Omaha daily bee. (Omaha [Neb.]) 187?-1922, October 10, 1909, EDITORIAL, Page 6, Image 15

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' JxqFw wmm i I ii j I n in pii
f ! ! i
, . I,, if.,t ,i
Along Auto Row
I i
.iiifii. ii.ii i , 1 1 , lir umi n i rrn n iini- i rrimniff 4 '
1J Of and Accessories!
Wl Huffman 9 On Headqaarteri 4 Cylinder Cars,
i Li Nulllllull Gt uUi Interstate $1750; De Tambe
1824 Farnam Street. $650; Kupmobile $750.
814 Josts St.
iRtrOlt-ElGCfriR PIOMmplement Co.
UIIUII &.IUUIIIU Cauncil Bldfi. Iowa.
' 2024 Flr il
Pierce, Rapid,
Wood's Electric
II P Prndrinksnn flntrimnliilfifln.
1044.4a.4t Paraam at.
leriglit Automobile Co.
Wliirlf, Lexington,
1814-15 Firum St
Henry II. Van Brunt
Overland, Pope
Council Bluffs, Iowa.
The easiest riding car in the world.
0. F. LOUK, 1808 Farnam Street,
State Agent
Murphy Did It" AUTO
ft an lYIattheson
1818 farnam St
750 Fully Equipped -4 Cyl..40 H. P.
. L HUFFMAN & CO., 2025' Farnam St.
2044-45-43 Firoiio St.
Detroit Electrlo
Coit Automobile Go.
S208 Farnam 8t
Unug. 7281 2310 Harney Street. '21111
FREELAK0 BROS. & ASHLEY. 1102 Finn St.
Atlantic and Council Bluffs. Iowa
RR IflHRAI I Stcvcn,-'Juryc. Cadillac. Stanlay Steamer
i 111 IVlhlUiLL rjAncocK ELEfiTnie
tOta P.ritam Slr.t.
Z0Z5 Farnam St.
Electric Baraji
, 1920 Firaio St.
ati amtip AiimMnniir nn
IllblliailU llUIUIilUUIkk wvs PREMIER
Atlantlo and Council Dluffs, Iowa.
Aliniinn Ji.S:f: RIDER LEWIS -4'r
UUUUiUd ou&HA AUT0M0ILE CO., 216 S. 19.
In its class without a peer.
O. F. LOUK, State Agent,
1803 Farnam St.
1102-4 Farnam Gt.
Central Tire & Rubber Co. 2127
Firestone Tira
Farnam St,
.WHDTH Steamer
Wrara Electric
2024 Firua St
Mpn nn? Vollo Automobilo Co.
w a- - iju2 ram am uireei.
- JO MX BCIII PLOW CO. Ovwka. Uirlk4iUr.
Kemper, iionipbill & Ouckingham
into Lamax
Vw Whit. Ok.olln. Oar la B.tnr
boim at Brammond'a, It V.a
tar. a.laf th Unit Crllnd.r.
DrummOnd nam.d th much talked of
Whit, gasoline automobll last w.k. It
I. attracting a great deal of attention.
Tha machine1 haa acveral features not In
any other American car. Drummond .aid
tha block system of caitlng cylinder U
undoubtedly the best engineering practice
for the reason that it gives great rigidity
to tha crank and so keeps the bearings in
perfect alignment permanently; not only Is
this true of the crank shaft and crank
pin bearings, but . also of the piston pins
gnd pistons themselves as the unit casting
brace, the Individual cylinders In the most
perfect manner.
"Instead of the usual number of joints
to be kept tight, tha White motor haa only
four to the whole set and no oil pipes to
the Whole block. This, construction and the
absence of numerous Joints not only insures
less operating trouble, but makes disas
sembling, when necessary, very much easier
and culcker.
