flTTE OMAHA TlATTjY BEE: TUESDAY, Auuunr :t.
if
f
TfiE END 0? THE SEASON SALE OF
LFM
Mil
TEE
Is now on, and never before have
The price inducements which this sale
offers and the choice selection which the stock
represents make it imperative that you antici'
pate your wants early. There are hundreds of
pieces of up'to'date styles of the best furniture
the market affords at a fraction of their value.
THE STOCK CONSISTS OF
Parlor Furniture
Library Furniture
Bedroom Furniture
Diningroom Furniture '
Kitchen Furniture
. ' Porch Furniture
And many small pieces such as Ladies' Work
Tables, Taborettes, Go'Carts, etc. Be on hand in
time to secure these great bargains.
HARRISON FOR SEDGWICK
Otoe County Bepreientative Declares
Himself on Judgeship.
nrcrxin rules on primary law
'SK
sv
1
er, Stewart Beaton
413, 415 and 417 South Sixteenth Street.
BUSINESS HOUSES WIPED OUT
Axtell Suffers Second Extensive Fire
in Two Weeks.
V
LOSS is "sixty-tour thousand
Practically Etctt Remlnl( Store)
Ccninmtd by Fire Last Night
. .. Inaaranee on Property is
Very Llbt.
. . - i . i p
three building. 14,800; B1 McClure, barber
shop, SU0; Scott & Elnaell, drugs and
hardware, 112,000; J. R. Freeland, furniture,
fcMXJO: H. Havllk. dry good and groceries,
$S,0U0; Bank of Axtell; B. C. Stewart, presi
dent, building and fixtures. $6.1)00; A. H.
Anderson, building and atock, 14.000, shoea,
clothing and building, $2,700; A. C. Warren,
insurance, (600; C. O. Carlson, dry good
and groceries, 110.600; A. C. Edmund, $7,600.
Only a email part of last night? loss la
covered by Insurance.
Maa of Oa Party Who Votes lor
Candidate on A mother Ticket
Caaaot Haro It Collated
for Bis Choice.
(From a Staff Correspondent )
LINCOLN, Aug. 19.-(Speclal.) "I have
been Into York county and I have looked
up the record of Chief Justice Sedgwick.
Until something la brought forward against ,
htm, ehowlng that he la not worthy of a
second term, I am for him," aald Repre
sentative Marahall Harrison at the Lindell
hotel this noon. "So far as I could learn
Judge Sedgwick haa made a clean, con
scientious official, worthy of the confi
dence of the people. Hla opinion holding
valid the constitutional amendment provid
ing for the State Railway commission, was
clear out and to the point. ere Judge
Sedgwick a railroad tool, as charged by
some of his traducere, he would have ahown
It then. It la bad for the party that so
much mud slinging haa been Indulged In.
believe Judge Sedgwick will bs renomi
nated and elected, for the kind of a cam
paign that la being waged against him
is bound to react in his favor."
Speaking of the State Railway commis
sion, Mr. Harrison said: "I hope the com
mission will not compromise with the ex
press companies and permit them to eacape
the 26 per cent reduction law enacted by
the recent legislature. If the rate fixed
In the law is not compenaatory then let
the courts set It aside. The legislature
Is responsible for that law and not the
commission."
Warm Campaign for Judge.
The fight for places on the republican
judicial ticket here In Lancaster county
haa ' reached such an acute stage that
Frank Waters Is accused of losing money
to the county by being away from his of
floe and not being ready when called upon
to perform marriage ceremonies. The last
legislature enacted a law putting the mar
riage ceremony feea Into the oounty
treasury. Now that Watera ia campaigning
and necessarily out of his office a portion
of the time, a justloe of the peace has
had to be called In several times to tie a
knot. The justice naturally keepa the
fees. The friends of the lawyer-named
ticket claim Judge Watera should stay
in his office and let them do all the cam
paigning.
Hnllnsr ea Primary Law
Secretary of State Junkln haa received
numeroua inqulrlea whether a vote ahould
be counted for a republican who haa been
voted for In the democratic! or some other
column,' the name being written In by the
voter. Mr. Junkln holds this will not count
aa a republican vote, but must be counted
for the party in whose column the name:
Is written that is. If John Jones Is run
ning for
0RJ1 PORTENT l?lTB
ONLY TWO MORE DAYS TO
BUY AT $26.00 PER SHARE
This Stock Goes to $27.00 Per Share on August 20th, 1907. at Midnight.
PURCHASING COUPON.
I enclose $ for
hares.
Name.
l DOUoUS
sOT 1 V U- v-wvA U rjMAitJraBi
Address JTJ c,j eyAS 1 1 J
Q- b. AvTlS7T ( V. )
I HAt-L Z J
H asMBeaone J m -,aJTr sssaBS BBS- o o - l - SBsansn ever
U . A Tmail
R18TIKOS, Neb., Aug. 19. (Special Tele
gram.) The second extenalve fire within
.!o week consumed practically every re
maining business Institution in Axtell last
night. On the night of August 4 a fire
of unknown origin consumed ten stores, all
exoeyt two on one side of the main street.
