mr, omaha daily tiek: Monday, makcit i;. men.
GIANT TESTING MACHINE
CARNEGIE WRITES OPTIMISTS
Erery Soldier in Army Nominated for
Memberihip in Clab.
Y&dJIIR MEmMB(Q)IR3
Woman's Work
United .SUiei OoTernment Erecting1
Largest One in the World.
WEIGHS TWO HUNDRED TOSS
To t d for Teatla PtreBftth of
t.ara:' Steel Btimi a4 tulimtif
' aod Concrete
troctores.
From a Btaff Correspondent!
WAHKINOTON. ' March 13.-Bpecial. i
The, largest machine In the world for
testing the strength of structural mi
tsrlal "used In great building and n
glneering work la about to be erected
br the' United Plate government at ihe
geological aurvey testing autlon at Pitts
burg, Pa. 'It wlM weigh mora than 200
ton and will tower In the air to an ex
treme height of about eighty feet above
the foundation. It will exert a maxi
mum pressure of 10,000.000 pound, which
ia equivalent to placing a load of 5.000
ton upon the ' beam or column to be
tested." '' ' 1
Tola great machine will be housed In
a structure 100 feet In height and of
unuauat' 'strength, to which the testing
apparatti -will bo4 aeeured by great rode,
1n order to braca It against any auddon
pressure while the columns are under
going the strain upon them. Elevators
will run to the top of th machine no
that the tetperfa may examine the col
umns Being tested' from any point of
view to detect trie first signs of Veak
ening4 ..,-,.
When th Quest bridge collapsed with
Kreat' loss of life, general comment was
made by engineers and others of the
leek of knowledge concerning the strengtli
of great column Aised In such a struc
ture and a plea raa made that a testing
machine of ouftWHent trength he erected
so that the engineer may have accurate
data, pa to J he amount of load .such a
brldgo. ahauld. canrr. ...With the constr ic
tion of thla machine, it will be possible
to topt tl celupins one-half the t,ir.e
of tb.e largest chords now used In any
bridge. This ' wll , he a decided gain to
the engineering world, w Wch has been
anxiously aVrtHijig the construction cf
such' a machine.
. , . . . -.v
, . rrtmry F.arjtose of Mack la e.
However, this is net -the primary purpose
of this powerful testing apparatus. Joseph
A. -Holmes, expert In chare- of the tech
nologic branch, raited States geological
survey, under whook general direction the
Investigations are to be conducted, said to
day:. "Thta machine "w as acquired forth
purpose of testing the . strength of large
block of . stono, columns of concrete and
brick used lav. the building and construction
work of the government. The federal gov
ernment U tho largest builder In the world
and It la essential, If the money la to be
expended: wisely that there be a complete
knowledge of tho etrength of the materials
used. The ' building and engineering con
struction work. will require during the pres
ent Ml the next , few. year more than
JTO.OOO.OOO per annum. 'It embraces the moat
important arid far-caching engineering
work undertaken by any government at any
time and also a program of public buildings.-
coittn from $11,000,000 to 115,000,000
yearly. " '
"The tesittnf fn Ihl machine of the atone,
concre'to and brick' column will determine
the relative safety, adaptability and dura
bility of these material, and how the
quantity "of each ' material ued may be
safely diminished, thus reducing the cost
of tho construction work.
"In tho 'past it haa been necessary to de
termine tho strength of large columns on
the assumption of the"1 Values obtained from
testing smaller column. In the case of
stone, the Small ptecea tested were with
out tho usual quarried defeats and seam
which are to be found In larger pieces of
tone, and uc'ir 'tests as have been made
show that tHe atrength of the' stdne de
crease a' the size of' the stone Increases.
In tho erection 'bt large buildings the
strength of these columns becomes a very
important' matter 'and it is absolutely nec
essary that there be accurate data as to
the strength which may be expected from
these material when Aised In larger masses.
..-
Aeco.ro.to Knowledge Wanting;.