The block construction lessens the dis
tance between centers of the cylinders by
reason of the absence of water Jacket walls
between the cylinders and thus shortens
the crank shaft to such an extent that the
necessary rigidity of the shaft can be
Insured without any center bearings. The
Influence of this short construction Is not
only seen in the simplicity of the design,
but also In the great reduction In weight
consequent on the absence of water jacket
walls and bearings between the cylinders
and useless length of crank shaft and this
much shorter distance from the dash to
the radiator which reducea the chassis
weight very materially.
"The tendency of modern design Is all
toward the smallest motor which can be
made to deliver the required power.
"The four-speed change gear adds greatly
to the efficiency of the motor, and con
tinental authorities credit the four-spaed
car with 10 per cent to IS per cent road
advantage as compared with three-speed
oar. of the same horsepower."
The car is exhibited at the White garage
on Farnam street.
.Mr. Adolph Store and party, consisting
of Mrs. Btors, Mrs. Edward Hayden and
Mis Hayden, have returned from a very
pleasant automobile trip. Minneapolis, St.
Paul, Milwaukee and Chicago were visited,
besides many Interesting aide trips being
made. This Is. the first extended trip Mr.
Store has made in his new Pierce Arrow
and he is more than enthusiastic about Its
road capabilities, stating that In the entire
trip the tool compartment was never
opened, and that during the 2.000 miles the
total tire trouble was only one puncture.
At the outset the roads were bad, the run
from Jefferson to Fort Dodge, la., being
through mud so deep that one of the
lower speeds wa$ called Into service during
the entire distance. Outside of this, the
roads were good except in the Wisconsin
and. i
A most Interesting piece of motoring lit
erature has Just be.n received by the H.
E. Fredrickson Automobile company. It
consists of a thirty-elght-page booklet pub
ll.hed by the Pierce Arrow Motor Car
company, fully Illustrated with aeventy
flve views of a thirty-day tour taken
through Europe by one of their customers,
and briefly tells of the principal points of
Interest, hotel accommodations, road con
ditions, etc., together with a very com
plete Instruction relative to the most con
venient and expeditious manner of ahlp
Ping, paying Import duties, securing
licenses, trjpty ques, "courier valet,"
etc. The book also contains the most
complete and instructive road map yet
published of southern Europe.
Manager Doty of the Maxwell-Briscoe,
an Omaha company, exhibited last week
the new Q cars of the Maxwell manufact
uring. These are a little the best cars
Of the partioular type ever put out by the
Maxwell people. And they have attracted
a great deal of attention.
The Bulck, Omaha company, hae es
tablished temporary quarters at 1010 Far
nam street. Lee Huff is in charge. He
is an experienced automobile man and
proposes to make the little Bulck fairly
Ground haa been broken for the erection
of the Bulck garage, two doors east of the
Western Automobile Supply company's
place at Twentieth and Farnam stra.ts.
The garage will be seventy-five feet front
and could not be better located.
The Omaha Autoaiuolle company which
has oocupted the building at JU South
Nineteenth streets, will have a new home
next door to the Bulck garage on Farnam,
during the next few days.
C. F. LOuk expects this week the 1810
Marmona and Empires. There Is. a large
waiting list on these cars, and they will
be snapped up before Louk can say "Jack
W. L. Huffman was able last week to
deliver the Inter-Statf, Hupmobtles and
DeTambles, exhibited in his garage, and
the Ak-Sar-Ben visitors made the place
rather lively during the week.
Colonel Deright will leave this week for
Columbus, O., to attend the Oood Roads
conference. The colonel may make a
speech and tell the Onions something about
the roads of Nebraska, Wh.n he returna
he will tell the Nebraskans what is possible
The Cadillac to, which was exhibited tn
R R. Kimball's garage last week, has at
tracted a great deal of attention and Is
considered the best machine of Its type
ever got out by the Cadillac people.
Down in Kansas City they are saying
that Ouy Smith haa awful nervs. It Is
aid that he want into- that mark.t two
waeka ago, on a visit te friends, and be
fore he left had done as much Franklin
business as tha agent there. And that
when be could no longer sell the cars he
turned round and began to buy them.
