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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (April 4, 1909)
TIIE OMAITA SUNDAY BEE: APRIL' 4, 1001).
I Boys9 Style
THE NEW STORE
I if&i hi
r w w--T
Half Minute Store Talk
the home: of quality clothes
"Corns-Back" la a nam sarcastically used by
some salesmen In referring to customer Ihey
couldn't sell. It orls.lnated as the result of the
difficulty experienced In many clothing mores by
customers trying to evads buying what the sales
man Insisted on selling. To escape from such
stores, customers sometimes resort to various pre
texts such as "I'll look around a bit and come
back." hence the name "come-ack". Our sales
men don't use It. The only , "come-backs" we
hear of are the ones who bought Fall clothes
hero and are now coming back for Spring clothes.
Lota of these "come-backs," however.
While our Immense showing of spring clothes comprises every feature ol
that a high class store could commend to an appreciative public it is not upon the stylish appearance of our garments that we lay
the most stress, but rather, upon their quality, and the extreme moderation of their pricing.
A suit or overgarment may be extremely stylish when new but if it is deficient in quality of fabric and making the stylishness is sean trans formed into shabbiness
Quality clothes never become shabby and the style is a lasting attribute we are "sticklers" for quality.
Our clothes possess permanent style and we invite you to see them
You'll like them, you'll like our store, you'll like our prices; you'll like our assortment and you'll like
the way we treat you whether you look or buy You'll never regret the day that '
made you acquainted with this store Try it!
Children's clothes are usually sold by virtue
of penny-splitting prices. This store is just as
proud of its ability to outfit the youngster in
"classy" clothes as it is to outfit its men pat
rons because the sales do not run into such
large sums is no reason for being careless. We
are mighty particular about the kind of clothes
we sell for little feilows and mighty particular
how we sell them that's why our Boys' Dept.
is in such high favor by parents who know
clothes styles and clothes values.
OVER 5.000 SPRING SUITS FOR
CHILDREN AT $1.50 AND UPWARDS
While you are looking at other things take a peep
at our Juvenile Haberdashery and Headwear Dept. on
the second floor. This store thinks the little fellow la
entitled to an exclusive department where the selling of
waists, hosiery, neckwear, caps, hats, etc., is of prime lm-,
MEN'S SPRING SUITS
The suits we show for spring
are all 1909 models they range
from aluminum grays, through
greens, modes and tans to beau
tiful plain and fancy serges. The
fabrics are both imported and
domestio weaves and the styles
are above criticism not at all
like those shown by the average
$10 to $35
MEN'S SPRING HATS
Lots of men wonder why our hats
appear to so much better advantage
than those of other stores at similar
prices. We sometimes wonder at It
ourselves, although it is probably due
to the extreme care used In their se
lection and to the fact that we price
them to. gain large patronage rather,
than large profits.
$1 up to $12
The overcoats we show are un
usually attractive they are styl
ish yet unobtrusive and they are
shown in a variety that will sur
prise any who has ever sought a
similar garment in stores of
lesser magnitude and of course
every store has some raincoats,
but they are not the kind we
show, besides all the staples
we've many novelties quite un
ordinary. Rain Coats $10 to $33
Top Coats $10 to $25
This store's Haberdashery Dept.
leaped into immediate favor among
men who are a bit "finicky" about the
little things. Our Spring lines add
to the prestige gained with our fall
showing our . Manhattan Shirts at
11.60 up and our E. & W.'s at $2 up
are as near Shirt perfection as It is
possible to procure, and our Neckwear
at 60c and $1 Is calculated to please
men who want things exclusive. Lots
of Handkerchiefs, Hosiery, Under
wear and Fancy Vests, tool
YOUNG MEN'S SUITS
. Young men boys who have
passed the knee pants age
should see how well we have
looked after their wants. Usually
the young men's dept.' is consid
ered a side issue most stores
seem to think "loudness" is the
essential feature to attract young
fellows we taboo "loudness"
but we emphasize "youthful
ness" in our selections for the
5 to $33
MEN'S AND BOYS' SHOES
In no one dept. of this store has our
effort to offer superior merchandise
met with more hearty approval than
in our Shoe Dept. Every day we hear
laudatory remarks about our footwear
and never a word In disparagement ex
cepting, of course, remarks by persons
Interested in selling shoes In other
stores. We've the "niftiest" oxfords
In town at 12.60 to $6,60, shoes too,
and shoes for the little fellow offer
sure savings to the parent.
