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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (May 2, 1909)
THE - OMAHA SUNDAY BEE: MAY 2. 1909.
VEIICO AS A HOBO RESORT
louriiti Find Life There Easy, with
Drlnki Cheap and Potent
JAIL SYSTEM IS UNPLEASANT
Xatlva Beverages that Art as Dyaa
nltc and Maald rise Sample
of American Trassps Who
Infest Maaleaa Capital.
MEXICO CITY, April 10-Tho tourist
Season In Mexico Is gradually waning,
and th cltlsen of the United State living
here, while regretting the departure of the
sometimes trying but always opulent
tourist, la happy in the thought that hl
exodus will also mark the flight of the
,Na pot on the globe 1 safa from the
Invasion of the tramp If It be accessible
by rail,, and Mexico City, although many
leagues from the border of the United
Btatea, la no exception to the rule. He
crosses the Rio Orande at El Paao, Eagle
(pass and Laredo. A knowledge of Bpan
ish, while helpful la by no meana a neoee
Ity, as hit victim la Invariably one of hta
Tha men In charge of the train orewa are
usually Americans, and few of them are
o flinty hearted as to ditch him In a
foreign country. Arriving at the capital
ha of couree finds many people who speak
Ungllah. San Juan de 1etran. San Fran
, Cisco and Independencla street ax In
fested with American tramp and th dis
bursement of the tourist on this account
la a considerable Item of hi travelling
"'Scuse me, mister, I'm a 'Merlcan cltl
en. Kin ysr stake me to a piece of
Thla Is ' Ma usual salutation, and you
turn and discover a scarecrow that puts
to shame even th Mexican peon. The
sartorial effects achieved by the hobo in
til own country, are often wonderful to
bohold, but after a thousand mile trip
through the cactus of the Mexloan plateau
,hs has Weary Willie backed up against
tha wall and strangled to death.
aerllesr la Slams.
Jland him a little change and follow him.
He will lead you Into the native quarter
and disappear Into a saloon bearing per
haps the Inscription over the door,
''Bueno Xlempo da Jesus," and thla Is
likely to be on Holy Ghost street.
Hera h may obtain 1 for less money
than anywhere else on earth a varied as
sortment of drink that will make a man
go home and rob his own trunk and think
he is getting away with It For Mexico
Is undoubtedly th paradise of th thirsty
There la a wonderful plant Indigenous
to Mexico which la responsible for this
tate of affairs, called th maguey, a
larg variety of the cactua family, which
when they get It up In th state they dub
the century plant Thla plant will grow
vnywher apparently without help from
man or water. Th mora uninviting th
land the more It flourished and It will not
be denied existence even where a scorpion
or a onntlpede would scorn to abide. .And
this plant Is the fountalnhead of Mexican
intoxicants, than which there are no more
terrlflo under th sun.
When the plant has reached the age of
ft yaara th large central stalk Is cut away,
leaving a hollow holding approximately
from three quarts to a gallon. Each
morning this will be found filled with a
aweet, nufty liquid called aqua mlel
(sweet water), non-lntoxloattng and very
In twenty-four hours, if removed from
the cavity, It will ferment and this fer
mented liquid la called pulque, resembling
In appearance and tasting somewhat like
sour buttermilk. Our friend the tramp
can get a drink of this much larger than
anything the Bowery or South Clark
street has to offer for three cents Mexi
can. It la possible to get a beautiful
souse on by means of this stuff, but a mau
needs all the seven stomachs of a camel
to hold It.
Polqae Puffs 'Em Vv.
-uiiiuo wnea aisuuea is known as
mescal. A whisky glassful of this dyna
mite and the tramp wants to go out to
th bullring and show th torero some
new stunts; two of them and he starts
to remodel Don Porflrlo's Government;
three and he'll head a revolutionary party
lor Central America, and four, th finish,
xanos mm in tne comlsarla.
A redistillation of mesoal gives a dia
bolical liquefied fire known as tequila. A
Mexican can handle tequila to a mild ex
tent and It has cost centuries of aDDllca-
tion and constant practice to bring him to
this state of perfection, but an American
never! Each, ounce of thla Is guaranteed to
contain six disputes, three fights, two head-
aches and a jail sentence.
A jail sentence In Mexico, by the way,
1 not exactly a delightful diversion. They
hav an Institution here known as Belem.
v nen Mr. Tramp goes to Bt lem he Is
placed In a room. which for simplicity
sur winner. It 1 simply a cell coital-ung
absolutely nothing but a floor, a celling,
vui nan ana gu smell.