"In. the rapid development of this coun
try iha. enormous locomotives of constantly
increasing, slue .and. the heavier tonnage
have demanded a constant Increase in the
wire of,, bridges, wit built-up structural
members of suoh sis thst we hav e been
unabluto keep, pace with experimental data
to servo aa guide, for such structures.
As a.iresult. today o have practically no
knowlsdge. f th strength of these struc
tures from actual 4eto and must base our
information on tho 'teats of very much
smailt member. Bridges, such as that
which collapsed at .Quebec, composed of a
number of member held together by riv
eted connections, depend ta.rgely upon the
fleaign and workmanship, and thia failure
has demonitratod it Is absolutely necessary
that -tests of largs-aisod members be made
In. prden that-the engineer may know to
what xtet .tRo. buildup structure Is af
focted by the, workmanship, so that lie may
know .what strength to allow for these riv
eted connection. Jrhre is no machine 'in
the vwor'ld a( th "present time that could
test i. chord xjf the slie of that which failed
in tho Quebec bridge, or of the else of the
looently completed, .Black well island bridge.
A UMcblrt of th .capacity which w are
building in Pittsburg would test pieces of
one-half tho full else of these large chords
to within-tho elastic limit of th material
tend would glv the- necessary Information
wh tenets so dealred bv tho engineer."
Mexico Ready to Intervene
iri :0en America Dispute
, . .... . , :
MEWiae-Cim March 14-"Mxico
wlrl intervene1' 1h tho affair of Central
'Anr1eglf"uch jetton become necessary
to Vissrwftn peace of that nation.
Tlris 'country wltl ' co-operate with the
Unites States in -all that country does lo
maintain tha peace pact entered into vol
untarily by th Central American repub
lics' at the rooent' Washington conference.
Minister4!) '' I.,, Barra waa so Instructed
to let in a Tneesag sent him from hi
tonight." ' 1 .
This statement of Mexico'a attitude
toViord 'the 'crisis in Salvador and Nle
aisgua wis '' mad to the' correspondent
of the Associated Press ' by Assistant
Secretary of Stste Gambea, who 1 acting
minister 5f foreign affalra during th
illness of Secretsry Mlraacal.
Although' repeated demands have been
made' by the Mexican State department
upon the diplomatic represenlatle ut
Managua and at San Salvador for a state
ment a to the present state of the trla
tions between Nicaragua and Salvador,
no new a was received today. The uly
means' of -communication between Central
Arnorjia and tbj outside world is over a
telegraph line running north through
Guatemala to Mexico, and thia seems to
Jbave been interrupted.. It Is believed
hero that the government of Nicaragua
ha, by reason of ita control over th line
of coaitnuoioattoo which all measure
front tlal , Coot Rlc and Honduras
' AetleltU of t Organise
Bodies AJsmg tk X.laes of Va.
dartaklaf of Consent to Woaio.
Announcement hs been issued by the
Omaha Woman's club of Its Annual election
of offers, which will take place April li
All mr-mberslilp fees are due at that time.
The club's constitution provides that un
less the fee is paid or some ressonable ex
cuse presented and accepted by the mem
bership committee st or before the annual
election, membership shall be forfeited.
The club treasurer will be prepared to ac
cept paxment of dus at the meetings
March IS. and April 12.
Miss Ida V. Jontt. secretary of the Asso
ciated Charities, will speak of the plsn of
co-operation being urged for the several
organizations of Omaha -.n the interest of
needy persons, before the open meeting of
the Woman's club Monday afternoon. Time
for this Will be allowed during the busi
ness hour and Miss Jonts will suggest how
the club may co-operate.
Tho afternoon program will be preaented
by the oratory department, the numbers
being aa follows:
"To Spuing" Oriegg
Miss Henrietta Reea.
"Resume of Year's Work''
Mrs. George Rogers.
"Spring"
Mrs. Shot well.
"When Aunt Jsne Flayed"......
Mrs. T. H. Tracy.
.' Hovey
. .Gilson
Miss Hcniletta Rees, Accompanist.
.'Bong of Spring
Mrs. J. H Bhary.
.Allitson
"The Daffodils'
.Wordsworth
Mis. Van Dusen.