' ?3fH X$$K
General Aspect in the Drift of Styles for Women Folks
Indicates Changes in the Mode of Dress Along Lines
Less Complex in Detail but Effective in Appearance.
HE practical fashion for spring-,
1909, will show the dscided
change either In garments or
fabrics from those that were
the vogue at the beginning of
last seaaon. The outlines of
will remain practically un
Makers have introduced cer-
of course, for no
stronger reason, seemingly, than to try
to supply a deferent touch to style or de
sign, but as far as radical or even lm
portant newnes Is concerned, there Is
none. The basic idea of the season's fash
tons Is the classic or XMrectoIre styles
which have ruled during the last season,
to which is now being added a new note
In the adaptation of the Mediaeval styles.
In garments, styles that there so strongly
brought out laat fall are still holding sway.
It Is true that numerous changes and de
cided innovations have been Introduced, but
In all lines of, new merchant! in the Influ
ences of the picturesque Directolre and Em
pire periods are still felt. Much has been
done in eliminating the undesirable and
extreme features, which the extremists of
fashion attempted to popularise last season,
and the styles now being developed from
the baalo Dlrectolre sre at once prac
tical, generally becoming and pleasing to
The garment fashions for spring, 1900,
sre all built on ' the slender figure out
line. All curves , and roundness are still
banished. Shoulders are narrow' and
square, backs are straight and flat and
hips are hidden under cleverly designed
and made garments.
Outer garments hang loosely, bat grace
fully from the shoulder, and skirts, whether
cut high cr in normal faahlon, have the
effect of falling in straight lines from the
The moat pronounced feature la the close
fitting long sleeve, which either falls over
the hand In a point or slightly flares st
the wrist in bell faahlon. While all the
rest of the garment may still show unmis
takable severity of outline, denotes the
Mediaeval period rather than the drooping
classic sleeve drapery of the Dlrectolre.
Collars are not as high nor ss abruptly
pointed at the sides. Straight snd curved
are the collar outlines, with a tendency
for the low round neck, which suggests the
paintings of the Dutch masters. In ad
vance styles there Is nothing so pronounced
as the exaggerated long-walsted effect In
Mediaeval basque fashion.
The effort for this season will be to se
cure, insofar . as fabrics sre concerned,
those that will best lend themselves to
use for tailored costumes, which are prac
tically adapted because of their soft drap
ing qualities ond their lustrous finish to
use In the classic garments of the Dlrec
tolre. That the latter style calls tor se
verely plain roods goes without saying.
In the fact that the Dlrectolre styles and
adaptations of these are domlnent Is also
found the reason for the dominance of
fabrics of unobtrusive pattern and design,
where a pattern is used.
The Dlrectolre fashion calls for stripes
or borders principally, and theae will be the
designs In most general use borders for
high style and stripes tor practicability.
There will be borders combined with
stripes when the patterns are of quiet color
.effect. 8trlpes are also developed in two
tones and In many' cases they are asso
ciated with self-colored or two-toned
The Influence of the prevailing fashion Is
also felt In the wesve and weight of the
fabrics. The aim of the makers lias been
to decrease the weight of the goods and
yet maintain the strength, snd as a con
sequence they have been compelled to use
only the finest yarna, and to exercise the
greatest cars In the construction. To lllus-
WE, ARE SHOWING
an unustially fine line of
in Two and Three-Piece Suits, Cravenettes, etc.
. - The Spring Styles in Hats
"Were nevor more beautiful than this season's productions.
'. The latest novelties in Neckwear. W invite inspection.
PEASE BROS. CO.
1417 Farnam Street .
trats: One has only to note the care with
whloh the fins serges ore woven and the
beautiful construction of the voiles and the
veilings, with their crisp snd reslllant quali
ties, to get a fair Idea of the spinning tri
umphs which the Dlrectolre mode has com
pelled. Serges were never as perfect In con
struction as they are today, and this Is
directly due to Dlrectolre styles. The In
distinct chevron weaves, satin effects and
plain colors constitute the available con
struction; the prominent fsvorite being the
plain' and self-stripe satin effects.
