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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Dec. 16, 1909)
o i Here's a letter that will make interesting reading to the entire Automobile industry especially dealers and buyers who prefer to deal with the manufacturer direct. We thought best to publish the exact faC-simile and thereby avoid anj misunderstanding or mis-statements of the facts. E-M-F COMPANY. "B-m ., The E-M-F Company MANUFACTURERS OF AUTOMOBILES jtr o a. tudebcJier Automobile Conpany - 2 WW Dconraber $th 19 C?.-, tudebefcer Automobile Comply Smith Bond Indiana. Gentleman:- You ere hereby notified that we havs elected to end do now treat as rescinded and annulled all eontraota and agrowsnta made and entered into between ue whereby it waa otipiilated and agreed that the Studebaker Automobile Company should aot aa the sole distributor of the producte of this Conpany. Our reasons for so treating suoh agreement a aa roaolnded and annulled treaa follows t i ' (a) Beeauae you have refused and neglected to take end pay for tho number of, E-M-F "JO" oare ordered by you during tha months of Ootober and November 1909 . ' (b) Beoauoe e your failure and neglect to give any valid reason or exouee for auoh non-perforaanoe of tho agreement on your part or any asauranoe that you will in the future porfora euol agreement aooordlng to the terma thereof. (e) Beoeuae your aetien evlnoe an intention not to porfora yonr oon traote and agroemont with us, and to be no longer bound thereby.. fe believe that cone of the oauses which have contributed to your fall ure to perform and carry out tho agreements between ue, in taking and paying for the number of cars ordered by you are a follows i FIRST: . Instead of establishing a fair and uniform' Una ofdisoount"to 'agents you hove taken advantage of tho tremendous demand for E-M-F n0 and Flandere "20w cars to force dealers to handle this line en discounts that ere unfair and unprofitable and which would not oomponeate thea for taking proper, oare of tholr customers and maintaining the reputation of our pro duo t. 1 SECOND: Ton havo also uoed the popularity of tho E-M-F lino and dealers' anxiety to handle it, to force the sale of othsr Ctudebeker lines of Gasoline and Elqctrle for which, independently of E-M-F, there was a" very limited demand. In any cases dealers have eoaplained that thsy were forc4 to contract for ene or ore suoh ears In order to get the agency far E-M-F n30n and Flandsrs "20. tony fii;et-clas6 dealers refused to be to coareed end, therefore, wo are not properly repreecr.ted in many localities. Decombarth 1909. TIIIHD: In our opinion it was a very grlovoua commercial blunder for you to rooently announce through the publio prints that there would be no 1910 modal of the E-M-F "JO car manufactured by this Company. You know at that tiro hat ro had brought out a new model differing in several important features from tta predecessor notably, a new form of front axle, improved epring suspension, la proved design of bndy and a clutch of different type from that which had been used formerly, also a general refinement of details. FOURTH: You have," through your edvrtisenont8',nialedthY publlo'into" the belief that 8tud9baXera owned t controlling interest in this Company, thereby oonfuwing agent and buyers and injuring the , reputation of tho produot, ea wo believe,.. in many localities. Tho fact that some of tho Studebekora' are" minority stockholdars In thi) corporation has given you firt consideration in the sale of our produot, but a Detroit capitalists furnished all tho money that has actually been used in tho formation and operation of this Conpany, they havo too much at steJtfl to risk theitj investraont and tho investments of other stockholders, on a sales policy, which experience ha domnotraterl, does not fit in with the manufacturing program laid out, by your aasont, for the production of 29600 automobile for the year beginn ing September it 1909. To insure pernanenoy in a business of this magnitude "it is 'of thout most importance that liberal treatment be accorded dealers and buyer of .automoa bile In order to oroate confidence and develop new business, i , Therefore, commencing December 9th 1909 a will sell" inep"endentiyTo? fitudeVikors, tho E-M-F "?0" and tho Flandera "20 automobile manufactured by. a, fe will enter into negotiation immediately for tha sale of our produot from branoh houeoe or through dealers or amenta whom we will select in the United States, Canada and foreign oountriea, provided uoh dealer are free to aocept tho selling proposition we have to offer