Hr he must stay for seventy-two hours
Strictly Incommunicado, which meana that
In all that time he speaks to no one. In
fact, does not even hear a human voloe.
It a great corrector for the everexuberant
and a guaranteed panacea for all kinds of
skates, tequila and otherwise. The tramp
is not considered a cltlsen by his frat until
b "has don his seventy-two."
Net at All Cast Dewa.
Bom of th stories they hand out are an
Insult to one's intelligence. For Instance
"Hello, ole sport; guess I didn't see you
before, hey? Say. r,Q Pedestrian Pete.
know 'bout me, don't youT MoT That's
"Why. I'm wslkln" 'round the world for
the cup offered by the N'York Athletic
club an' a ten thoussn' dollar purse. I'm
pay In' me , respects to all the 'Merlcans
goln' through. Out In from Uuadalajara
las' night an' I gutter beat it far Werry-
rua termorrer to live up to me schedule.
"M cantrac' pervtdea that I getter go the
Whole hog on me nulve, an- H Is sur a
tough proposition. But I'm goln' ter be
Cham pee n If It kills me.
"Bay, fer th honor of 'Merioan athletic
kin yer pas me some coin? I'm all In.
Pet, by th way, looks as much Ilk an
athlete as a Mexican dim resembles
double eagle, and hla wonderful globe trot
ting leg are trembling under him. When
you Inquire If he ha any letters of lden
tifloatioa he will tell you he left th-yn
with th mayor until ready to take the
road again, "as pervlded in me contrac'.
Another will tell you ha is an engineer
and lost out through the merger of the
Mexican Ontral and National lines, and
further Inquiry will develop the fajt tha
I doesn't know th Injector of a luoomo
v from It firebox. When you tax him
aith this lack of elementary knowledge of
lis alleged occupation he will probably
twn up and plaintively complain:
"Well. say. wot kin a guy do wot' free
fouaan miles from Park row I ain't no
tnglaear, boa, but I uater break one on
I C an' A., in' I ain't bad nuttln' ter
sat far tw day"
' Hand him something and he streaks) It
for a cantlna
Then there is th genuine roughneck
variety, who Is, If anything;, dirtier and
perhaps more Insolent, but plainly states
his wants without the embellishment of
fiction. This breed is composed of those
who have been In the capital fr some
time. He will whistle to you from the
doorway of a saloon, and If you are foolish
enough to heed him he'll spring something
"Say, amlgo, dig up an' buy the old
sport a drink, will yert Sny, commer;
I wants talk ter yuh. I betcha you come
from ChlMigo. Didn't yuhT
"Oh, Pittsburg, huh? Say, youse me
Men. I know the old burg from the Prick
bulldln' tun MoKee's Rooks. I uster have
money when I was In that town. Know
Johnny Newell's dump, cn Flft' av'noo?
Sure thing! Johnny, he's an' ol' frlen' o'
mine. Wlsht I had the money I spent In
"Well, well, from Pittsburg, oh? Say,
slip It In, ol timer. Seems like home tub
mert a guy from there. Come on In an'
buy a drink. I ain't got nulhln' today."
Buy Mm the drink, he will then endeavor
to rold you In conversation In order that
you msy purchase more, and he will re
mark to the bartender:
"Say, Frenchy, this Is an ole frlen' of
mine; uster know mo back home In good
tie Pittsburg. Wlsht I was walkin' down
Smlthftold street right now. I wouldn't
want fer nuthln' there. Frenchy, shake
hands with with what's you name? Ain't
that funny! Nsvw could remember names,
but I remember your face, all rrght, ole
Tell him you hare some business to at
tend to, h will shake hands with 'you cor
dially and whisper, especially If he has
seen you change a bill:
"Kin yuh lemme have a dollar till ter
morrer? Been expectln' a letter from
Johnnie Newell. Might come any day now.
Wrote him the ole sport was all In, down
an' out In Mexico." '
Generoa Mca Marked.
If you give htm th monry forever after
that as long as you remain in the capital
you are a marked man, and he will spot
you on the street, learn your haunts and
pester you to a point beyond endurance.
Had ' you mentioned any other city than
Pittsburg the result would have been tha
same, for these hoboes are generally ac
quainted with the principal thoroughfares
of all cities of any consequence. On th
other hand, had you paid no attention to
his first advances he would probably hav
abused you, but you would have been safls
from his pertinacity thereafter.
