(
IE OMH RtTXn-VY PKE Tt'IY 1 10ft3 3
AMERICA TO WIN OLYMPIAD
Omaha Cripple to Have Benefit
Jlartin Sheridan Btrlewt Chancei of
the Several Competitor.
Actvertlstifii
POINTS TO SPARE FOR YANKEES
Safe
'! t
ii'
i l
Haaaers, Jraarn aad Wlrht Throw
era from America l.ead tbe World
on Published Reeords of
Artaal Per for ma area.
NEW TORK, July 1). Martin Sheridan
ay: "In looking orer the respective ra
orda of the athlete aelected to rejrnent
America anil London In the Olympic grume
and comparing them with the r. cords of
the athlete of England and other n illona.
Amrrlci leemi to have nood chance to scora
more points In the Hack and f ! than all
the other nation co.nbl.ird. Starlit. with
the 100 and 20-meter dashe. An erica . e-ni
to have one. two. three pla-e cinched wlUt
Robertson. Rector. Cartwell, Huff, Camp
bell and CloiiRhan. all good tor ten and
four-fifth and twenty-two second In b th
mints, and there I no man on the other
team that ctin beat eleven seconds tiat for
the 100 or twenty-two and three-fifth sec
ond for the 20.
"Taking the V meters, with HI 1mm.
Taylor, Mentman and At'.ee. all tf them are
urn to do b. ttrr t'nn ffty second rial,
and If driven to a hard finish one of th
four may do f;irty-nlne second or better.
In the SO nieterr, with Bluppird nni
Broml ow, who ran In one m nute flfty
rour seconds 1 1 I li !a i Ip 'a. 1 1 eppard hav
ing had onlv one ea t In. L ght
body, Bheehan, Fllg. m . nd Lamer, a'l
can do better tl on one ii.inuw fl:iy-ix s c
ends, will mak t. e b st t. e Bil.ons or the
other foreigners can pu. In ll.e full hustle
for a place In this event.
For the Long Ran.
' "In the BfiO-metr the fori Igner' seem to
have n slisil" ttie bet-t of It. 1 ut with 8hep
pard able to go the distance and Hilstead.
who locul expcria ti.lnk i the fcreatest
nilie runner inc the da of Cannof;
lylglubjily. -w'ao. ti Immed the Britons in
Alhens, an'.l Su'llvdii. 'Snider1 Coe and
Riley. rii".i. ram serms 10 liave a bdter
chance of seoilnu In tl.U etnt than he(
ever dirt before. . In the live mile there Is
a poor chance for our boy to score. Judg
ing from time comparison the Kiitona nd
Swede eem to have this contest all to
themselves. Since Bonhag fcot li In
danger of giving out at any lime. Belln
eem to be our best man. but Ju icing
from his race at Traver Island cn June 1!,
the chance are poor of his doing cImj to
twenty-flvo minutes, w.ilcli ho will huvs
to do to get In the money.
"In the Marathon rac Morrlaey, Hayes
nd Byan are the men who tan first, sec
ond and fourth In the Boston race, and
the winners of western and m ddle wesi
Marat.ioit rac-s, and Leo Wilton ran a
recoid-l.tc a'.: lug race for the first sixteen
tnl.es in t.io Boston Marathon; o ihj
fchancia o.' c 1-1 LSlory'i being carried to v.c
tory I.) ih.s hlHtorlc event looks very
blight. In the 110-meter hurdle race no
auch field of hurd ers has ever fated a
jptarter' gun as Amer.ca has to represent
ier In Qarre:ls, Shaw and fcmith.-on, each
man being cupab.o of running ll.tet.n mln-,
tiies one-fifth seconds, or better. America
la sure of all three place In ihl even ,
tue bett tue fortlgn hurdler tan uo b I g
i.tcc.i ni nutes three-fifth second. In
tho .0T.eter hurdle, with Bacon and Hlll
man, wi.o can do Ilfty-ilve aeeond or bet
ter, an.. .1 second string of men who a.'e
cayutlj u( runn.ns bett.r than the old
record. A.i.er.ca ,s suie of first and second
places, aiiJ falsj ha the bjtt chance of
third p!uve.
