactory to owners bo disappointing to competitive makers. TRANSMISSION Is incorporated in the rear axle the ideal construction for cars of light or medium weight. This confines the oper ating mechanism to two units and affords a maximum of flexibility in the chassis. FRONT AXLE Is drop forged in one piece not welded in the centre from special steel of high torsional and elastic properties. SPRINGS Front, semi-elliptic. Rear, full ellip tic with scroll ends same as E-M-F "30" and on other high grade cars. Acme of easy riding and breakages practically unknown. BRAKES Following the most up-to-date prac tice but hitherto found only in high priced cars both sets of brakes are of the internal , expanding metal ring type. Encased in a pressed steel drum on rear axles. FENDERS Enameled steel. Enclosed full length of car. WHEEL ' BASE 100 inches. Tread, Standard, B6jS Special, 61" for Southern States trade. TIRES 32" x 3" ample tire equipment and good i safety factor. GASOLINE CAPACITY 12 gallons sufficient for 260 to 300 miles. OPERATION AND CONTROL As this cat is designed for the use of owners and will prob ably but seldom be driven by skilled chauf feurs, every effort has been made to simplify the control and make every part "fool proof. BODY TYPES Three. Runabout: Standard type but having large deck at rear, enclosed 1 inches high for carrying trunks, samples or other articles. An ideal and a practical utility vehicle and withal handsome. . SUBURBAN A natty four-passenger car with out doors. The rear pair of seats are remov able and otherwise the body is same as Run about, v RACY ROADSTER A classy two-passenger Roadster, with gasoline tank exposed, at rear of seats. . Large receptacle under seats and another under rear deck. EQUIPMENT Splitdorf magneto; 2 side oil lamps; 1 oil tail lamp; 2 acetylene head lights and acetylene generator, and good tubular horn. PRICE Runabout, seating two, $750 f.o.b. fac tory, Detroit. Suburban, seating four, with rear seats removable, $780 f. o. b. factory, De ' troit. Racy Roadster, $780 f. o. b. factory, De troit. Full Specifications and Technical, Description on Request. "Another Talk with Flanders" is just off the Press. It treats of "selling motor cars and making them stay sold" by taking care of the customers afterward. If you read the first "Talk with Flanders" you will want this one. We'll mail it on request. E-M-F COMPANY, Detroit. Mich. r FLANDERSJ'20H RACY ROADSTER, $790. f LICENSED UNDER SELDEN PATENT 312 SoTLiHIh IStHtn - Sthreelt IPHnome OoTLigjllais