Many Americans put up with this sort of
tyranny because they have not sufficient
command of Spanish to Invoke the aid of
a gendarme, and in addition to this when
one makes a complaint to a Mexican po
liceman he gathers you in along with the
accused and everybody else in sight, and
tha whota works goe to the comlsarla,
where you must make your complaint In
Spanish or wait for the official Interpreter,
who may b two weeks In arriving at the
station. They will tell you to call at 10 in
the manana, and you will probably con
tinue to call at 10 In the manana, losing
your time and patience, until you are
heartily sick of the whole affair.
There la still another Individual who In
fests the capital In large numbers and Is
also a hobo, but his work is a trifle
smoother. He Is better dressed and does
not drink mescal or tequila. His appear
ance Is shabby genteel, and he always has
some Important Job which he Is about to
enter upon next week.
The lobbies of tha hotels affected by
Americans are his hunting ground, and
he dally scans the register to keep himself
Informed of the arrivals. He will see, for
instance, on the register that John Smith
of New Tork is stopping there. He notes
the number of the room and watohes for
Mr. Smith to inquire for hi kay and thus
This preliminary attended to, he bides
his time until he catches Mr. Smith up
stage in the bar having his morning'
morning. This Is the moment h selects
for his opening attack.
About ths time the barkeep hast danced
up the bottle he will at roll up and remark
"Excuse me, but are you not Mr. Smith?"
Mr. Smith answers In the affirmative.
"I thought an, Bnems to me I mat you
In New Tork at one tlm. I hav a very
good memory for name and fare, but a
poor Idea of locality. Seam to me It was
In New Tork."
Mr. Smith, with bottle poised in his
hand, thinks It must be so, too, and asks
his Interrogator to hnve something with
him. With great reluctance at first Mr.
Boose Grafter agrees to this proposition.
and when Mr. Smith, warming to an ap
parently respectable fellow townsman In a
foreign land, proposes another drink Mr.
Boose Orafter regrets that he will not
receive his check until the first of the
"Just got In yesterday," confides Mr.
Smith, after ths fourth drink. "Been work
ing hard for some years and decided to
take a holiday. Doing to be here a week,
though, and see all I can. By th way,
know the town pretty well?"
Yea, Mr. Boose Orafter knowa the town
all right and would be pleased to afford
Mr. Smith the benefit of his knowledge, to
protect him from the rapacity of Ignorance
and Incompetent guldea Will Mr. Boose
Grafter Jump In a taxicab and show Mr.
Smith some of the city? Yes, Mr. Boose
Orafter will, as he has no appointment
until I o'clock In the afternoon.
After a drive and lunch Mr. Smith begs
his pew found friend, If possible, to forego
his appointment. Mr. Smith Is In a mellow
and receptive mood by this time, so Mr.
Boose Orafter says:
"Well, I tell you, old man, you see this
appointment meant a ten-dollar bill to me,
and ten-dollar bills are not so plentiful
nowadays that I can afford to overlook a
Oh, well. If that Is all. why, Mr. Smith
will be glad to lot his friend have the tri
fling sum in order to retain his company.
"You can pay m wh-n you meet me In
New York." he explains, with a Jovial
laugh and a slap on the back to relieve
rMr. Boose Grafter's embarrassment at the
offer and overcome his reluctance. Thus
Mr. Boose Orafter works his gsme and
BUILDERS OF AIRSHIPS BUSY
A Dozen of Them Are Now at Work
Up at Morris Park.
Men's Fashion Xotea.
Stick pins having miniature pictures un
der crystal are as popular ss ver they
war and Just now dogs' heads In color
In these lull crystal "cages" are being
featured in some of th smart shops.
A new fold collar has a dark blue edg
about an eighth of an Inch wide. This la
a variant of the collar that recently mads
Its appearance In some of tha shops, ths
collar with the colored silk stitching.
Already fancy hat bands are being sold
for wear on sort natu, ana there are in
dications that there will lie more of them
seen than ever before. An enormous va
riety of colors snd designs "re ihown,
and there Is practically nothing lu t
way of color or combination of colu
thst one cannot find.
Green, blue, pink and gray madras
shirts, made of solid color material, but
piped with white pique along both sides
of th center pleat as well as on th edges
of the cuffs are being shown again In
fifth avsnue. and close-lock folding col
lars of the ssm material and also edgef
with white are sold with these shtit..