In the Field Event.
Coming to the field event, starting with
the hammer. Flanagan, brimful of con
fidence after his record-breaking feat at
Torrlngton; McGrath. whose lame knee Is
rapidly improving, and who expect to
, be allrlght when the time come to tep
In the ring In Shepard' Bush, and Glllls,
Talbot and Horr, who can do better than
ISO feet, the hammer look " won for
America. Roe In the ahot-put well. It's
a shame t' r him to tHke the prize. He I
good for forty-eight feet and better at all
time. WHjh Coe, Garrell. Burroughs.
Horr and myself. America' Interests will
be well taken care of for second and third
place. In the discus throws, Greek style,
Horr will be an easy winner, being able
to -outthrow any man In the contest by
five to ten feet, the fight for second and
third being even between Garrells and
. Dearborn and myself, of America. Jacr
vlnen of Finland and Georgantaa and his
club mate of Greece. In the Javelin throws
Sweden will get all three places In thogj
two events, the Javelin being a toy for the
Swedish youth a the base ball 1 to the
American. The first time an American
athlete ever competed In this event or saw
a Javelin wa two year ago In Greece.
The Swede can throw 180 feet or better
In thU event, while our best American
can't beat ISO feet. In the broad Jump Dan
Kelly, If Jumping In hi Jameattown form,
look the winner, with Cooke, Mount
Pleasant and O'Connell. all twenty-three
feet or better, their atrongeat opponent
being Ahearn of Ireland, who 1 doing
Wtter than twenty-three feet .and Mllander
of Sweden, who ha a record of twenty
five feet, but, Judging from Ms jump In
" Athena, he haa little chance of getting a
place; America look good for two placet
In this event.
Janprn Are Strong;.
In tha high Jump are Porter, Gedney,
Patterson and Moffltt, all good six feet,
and Porter, who may possibly create a new
record under favorablo conditions, their
strongest opponent, being Con lxahy of
Ireland, the Irish and American champion,
who is always good for six feet two Inches
oi U-itei. His points' will score for
England. , Undoubtedly Con will protest
and insist ou his point being counted sep
arately for Ireland. America look good
for two more place In this event. In the
pole vault, pilbert Cooke, BalUU and Nel
son. America will hold It own or bettor
In thla event, all being good for twelve
feet or better. The hop, step and Jump Is
an IrWh game, but the Irish prac
tice two hop and a Jump not b-ing el
lowed, v-lll place, the Irish Jumper at i
diaadvamage, and 'fill be In the Amort
can' favor. . With Adams and O'Connell
they ahould get an even break. Ad urn 1
good for forty-seven feet. Tha standing
jump are easy for Kwry. Keller, Adam
and myself. Of the twenty-two events the
team compete In on track and field,
America 1 sure of winning fourteen.
Paul Pilgrim will travel all around
Europe after th London games, and will
possibly compete In Sweden, Germany and
Austria. He plana to return to America
about September 20.
- ' ;
.i-.- . '.'S J " -i i-. .;.'. , V
',f.
'fi , .-.. 1
GEORGE GRAHAM.
whether they will compete or not. Under
the rules of the meet they can enter
only as members of the English team.
With Ireand lost to England the latter
lone what little chanco It ever had to
boat America. O'Connor and Con Leahy.
h.Di; and high Jumping champion, re
flectively; Haynes, the great distance
runner, and llorgan, tho weight man, fig
ure to make all kinds of trouble for the
Yankees In these events. The Americans
huve hurdly a man who could defeat the
first two, but with them out of It the
running Jumps are at their mercy.
The American team will win. anyhow,
so that It will make little difference In
the result whether the Irishmen bolt or
not, except that the margin of victory
would be greater. The chance- are, how
ever, that rather than not compete at
all the Irih athletes will fall into line
when the time comes and work for England.