The Mld-We.t Automobile company, with
temporary office in the Omaha Commercial
College building. 18M Farnam street. Is
introducing the Cole Ml This is a pretty
car and has fallen Into the hands of active
agenta In Omaha. R. A. De Witt, formerly
with W. L. Huffman Co., is general
f M If 7 v-rvTLTO
MAGNETO, Gat Lamp,
Generator and Tube Horn
Included Of Course
f " nn i i 1 1 T "i I Tl V V 1 1
Tiii imi iilllillfr i i V ff 'n t T t ! - X
5 Passengers
30 Horse Power
108 Inch Wheel Base
32x3t Inch Tires
Weight, Equipped, 2150 lbs.
6000 Now in Use
There Will be No "1910 Model"
full of startling announcements of hew models. This year it's "Our
World-beating '1910' Models". Last October It waa "Our World-beating;
'1909' Model". If you read one you have read them all they are
all alike in that they protest the later model Is a worrdter, while tacitly
admitting; that it predecessor was about the worst that ever hap
pened. THE IMPRESSION LEFT IN YOUR MIND 1. that you were
a sucker to buy a car from that maker last year. He promised you life
long service from It now he proclaims it obsolete. Under a thin dis
guise he confesses ha buncoed you. offers no redress and makes jour
car, only a few months old, practically worthless In the second-hand
market, where you had hoped to sell It for at lasf a fraction of the price
you paid htm.
same makers and year after year they are compelled to admit be
tween the lines, that their promises have not been fulfilled. Look up
your old files, read the ."ads" of 1908, 1907 and on back to their be
ginning. You'll be surprised and disgusted at the similarity. All
agree In admitting past failures and In predicting future success. Re
minds one of nothing so much as a cornered-and therefore penitent
confidence man, who unblushingly confesses past offenses, but protest
he will do better in the future If given another chance.
WE'D HATE TO HAVE TO ADMIT that our engineering force of
a few months ago was so deficient In the science of designing and mak
ing motor cars our product of the last twelve months ao defective
that radical thangea were necessary to produce a salable carl
called upon to confess they had sold to a confiding, trusting customer,
cart that, one year or five years later had to be branded, and by the
maker, a failure and openly discredited by another model differing In
many Important features.
WOULDN'T THAT BE EVIDENCE 0, rank Incompetence-som.
might say bad faith? Wouldn't It Indicate that promises made had not
been fulfilled? And wouldn't K prove to a reasoning man that promises
now made would be aa worthless?
DON'T MISUNDERSTAND US; Of course Improvements will be
made from time to time, constantly, In automobile building as In every
other department of human endeavor as long aa the world lasts. The
perfect car will never arrive. But only where the engineering force waa
woefully deficient In the fundamentals of the art will radical changes
be necessary.
IP YOU BUY AN AUTOMOBILE om a halr-bralned Inventor or
an unscientific experimenter because some new-fangled Idea of his
caught your eye, you have aurely no right to expect satisfactory aervlce.
You pay for the privilege of trying out his theories and you get all
you deserve. '
force. Won't tolerate an Inventor In the place. Inventors are mostly
folks who think they've found something that wasn't lost. Scientists
had It filed away, ready when wanted out of tha way of foolish folk
who don't always know how to apply timple principles. Burn their own
fingers and other peoples' money.
A CHINAMAN ONCE SAID to an Occidental who criticised his
garb: "Yes, I suppose my clothes do look queer to you they are not
like yours. Yours look funnier to me yes 'beg pardon. But had you
considered that my mode of dress is the result of more oenturles of ex
perience and of observation than your race can trace Its history back?
1 suppose thousands of years ago my countrymen made a light suit do
for summer and a heavy one for winter regardless of Intermediate varia
tions in the weather. Now we put on several light coat3 or few and
we add to or take off as the weather changes. I see you are still ex
perimenting yes beg pardon."