Most men. however, prefer to wear whit
collar, the vogue or the colored cilnr.
even In summer, being at best a fitful
SOME HARD PROBLEMS TO SOLVE
Maoklaes of Varied Types Are Under
Contraction, bat Difficulty of
Getting Engines Oa of
NEW YORK, April 17.-1 1 Is posslbl that
the early days of summer will see tha
thrilling spectacle of suburbanites In air
ships on their way home from business,
performing figures of eight over the city.
But, however that may be, there will be
plenty of attempts at flying up at the old
racetrack at Morris park, whera would-b
aviators are busy with aeroplanes, helicop
ters, gilders and other air craft.
"An enthusiast? Not a bit of It," said
one of them the other day. He was lying
on his back under his airship engaged In
tightening a bolt that had worked looss
hnd spoke through the spars of tha aero
plane. "I'm not an enthusiast; I'm the
sanest man on earth.
"I know my machine will fly right
enough as soon as I get everything tuned
up properly. This game take time. Ona
has a lot to learn.
"I tumbled the first time I got on a
bke. Do you suppose I'm to be dis
heartened because I cam a topper th first
time I tried to fly?
"All th earn there are some enthusi
asts I've heard of who say they will alight
In the great white way before the sum
mer Is through. But sooner or later It will
come; oh, yes. It will com sure enough.
Not that I would say atop building new
subways. The subways will be useful
enough; they'll probably be transformed
Into a pneumatic system for the express
age of parcels.
Motors the Great Need.
"Tou may think I am Joking when I tell
you that It Is not a want of machines or
pluck, but only a lack of motors that la
holding us New Yorkers back. But that's a
fact You don't need to go to Paris to
se aeroplanea being built. Her is this
factory in full swing right In Nw York
City. But tha difficulty now Is to get
"The other day a Nw York man with a
big, bankroll spent the entire afternoon
In automobile row trying to buy a motor
and couldn't. He got so In the end that
ha would have taken almost anything In
the shape of a motor. His machine Is com
plete all but for his engine. The on he
first bought Isn't any good.
"He wanted to pay spot cash, too. But
ho couldn't succeed. 'The best thing you
can do Is to buy an automobile and take
the motor out. That's what he was told."
Then the same man crawled back out
from under his aeroplane and again walked
around the apparatua trying things.
If s,ny one wants to see Tying machines
being built there Is no call to go to Parla
Five cents on the West Farms subway to
177th street and then another nickel on a
Morris Park avenue trolley, about forty
five minutes rid altogether from Brooylyn
bridge, brings you right to the spot where
there are alx or seven machines on th
Aero Factory on rtaee Track.
The aero factory la situated on the lawn
of the old racetrack at Morris park, now
the aviation grounds ft the Aeronautic so
ciety. In front Is the octagonal building,
which Is th lecture theater of the Interna
tional School of Aeronautics and In which
hang models made to scale and beautifully
finished of every airship and flying ma
chine that has successfully accomplished
flight, nnd where the novice can begin with
the A B C of aviation and go on till he
Is actually flying In the skies outside.
In the foreground ths other day were
two men working upon an aeroplane not
very dissimilar from that with which
Wilbur Wright has been astounding old
Europe. In the middle distance was a man
practicing with a glider preparatory to at
tempting flight with a power driven ma
chine. Away to th right stretched the
grounds which the Aeronautlo society
hope soon to make famous,
Near by the grand stands of th old race
track days, which may sometime be
thronged with spectators watching races
such as until a few months ago no man
dreamed of witnessing. A conspicuous ob
ject In the Infield Is the catapult, tha
mechanical contrivance which some avia
tors, among them the Wrights, use In
launching themselves Into the air.
On pleasant days most of ths machines
are moved outside of the workshop for
th added pleasure of working In the sun
shine, Those are the nearly completed
ones. Others In their earlier stages are
Intiide, some. In fact, under lock and key,
for their Inventors have not yet settled
their applications for patents and so a.e
keeping their new Ideas as secret as possible.
Flying Machine la the Raw.
Th big outer workshops present a curi
ous spectacle. Ranged up under one of
the walls on the day of th writer's visit
was the New York No. 1, waiting for
some changes that early experiments
showed were necessary. Further along,
not yet assembled, lay all the parts of
another machine, said to be on of th
biggest and heaviest yet designed. Its
framework la to b entirely of steal tubing.