Last night fire started in the furniture
store of J" JL Freeland and burned four
teen business houses on the., other side of
the street. Only a few email business
plaoe are loft. The loaa from the flr.t
fir .was 100,000, and from the one laat night
about 104,000. The loases In last night's
fire wore as follows: J. R. Field, confec
tionery, D.B00; Q. W. Johnson, building,
$8004 William Crawford, restaurant, $500;
W. TV Rodger, building, $1,000; Postmaster
Sentord, news stand, $100; J. R. Fernow,
THE 1RBISISTIBLE WOMAN
What They're Is About Her that Is Dif
ferent from the Other
Woman.
She knows how to dress.
She is perfectly healthy.
She Is endurlngly feminine.
She Is persistently cheerful.
She la sanely self-confident- ... ...--
She possesses a dash of clevei i.wjs.
HYMENEAL
Bean pear t-8 ml th.
Joseph E. Beaupeurt of St. Joseph, Mo.,
and Miss Mary. K. Smith of Minden, Neb.,
were marled at $ p. m. yesterday at Diets
Memorial church. Rev. Mr. McGregor officiating.
sj m Pine two AL.I Bar FOOT-EA SR
No woman's' happi
ness can be complete
without children ; it
is her nature to lore
jr n gf n -f and want them
beautiful and
pure. The critical ordeal through which the expectant mother must
pass, however, is ao fraught with dread, pain, suffering and Anger,
that the very thought of it fills her with apprehension and horror.
There ia no necessity for the reproduction of life to be either painful
r dangerous. The use of Mother's Friend so prepares tho system for
the coming event that it is safely passed without any danger. This
crreat and wonderful
remedy is always
ppliedexternally.and
has carried thousands
of women through
the trvinfif crisis without suffering
ft. ad ter free book containing Information
of nrlcelen valu. to all expectant mothers.
The Brarifltld Regulator Co., Atlanta, 6a.
This Beautiful Cottage $3,000
COUPON Mall Today.
Please send me further Informa
tion In regard to tbls road.
Name.
Address. . .
O. B.
I s)
INVESTORS
Subscriptions for stock dated not later than midnight,
August 20th, 1907, -received at this office at nny time will be
acoepted on a basis of $26.00 per share.
Watch Next Week's Ad.
Omaha (EL Nebraska
Central Railway
320 First National Bank Building, Omaha, Neb.
th time. In' fact, the Injury did not cause
the patient any anxiety until a few days
ago.
Blood poisoning set in last week, and
the patient grew tvoree rapidly. Several
physicians -were in attendance, but were
unable to give the elderly woman any aid.
The deceased was 72 yeara of age. She
is survived by a husband, W. T. Weyant.
Funeral services will be conducted from
the family residence tomorrow at 10 a. m.;
interment In Wyuka.
Capital City Briefs.
C. B. Anderson of Crete and George
Coupland of Elgin, candidates for the re
publican nomination for regenta of the
State university, were in Lincoln today
meeting some of the voters and calling
upon the state officers.
Former State Treasurer Peter Mortensen
of Ord was In Lincoln last night and this
morning attending to private business. Mr.
Mortensen said the people out in his
county were not talking politics at all,
but so far as he la personally concerned
he felt very favorable to the candidacy of
Judge Reese for supreme Judge, though
he circulated a petition for Judge Sedg
wick. Inasmuch as the appropriation set apart
by the legislature of 1906 for proaecutlona
unde r the Junkln 'act lapses the last day
of this month. Attorney General Thompson
has requested the payment of vouchers
remiblloan nomination and some ! nled for witnesses in the lumber trust
1
1 ... .. -w .-: ...... 1
democrat writes his name on the demo
crat lo ticket, the democrat vote will not
count for John Jones, republican.
Doctors Flaht for Place.
The fight for a place on the board of sec
retaries of the State Board of Health goes
on a pace. Lately the name of Dr. Ashby,
Burlington surgeon from Fairmont, haa
been prominently mentioned for the place.
Dr. Bailey's time has expired and there
are several applicants for his shoes, in
cluding the doctor himself. The board is
to meet at the call of ths governor.
Loaes Stolon Ulnar.'
Ella Borragaard, employed by Mrs. W. T.
