13
THE OMMTA SUNDAY BEE: OCTOBEK 6, 1907.
CROSS OF HONOR
AWARDED TO PABST
v
"Blue Ribbon" Carries Off Grand Prize for
Highest Quality at World's
Competition..
Medals from Belgium
Rare Trophies Won at the International Hygienic
and Pure Food Exposition
) at Antwerp.
MILWAUKEE, Wis., Oct. 5. Valued
above the other hundreds of awards voted
to the Pabet Brewing Company by national
tad international expositions held at vari
ous times in the last few decades, a collec
tion of awards which was received by CoL
Qustave Pabst from Antwerp will occupy
higher place in the esteem of the company
than all the other medals in the Pabst col
lection. The awards were brought to Milwaukee
by special emissary from the International
Hygienic and Pure Food exposition at Ant
werp, Belgium, and include the cross of
honor of Bellum,known as the grand prize
of the exposition, a gold medal and a diplo
ma elaborately studded with seals of noted
Europeans, and setting forth that Pabst
Blue Ribbon," the beer of quality, received
the highest award for purity and excellence
at the great exposition held in Antwerp.
The awards were made only after the sever
est tests known to enlightened science, and
demonstrate, under the signatures and
eals of the jury and commissioners, that
the product of the Pabst Brewing company
stood alone among hundreds of other
beers submitted at Antwerp for the ex
haustive teste of experts.
The arrival of the special messenger from
Belgium was an event at the offices of the
Pabst Brewing company, and already the
medals have been exhibited to many Mil
Waukeeans interested in the excellence of
that city's product aa compared with that
of the best known breweries in two hemi
spheres. GET HIQrlEST POSSIBLE HONORS.
The gold medal, which is about two and
a half inches in diameter, bears on one side
the head in relief of King Leopold of Bel
gium, who waa the patron of the exposi
tion at Antwerp. On the other side ia a
likeness, also in relief, of the huge building
at Antwerp in which the pure food and
hygienic exhibit was held.
The cross of honor, or grand prize, is of
beautiful design, somewhat similar to other
high European orders. It bears decora
tions of oak leavee set in gold and red en
amel. In the middle of the medal proper
is the coat of arms of the city of Antwerp.
The medal is attached to the crowp of Bel
gium, which in turn is suspended from a
ribbon of the tri color of Belgium.
DIPLOJVTt OF BEAUTIFUL DESIQN.
The diploma setting forth the fact that
"Blue Ribbon" beer was awarded the grand
prix at the Antwerp exposition is a beauti
fully designed document bearing four ideal
istic figures. The entire wording is in the
French language,' the court language of
Belgium. The body of the diploma sets
forth that the "diplome de grand prix" has
been awarded to the Pabst Brewing com
pany of Milwaukee. The array of official
signatures is the chief feature of the docu
ment. The diploma is signed by the presi
dent of the jury which awnrdod the honors,
by the lord mayor of the city of Antwerp,
honorary member; the administrator gen
eral, and president of the committtee of
commercial patronage.
The signatures of the exposition officials
are verified and attested to by the minister
of foreign affairs of the Royal Belgian gov
ernment. All these signatures are in turn
attested to by the vice nnd deputy consul
general representing the United States gov
ernment at Antwerp, the two certifications
being written in the lower margin of the
diploma and accompanied by the respective
j V".
2wJ? '. ' -fd:
seals of office.
The background of the middle portion of
the diploma sets forth in dim outline a
view from the harbor of the port of Ant
werp, showing the great shipping Interests
and in the extreme background the famous
cathedral of Antwerp with its high steeple.
Cross of Honor.
With the rising interest, much greater
in European countries than in the United
States, In pure foods and the general sub
ject of hygiene, the International Hygienic
and Pure Food exposition has assumed an
important place. To-day its exhibits are
the Mecca for thousands of manufacturers,
scientists, legislators and workers for the
public good from every corner of the world.
The awards of the juries are made with
such unmistakable impartially and are ao
decidedly announced for or againrt certain
food products that the knowledge gained
from a visit to the exposition serves as
absolute protection against fraud.