TENTY-ITVE HUNDRED ENTRIES
In the
NO CHALLENGE FROM UPTON
Sir Thomas Not Yet Heard From by
New York Club.
SUGGESTS CHANGE IN CONDITIONS
London Sporting Paper Announce
Proposals that Do Not Exactly
Sqnare with the Deed
of Gift.
Army of Athlete to Take Part i
London Olympiad.
LONDON, July 11. There are twenty-four
countries or colonies competing In the
Olympic games, and the number of entries
la expected to be In the neighborhood of
2,500. Lord Desborough, president of the
British Olympic council, considers the
United States the most dangerous rival ol
England. It is in the distance runs, walk
ing, swimming and diving that he thinks
Erjgland has an advantage. Speaking of the
coming games, L'ord Desborough Buys:
Our arrangements with the Franco-British
exposition has secured for us an arena for
the games which so far has been un ap
proached In size and convenience. As to
the prospects of British athletes, It Is not
an easy question to answer, but, personally.
1 believe we shall do much Doner man in
previous Olympic games. The' country
where the games are held naturally has an
advantage; the entries, however, are limited
In all events, which will help the visiting
countries. In field anil track athletes, 1
expect the United States representatives
will be very stror.g, and we shall have to
do our best to hold our own.
Then there are many events in which our
foreign visitors start under better auspices
than ourselves, perhaps; In throwing thu
discus, for example, and the Javelin, both
new sports to most Englishmen. The dis
tances are measured by meters, not yards.
But, as 1 say, on the whole we ougnt to do
well, especially u the long-dlBtance run
ning, swimming and high diving. In any
case, however, though 1 should naturally
wish to seo our men as successful as pos
sible, 1 do not think strong competition by
our foreign visitors, and even defeat of our
own representatives, would be anything but
good for International sport.
Those games have an aspect much wider
than the success of any particular nation.
They are the expression of the undoubted
spread of athleticism among the civilised
countries of the world and of the Interna
tional character which all sport has beeu
assuming during the last quarter of a en-
tury. To me this widening In the interest
iikrn in manlv exercises la a very good
augury, and wo of the British Olympic
council wish It every success, even at the
cost of the temporary success of our own
athletes. The periodical meeting or ine
flower of voulh and early manhood ef the
competing nations, the representatives, in
fact, rif the generation In whose hands the
Immediate destinies of these countries lie,
is to nie a matter of very great results
hereafter.
YOUNGEST ONE OF THE ATHLETES
IRISH REBELLION IS SERIOUS
Hay Pat Raglaad Oat of All Thane
f Wlsslsc
NEW- TORK. July 11. Another re
bellion la threatened In Ireland. The
Oaello Athletic association, tha governing
body la the Emerald Isle, ha ordered It
member to refuse to compete In tha
coming Olymplo championship unless
tha points they might acora are counted
for Irwland not added to those of the
rest of the British empire. The Irishman
want to compote a uch not aa sub
; Jaota of Oreat Britain, and. accordlngto
.' aelo dispatch. It la about a toss up
Stxteen-Yrar-Old Boy Who Made the
Team as n swimmer.
NEW YORK, July 11. The youngest
athlete who sailed Tor the Olympic
games on the uteamer Philadelphia was
Harry Hebner of the Illinois Atnietlc
club of Chicago, the greatest aquatic find
of the Indoor swimming season of 190S.
Hebner Is but 16 years old, and a few
months ago was totally unknown, but
undjr the care of Instructor Frank Sulli
van he entered his competitive career last
fall and since then he haa been constantly
and prominently before the public.