Fashion's influence Is also seen in the
wide use of such diaphanous fabrics as filet
nets, voiles and veilings. Voiles and veil
ings have a staple place In dress fabrics
and their usefulness Is largely increased in
the introduction now and again of new
constructions. Mohairs are a factor to be
considered In dress goods, but they have
adapted themselves because of their beauti
ful finish and flexibility to the prevailing
fashions in tailored garments, and they will
be seen this seaaon with leas of lusterthaa
they had before.
In compliance with the modes, silks, of
course, largely carry a satin finish, even
when the fabric Itself is of rough con
struction. Batln is fundamentally a dlrec
tolre requirement. Foulards, for example,
find their popularity due In largest meas
ure to the dlrectolre idea. Shantungs are
light in construction and satiny, and taf
fetas are useless unless in chiffon finish,
except such an will be used for suits of
When we say that the wash goods ill the
season look like the silks In make, jattern
and finish, we tell the whole story. Shan
tungs, foulards, poplins, chiffons, messa
llnes, etc., are all Imitated in wash goods
to meet dlrectolre needs, and tha heavier
wesves are used for the tailored suits.
Bumming up tha situation lnasfsx as dress
goods, silks and wash goods are concerned,
plain and semi-plain fabrics are fashion's
favorites for dressy wear, and besiuty of
finish and durability are their prime requi
sites. The many yarn-dyed, woven snd
printed novelties give unusual Interest to
the lines that will enter Into the construc
tion of street suits.
Perhaps nothing emphasises the season's
novelties as much as the new trimming.
The populsr laces are the heavy linen
cluny and Irish varieties, which form a
bold and effective contrast to the fine
textiles and nets with which they are used.
In trimming there Is more than a sugges
tion of barbaric design and coloring. Bold
color contrast, tha wide use of metallic and
Jeweled effects are pronounced features of
the now trimmings for spring. No special
period seems to have been drawn upon,
but all sgs snd climes seem to have sup
plied the designer with Ideas. Besides the
crude Bulgarian snd Hungarian embroid
eries there are the bright coloring and much
use of gold and silver of the more oriental 1
Austria. Turkey, Persia and India have
contributed their peculiar designs and ori
ental coloring to the new trimmings. With
all this trimming there is no danger , of
next season being an Inartlnttc, overdressed
one, for these trimmings are used In touches
on coat collar, cuffs snd here and there
s bit of ornamentation on ths costume and
In millinery this same barbaric trimming
Is also to be seen, but a great deal of skill
and art is displayed by designer and trim
mer in handling this trimming. Caboclions
and other ornaments and here and there a
bit of hanging will shod these designs and
Corsets and Accessories
Corset Models Made on Lines to Accentuate the Slen
derness of the Light Figure and to Correst and Sup
press the Large Figure Corset Accessories Employed.
ness in, the bust forms are padded and
'shaped to correct the flatness of the chest.
Among the novelties of the accessories
of drees are the colored embroideries and
wash trimmings, the wide use of the heavier
laces and the wider showing of hair orna
ments. The severely cut garments also
call for a greater demand In Jewelry. Long
neck chains, curiously designed scarabs and
other ornamental pendents, bracelets and
drop eartngs are shown In numerous metal
and Jeweled1 effects and - are favored by
votaries of fashion.
S THE! foundation of the cos
, turns, the corset receives i-oie
thsn passing attentions! the
opening of a new aeason.
Fashion still holds to its
edict that the figure lor
the coming spring should be sylph-like;
therefore is the corsetlere called upon as
a "first Bid" to accentuate the graceful
lines of ths slender woman snd to correct
the faults of the woman too generously
endowed with embonpoint.
The new corset models are still built on
the same lines that have become popular
ths last few seasons, with exception of the
lower bust The high bust corset has no
found much favor, for the full busted
woman's figure shows better lines when a
low bust corset Is worn,' snd when the bust
Is too large, the brassiere corrects- that
fault. The slender woman, for whom the
high bust corset wss intended, finds it
much mors comfortable to wear a low
bust corset, with some accessory to cor
rect the flatness'' over the chest.
Lobs; Hip mad Flat Back Models.
The long hip and straight, flat back
models are tha correct corsets for spring.
