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The first days of our Spring Opening Sale have proven a most gratifying success in every
sense of the term. Though early, the response of buyers has been more than pleasing. Mon
day's offerings are calculated to greatly increase the buying interest. You can't afford to miss
them.
While the high quality and magnificent assortment of our regular showing of spring 1909
styles establishes more firmly than ever our store as Omaha's style center, some of the best
bargain propositions we have ever secured will offer our customers matchless opportunities for
profit in spring buying. S
THE RELIABLE STORE
Monday the Third
; Grand Spring Opening Display and Sale
The Most Interesting
Day of Our.
Values Yet Offered
THE OMAILV SUNDAY BEE: MARCH 14. 1900.
OTP
New Embroideries
Amazing bargains in our
groat sale of short lengths
from America's greatest im
twrters and manufacturers of
fine Embroideries and In
scrtings Loeb, Schoenf eld
Co., New York.
Strips from 4 V4 to 6 yards in
length, ranging from the dainty
baby widths to the beautiful 27
lnch flounclngs.
Just Half Ilegular Prices
10c Embroideries', Edges and In
serting, at, yard 5
16c Embroideries, Edges and In-
sertings, at, yard 7H
25c Embroideries, Edges and In-
sertlngs, at, yard 12 H
80c Corset Cover Embroideries,
y"i 15
60c Corset Cover Embrolderleh
and Skirt flounclngs 25
$1.00 Corset Cover Embroideries
and skirt flounclngs, at. . . .49
Men's Shirts
From the Smith-Kort Stock
Preps and Negligee Shirts,
regular $1.00 qualities, 49c
Percale and Madras Shirts,
worth to 75c; choice. ..29c
50c Fancy Shirts at 19c
Heavy Work Shirts, in cham
brays, twills and sateens, to
75c values; 29c and 39c
Men's Neckwear
From the Smith-Kort Stock
Men's Silk Ties, made to sell up
to 60c, at 10
Men's 15c and 25c Four-ln-Hand
Ties, at, choice 26
All Four-Ply Linen Collars New
. styles, all sizes, clean stock. 15c
values 5
15c to 25c Rubber collars included
at, each 5
fUl
n
iIS
THE RELIABLE STORE
Ladies' Hosiery
From
Hie
Smith-Kort Stock
Fine Imported Lisle HoneBlack
and fancies to 69c values at,
choice 25
Ladles regular 25c quality Hose,
will go at. pair 12H
Ladles' and children's 19c quality
Hose, on sale Monday, pr..74
AH Hummer I'nderwear front the
big purchase At Less Than the
Manufacturer's Cost Price.
535 Wiltone Rugs, Choke S28 53
9x12 size, a rich high pile pure
worsted fabric, woven according
to' the most modern Ideas, beau
tiful in design and coloring. A
magnificent value, at our an CQ
Spring opening, sale price .uO'
t Our Complete Telephone
System
Prlvats Bxohanr
Douglas BbOO Ind. A-1131
reaches every department in
ouf store. Exchange office
opens at 7 a. m. so that you
can give your orders in time
for the first delivery. Phone
them.
Mi
Hardware Department
Heavy galvanized
No. 1 tubs. -35
Folding Ironing
boards with stand,
for 89
Round Washing Ma
chines . ...$2.G5
Square W e a te r n
Washer, $2.50
nd $2.75
14 quart enameled
dish pan. . . .15
Domestic -wringer, guaranteed for three
be replaced free of charge If anything
that time worth 5.00. only
S'
, , t ....... . . .
One year guarantee wood frame wringer;'. 81.95
Galvanised No. 8 boiler, heavy, solid handle, extra strong make, worth
11.35. Monday 69
S5c carpet beater, heavy wire . . . . . 15
30c 4-tle- brooms ....19
J4-lb. family scales, only . 79
250 Flexible Flyers and Black Beauty Sleds; to close Monday
at, choice ...... '.95c
HIGH
GRADE Wool Dress Goods Sale
From 9 to 11:30 A. M. All kinds of Wool Dress Goods, worth
from 75c up to $3.98 a yard, in long remnants; will go at,
yard 25c, 39c, 49c, 59c, 75c and 98c
From 2 to 5 P. M. Another great sale of Wool Dress Goods,
at 15c, 19c, 25c, 39c, 49c and 59c
For All Day 1,500 yards of all the finest Table Damask, per
yard, at. ... : .15c, 19c, 25c, 39c, 49c and 59c
High Grade Wool Dress Goods
j Every lady who attends this opening sale of High Grade
Wool Dress Goods can buy a single black pattern of any of
the finest Foreign and Domestic Black Dress Goods between
9 a. m. and 12 m., at exactly half the regular price One-Half.