First It was a tank record that he es
tablished for the fifty yards print, then
a defeat of the speedy Marquard '
Sch warts In a 100 yards race, then a vic
tory In the national championships and
finally the winning of a place on the
Olympic team. Hebner has a brilllau
future before him. He has a stroke that
experts have pronounced as good aa any
een In this country. He U strong and
enduring and he has youth. Tt should
be remembered that at the age of 16
Daniel had never beaten 1:06 for 100
yards, and here we have a boy of the
age W ho crawls his century . under the
minute and goes his furlongs well under
1:40. Barring accidents, he should prove
a more modern and faster edition of the
"human pickerel."
American swimmer have great hope In
Hebner. He ha been coming very fast
of late and there Is every prospect of
hi placing In the 100 meter event at
the Shepherd' Bush. It 1 a question
whether any but.C. M. Daniel and Zoltam
d Halmay will be found to beat sixty
seconds for 100 yards, and If the Chicago
youngster can equal hi recent perform
ance, which seems more than likely, he
ahould undoubtedly nose Into third place
In the classic sprint.
We stand for safe advertising.
Any other kind is unnecessary.
The day when advertising was specu
lation is over for the man who knows.
A newspaper campaign can be proved
out in six towns just as well as in six hun
dred. A magazine campaign can be proved in
six mediums just as well as in sixty.
Before one spreads out he can know
to a certainty what the results will be.
Our question is never, What are you
going to spend?
Though our revenue, as with all agents,
is a commission, paid largely to us by
magazines and newspapers, on the ex
penditure. We ask ourselves, rather, What are the
possibilities?
And we accept or refuse an account on
our judgment of them.
We can do this because we command
the ability to make a success of any
thing possible.
We are willing to abide by results.
There is too much good advertising to
leave any chance for the amateur.
We Pay One Ad-Writer
$1,000 per Week
Mr. Claude C. Hopkins, now perma
nently at the head of our. copy depart
ment, receives a salary of "$1,000 per
week.
The highest salary ever paid in adver
tising. But Mr. Hopkins, as a salesman in
print, is unrivaled.
. He has made more money for adver
tisers, in more different lines, than any
other man who ever wrote copy.
Many of the greatest successes of the
past twenty years have been due to his
copy and schemes.
And he is safe. Experienced enough to
avoid the impossible. Able enough to
make the possible pay.
NEW YORK. July 11. .Cable mesaage
from London say that Sir Thoma Llpton
1 about the challeniro again for the
America's cup, The Field, a sporting pub
lication, announces tho condition as fol
"First The new yacht shall be cutter
ricked and built under the present uni
versal rule of the New York Yacht club.
"Second The New York Yacht club shall
doBlarnate the size of the yacht which It
considers most suitable for the race."
Sir Thoma la reported to have expressed
tio hopo that his American friend would
see their way clear to meet hi wlshe.
The size of the boat, he said, wa no ob
iect to him. Before challenging. It wao
said, Bir Thoma desired to find the entl
ment regarding the acceptance of hi chal.
lenge. In case a race Is decided upon, he
will ask permission to build two boats and
race them against each other to select a
Shamrock IV.
Cornelius Vanderbllt, the president of
the New York Yacht club, said that he
had heard nothing regarding Sir Thomas
Llpton's challenge. Neither did he be
lieve that any sentiment existed in the
yacht club other than that expressed In
the letter sent to Sir Thoma last fall. In
which the club Insisted that It would meet
yachts built with no other restrictions
than those Involved In the "deed of gift"
of the America' cup. It was said at the
office of the secretary, Q. A. Cormack,
that no challenge had bee,n received from
Sir Thomas. Mr. Cormack emphatically
denied that the cub had accepted a chal
lenge. When a formal challenge haa been
received It will receive the proper consid
eration. A canvass of the prominent mem
bers of the club failed to reveal any senti
ment In favor of racing under conditions
other than have been In vogue. Several
expressed themselves as sceptical regarding
a challenge this year. They spoke of Sir
Thomas In words of commendation, how
ever, and expressed a hope that if he again
tried for the cup he would desire to do ao
under the old conditions.
The America's cup wa given under
deed of gift which contain but one re
striction, that of the length of the water
line. It call for a boat pre-eminent for
speed and requiring the utmost skill In de
signing, construction and management.