Slung from the roof were other strange
looking machines of all sorts and In all
stages of construction. In a big pll at
the farthest end lay a quantity of wreck
age the wreckage of efforts to solve .he
secret of aviation. Out In the center of
the shop a couple of men were putting
th finishing touches on a big glider.
Five minutes' chat with them showed
that, in Its early stages at any rate, fly
ing Is not half so easy a stunt as it seem
to be to those who have had th oppor
tunity to see the Wrights sailing through
th air with apparent unconcern. A glider.
it might be explained for tha unlnlated,
1 an aeroplane without a motor or any
driving power appliance.
The operator either sits in it and lets
himself be shot out of tha catapault, or
hs hangs on to the center with his arm
pits and springs off ths top of a bank
or some such elevation. This sxercln may
be a little alarming and violent, but It is
said to be excellent fun, and with practice
long glides through the air can be made.
To the aviator tha chief use of th
glider la practice In manipulating the ma
chine. It answers to him something of th
same purpose as the old school bioycl
did In th day he learned to ride the
wheel. It Is best to get through the first
tumble on a machine th loss of which
will not amount to much If it should
chance to get damaged In th spills.
Yet great forethought appears to be
necessary In making even a glider. It
look simple enough. Just a alight wooden
frame covered with sheeting and a smaller
one fixed on behlnj with rod. Its di
mansions, though, hav to b carefully
thought onL Thar are Intricate lltll
question of whether th surface shall
be flat or whether they shall both convex
upward or whether the upper on alone
shall convex upward and tha lower on
be curved In the opposite way.
I Standing around war several different
Enow your own State
Everybody knows that Nebraska is prosperous. Many people, how
ever, even in Nebraska, do not know the source of its prosperity, except
in their own neighborhood. Neither is it always understood in the cities,
as to the cause of the general prosperity of the farmer, and the farmer may
not be familiar with what has been most essential in bringing about the
prosperity of our towns and cities.
In the coming articles, descriptive of the diferent eorraties of the stata, the Commercial Club and
their good roads campaign will receive attention; from what the state has been develop and the place it
holds today in the industrial world; the advantages Nebraska offers to those who may come here; what
the farmers of today have accomplished, and the possibilities for the farmer of the future; what the
stock-breeders and stock-feeders have developed and what they are trying to develop; what the dairy
Industry has to offer and how it is being received or rejected by the average farmer. The fruit industry
has added to the pleasure and profit of the home; the corn grower has learned and is learning, and his
knowledge of improved methods are of immense value to himself and his neighbors. The railroads have
done much for the state and have receivd much in return from the people. Thrify towns and cities of
the state are growing, and how they are making progress will be told. The county schools, the school
teacher and county superintendent of schools are e n titled to notice and will be touched upon.
All of these things will receive special attention in the future articles.
No one can be well posted unless they know their own state.
Your friends, elsewhere, will be glad to receive a copy of the issue
containing the account of your home county.
Next Week Dixon County
sorts. Most of them were of the simple
form. Others were more ambltiou and
contrived so that tha operator can make
certain variations of flight during his
glide. , X.
In th. Inner workshop, or tha toolahop,
aa It la called, another Interesting process
was going on, tha making of aeroplane
propellers. In this each man , follows hla
One man uses metal for th blade and
mounts them on steel arms. Another
use wood for the blades, but has It out
In tiny narrow strip and mounted on
metal, perhaps brass or bronae, while
others out the whole, blades and arms
complete, out of ona place of wood, giving
It the necessary twist aa he goes on.
Others again face their wood with thin
shsets of metal, while others wrap tha
blade with canvas, and Still others, rsjrw
haps to make sure of being right, do
both. And each has a good and substan
tial theory for his method.
Art la Making Screw.
But Whatever method t favored ther
appear to . be much- art In the making
of th screw. The blades must hav a
wonderful twist which runs throughout
their length. But Just what that twist Is
to be la ona of the problem, for every
thing depend on the thrust against th
air that that twist causes.
In some mysterious way the amount of
the twist has to dpprnd on the length of
the blades and also upon the speed re
quired. But Just how Is what eaoh ex
perimenter Is trying to find out, for It ap.
pear to be varied also by each particular
design or sis of apparatua and I inti
mately mixed up With problems of th
relation of speed to ths total amount of
It la demonstrated that tha faster you
fly tha smaller the apparatus need be. But
whatever site the apparatua Is It has got
to travel at some certain speed or it won't
fly at all. This explained the us of that
seeming Instrumsnt of terror, away But In
the Infield, th catapult, which shooU th
mschtne into the air.