The exposition is held annually at differ
ent cities decided upon by the board of
commissioners. In 1900 it was held in
Paris, this year ia Antwerp and next year
it will be held in another city of the con
tinent or in Great Britain. Crowned heads
of Europe unite in aiding its welfare, and
every civilized country each year sends its
most noted scientists to participate in the
gathering together of experts from 11
parts of the world. In Europe the exposi
tion is annually given the greatest pub
licity throughout the different centers of
population, it being the understood object
to apprise the people of what is good and
what is not good for their general welfare.
The expositions of 1906 and 1907 were at
tended by thousands of tourists from
America, the recent rise of public interest
in the subject of pure foods encouraging in
vestigation in the products of the world
brought together in one vast exhibit.
The department of brewing at the Ant
werp exposition was one of the chief fea
tures. The fact that the first beer was
brewed in what is now the kingdom of Bel
gium added to the interest in the exhibit
and inspired wonderful showings from the
different Interests of the world. All the
great breweries of Germany, America, Eng
land and other countries made efforts to
excel in their exhibits, and when the time
came for the highest awards interest was
at fever heat.
The testa of the hundreds of samples of
bottled beers were most severe. The jury
which made, the exhaustive tests of the
brewery produots was made up of scien
tists, university professors and chemists of
note appointed by the Belgium minister of
education.
SUBJECTED TO HEAT AND COLD.
The jury's task was a severe one, the
tests of each beer extending over a con
siderable time. Pabst "Blue Ribbon" beer,
along with all the others, was for weeks
alternately subjected to extreme degrees
of heat and cold. Of all the beers so tested
Pabst "Blue Ribbon" beer was the only one
found upon examination to retain all the
properties originally contained in the brew,
COPIES OF THE GOLD MEDAL. .
One Side Contains the Head of King Leopold of Belgium and tbe Other the
Famous Exposition Building.
It was finally determined that the "Blue
Ribbon" beer took first place among all
the other varieties submitted by American
and European breweries. Consequently
the highest possible honors of the exposi
tion were awarded.
The fact that the American beer took
first place was all the more remarkable
from the fact that it was necessarily trans
ported a great distance, a factor that might
ordinarily have been a decided handicap
as against the other beers sent to Antwerp.
The time that the beer was in transit from
the brewery in Milwaukee was something
like four weeks, and it is a generally ac
cepted theory that beer loses through
transportation. The Pabst beer apparently
was unaffected. Its durability and. pure
ness were found upon examination to be
without fault.
The exposition at Antwerp this year was
held during the months of June, July and
August, the months in which the tourist
travel is largest. It was opened by King
Leopold, under whose protectorate it was
held, the various monarchies and the
French republic appointing delegates to
represent them in the international show
The exhibits were placed in the great build
ing erected several years ago at Antwerp
and designed especially for large exposi
tions of tbe nature of the pure food show.
The juries appointed to make tests in the
several departments of the exposition were
appointed by the Belgian minister of edu
cation with the approval cf the differens
notions participating in the gathering, the
members being aelected with special view
to their peculiar fitness to judge of the
merits of the products coming under their
examination. .One of the noted member!
of the jury which undertook the stupend
ous task of testing the bottled beers and
awarding prizes waa Prof. Alfred Jorgen
sen of Copenhagen, Denmark, than whom
there ia no better known authority on tho
subject of scientific and hygienic brewing.
Others on the jury were men of undoubted
ability in their line. The. fact that tho
host of exhibitors in the department of
brewing unanimously approved of tho
membership of the jury bespeaks theur
ability.
It is probable that tbe awards now ia
the care of the Tabet Brewing company
will be placed on exhibition at aa early
date, it being the desire of the officials to
permit the public at large to examine tho
medals and diploma signifying the par ex
cellence of Pabst Blue Ribbon Beer.
r e- -r.. BUBuiuw fivmuuu agaiuBk u.uu. i jimitiiico uiiguiKMjr vuiiiitiucu in m uuw, i mg erecica several years ago at Antwerp teueuuc oi i aust xhuu xuuuou i
DIPLOMA AWARDED THE PABST BREWING COMPANY AT THE INTERNATIONAL PURE FOOD EXPOSITION
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thest Qoaof Give the PaUt Bxewi Company ia a CojbUUob ia WhJd. Bi Fiem AH ParU of the Wejrld Ware Entered. At Ttia ExpoaiUoa Pabst "Bl-ie Ribboa" Beer Was Pronounced by International Expert to Be the Purest and of the Best QuaUtla.