The length of the model is left to individ
ual taste and need. Some models axe cut
extremely long in the back, while other
models. In connection with ths long bsck,
sre cut low over ths hip, so as to hold in
ths front and sides of ths limbs. Ths lacs
front models sj-e especially adapted to
flatten ths back and distribute ths flesh
evenly ovsr the abdomen and hips. Back
lacs corsets, however, sre holding their
own for general popularity. Corset models
with special combination appliances for
reducing and holding superfluous flash In
subjection are shown in limited numbers,
for most of the models are so made now
that they can easily correct an ordinary
Batiste Is ths populsr material for the
summer conet, although the light weight
French coutll Is worn all ths year round.
In large sixes especially are the coutll good
for summer, ss they will stand ths strain
of lacing much better than the sheer bat
iste materials. There Is also a wider
showing of the brocaded materials, which
are always favored for summer wear. Bo
well are ths new corsets made, boned and
cleverly gored, that tor ordinary wear
there Is very little strain on ths material.
Whalebone and wbalen are the boning
mostly used; only ths chsapest of corsets
are stayed with steel.
Brassieres and Other Accessories.
To be well corseted, the up-to-date
woman must also buy the numerous corset
accessories, without which ths corseting
Is considered Incomplete the numerous
brassieres tor the too full bust, extrs hose
supporters to hold the corset flatly over
ths abdomen and hlra. snd the various
bust pads for the too slender woman. No
other pads are used now that ths slendes
woman holds ths centsr of the stage. Ths
bust, however, must be full and well
rounded, and while ths numerous bust frills
were good when bodices wars bloused, ths
pads pf today must be shaped to conform
to the figure. There are several garments
which are made for the purpose of correct
ing the flat cheat.
Lace front brassieres cut very short so
ss not to add to fullness at waist line are
gaining in popularity from season to sea
son, and each season brings some new Im
proved Ideas in that line. The brassiere Is
made for the purpose of reducing ths size
of the bust, therefore those that add lesst
bulk to ths toilette are most popular. The
newest ones are cut snd shaped so that
they cover the bust only and are held In
place with elastic straps- Bust forms are
made on the same order, only while the
brassiere forms are made to hold the full-
GOT THE NECESSARY CALL
Clever Boy In Search of a, Job
Slakes the Boss Cosue
Walter BUIer tells the following story
of a hardware store In St Louis, which
advertised for an errand boy. As It hap
pened, the boss was talking to a customer
when a boy came In. Thinking he wanted
to buy something he excused himself, and
going over to the boy asked him what he
could do for him. The boy told him that
he came in answer to his advertisement
and asked for the Job.
Well, of course, the boss got mad by
being disturbed while he was talking to a
customer. He said to ths boy: "You go
outside and walk a block. If I call you
buck, why, I will hire you; If I don't, why,
you Just keep right on walking."
The boy did as he was told, but, going
out, he picked up a shovel that was stand
ing near the door, put it on his back and
started down the street.
Before he had gone ten feet away the
old man was after him yelling: "Come
back! Come back!"
The boy came back, took off his coat
and asked where he wanted him to work,
downstairs or upstairs, or where.
The man took one good look at him and
said: "I guess I'll hire you. Never mind
putting your coat on. Start right In."
Little Joe's knowledge of t atural history
had been acquired mostly Indoors, snd
when in one of his earliest excursions to
the outdoors he discovered a small box
tortoise he exultlngly made a capture.
"Mamma, mamma!" he cried, "luokeo
here; I's found a wooden bug."
a, CP imp. i.i
Wf -s. t
, J .l J ,V-. xlt? 4..- .JT
We have a nice lot of potted plants in bloom for Easter such as Lilies, Aztlias, Lilac,
Bongenvillia, Stocks, Cineraria, Hydranqias, Primulas, Hyacinths, Lily of the Valley,
etc-, pretty Ferns and Palms Cut flowers we have the largest assortment such as Hoses,
Carnations, Lilies, Hyacinths, Daffodils, Jonquils, Tulips, Sioeet Pjas, Violets, Lily of
Valley, Freesia, Daisies, etc., All our wn grown stock, fresh cut every day, absolutely
fresh at the lowest market price.
Mess & Swoboda.
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