The Americans have always believed that
the cup should be sailed for by the most
powerful and fastest boat possible to build.
They look upon the America' cup as call
ing for speed alone, without regard to com
fort or. a Sir Thoma put it, a "whole
some and seaworthy type of boat." The
English of late have developed the theory
that the yachts raced Bhould adopt the
universal rule, which makes a scientific
comparison of sail, beam, length tnd all
other dimensions.
On September 25, 19u5, the New York
Yacht club declined a challenge from the
Koyal Irish Yacht club, which desired to
race two sixty-eight-foot boat under New
York Yacht club rule. In his challenge
Sir Thomas expressed himself believing
that this length wa fitted to the limita
tion of the cup class. There existed a
difference of opinion among the yacht
club's members regarding the acceptance
' of these conditions, but the men who
financed yacht races In the past put their
feet down hard on tha proposition to race
under any conditions other than those al
lowed by the deed of gift. They said It wa
belittling to the cup to accept the chal
lenge of a (mall boat. Unless the Sham
rock IV It to be sailed under the same
conditions that have governed tha previous
contests, there la little doubt that another
challenge will be declined.
The largest accounts we have were
started with small expenditures.
On many, we spent ten times our com
mission in working out the first cam
paign. Each dollar spent came back with a
profit. We proved it beyond any ques
tion. Then the advertiser, naturally, spent
all the dollars he could.
We are ready to do the same with you,
if your line has possibilities.
We have spent SB years in advertising.
Yet every week we learn something
new of what it can do.
Note how advertising has multiplied in
the past few years.
Note the vast variety of little and big
things now being made to pay.
Ten years ago most of these things
seemed impossible. .
Hundreds of these new accounts, in un
explored fields, are due to our develop
ment. '
We have done so many things, never
done before, that we have come to be
lieve that almost anything an now be
done by advertising.
But it cannot be done, in these days,
without experience and ability.. .
We have in our copy department, un
der Mr. Hopkins, the ablest men we
know.
Men whom we pick out without regard
to expense, by the brilliant results that
we see them accomplish.
We are seeking everywhere, all the
time, for the men who make the excep
tional records.
In this vortex of advertising in this
school of experience such men multiply
their powers.
All of these writers advise with Mr.
Hopkins. All copy must meet his ap
proval. Our Advisory Board
Our Advisory Board consists of sixteen
men, all masters of advertising
Each is a man of proved ability, and
of vast experience.
Mr. Hopkins is at the head of it.
Before this whole Board comes every
large problem of present or possible
clients.
Here we discuss the advice to be given
to any concern that consults us. And
this advice is free.
These sixteen men decide what is pos
sible and what is impossible. They de
cide on means and schemes and copy.
Thus all the ability, all the experience,
at our command is brought to bear on
each problem.
That is why we succeed.
Yet this high-priced talent is not an
expense to us; not an expense to our
clients.
We handle advertising on the usual
agent's commission.
These brilliant men all earn their way
by developing the small account into the
large one.
By making advertising so profitable
that it expands, while minor men would
kill it.
It is far cheaper for us to keep adver
tisers, and to develop them, than to con
stantly solicit new.
To New Advertisers
If your article has possibilities, tell us
about it. We will gladly give you our
judgment.
If the thing is impossible, we won't
undertake it We cannot afford the time.
If the thing has a future, we will tell
you how to safely prove it out.
We have made hundreds of fortunes in
this way.
To Old Advertisers
Give us a limited territory a limited
number of mediums.
Do this, if you wish, without disturb
ing present relations.
Let us prove our claims. Learn what
new ideas our able men may work out fof
you what new view-point they can
bring to bear.
Then compare the results.
Don't let us argue. Let us leave the
question of who gets your advertising to
some proved results.
Can you, Mr. Business-Man, neglect
such an offer as that?