"Spring Bargains"
Mrs. K. Oehrle and Mrs. Urant Williams.
Bong Thora
Mr. William Prentiss.
"The I.snd of Heart s Desire" Teats
Mrs. Orant Williams.
The next regular meeting of the lltevature
department of the Woman's club will be
held Wednesday morning. March 17, at 10
o'clock with Mrs. I-angfcld leader: Kip
ling will be the author under consideration
and these papers will be given:' The first,
"Kipling's Stories on India." by Mrs.
Hemple; "The Beast Fable," by 'Mrs. M. P.
Cameron, and "K'pllng as in Exponent of
the Problem Story," by' Mrs. Harm. Mrs.
Albert Edholm will also give a reading.
T., W. McCullough, managing editor of
The Bee. will address the social science
department of the Woman's club Monday
afternoon. March 2?. on "The Influence of
Trades Unionism on the Social Movement."
Mr. O., Mosher of Walnut: la., will ad
dress the household economics depertment
of the Woman's club on "Foods and Die
tetics." at Its meeting Thursday Tnorning
at 10:80 o'clock. "
All the meeting places for the district
conventions of the Nebraska Federation
have been arranged, although the dates of
several are still unsettled. The First dis
trict meeting will be held at Nebraska
City. March 23 and 26; Second district, at
Blair, the dates still indefinite; Third dis
trict, Albion, dates indefinite; Fourth dis
trict. Ashland,-April IB; Fifth district, Min
den, the early part of' Apr!!, and Sixlli
district, Kearney, the date uncertain.
Through the generosity of one of the
local club women the town library of Mad
Ison has been enriched by a complete et
of Abbott' histories. The collection now
Includes about 8n0 volumes, and consider
ing the histories necessary for club study
this club woman gave them to the town
that all might profit by them. V
The annual entertainment given by the
Indies' Research club of Stella, Neb., to
their husbands was held at the residence
of lion. R. A. Clark last Wednesday even
ing. A pantomime. "The Bachelor' Christ
mas Supper," waa acted out by fourteen
of the women. In fa contest as to who
could draw the best fa?e on an egg with
a pencil Dr. O. M. Andrews win Judged
best. Each of the men was then given a
pattern hat and a bunch of flowers- and
ribbon, which tlioy were to trim for their
rartner. In a short time some of the
latest styles in hats were Tcady for the
women to wear, and In this contest Mr.
Kaburn Wheeler captured the prize. After
this refreshments were served. The club
is composed of twenty members and meets
every two weeks during the winter season
for a course of study. Mrs. I. W. Harris
has been president of the club for the
last two years.
The next quarterly meeting of the Wom
an's auxiliary of the Episcopal church will
be held ' In All SaintV church Friday.
Msrcli . Following Is the program:
' Holy communion will be celebrated at
Pa. m.; quiet hour at 10 a. m.: buBiness
meeting at II a. m. in the parish house;
luncheon at noon and missionary meeting
at I p. m. In the parish house.
The South Omaha Woman's club will de
part from its work along literary lines
next Tuesday afternoon and devote its
1 rogram lo sociological ' matters. Rev.
James Wise will speak of child labor.
Mr. lUUeck Rose, chairman, of the In
dustrial committee of the Nebraska Fed
eration of Clubs, will 'peak' and Mrs. F.
H. Cole will also be a speaker.'
Twentyi-tliree organizations, of women
united In the great mass meeting which
was held in Salt I-ake City in support of
the prohibition bill pending before the
legislature of I'tali. They propose to keep
up the fight until the matter is settled.