than. Tour truly, EVIP.IT7-U2TZGER-FLANDERS COMPANY President 6 General Manager kflHBKM AMOCIATIOK MCENSKU AlTOMOUlUt SIAM'f ACTI'REB. I.ICKNKI rNIIKB SKl.DKN I-AJI..W. E-M-F a8G $19250 Thii car hct achieved the moit wonderful lucceis during the past two yean of any automobile ever built. Over ten thousand are to-day on the roads in the hands of users. Our WO model is now beins shipped. It differs very slifhtly from the 1909 model, but those differ ences are important, for the few alterations made were all that hard service tn the hands of thousands of users could indicate would be better. HOTOIIiHii b.n unchanged. It la a marvel of power, economy and performance. No motor of th. a.m. dim.nalons (4 In. by 44 In.) produce within I per ceai of the power. Up to this tlm w could aea Bo room for Improvement that I aaytng muoh TRANSMISSION i Alio U unchanged. That we have retained It unaltered even In tha allfhte.l detail In K-M-F-"So" and also Incorporated It In Inlanders "tO" prove, that It has given entire aatlatactlon and U superior t any ether we know. HEAR AX UK I Also unchanged. Eminently satlnfac lory and lighter. Including tranamltalon reara. than malleable aalea of other cara without tranaml.slon Others are copying It li. rally and Imitation la th anereat term of flattery, you know. jrnoKT AXLKi Haa been changed. Spindle a trifle y. beavler. Uall bearlnga larger: and "I-beam" axle I Itself haa been dropped In center to enhance appear ance and conform t convention In thai regard. f7I.JTCHi Thla was the' only Important datall of K-al-P-"S0" that required adjuitment And aom ewntr simply couldn't or wouldn't matter the aim pi Jcnack. Dealer didn't bother for reaaona given above mostly. Bo U haa been changed A one clutch simple and aiao better in aome respecta. ba been subatltuted for the expanding ring clutch In former model. Need no adjustment, and rteel spring under the leather faclne; make It take hold a imoothly a.t th ring-clutch did And It let go every time which the other didn't, unless very accurately adjuited. MAGNKTOi Kplltdorf. and w believe the best In the world Over 18.080 out. and we never hear of (hem. No new 1 th beat new about a magneto to w get lot of good new about thla on. C Altbl rtKTKll: Hti proven a marvel nf flexibility and ilmpUclty. Our own make. o well made and all mad alike. Never heard an E-M-F-' IO" "missing" In your life. She trim everything In her claa at peed and hill climbing. That tell th tory of th carbureter. And It haa only one simple air adjust ment, can't be Improved In any way we know. TITlESi Equipment haa proven ample thanka to car being made of beat alloy aieela. consequently light. And though there I a ble ahortag In rubber w get rubber tire. Remember alway to make 'em put th car on th calee atatemenia are all right, but e It weighed youreelf. And then remember that excessive tire equipment .Imply ubligaua you to pay more than you ought for yeur Urea. BODY i New "U Door" type up to the minute In style and finish. Tonneau a few Inches wider, ao that It aeata three two-hundred pounder comfort ably. COLOR! Body dark blue, running gear yellow. From aero the etreel you couldn't tel) whether It wa a IS OOu car or a tl.CSu en. I'RlCEt II isa. f. 0 b. Detroit until further notice. And hereafter we'll aee that every buyer paya only bis pro-rata of freight when cara are shipped three or mure In a carload. No more auaklng th. buyer ingl-car rat. To Automobile Dealers Everywhere, we have just one word to say HURRY. We have on file thousands of applications from dealers who have asked for this line E-M-F-"30" and Flanders "20" but who declined the terms formerly offered and insisted on dealing with the factory direct. A veritable stampede will follow the pub lication of this announcement. So, if you want the line then will be no time to lose. Wire or write, or better still, come on to Detroit forthwith. Come prepared to do business, and bring along such credentials as will enable us to determine your status. We want the best dealer in every city and town. We'll see that you make money and permanently. Of course other qualifications being equal, preference will be given those dealers who have handled the E-M-F line before provided they are free to meet our terms. Whether or not you are one of those, better get in touch with us quickly this is an opportunity that won't happen again. Deliveries of Flanders "20's" will begin in January as per schedule. Thoc dealers who come to Detroit can have a dem onstration in this car as well as in the 1910 model E-M-F-"30" which is now also ready for delivery. Your astonishment