It Is not so much th shooting lato th
air that Is necessary as tha Initial speed,
HarcUy any machine, on is told, can fly
at all at a leas spaed than about thirty
miles an hour, and It must get that speed
somehow before It can begin. So ths cats
pult gives It a thirty miles an hour puai.
These ar soma at ths difficulties mat
cause those disappointing delays. As soon
as a flying machine I assembled It Is
confidently expected that It Is going to fly.
But In truth It seems that th completion
of th machine I only th beginning of It.
Bit by bit the problem ha to be con
quered for each 'particular machine. And
It may be that tha machine will be mad
over again once or twice before It la got
ocrrect. First, the screws prove to hav a
wrtng pitch, and tha slightest alteration
means new screws. Then th engine proves
too weak or perhaps only too skittish. A
hundred little things crop Up that hav to
b altered even to allow of th first ele
mentary stags of flying, getting Into ths
Of th aeroplanes, themselves, thsy ar
an Interesting study, for no two of them
are alike, and each lllustratea soma prin
ciple or Idea. Most of them ar aeroplanes
of th biplane, or two surface type, but on
Is a trlplane, and tha parts are also ther
of a monoplane, which Is of ths helicopter
type, that Is, It lifts with Its propellers as
well as travels with them, and therefore
ha to have horiiontal propellers as well
as vertical one.
The different machines In tha aerofao
tory reveal th many different way by
which th various Inventors expect to
mak turns to right or left and steer up
and down. Some have rudders far out be
hind, acting like helms of a ship. Others
have the little vertical planes used for
this purpose clos up to th main body.
But th greatest problem of all Is what
la called stability: that which keep tha
machine from turning .turtl. or toppling
Oa a bicycle on has only to balance
sideways, but oa a flying machlns ona
has to balance both ways, back ahd front,
aa well as sideways. Tha danger of tilting
sideways I averted by littl weight on
the ends of th big planes, and which
ar worked with th rapidity of thought
by a lever. Another aeronaut believe that
th lever caanot be quick enough so be
tries to make It automatic by having tha
operator's seat pivoted and connected with
ths wtnglets, so that when th aviator feels
himself going dangerously over to ons side
ba Instinctively throw himself In th oppo
site direction, and working tha wing 11
by that act will sight tha machine.
A RICH HARVEST
CAN ONLY BE REALIZED FROM
To Manufacturers t
IF you wished to get tb
biggest harvest from a
given tract of land you
would not blow seed to the
winds thinly scattered over
the country. You would
plant it regularly and sys
tematically in a section no .
larger than you could have
properly watched and cul
tivated. You would then
get the richest crop possi
ble, and if you were wise
you would not overwork
your land and thus shorten
its productive life, but you
would produce this year what would help the income from your land
next year, and the year after, and soon.
It is just so in advertising. The use of so-called "national me
diums," of general circulation, Is scattering your seed too thinly over too
great a territory. You may get valuable general publicity in this way
but you cannot expect it to do any thorough cultivating. This is no
disparagement of general mediums, for space in thf,m is well worth
what it costs, but you must not expect them to yif-ld anything like
maximum results for a given territory.
You can only obtain maximum results and profit from any given
locality by the means of Daily Newspaper Publicity. The newspaper
will cultivate the local field as no other medium can possibly do it It
goes to the home. It takes the news of the day to the home fireside.
It is the messenger between the outer world and the reader you seek
to reach. It sells things. '
By selecting any section of country which best appeals to you for the
purpose, you can in a short time and at practically no cost, demonstrate
the value of this great cultivating agency the daily newspaper to
your entire satisfaction. If you have been a user of space in general
mediums, then you are all the more
able to get the best value from local
cultivation. Take almost any one of
the general mediums for an example.
!t may have 200,000 or even 500,000
circulation, but you will not find a
great number, in any one city or town.
You can only get the maximum pub
licity by the use of the local daily
newspaper. Take for example a cer
tain city in Michigan of 100,000 pop
ulation. A canvass of 31,132 homes
showed that 19,781 of them took
some daily newspaper. Can there be
any other way to thoroughly cultivate
the home field which can approach
the messenger of the day the
newspaper ? It stands supreme in
power to cultivate trade locally and if you do not recognize the
you are not awake to your own best interests.
For Information aidrest
THB DAILY CLUB
901 World Building, New York City
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