To Dissolve the faloa
cf stomach,, liver and kidney troubles and
cure biliousness and malaria, take Electric
Bitters. Guaranted. 50c. For ssle by
Beaton Drug Co. '
must -pass purposely, brought aboui the
interruption. The news of Tuesday's na
val engagement between three Ntceratruan
gunboats, led by the Momotombo and the
Salvadorean gunboat. Prtsidente, came
from the Mexican consul at 'Amapala by
mail. Since then Amapala haa been cut
off and no further-information -from that
point haa reached nr-
WASHINGTON. March 1.-lnsofr s of
ficial dispatches were concerned there were
no developments today In ' the Central
American situation. It was announced at
the State department that no word had
come from Nicaragua or elsewhere bearing
on the subject. After waiting all day for
a reply to hia despatch of last night, the
Mexican ambassador visited Secre ary Knox
and informed him that as yet he had noth
ing to communicate. In the meantime, fol
lowing conferences between Mr. Knox,
Secretary Mojer and Rear Admiral Pills
bury, chief of navigation,, ships now in
Kicaraguan waters and on their way there
were aamgned to station. There will be
ono at Qieytown and soother at Bluefleld.
on the Atlantic aide; ono at Corinto and
another in th Bay of Foneca, on th Pa
cific side. Thia latter vessel, .th Toik
town. because of Ita light draught, will bo
abl to proceed a far a AmUla and
thus prevent the move.menl of trcopa be
tween Nicaragua and Salvador by water.
STARR REPEATS HIS WARNING
Chicago Professor Way Roosevelt's
it
with Greatest Daaver
veotor Kills "elf.
NEW TOR K. March 14. Andrew Carne
gie, who Is prosldent of the Optimists' club,
has written a letter to William J. Robin
son, secretary and founder of the optimist
organisation, In which lie says:
Tho optimist Is n-ded these dsys. Never
wbb there so much cause for exultation.
Never has any century made so much
progress ss the last. Instesd of moaning
over our Imperfections. w should take s
glance backwards and rejoice that man wa
created with an instinct of turning his face
toward the sun and absorbing its splritusl
Ir.lng light, always ascending, never retro
grading: no limit to his ascent short o:
perfection. This is the reck of salvation.
Art Is well since all grows better. Success
to the Optimists' club. One of them.
ANDREW CARNFXHE.
Major General Franklin J. Bell has nom
inated every man in the United States army
for membership In the club. He h given
Mr. Robinson copies n' the roll and opti
mistic literature will be sent to each sol
dier, with a request to become a smile
maker. On the evening of March 31 the Optimists'
club will hold Its first annual dinner at
the Waldorf-Astoria,
Roosevelt's Trip Dangerous.
Frederick Starr of .the University of Chi
cago repeated tonight t the dinner of the
New Tork Schcol . Masters' association his
former assertion . that former President
Roosevelt would not survive the malarial
climate of Africa.
Dr. Starr said:
To a young man thoroughly seasoned by
long residence in tho African climate, the
tr p which tho former picsldent has mapped
out mould he dangerous. But to a man of
Rcsevelt's years, with no eNperionce in the
ttoplcs it is Httle short of suicide. I can
not understand why his advisers have al
lowed hint to go on with the pleh.
One of the trips which 1 made across
Africa was over a rout corresponding
closely to that of the president. But I. was
thoroughly acclimated. 1 had spent nearly
a dozen years In the country end was still
a young man. I couldn't withstand the
dangers of it now.
Roosevelt will never survive the fevers
which are bound to atflict him if he
reaches the interior. The country's only
hope ot seeing him again is that he may
be stricken before he reaches the Interior.
A comparatively light touch of those tropi
cal fevers might lay him up for several
months, and perhaps Induce lilm to
abandon his plans for the trip.
Will Test New Aeroplane.
According to plans arranged today by
the Aero club of America, a representa
tive of that organization will start tomor
row for Baddeck, Nova Scotia, to view the
flight of the aeroplane, Silver Dart, neT.t
week for the Scientific American cup. The
new rules for the contest was adopted. The
first trial for the cup was made July 4,
last, wlmn Clenn R. Curtlss with the June
Bug, won the trophy, making a flight of
6,090 feet which at the time was regarded
as a notable performance. The minimum
distance allowed by the rules then was
one kilometer.
The new rules are more stringent. The
minimum distance is twenty-five kilomet
ers, a trifle less than sixteen miles, but
for the Silver Dart, this should be easy, as
the machine flew last week a distance of
twenty miles.
Inventor Commits Suicide.