will know no bounds when you have seen and ridden in Flanders else you are different from all others who have seen it. 20' To Prospective Buyer tie- in order that there may be no disappointments nor delays in deliveries to intending purchasers, we would advise that you send your orders, together rvith deposit of $100 to the E-M-F-Company direct. An agent will be appointed in your territory at once., Your order and deposit will be turned over to him. But meantime we will advise you as to the exact date you can expect shipment of your car. Present rate of output is sixty cars per day. While sc can't guarantee you immediate deliv ery, we won't have to hold you up more than thirty-days if the order comes at once, in urgent cases wc will nuke a spe cial effort to ship at once, but the output of the next thirty day will all be needed to supply new dealers with demonstrating cars. By the action just taken, by which we resume the sale of our own product, we are able to guarantee every buyer o our cars that uniform courtesy, prompt and liberal treatment that is necessary to make friends and create new business. A SATISFIED OWNER IS THE BEST SALESMAN. FLANDERS "SO". $750 Named after Walter E. Flanders, President and General Manager of the E-M-F-Company, this car combines all the experience and skill of a corps of designers and manufacturers that has no equal in this industry. While the capacity of factories number 3 and 8 where, from the pig ircn and the steel plate this car is built is 100 cars every working day. the demand already so far ex ceeds the possible supply that thousands will have to be disappointed. It will simply be a case of first come first served. Early or ders will have precedence. A word to the wise is sufficient. Five of these cars have been on the roads undergoing the most severe tests during the last few weeks. Every punishment that en gineering ingenuity can devise has been tried to develop weak spots if any existed. The results are phenomenal. Never did car prove up better in its early tests never were designers so well pleased at. the results of their work. Those dealers and experts who have seen and ridden in the car have expressed the gi.S'.rt surprise not inly at the ue oi Handera "4v" 'i ' at its performance. This, notv. itlistanc 'tig o-r own glowing promici made when nis muuel was hrst announced. I-landers "20" does not compete in any way with its big brother E-M-F-"30". It is designer lor futility even more than for pic, ure. It just meets the requirements of business and professional men in all walUs men who need a light economical car for running about on they can dnve them selves. Made in two types two and fouc passenger its uses are almost unlimited. Here Follow Brief Specifications! MOTOR i rur cylinder; cat n bloo la accordance with best European and Amer ican practice In motors of ihl tor n4 irek i In. by U In. xtia hvy erank-shaft and very lrg. long bearings. TltAlMlklO.i fa.inl-.ticcuv lldiii gear type. Bpeed from "nothing" ai to furiy tWH roll pmr huur. Incoitoiaied In rr. asl. similar to K-M-'-' whlcn baa proven so satisfactory. RfcAH AXLWt JJiawn ll houalng la tj .ecllona mad lu our ovn nMd steal, ' 4"'h v2,-, fir. :izD-MK S'H.IN'1 AALfc.1 LP I ll. IB n p".c. Auo ma. in our uwu tors, plant. -l-Deam" tuoii iroiig. liMtit sua baud. front l" t-..iw' i euuvuiio in ibat r. iai'd and a low luki.a au ram". aa well aier stability. fcS-iti.NO! bemi-elllptlo lu (real and full eUi'ptls in rr. WSnxt'-'--' incUi "hB wlt ,n "Qbb" tire. Bokt ltunabout with larg dck at rais lor carrying trunk or package, txira raati kut luiivvit it into a nU Bubuioan aaati ir.g four aud looaiug lia a fi.uev car. ' li.Ui.''-'s '' ln accordant with B-M-s. T,a.l. rum lb liral stiin w aaid "ua tLuLOinoiiri la complai without a lht cia dienuabi maguetu,' th iiiuar4. , o J.piliai.l luciude a tfplltdurf uiagnata k...t..ar ailguliy mnailar tu bt th niutur tu ll. ai ufcea on u.-ii-'-"" of which 1(.. wit ai now in u and giving th must xi'Ueiil aallsiuctlun. eid oil lamps, tail, lamp, two auiin b4iiiglit, avt;u gnraior ana luu heru compute ib qulpinnt. PRlcUi Runabout (atlng 1). 176a, b Uatrott With stra seal tsaailng 4). Ilia, R-MMF COMPANY Factories and Sale Offices, Detroit. Mich. Manufacturers of E-M-F "30" and FLANDERS V20" Automobile LET'S SEND YOU "A TALK WITH FLANDERS,? a little booklet in which we explain how E-M-F "30" and Flandert "20" car are manufactured, from the pij-iron and the steel pUte to the finished car, nd prore how, by our facilities, we are abU j to manufacture a better car for less than any o&tt concrJ in the world. ,