Irons, confessed today to stealing a dia
mond ring valued at tW from her em
ployer. She lost the ring after being ac
cused of the theft and it was found by a
policeman and returned to its owner. When
the ring waa missed Mra Irons suspected
the girl and went to her house to see about
it. Miss Borragaard denied knowledge of
the missing Jewelry and agreed to go to the
Irons home and he up search for It. On the
way there she secreted the ring tn her
belt and it loa out. Ater arriving at the
Irons home aha confessed to taking the
ring and aald she had lost It As she and
Mrs. Irons returned to look for It they
mot a policeman who had found It The
girl la at ths police station though no com
plaint has yet been filed against her.
Blar L-lat of Live Stock Entries.
Secretany Mellor of the State Fair board
declares that the live stock exhibits at this
year's exposition, September i to I, will
be the largest ever shown In all depart
ments. Entries made up to the present
time are aa follows: Draft horses, 175; race
horses, 200; cattle, 460; swine, 2,0X; sheep,
J0.
Enough poultry exhibits have been se
cured to fill a building alxty-stx to 110 feet
in axe.
There will be twenty-two counts' col
lective exhibits, 200 separate manufacturing
displays and large departments of edu
cational, mercantile; Industrial and art col
lections. Among the speqlal attractions of
fered, Secretary Mellor lists these:
Fifteen harness races and one derby,
with a total of Ml entries; seven running
races: exhibltlona and race between guld
leaa horses; the air ahlp; Liberates grand
military band and opera concert company
of New Tork; First regiment military band
of Nebraska; Western league champlon-
.hfn k.M Kll. - ,
" """" '" i -umioui Kimeiic meet and
W'ounty relay races.
The alrahlp scheduled to make dally
fl'ghts at the state fair will consume three
tons of iron filings during ths flvs daya.
Every visitor will have ao opportunity
.o see this twentieth century invention at
close range on the fair grouhda.
J. W. Deweeao Critically in.
J. W. Deweese. Burlington attorney here,
I In a serious condition at M s K aa stt a as
Minn., and members of his family have
one to his bedside. The report reached
Lincoln that he waa Buffering with a cancer
( of the stomach and liver, but so far no
operation has been performed. Mr. Vr-
, weese has been Buffering- for some time and
about ten days ago went to Minnesota to
be examined.
Death froaa Poeollar Oaoao.
Peculiar circumstances surround ths
umui oi (.aaoune weyant. She expired
at 2:90 a. m. Sunday at her horns, fifteen
ml lea west of Lincoln.
Some weeks ago she was resting on a
uunge in ner room, when she tirnWed
on the floor. In some manner the big
ioe or ner lert foot was injured. No Dar-
tlcular attention was given ths matter at
case and for the payment of sheriff's feea,
mileage and court fees. The total amount
is 1.176.80. Should the state eventually win
the suit the lumber association will have
to refund the money to the state, but the
attorney general thought best to pay this
out of the old appropriation rather than
out of the new, should the city lose. Tho
vouchers will shortly go to the auditor.
HERMIT DECLARED INSAWIfl
Norfolk Man Wbo Med Alono Forty-
One Years Sent to Asylum. .
NORFOLK. Neb.. Aug. (Special ..Vr
For fortr-oni yeftes-m kermlt living alone
in the wlldwood and with a reported
disappointment In love as the foundation
for his Isolation from .the rest of tho
world, Johfl McKlrahan, "known all over
northern Nebraska as "Uncle Johnny, ths
hermit." has been declared Insane by the
Madison County Board of Insanity and
was yesterday placed in the state hos
pital at Norfolk. The man Is wealthy,
owning 140 acres of fine land. He cams
from Illinois forty-one years ago and
was the first treasurer of Dodge county,
Nebraska, of which Fremont la the
county seat. He came up the Elkhorn
at the time of the famous Pawnee out
break and took part in the battle of Bat
tle Creek, weat of Norfolk.
"Uncle Johnny" haa of lata been wan
dering among the cattle. He would stray
away and remain out in the paature for
three or four days and nights, and when
Anally found by his sister, with whom
he haa been living for a few months.
would act bewildered. Hs would lie In
a comatose condition for days and sel
dom knows anything rational.
This unique character owns a popular
picnic and camping resort, known as "the
yellow banks." He was one of the land
marks of the northern part of this state.
Hla sister will Ixi guardian of hla prop
erty.
Ireland. He will bs absent for some
months, during which time hla place wUl
be filled by neighboring clergymen.'
VALENTINiJ The Citlsens' State bank
of Wood Lake, with a capital atock of
$10,000, haa been granted a certificate by tl j
.stale banking board. The officers are: w.
1 A. Parker, president; Alfred Lewis, vice
1 president, and W. F. Parker, cashier.
, FALLS CITY Glenn McMillan, son of Dr.
I T. C. McMillan of this city, went to
1 Omaha on August 12, where he took the
' examination before the State Board of
I Pharmacy. He waa notified last Saturday
that he had passed with good gradea.