Please cut out this coupon now while
you think of it. Send it to get our book
"Safe Advertising" a brilliant example
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A Reminder
To send to Lord St Thomas, Chicago, for Uiair
book. "Saf Advrtiting. "
' Please state name, address and business. Also
the position that inquirer bold in tha business.
Ah. Tract boo, bldo.
New York.
orid & Thoma
Newspaper, Magazine and Outdoor
Advertising
CmCAGO
land lot for a number of years, and
then went to the Waterloo (la.) team, but
jumped them and went back to Cleveland.
That wa In 1906. Last season he Joined
the Indianapolis club, but was later
farmed out to the Canton (O.) team, and
rejoined Indianapolis this spring. Mar
quard has a peculiar pose of the head,
which is a natural one, due to a amall
defect In hi right eye, that make it
necessaVy to carry hi head on one aide.
Catcher Meyer, whom the Giants bought
with Marquard and paid $6,000 for. Is an
Indian, weigh 190 pounds, and is six feet
tall. He ha a great arm, and haa been
batting .300 this season. He waa a student
at Dartmouth college and played football
there. The Giants have broken all records
In this deal of prices. Cleveland held the
former high mark. They paid $fi,500 for
Heinle Berger, and got a gold brick.
When Marquard heard that he wa sold
to the Giants, he said that he would quit
the game at the end of thla year to
manipulate a chicken farm at Cleveland.
It is thought the etory of the 111,000 deal
ha turned hi head, and he anticipate
a part of the purchase money and a big
raise In salary In order to get him to re
main In the game.
HOTELS AND SUMMER ItKSORTS.
each Ml
U Be want ads to bouat your business.
KETCHELL OUT AS HEAVYWEIGHT
Staaler Thinks He la Big Enough to
Beat Barn.
SAN FRANCISCO, July 11. Stanley
Ketchel expects to fight Tommy Burns for
the heavyweight championship of the world
before the end of the year. Ketchel says:
"I have shown that I am worthy of a
match with any fighter on earth. JubI
now l weign 17s pounds and am getting
heavier every day, even while I am train
ing. I follow a milk diet closely all the
time and am always In the pink of condl- '
tion. I am rapidly outgrowing the middle- j
weight limit, and It will not be long before
I 11 have to seek opponents to conquer In
the heavyweight division. In the event of
fight with Burn It would not be neces
sary for me to make any specific weight.
I am in condition to fight him rlarht now.
and If the chance were offered I'd sign
article for the contest so quickly that the
pen' point would melt. After I fight Burr
I will quit the ring forever, and settle down
aa a rancher In Montana."
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MARQUARD LOOKS LIKE A RUBE
Sevw York's $11,000 Beaaty ot
Prix for Appearance.
NEW YORK. July 11. Pitcher Marquard.
the southpaw of the Indianapolis club, for
whom the Giant paid lll.Ou), la a lanky
six-footer, nineteen year old. and a regu
lar "rube" in appearance, chin whiskers
alone being needed to complete the picture,
He I credited with remarkable speed and
curves, and front what ha been said
of, him will surely make good. Out of
twenty-two same this season, he haa
lost four; average hit per game, 4. J, aver
age base on ball 1 .2.
Thla Is Marquard' third year In profes- I
ional base ball. He played around Cleve- j Vie Be want ad to booat your business.
NEW RULES FOR BASKET BALL
Soma Chances la Play Will Com aa
Resalt.
NEW TORK. July ll.-The collegiate
basket ball rule committee baa made Im
portant changes In the playing rule for
next sees in. With the design of eliminating
rough play, two officials, a referee and
an umpire, were determined upon. The
dribble was defined aa a continuous as
sage of the-ball, and It waa decided thit
th ball must not remain motionless In tue
hand of a player after he has started hi
dribble. It was further decided that a
player can shoot for a basket after a drib
ble. Thla 1 a sweeping change, and one
calculated to make the game mora popu'ar.
Further, aa a penalty for rough playing, a
rule was passed disqualify ng any player
having five fouls called upon him.
fa VSir- '
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