LIKE THE WISE ORIENTAL and Chinese are proverbially non
est, too Studebakers did all their experimenting years before they
thought of offering the first automobile to the public. Sent their en
gineers to Europe and scoured the world for talent. Not satisfied with
the results, they decided that no engineer, no factory, could success
fully manufacture more than one model a car so good It would out
class any other car of Its own type and at Its own price.
WALTER E. FLANDERS we considered the greatest manufacturing
producer In the automobile industry, by long odds. Had our eyes on
him for years. When he began the manufacture of E-M-F "30", Stude
bakers watched him closer than ever. Here was the car for which we
had been looking to fill out our line the car which, best suited to the
needs of the greater number of buyers who want a serviceable, econom
ical touring car, would be most In demand and have the longest life.
STUDEBAKERS STILL CAUTIOUS-mdn't afford to lend their
name to any but a product of sterling quality purchased half the out
put of the factory and watched. Not only our own experts, but 8,000
buyers, put theae cars to the most gruelling tests. And we were satis
fled well enough satisfied to Invest xnilllona In tils car and its future.
his genius and bis unequalled organisation would be available to Stude
bakers alone and that we might control the entire output of this car
which we believe has no equal in its class.
made such a record of satisfaction in owners' handsthey are unan
imously enthusiastic. Every owner brings ten prospects.
orders from dealers fifty per cent In excess of possible output. Novem
ber, ditto. December we hope to mere nearly approach the demand by
Increased factory facilities that will then be available. It's been a won
derful year for Studebakers and for E-M-f "30".
Studebaker Automobile Co.
E M-F "30" WAS IN ADVANCE of its time two years at least.
That It was. Is proven by the fact that all the "1910" models now be
ing so loudly touted, are, as noarly as a copyist can copy, Imitations
outwardly at least of E-M-F "30".
BUT WHAT ASSURANCE HAVE YOU that these new models
radically different from their Immediate predecessors are any better
than those their makers now admit were wrong? Is there any other
car of this class that has been perfected, standardized to the point
where Its makers believe It cannot be materially Improved, and custom
ers can absolutely rely on It? Does not Studebaker E-M-F "30" stand
alone In this regard?
FOR EXAMPLE; If a certain designer, a year ago, In frantitf efforts
to discredit the tremendous efficiency of E-M-F "30"-motor, with its
large valves, advocated small valves; and If that same designer now, by
putting larger valves In bis "1910" model, has admitted his error;
does It not stand to reason that he is still at fault in those several other
features where his car differs from the successful, satisfactory, un
changing E-M-F "30".
AND IF ANOTHER RIVAL MAKER believed and protested, for
years, that a two-cylinder motor was Just as good as economical, as
flexible as a four; and If that maker In an effort to compete with E-M-F
"30" now turns to fours is there any good reason to suppose he
has, In so short a time, learned to design a motor of the type to which
he was so recently a convert?
THE HISTORY OF THIS INDUSTRY docs not record a single In
stance' in which a designer turned from a horizontal "two" to a ver
tical "four" and produced anything but an abortion In his first year's
model. i
"30" hag been "Improved" In any detail In order to create a demand
for the product. It has always been In excess of the supply. Of course
changes have and will be made. Sometimes they'll be Improvements
more often not. Mostly they'll be in the Interests of simplifying or fa
cilitating manufacture, because some designers and some customers
differ In matters of taste and preference. - - -
HERE'S A CASE IN POINT; a few weeks ago E-M-F "30"s began
to come through with "dropped" front axles. Formerly had been
straight. Straight axle Is lighter and stlffer better. 'But convention
aid a front axle ought to be curved looked better. Didn't make a
penny's difference In cost; difference In strength so small It couldn't
be computed; pleased customers so It went.'