Frank G. Bruce, a Tonkers- inventor,
committed suicide at his home in that city
today just as the mstlman brought to his
door a letter informing him that the United
State 'patent office had granted him a
patent on a non-reflllable bottle, a device
which, his friends say, is worth $l.O00,0t.
Bruce , had become discouraged over the
difficulties which he was having In con
nection with this patent. TwTfp before he
had attempted suicide, but had each time
been prevented.
Will of Oil Magnate.
Under the will of the late Wesley N.
Tllford. one of the vice presidents of the
Standard Oil compsny. filed for probate
here today, the sum of $4,000,000 is left in
trust for Hunt Tllford Dickinson, a grand
nephew of testator. He Is to be paid the
principal when he. reaches the age of 25,
meanwhile receiving a suitable income at
the discretion of his trustees until he Is
L'l, and the whole of the Income of the
fund from that time until the principal
becomes his. There are various other be
quests in sums of $250,000 and under. Henry
M. Tllford. a brother of the testator, is
named ss trustee of the estate, the total
value of which Is not stated.
A Rellgloas Aatbor-a Statement.
Rev. Joseph II. Fesperman. Salisbury,
X. C, who I the author of several book,
write: "For evera! years I was afflicted
with kidney trouble and last winter I wa
suddenly stricken with a sever pain In
my kidneys and was conflnsd to bed eight
day 'unable to get up without assistance.
My urin contained a thick whit sediment
and I passed same frequently day and
night. I- commenced taking Foley'a Kid
ney Remedy, and th pain gradually
abated and finally ceased and my urine
became normal. I cheerfully recommend
Foley'a Kidney Remedy." For sale by all
druggists.
LECTURE ON JHE TELEPHONE
Daodeo tin Take Throogh Ex.
chance and Workings Explained
by Manager Bell.
The Saturday Night dub of Dundee,
which ha been meeting fortnightly
throughout the winter, listened last night
to a talk on the working of the telephone
exchange, by W. B. T. Belt, the general
manager of the Nebraska Telephone com
pany. Tho members of the club met st
Mr. Belt' office and. after a preliminary
talk In which the work of the system waa
sketched out by the aid of maps, they
were taken through the Douglas Street ex
change, from basement to roof.. The party
was divided Into groups of three or four,
in charge of assistants, wito carefully ex
plained every detail of the work and an
swered innumerable questions. The sw.tcli
bosrd as shown and quite a lecture given
on Its intricacies.
Ope of. the curiosities shown was a fac
simile of the first Omaha telephone di
rectory, in 1176, before numbers were In
use, subscribers he ng cslled by their
names.
The Saturday Night club; at its next
meeting, will discuss the civic improvement
cf Dundee, under the leadership of R.- C.
peters, Henry Leavitt, C. C. George and
others.
MORI
Ball led Hovk Beer
Now ready. A delicious trew. Pbji.e your
on IT.
PERSONAL PARAGRAPHS
Mr. and Mrs. It. C. ritrehlow. :10J bher
man avenue, are rejoicing over a new
elevon and one-quarter-pound baby boy.
Rabbi Louis Bernstein is at home and
bis friend, Hugo Kohn of t. Joseph. Is
with bliu, visiting th rabbi's parenta.
And
you will generally find that they know of more good, intelligent people, those of good sense and die
mem in your vicinity who have been cured by Dr. Pierce's World-famed Family Medicines than by
cernmet
all other proprietary medicines. They have been making these cures right along for over forty years
and altogether likely you will easily find people all about you who will be only too glad to say a good word
for them. These old reliable curatives are not exploited or urged upon the afflicted by extravagant and
"false promises but have a record of real, genuine cures to sustain them.
I
7mon& women Dr. Pierce's Favorite Prescription is truly a favorite by reason of
its remarkable cures which, for over forty years by far exceed those which can be
credited to any medicine extant. By a little inquiry you will no doubt find some of
these cured and grateful cases In your Immediate neighborhood, for they are to be
met with practically EVERY WHERE. They are Dr. Pierce's best advertisements.
Seek their advice if you are a poor despondent overburdened broken down, weak,
or painwracked woman, suffering from some derangement or weakness incident
to your sex.