From 3 to 5 P. M. Any lady attending this sale can buy one pattern of
our finest colored goods, or cream goods, anything but Read's LanBdown
at exactly half the marked price.
Remember, everything is exactly as represented. No mail orders
filled, no dealers sold, no part payments.
Be Sure and Attend Our Fa
mous 30-Minule Sales
From 0 to 9:30 A. M. One case
of that celebrated yard wide
bleached muslin made by the
Berkley Mills, called Thistle
down, and sold at 12 Mc yard;
10 yards limit, yard 5
From 10 to 10:80 One case of $1
Cotton bidiii.tHd, pairs to cus
tomer, at, pair 65
From 2 to 2:30 P. M. One case
of Ballardvale, yard wide Mus
lin, the 10c grade; 10 yds, limit.
vrl . 5
From S to 3:30 One case of un
made skirts, worth 39c each; 2
skirts limit, at, each.( 15
Several other , 30-mlnute sales
not advertised for all day.
High Grade Wash
Goods
All wash goods, 1 8c
yard, and up, including
pongees, foulards, silk
mixed goods and every
grade of fine wash
goods above the price
mentioned will be for
this day only, half price.
Framed Pictures
at Half Price
Monday we place on sale a
big line of Framed Pictures,
including both pastel and
etchings, 36x48, oak frames;
while they last, at Just Half
Regular Retail Prices. Come
early.
Monday Will B th. Biff Mousy lav
ins; Bay Is Our Xig-h Qrad
DRAPERY DEPARTMENT
Kuit b sssn to to appreciated.
Mall ordsrs fiusd.
$18.60 UriiBFflH Net, Filet Net, 1'rln
oess Net, Duchess, Point and Clunv
Curtains, at, pair , 916.03
$15.00 Brusaels Net, Filet Net,
Duchess Point and Arabian, at, per
puir . ..$ll0
$11. B0 Brussels Net, Cluny, Irish
Points and Brussels, at, pair. .8.60
$8. B0 colored lrlHh Points, Cable Net,
Barrett and Cluny, at, pair. . . .$3.60
$5.00 Barnett, Cable Net, Cluny und
Irish Point, at, pair 93.91
$4.00 Renaissance, Novelties and Ruf
feled Net, pair 91.88
Cheney Bros." Drapery 811k. in plain
bordered and allover dt-Higns, at, per
yard 76o, S6o and 91.00
Madras Portieres. In all soft ahndex,
at, -pair 94.98 and 95.60
45-inch Madras, In any color to match
your furnishings, at. yard. 91.00,
85c, 750, 60o and 39 o
..Special on all Rope Portieres.
years, same will
wears out during
$2.95
Our Matchless Showing of Spring Styles in Women's
Ready-to-Wear Garments Gives Our Suit Section Prestige as a
Style Source of Unequaled Importance while the Special Offerings Show Greater Value Than
Ever Before Known at this Season.
The early demand for the Crown
Jewel Suits has been so exces
sive that it has proven almost
impossible to keep our lines of
sizes complete, but with the re
ceipt, of 200 new ones for Mon
day 's selling we are again in a
position to supply all with the
best tailor suit values ever
shown in Omaha at. . .$25.00
Elegant New Tailor Suits No
two alike and including the
popular 3-piece styles; very
moderately priced at
$35, $45, $50 up to $90
Beautiful New Gowns, in satins,
messalines, Foulards, a charm
ing assortment of new designs
and colorings; shown at i
$25, $35, $45, $50 and Up.
New Spring Silk Coats, in the .
long, loose styles so much in
vogue; splendid assortment for
selection; on sale at
$12.50, $15. $18 to $25
Women's Extra Size Skirts, for
large women, a new lot just re
ceived; on sale at prices rang
ing from. . .$3.95 to $12.50
A full line of the well known Ma
ternity Skirts, at, prices rang
ing from. . .$7.50 to $12.50
MafcnfeM Value Giving in Shees, Pillow Cans and Bed Spreads
In Our High Grade Linen Dept.