MORE RECENTLY A 4,U",DOOR was substituted for the previous
design In the tonneau. Just a case of change In style of ladles' hats.
Waa the latest thing In doors why shouldn't E-M-F "30", the most
up-to-date car there la, have It. Sure.
THEN AGAIN, THE CLUTCH One of the smoothest, most effi
cient ever put In any car; had proven a trifle too sensitive of adjust
ment for lazy owners. Those who had the knack got splendid results.
Those who couldn't or wouldn't bother trying didn't. Result was
bad for the gears also the motor. So a slight change In design was
made, so it isn't so sensitive now. For our own use we'd rather have
It the original way. but we don't drive 'em all.
really call them Improvements with those vital changes other makers
are announcing In their season models. Then decide which car is
safest for you to put your money in even 1 values are equal, -hlch
they are not. T
FACT IS E-M-F HAS SET A PACE other, find It impossible' to
follow a pace In quality and price In every-day serviceability and
all-around efficiency.
PERHAPS E-M-F "30"s GREATEST RECORD 0f satisfaction
has been In the matter of tires. Undoubtedly this car Is the moBt
economical on tires of any car in its class. Other cars selling from
$1,250 to $1,500 weigh 500 to 750 pounds more. These are too heavy
for standard 32x3H-lnch tires that's why some of them are now
forced to put on "bastard-size" tires. Doesn't benefit the buyer any
only obligates him to pay more for the replacements. All tire makers
agree it would be unlust to users to put heavier or larger tires on E-M-F
"30". She's over tired now according to her actual weight and
tire makers' tables.
IS E-M-F "30" TOO LIGHT Is the natural question after reading
the above. The answer is In her wonderful record of performance In
hands of over 6,000 owners and In several special tests Pathflnding
for Qlldden Tour, Pilot in Glldden, Munsey Reliability Run. and
N hundred others.
ARE COMPETING CARS TOO HEAVY? The answer again la la
their record. all announcing "Improved '1910' Models". Out of their
own mouths are they not convicted? Ask owners about tire consump
tion remember the owner "pays the freight" over every mile he drives,
on every pound of unnecessary weight put there by the maker in his
willingness to stint and save cost on materials. Anybody can make a
heavy car only first class designers can make light ones.
JUST A FEW WORDS MORE You are In the market for a car
else you wouldn't have read this far. Perhaps you're one of those who
have been unable to get an E-M-F "30" oversold all season. Wlnh
we could promise quicker deliveries can't. Won't lie about It, so
can't. Fifty cars every working day coining out now, but demand In
' creasing faster than we can add buildings and equipment. Another
million now being spent in additions. But we can't make all the cars
In the world. And E-M-F "30" is first choice of well posted buyec
YOU SIMPLY CAN'T GET E-M F "S0"s the day you order them.
Your local dealer may, It he happens to have a carload en route, or
another customer who'll sell you his place In the line and wait be able
to accommodate you but that s the exception. Generally you'll have
to wait two or three weeks maybe more. After New Years ItlU bo 90
to 120 days, same as alwas before. Only Way Is to get the Vrder in
now get a place In the line and get your car as soon as possr ie so
South Bend
you can enjoy Its comforts in Winter as well as Its pleasure in Spring
and Summer.
WE FEEL LIKE APOLOGIZING to ourselves for this "ad"
which seems so unnecessary under the conditions. But we felt we owed
It to our friends to explain the Studebaker policy, which Is not like oth
ers, and to assure you there's no use waiting for a "1910" model, for
we don't make cars that way. Change, are made the minute the neces
sity arises don't wait till the end of the year. Don't make "season"
models don't make the kind of car we have to be ashamed of regu
larly once a year. Proud of E-M-K "30" all the time. And the one
we sell you will be Just aa good as the one we sold your neighbor a year
ago If it Isn't you know there's the Studebaker guarantee back of It i
make ft so. j
Bergers Automobile Co.
1919 Farnam Street
(Continued on Page Seven.)