The People's Common Sense Medical Adviser in plain English, by R. V. Pierce, M. D., (new fully re
vised up-to-date edition) gives all particulars which women need to know about their peculiar functions
and how to correct ordinary derangements and weaknesses. Cloth-bound volume of 1000 pages, 31 one
cent stamps, or in paper covers for 21 cents, post-paid. Why not send for it NOW ? The New Edition is
almost a household necessity. ftddriss: Wirli'i BisB.nsirf Kidicil luoclitiot, Dr. R. If. Pierci, President, Buffalo, N. If.
DR. PIERCE'S PLEASANT PELLETS ARE A MILD BUT EFFICIENT PHYSIC. V
Our Letter Box
Contribution oa Timely Subjects,
Vol Szooodlng Two Hundred Word,
Are Invited front Onr Keadsrs.
Palmer In the It ace.
DATTONA, Fla., March 7.-To the Edi
tor of The Bee: 1 note In a newspaper
assertion that Palmer Is not "progressive"
enough. I paid my last cent to Captain
Marsh, the ferryman, for passage across
the Missouri to Omaha forty-nine years
Sgo last of this mouth. Summer of 1W I
worked In the mines In Colorado, drilling
and striking the drill, six hours on and
six hours off for $1.50 and I'- per day
and boarded myself, hard work and poor
pay. Enlisted in the union army aa n
private at 113 per month in '61. foyr years
and three months service. Earned my
several promotions to captain of cavalry,
pioneered and mined In what Is now Wyo
ming, Montana and Idaho until '68, ttym
located in Plattsmouth, Neb.; twenty years
a resident of Omaha. Have paid every
debt obligation, educated my children,
never arrested, always tried to be a good
cltiien. How well I have succeeded Is for
my neighbors to say. I am paying my
full share of taxes In Omaha. Own my
homo there and consider myself vitally
Interested In the city so dear to me, Its
present and future prosperity.
I served the city of Omaha five years
without compensation as park commis
sioner, appointed by the seven district
Judges; inaugurated the Central boulevard
system and won out. Served by appoint
ment (commission signed by Governor
Holoomb) as one of the three police com
missioners about eighteen months. Ono
of the three, Mr. Vandervoort. was ab
sent most of the time; A. C. Foster and
myself were responsible for work per
formed, and I 'assumed, of course, my
half of the' responsibility, and so far have
never heard any1 complaints from the peo
ple Interested;-
Miy four years' service as postmaster
seema to havb given fair satisfaction.
Director and' 'president Omaha Board of
Trade for over ten years past, since which
time the original shares have Increased
In value from $1C0 to S1.3u0. Manager Na
tional Horn for Disabled Volunteer Sol
diers, now second vice president, twice
elected by a unanimous vote of congress.
A member of the board of which President
P.oosevelt, Chief JuMlce Fuller and the
secretary of wr were ex-officlo members.
Shows a little progressiveness. does it not?
More than 100 taxpayers of Omaha
since November last have personally
urged me to make the race for miyor.
Just before leaving Omaha January 2.1
last I said yes. if my friends will sign
a petition 500 or 600 strong and secure
tho nomination without my help. I will
make the race if nominated, and if the
republican party Is united I will be
elected. A petition signed by nearly 600
good citizens of Omaha, among the very
best, has been filed with my acceptance
and pledge.
I note by same . newspaper thst "the
absence of Captain Palmer is taken by
his friends to mean Indifference as to tiic
results of the primary." I am not in
different. My wlfc'a health Is certainly
of first importance now.
If nominated it will be without per
sonal appeal to the voters and without
tha expenditure of money to influence
votes. If nominated I will make a vig
orous and proper canvass not a cam
paign of vilification, but a square and
honorable test of strength between the
political partiee. ail most urely inter
ested in the upbuilding of Omaha re
publican, democrats and socialists all
loyal cltixen and neighbors.