FOR OPENING SALE MQNDAY
All $1.25 sheets, size 81x90, at 85
All $1.10 sheets, size 81x90, at 75
All $1.00 sheets, size 81x90, at 69
All 90c sheets, size 81x90, at - SO
A11 75c sheets, size 81x90. at 49
All 75c sheets, size 72x90, at.,. 75
All 90c sheets, size 72x90, v at 65
All 79c Bheets. size 72x90, at 59
All 69c sheets, size 72x90, at 55
All 60 Bheets, size 72x90, at 1 39
All 15c pillow cases, size 42x36, each 10
All 15c pillow cases, size 45x36, each 10
All 17c pillow cases, size 45x36, each 11
All 20c pillow cases, size 42x36, each 14
All 20c pillow cases, size 45x3C, each.. 14
Elegant assortment high grade Bed Spreads, full size,
extra weight, hemmed, ready for use; the best value in
America, worth $2.50. Grand opening sale price
each $1.50
Out-of-town patrons receive careful and prompt atten
tion by ordering through our up-to-date mail order dept.
Flour Has Taken Another Advance
Bread Will Be 10c Per Loaf Inside of a Week
Buy Flour now, while you have an opportunity. We bought five carloads before the last ad
vance and as we always do give the people of Omaha the benefit of our shrewd buying. This
flour is made from the finest Bed Turkey wheat and is retailed elsewhere for $1.75 per sack.
We cannot tell what will be the price after this sale, but for this special sale we will $435
sell it, per 48-lb. sack -v
20 Ihs. beat Pur Cane Granulated Sugar
tor il.UO
16 bara best brands Laundry Knap. . .l&c
7 lba. best Rolled White Oatmeal . . . . 25c
( lba. ehotre Jupan Hlce t6c
4 lba: brat Hand kicked Navy Lteana . 1 C
The beat White or Yellow Coriunt-al,
per auclt 1 Be
Z4-lb. aack beat Rye Flour 66c
Malta Vila Corn Flakea. per pkg...7c
The beat Soda or Oyster Crarkers, lb. 6c
The beat Crlap Pretxela. per lb .6e
The best Crisp Olnt?er tinapa. per lb.. 6c
4-lb. ptcc Pyramid Washing Powder. 16c
(llllett'a Wuahlnn Cryatal. lk lc
OMASA'S OBXATTBT FBESS VIOB
TABI.il MABUT.
Freah Bplnarh, per peck 20c
Kreah Carrots, per bunch 4c
Don't
Forget
Tiry IHIaydleini's
$5 Novelty Laces. $159 Yard
This is a lot of the very latest
novelties in fancy bangle trimmed
laces, the newest and most popular
on the market. Come in white,
cream, ecru, fancy galoons and
bands; every yard perfect; all sep
arable, suitable for trimming wool,
silk or fancy wash goods.
New lion City Laces
Another big lot of these famous
laces Just received and all go in
our spring opening sale, at
yard 5
Remember We are the only
Omaha house showing Zion City
and Elyria Laces.
$52.50 Bodi Brussels Rugs $25
Beautiful and artistic patterns and
color blendlngs, .9x12 size, best of
variety of materials and a truly
matchless value at our special open
ing sale Monday,
at
$25
Fresh Feeta. per bunch 4o
Kreali Turnips, per bunch 4c
Fresh Hhalot Onions, per bunch 4c
2 heada freah 1-eaf Lettuce (or Dc
Head Lettuce, per head Jic and oc
Freah Cabbage, per lb 2MiC
Lhrge bunches Freah Pie Plant for.. 7 Vic
Fancy Ripe Tomatoes, per lb 5V0
BVTTXB, CHEEBB AID BUIWBW1
BALE.
Chotce Dairy Table Hutter. per lb 21c
Fancy No. 1 iJalry Table Butter. lb..:!Hc
Fancy No. 1 Country Creamery Uutter,
per lb ; -6c
Neufchatel Cheese, each He
Fancy Full Cream White or Colored
Cheese, per lb 20c
Hap tSao Cheese, each ?Vtc
Cottage Cheese, per lb c
Spring Opening Silk Sale
Coupled with a display of the finest, foreign and domestic,
silks, surpassing any ever shown in this city. We offer spec
ials for Monday that you'll find vastly superior in assortments
and quality to any you were ever offered at these special prices.
New Satin Finished Silks, ac
tual values up to $2.00; 20-in.f
69c; 27-in. 89c; 3G-in. 1.19
Including all the most desir
able of the new colorings for
y .
spring. Magnificent assort
ment for selection.
