1900.
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fe STANDARD ELECTRIC COMPANY
TIIE OMAHA SUNDAY BEE: MAY
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Began in Omaha three years ago a general construction business in electric light, power, etc. During that time the company has in
stalled a great many large plants. Among these are the Rome hotel, the Henshaw, the .Schlitz and the Lincoln hotel. The company
also equipped most of the large elevators in the city with complete power plants. It installed complete electric power equipment for
Krug brewery, Metz brewery and the letter brewery of South Omaha. The company has also wired a number of fine residences, churches
and public buildings. Mr. Schurig, president, treasurer and general manager of the company, has installed in the past a complete
lighting plant for furnishing all street lights of the city of Lincoln, as well as installing the city plants of Geneva and Sidney
They installed the lighting systems for Ft. Omaha and Ft. DesMoincs, Iowa. The
decorative lighting of the grounds surrounding the post office square in Lincoln was
done by this company. It furnished ornamental iron poles, each having four 100 watt
Tungsten lamps, the equipment being similar to that now contemplated by the "500"
block boosters for Omaha for proper illumination.
This company is equipped to do any kind and all kinds of electric light and
power construction. A year ago the Standard Electric Co. found itself in a position to
branch out in another line of business that of furnishing electric and gas combination
fixtures. And within the past year it has grown so that the company is forced to enlarge.
It is now occupying three floors at 319 South 13th street. The first floor is devoted exclu
sively as a show room of electric and gas fixtures. The third floor is used as a fixture
workshop, where ,all classes of medium and high priced' fixtures are manufactured. The
Standard Electric Co. is not only jobbers of fixtures, but manufacturers, as they are
equipped to make fixtures of any design. The fixture show room which is just com
plete is one of the prettiest in Omaha. The room has been repainted, renovated and
appointed specially for a show room. The decoraton is in green with black trimmings.
Suspended from the ceiling, and projecting from he walls, and setting upon tables
throughout the floor are modern lighting fixtures. The stock embraces a special
line of art domes, a special selection of rich cut glass and fixtures of every description.
The stock is new and modern. Nothing has been carried over, or worked over. Those
persons contemplating the purchase of fixtures are cordially invited to inspect this stock.
The Standard Electric Co. has equipped itself with special salesmen who are not only
pleased to show the stock, but are experts in matters of electric lighting, and will be
glad to furnish any suggestions by which the beauty of buildings may be enhanced.
The Standard Electric Co. prides itself upon its classy goods now arrayed in fine fashion on the main floor.
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Saleroom of the Standard Electric Co. Main Floor 319 South 13th Street.
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South 13t t Street. Edwin F. Schurig, Pres.
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ELECTRICITY IN THE HOME
Co?t of Electric Light Within Beach
of Moiest Pursei.
IMJEOVEMENTS IN RECENT YEAES
'R.idBee Llvhtlnc an Important
! 'Branch of the Boalneaa Marked
, DcTclopmrnt In Many
Western (It Ira.
i."Olv dog a bad name and hang him,"
;ia.an old aaylng. and It Is exemplified by
; t,he fct that Inony persona still labor
Sunder lha delusion that the cost of electric
, lighting in the home Is so high as to be
J prohibitive to mil except the well-to-do.
Jt;H not . strange that this Is the case, for
Ui'the early days, and up to say ten years
'- ago. trie Ideal lllumlnant -was. Indeed, com-
i pB'satlvely expensive,' and Its use for rest
I dence lighting was urged on the undeniable
-ground of quality rather than price.
vpeopl generally do not realize, however,
- the really wonderful development . in the
art, of producing and marketing electricity
: Which has been msde In the last decade,
The Improvement is not only In the design
of 1 electrical machinery, to prevent losses;
' ndt o&ly In betterment of the means of
-' transmitting the current. ' for the same
.purpose; not only In the use of high effl
r.ff
clency lamps and reflectors, which produce
two or three times aa much light for the
same consumption of current; not only In
the remarkable economies effected by mod
ern prime movers (the machines which
drive the generators of electricity), such as
steam turbines and gas engines; not only
In the greatly extended use ft waterpower
but more than all these causes, even, the
change Is due to the education and en
lightenment of the electric-light man him
self. The Electric Hastier.
The average manager of a public electrlc
llghtingplant is no saint. He Is just a
"hustling," hard working American busi
ness man who is trying to get the best pos
sible return from the property In tils
charge. But he takes a broader, more seri
ous view of the relation of a public-service
corporation to its public than he once did.