My laboring' friends of Omaha havo
a In ays been- friendly. They must recog
nise. In ma an, appreciative and sympa
thetic friend. All I have came from hurd
work, on the farm. In the mines and in
surance. Never afraid to work; always
proud and thankful .that I had the will,
ability and strength to perform the task
before me.
If elected I promise to devote ail my
time and energy to the Interest cf
Omaha for. an honest administration of
my duties as mayor, to the end that taxes
per capita shall be lessened, and for
every dollar apent there shall be aome
thing good accomplished to show for It,
and that every citizen, high, low, rich or
poor,, saint or sinner, republican, demo
crat or socialist, shall have a "sauaie
deal."
While I may not liave the support of
the newspapers for tli nomination, I feel
aura that if Jwn the nomination at the
primary, I will have the solid and win
ning support of the republican and. I
trust, the independent papers
II. E. PALMER.
km-lal fieltlemeat and tho Xriru,
SHERIDAN', Wyo.. March .-To the
Editor of The Bee: In view of tho fact
that for laenty-five consecutive years up
until December. IKS, I was a resident of
the good city of Omaha, I trust that It
may be sufficient excuse for the publica
tion of this article from a temporary resi
dent of an adjoining mate.
As Omaha grows larger it ought to
grow betur. There is no safer way to
develop ccrtu'ri classes -of people into the
class uf desirable citlsens than througli
the assurance of better homes, better
wages ar.d prjper political recognition. I
have noted with a great deal of interest
the various att-ro being taken by Die lead
ers of the social settlement movement In
Omaha. There can be no doubt of tho
great benefit such a movement must af
ford to the citisens of your city in general.
But here I wish It call attention to a
very Important element too often disre-
How to Test a Newspaper
Advertisement
Plausible?
Test No. 9
i i
Of a series of Ten tests
which an advertiser
should apply to every
advertisement before he
publishes it.
The complete set
mailed upon addressing
John Lee Mahin
125 Monroe St.
Chicago
garded, purposely or otherwise. A city
situated as Omaha 1a must naturally act
upon the surrounding territory, like the
vortex of a gigantic whirlpool acts upon
the unwary boats that venture near. In
other words, you will find mingled In the
constant stream of new arrivals a large
number of negroes from Kansas, Missouri
and the states further aouth. Will the
social settlement movement be applied to
these people the eame ss It cannot help
but he applied to the conglomerate mass
of other nationalities?
Now I do not ask this question because
I expect special help for the negro. I
do not believe any human being should
expect special privileges on account of
color, race or religion. But the failure
of so many reform movements Is due to
the fact that only a part of those needing
assistance were looked after. The rest
were left to shift for themselves. In tho
recent Inaugural speech of President Taft
he stated very plainly that the negroes
through years of service had become
Americans in every sense of the word.
Therefore, I cannot - help but feel that
there Is a very evident duty of encourage
ment to negroes locating 1n Omaha.
There is a small element of these new
arrivals which Is of no benefit to snjr
community. Whether Its members sra es
pecially anxious for much Improvement In
their lot I do not know. But, on the
other hand. I. have learned from actual
contact that the great majority of negroes
coming Into Omaha are In earch of per
manent employment and homes and for
better schools, which their children may
attend. In the columns of The Bee a
few days ago there appeared a very, -helpful
publication of facts concerning negroes
in Nebraska, and especially In Omaha.
That was evidence of a spirit of fair
mindedness on the part of The Bee en
tirely commendable.
Of course, I do not presume to piece the
burden of my remarks entirely upon the
leaders of the social settlement work. The
greater part of It. as it is with other peo
pie', must be placed on the shoulders of
the negroes themselves. But the oppor
tunity to make good should not be dented
sny Individual or group of Individuals. Ne
groes are certainly in need of houses that
are sanitary, neat, warm and desirable.
Just the same as any other people are in
iued of them. Landlords and real estate
dealei ought to loosen up on week dsys
some of that Christian patronising spirit
they wear and exhibit so gracefully on
Sundaya and election days. It Is rather
difficult to Improve a man's ideals or anv
other quality about him by . selling and
renting to him firetrap shacks which out
lived their desirableness fifteen years sgo.