A beautiful collection of high class Spring Silks, including
Messalines, Poplins, Satin Liberties, Natural Pongees, Taf
fetas, Novelties in stripes, checks, Jacquards, etc., silks man
ufactured to sell regularly to $1.50, yard, -at. .39c and G5c
f 1.7.5 Oil Iloiled Black Taffeta
3C-in. wide, pure dye; a great
snap, at, yard SI. 10
$1.35 Mark Peau do Sole 36-in.
wide, suitable for coats or suits,
matchless, at 89
Women's $1.50 Percale "Wrap
pers, on sale at .98c
New Spring Waists Silk messa
lines and nets, $5.95 to $15
Linen Tailored Waists Biggest
assortment and best values at
from $1.98 to $5.00
SPECIALS FOR MONDAY
Satin, Foulard and Messaline
Dresses newest styles and col
orings, values- to $25.00; Mon
day at $12.50
$7.50 Covert Jackets, satin lined,
on sale Monday $4.95
One-Piece Dresses Silks or
wools, $15.00 to $18.00 values,
new spring designs $8.95
A Stylish Dress .Skirt and a Silk
Underskirt Monday for the
price of one . .$5.95
The dress skirts are a splendid
value at this price and the silk
underskirt would sell in most
stores at $5.00. They're gifts in
this sale. Only about 300 of
them. Come early Monday.
Women's $3.00 Heatherbloom
Underskirts at $1.45
Women's $3.00 Long Crepe Ki
monos; special .$1.19
Everything in Infants' Wear,
Baby Bazar, 3d Floor.
Take Advantage of Greatly Reduced Prices in our
High Grade Linen Department
During Grand Opening Sale
Elegant assortment strictly pure linen Table Da
mask, full 72 inches wide, dew bleached, worth
$1.00 a yard; owning sale price, yard 59c
Mammoth collection 72-Inch sturdy Scotch Satin Da
mask, warranted pure golden flax, worth $1.25 yard,
opening sale price, yard ;-79
Splendid line unhemmed pattern table cloths, strictly Ger
man manufacture, 2 yards long, well worth $3-50
each; opening sale price SI. 98
Fifty dozens dinner napkins, warranted puro linen, worth
$3.00 dozen;; opening sale price, 6 for 89
Twenty-five pieces Barnsley Crash Toweling, full 18-ln.
wide, worth 12 Vfcc yard; opening sale price, yd. . . .8
Fifty dozens hish grade linen huck towels, plain, white
' or colored borders, good value at 19c each, opening sale
price, each 11
Mall orders receive prompt attention.
Another Car of Klg-biaad navels In.
This car la juat aa fine as the laat one.
They are very sweet. Juicy and excep
tionally rich flavored. The Highland
navels are not sold as a doctor's pre
scription, but as a delightful appetizer
and a delicious fruit to eat at all times.
They are aboul-onehalf the price of
apples. For family uae there Is nothing
finer. The sun. moon and stars have
kisaed every one of them. For Mon
day's sale we will sell:
ReKular 60c sine, per doxen Kic
Regular 4'K- sUe, per dozen 26o
Regular 10c sue, per dozen 2Uc
Regular :6c atze, per dozen 10c
Regular 2Uc size, per doteu 12 Vic
FoirsH: 14
Pays
All the New Foulards, Cheney
Bros. "Shower Proofs" and
silk satin Foulards, in assort
ments the most complete ever
shown; large and small de
signs, polka dots, etc., in
most wanted new shades
splendid values
at 69c, 85c and 98c
$1.75 Uliwk KwIM MosHoIine 36-in.
wide, yarn dyed, the greatest bar
gain ever, at, yard 81.19
$1.00 Mark Taffeta and leau de
Koie 30-ln. wide; a great bar
gain, at. yard 9?
OPEN
ING Sale Bargains
in Domestic Room
25,000 yards of Remnants
of all kinds of goods. Wash
Goods, White Goods, Mus
lins, Sheetings, Linings, etc.,
to be sold at less than one
third of their actual value.
They will be placed on squares
and tables and are arranged ac
cording to value, at, yard
2M3K 5 7Hand 10
Forenoon Only 3,500 yds, of all
kinds of cotton goods, worth up
to 15c yard. Short lengths and
some long lengths, will go at, 5
yards Xt?
In the afternoon, commencing at
2 o'clock, we will place all the
high grade remnants that accu
mulate during the week, worth
up to 50c. yd, will go, yard.lO
High Grade White
Goods
AFTERNOON ONLY
All our fine white dress
goods, including fancies,
Swisses, tailor waistings,
etc., only one pattern to a
customer at exactly one-half
marked price.