He strives to please the people, not to an
tagonise them. And In selling electricity
he has discovered that it pays best to pro
duce his product in large quantity to se
cure the advantage of low cost of produc
tion; to sell large quantities to attain the
heavy load on the station which this policy
make, necessary, and to sell at low price
to secure the big demand.
This may seem to be a self-evident busi
ness proposition, but in the central station
industry it is not so simple as It appears.
There are troublesome questions of. "load
factor," interest charge on idle machinery,
"maximum demand." "readiness to serve,
extensions of lines (especially lnportant
where only underground construction Is
permitted), cost of customers' meters, cost
of house wiring, etc., which cannot be gone
into here, and these make the fixing up
equitable electric lighting rates a perplex
ing problem Indeed. But the general tend
ency, as the men and methods in the elec
tric lighting business improve, is toward
cheaper prices. In Chicago, for Instance,
the rates for electricity are now only about
40 per cent what they were ten years ago.
Comparisons With Gas.
At 10 cents a kilowatt-hour electricity Is
considered to be about as cheap as gas for
lighting, and fn many places electric energy
can be bought, even by the small consum
ers, at a lower price than thlB. Often there
Is a primary rate higher than the figure
given and a secondary rate considerable
lower, and the cottage or small-apartment
consumer can secure the advantage of his
lights, which the central station company
will be glad to explain to him, for It en
ables the company to make a better use
of Its facilities and to stand ready to serve
more customers. Sensible co-operatton be
tween customer and company Is mutually
advantageous.
In many small towns there are no gas
plants, and here the electric light com
petes with kerosene lamps. This 1j true
too, In workingmen's homes In larger cities.
Electricity has proved Itself able to meet
this challenge, and in households where
every cent counts. One reason for this
Is that of late years kerosene oil hns con
stantly risen In price, while electricity has
decreased. Another Is that the labor and
inconvenience of keeping up the pil supply
and filling and cleaning the lamps is to
be added to the cost of the oil.
Four rather haphazard examples of what
Is actually being done in supplying elec
tricity to the homes of people of scanty or
moderate means under commercial condi
tions in towns and cities in the middle west
may be given. It Is to be noted that In
every case the current sold Is generated
by steam pawer.
In Cadillac, Mich., the central station
company has 300 customers on its books
(or had last August, when the statement
was made publicly) whose wages do not ex
ceed more than J- a day. These working
men can afford electric light and the com
pany can afford to sell it to them, or of
course it wouldn't do it. The company
gets from $9 to $16 a year from each con
sumer of this class.
An Educational Campaign.
Dubuque, la., has an up-to-date electric
lighting management, and here a carefully
prepared educational campaign has been
carried on to convince householders of
moderate means that electricity is not to
be regarded as a luxury for the rich. Dur
ing the last eight months more modest
homes have been equipped electrically than
during any previous period of severalimes
that duration. Here It is found that the
Wolfe Electric . Co.
1810 Farnam Street
Phones: Dell Doug. 1414, Ind. A1414
SEE OUR EXHIBIT AT
v THE EFLCTRICAL SHOW
BOOTHS 45 AND 46.
See the Nineteen Hundred Electric
Washing Machine in Operation.
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North from
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H. P. KERR.
President Wolfe Electric Co.
possibility of -using the electric flatiron is
a great attraction toward the electric ser
vice. Where housewives do their own iron
ing, they find the electric flatiron a great
labor-saver. It la significant that in East
Dubuque, a small suburban village of
workingmen's houses, there Is proportion
ately more residential lighting (electrical)
than in prosperous Dubuque, across the
river.
Residence lighting has always be.n an
Important branch of the business of the
electric lighting company in - Detroit,
which is to be expected, perhaps, in that
city of beautiful homes. The rapid
growth of the business, however, elates
only ten years back. Now there are over
l.'.uuO residence customers of all classes.
In this city a large number of cottages as
well as niore pretentious houses r elec
trically liglued. This business is taken
from kerosene competition. Usually the
cottage householder who uses electric light
In Detroit owns his own home. This city
has many districts consisting of rows of
small houses, called terraces, where each
(ConUnued on Page Five.
417 SOUTH 15th STREET
You will find the place
where experienced courteous salesmen will glad
ly demonstrate to your satisfaction the advisi
bility of patronizing this
'jest Fixture House in Omaha
A completely new and exclusive stock of Gas
and Electric fixtures most skillfully selected.
We want your fixtures business and make
a special bid for it by placing an astonishing
low price on every article in stock.
It's a Chance for You to Save Money Open Evenings until May 15th
Our display rooms are just a few doors north
of the Auditorium at 417 South 15th Street.
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H. B. ADELSON
Manager
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