Dr. Charles Parkhurst has developed an
It is not enough that a newspaper advertise
ment tell the truth.
The reader of the advertisement must be
lieve it before it can bring the advertiser any returns.
The fact that so many untruthful advertise
ments are plausible may explain their apparent suc
cess. The highest art in writing newspaper "copy"
is the ability to tell the whole truth in a plausible
manner.
In other words, good newspaper "copy" is
100 per cent salesmanship
Not 125 per cent which overstates and which
the wise buyer must discount to get the net value.
Nor is it 75 per cent, which is the weak ref
uge of negatively honest men. They endeavor to
conceal their own shortcomings in not rising to 100
per cent possibilities as salesmen, by decrying the
125 per cent men, who really are no more potential.
100 per cent salesmanship is ability to stale in
an interesting manner all the desirable features of
an article which cause it to make good and in ad
dition to make the statement in a plausible manner.
Plausibility is often secured by the . use of
illustrations, incidents, or suggestive references to
situations apparently similar, where a doubted point
was ultimately accepted.
Yet. this latter method involves the danger of
bringing up doubt where none might have existed
before. .
That "copy" is plausible is the advertiser's
best assurance that it will be read with credence.
He should take care, therefore, that this important
quality is not lacking in his newspaper advertising.
rrrirM im
enviable reputation for his fearless and
intrepid manner of getting at tho root of
an evil. I believe that his method is th"
best. Only when the world fearlessly ad
mit thst it is terribly weak, selfish and
prejudiced, and sets about earnestly ti)
remedy these serious defects, will It reach
the just and honest solution of all social
presumptions.
' What I am writing for publication today
Is done with the one wish for a greater and
better Omaha. I do not hesitate to say
that there have been and are still a few
men, both white and colored, who have
run the entire acale of rascality In gaining
besmirched notoriety as leaders. As a
member of the colored race I leave to you
your white rascals. But my action on tho
colored rascals would bo too severe to put
Into print. The reason for this Is the un
fortunate manner In which one negro mis
step la traced to the door of all negroes.
while one Caucasian misdeed effects no one
in particular except the doer himself.
If the social settlement movement docs
not desire to take up the negro side of its
work (yet I know nothing of Its plans) the
negroes themselves should go right ahesd
with the work, regardless of others. I.et
If you were sick and no one
sent you flowers? Oh, does
that remind you of someone?
Perhaps it Isn't too late to send some still.
There isn't any thing in this world that counts
for as much as friendship, and it's when one
is ill that one knows who are his friends.
That's the time when a few flowers brings
real gladness.
Suppose you look over on the Vant
ad page under the heading "Florists".
You will find where to go for your
selecUon. Don't overlook doing it
today.
j-k. i. a.im
them seek out the ne w-roinn s and in ever:
way work to tho end of building up Oinl..i
and tho negroes' prospects In Oinalm.
C. V. WKJINC'KiN.
b.'i North t'it.-r r si, ret
How can any person rlk taking 'jn.j
unknown cough remedy when l.'olv '.
Honey and Tar costs them mi' inn e? It :
a safe remedy, contains no i'armrul linni .
and curea tho moat obstinate coughs an I
colds. Why experiment with your lna!th '
Insist upon 'having the genuine Kulsy
Honey and Tar. For, ssle by all ilrugulsl'
Brace's Mother.
The Inspector was cxanilnms an I .!.
the claSfM had been t"M in f j v lri:ul Ij
their master, "Don t answer- unless r 'J
are altnotit certain your antwe.. Is c T
1 eit."
History was the subject.
"Now, tell in"," saii the Jnnprclii' wh
was the mother of our gieat rlcutllsh hen.
K'ibert Bruce?" ; . '
He pointed to the top liny, then ro.nul th
class. There Was no answer. Tlin at 'Ht!
the heart of the teacher of thai cImss leape i
with Joy. The Imi.v who was standing at
the very foot had held up his hand.
"Well, my boy," said the Inspector, rn
couratiingly, "who was she?''
"Please, sir, Mrs. Bruce." Philudc!jli a
Inquirer.
y