Xo mail orders filled or
dealers sold at these prices.
$15Shirvan Brussels Rug 511.50
Extra close woven, reversible
Oriental patterns, 9x12 size, a
strong and very popular rug;
without doubt the best value
ever offered at our
opening sale price..
tv
$65 Ardebet Wilton Rugs W9.00
A rug made specially to meet the
demands of buyers of high class
Wilton Rugs. More attractive
colorings and designs are not
produced or their equals shown
In quality elsewhere, 9x12 size,
special sale CtjQ
price
Stove Department
Specials
2-burner Gasoline Stoves. . 52.25
2-burner Gas Plates with steel
. frames, at f)3
Oil Heater, 28-in. high, perfect
burner, special $2.49
1- burner Gas Plates 25
Rubber Gas Tubing, the best 3-
ply, on sale SW
Rival Economy Cook Stoves, 4
liole, 18-in. oven, the best ever,
at, sale price 88.95
2- hole Laundry Stoves1. . .$2.65
Garland, Famous and Classic Gas
RangeB, up from $7.50
Economy Stove Pipe, Joint... 7,
Four Splendid Furniture Bargains
for this week's Opening Sale.
opportunity.
1
construction springs; positively the best bargain ever offered
at price $19.85
$22.50 China Cabinet, like cut, solid oak frame, four shelves,
bent glass doors, mirror in hack, a beauty; bale price $17.50
$3.75 Leather Box Seat Dining Chairs, quartered oak frame,
golden finish, upholstered over cane, the greatest value ever,
at, each .'..$2.95
Many other specials during the week.
From
the
Smith-Kort Co. Stock
Matchless llarKAin . Prices for
Monday's (ireat Halo Day.
Hose Supporters
15c Hose Supporters, pair.... 5c
SUV Fad Supporters, pair. . . .lOc
50c Hose Supporters, pair. .. .19c
83c Sew-On Supporters, pair. ,15
$1.50 Madam Waist Supporters
At 25c
Other Special Notion liar gains
25c l'orketbooks, each 1 Oc
33c Hand Ilags, each 13c
$1.00 Hand Hag, each 40c
50c Fancy Belts, each 10c
25c Fancy, Nerkwer, at 1 Uc
lOO-yd sewing silk, at 5c
200-yd. machine thread, at. .lc
Gold Eye Needles, pkg lc
Fancy Dress Trimming
A big line for selection.
15c 25c and 50c values, at
5 10 a"l 19
Watch for Hlbhon Sale Tuesday.
Muslin Underwear
From the Smith-Kort Siozk
Skirts of the very finest qual
ity, values to $25.00, on sale,
at.... $10, $12 and $15
Skirts worth to $10.00 Ma g
nSficent assortment for se
lection, in three lots at
$4.98, $3.98 and $5.98
Gown worth to $3.00 at. UHv,
$1.50. $1.98 and up to $3.98
.Great snaps.
Muslin Underwear
From the Smith-Kort Stock
Corset Covers and Drawers, values
to $2, on sale
39t 49 75 9S
Shirts worth to $3.00 at
$1.50 $1.98 '. $2.98
9:80 to 10:30 Gowns and com
bination Suits, worth to $2.50
choice ; 69
10:30 to 11:30 Skirts worth up
to $3.50, on sale, at, choice. 98
U3
ITU
m
THE RELIABLE STORE
Gloves & Umbrellas
From the Smith-Kort Siozk
Ladies' Long Kid Gloves, to
$3.50 values, all sizes, on
sale at $1.49
Ladies Short Kid Gloves
worth to $2.00, go in this
sale, choice 79c
$1.00 Short Kid Gloves 25c
50c Silk and Lisle Gloves, on
sale, choice 15c
Men's and Ladies' Umbrellas
big assortment for selec
tion: .
$1.00 values at 29(!
$1.50 values at 49tf
$2.00 values, 75c and 98c
$5 values, $1.50, $1:98
Our New Delivary
System
provides a perfect service to'
all parts of Omaha, Council
Bluffs and all suburban
towns. It's a service sure to
please you. Try it.
You can't afford to miss this
$26.50 Solid Oak
Buffet, like cut,
beautifully fin
ished, has
French bevel
plate mirror a
grni.'d bargain,
$25.00 Leather
M m
HI
.it--
ft' i
Sr.
iOucn, genuine
leather, dia
mond tufted up
bolstering, steel
a I
Fancy Notions
AYDE