WEST POINT The unveiling of the new
j flag and the Judicatory coremonles by the
Duetsche Landwehr Vereln were conducted
' successfully by the local lodge, assisted by
j visiting veterans from Omaha and other
Solnta. Hon. Jacob Haucx or umana co
vered the dedicatory address.
VALENTINO The telegraph operators'
strike waa brought to the attention of
Valentine cltlzena very perceptibly during
the last few daya. The local weather
bureau haa been put out of bualneaa for
three days as no forecasts oould be re
ceived. The weather flag waa greatly
missed by the people. Other Important
messages were also delayed.
AUBURN The Auburn Chautauqua
closed lsst evening. The crowds In attend
ance yesterday and last evening were the
largest of any time during the week. It is
estimated that the Chautauqua association,
after paying all expenses, will have a neat
surplus, as the Chautauqua has been one
of the most, If not the most, successful
that has ever been held In this part of the
state.
COLUMBUS The dedication of ths Meth
odist Episcopal church here has been set
one week earier and will be held on Sun
day, Auguat 25. Dr. Illf of Omaha will
preach the dedicatory aermon on Sunday
morning. Rev. Dt. G. H. Mains, the pre
siding elder of the district, will have charge
of the services and will preach in the even
ing, after which Dr. Illf will lecture on
Monday evening.
ST. PAUL Eighty acres of land lying
one-fourth mile west of the cltv limits was
fsold at referees' sale Saturday at $85.10 per
acre, xms was trie ground value alone, as
there are no buildings on the farm. Tes-
terdayM strong hot southwest wind raged
all day, and waa trying to vegetation,
though It is not probably that any actual
damage waa wrought. The maximum
temperature was 100 degrees.
GERINQ A 6-montha-old girl baby was
drowned in a five-gallon Jar northwest of
Harrlsburg Wednesday. It waa the child
of Mr. and Mra. Bob Everett, who were
ramping in a wagon while making nay.
The child was left asleep In a bed In the
wagon, and a Jar of water stood under the
edge of the bed. The child, crawled or
rolled out of the bed Into the Jar and no
one being near it was drowned.
GERINQ -Charles Shmdler. who lived
near Flowersfleld In Banner county, came
to his death last Saturday under singular
circumstances. It Is presumed that he was
atandlng on a wagon, filling a barrel from
a large tank, when he fell Into the tank.
where hla body waa found later In the
day. It la reported that he had been sub
ject to apoplexy, and is supposed to have
had a seizure which caused him to fall.
The team ran away, which caused the
search to be made for Shlndler. He waa
la
On tlie Southeast corner of 13d and Laird, one block from 24th street car line
close to good stores and Lothrop achooL Houne haa nice roptlon lull, open stair
way with' seat, n'oe ijt-ljr. illr.Iiirr loom, good aJ kitchen a:id p.-..iuy oi first floor
I nl ce btfd roo, ua wlm tcood store rooms and be-in on 2d floor. The floors are all
Jilaned and varnished, lious is entirely modarn. having a good cemented cellar
urnaoe. electrlo likhts and gas, combination fixtures, best of modern open blumblnv
a Very well tullt Iioumm and lias a splendid arrangement of rooms. ,
We ciiu sell this for $i,00U cash and the balance at 23 par month. Including In
terest and principal. This ia your opportunity.
HASTINGS & HAYDEN,
1704 FARNAM STREET. ' BEE BUILDING.
WAKEFIELD'S
BLACKBERRY
BALSAM
Is and has been for tl years th most
prompt and relubls curs for Diarraooa,
Dyaontery and Cholera Infantum. As
thesa diseases often come in ths nifht,
every home should be prepared to check
them without delay by ha vint Wakefield's
Blackberry B!sm-on hand. Tt never falls.
All druggists sail Jt, Pull aia itotta S "s.
Mncn Stock Belnsr Bfclope.
VALENTINE. Neb., Aug. 19.-Speclal.)
The stock shipping season is at hand and
train after train loaded with cattle are
going to the -Omaha market. Two extra
engines sre stationed hers to help the
trains over the big grade east of town,
Valentine is the principal shipping point
in northwest Nebraska and it will be sev
eral weeks before the season is over.
about SO years old and had been married
one (year.
Any Officer Will Sao Wife, Who Is
Danchto of General John A.
Logan.
CHICAGO, Aug. 19. Lieutenant Colonel
William F. Tucker, chief paymaster of the
Department of ths Lakes, with head
quarters at Chicago, is said to be prepar
ing to bring suit for divorce in the courts
of Odk oounty against Mrs. Dolly Logan
Tucker, daughter of the late General John
A. Logan.
This waa ths semi-official announcement
made by friends of Colonel Tucker yester
day. The suit wlU bs filed, it Is believed,
within ten days.
Ths grounds upon which Colonel Tucker
will base his suit sre a matter of conjec
ture. Mrs. Tucker's action In bringing
charges against her huaband to the atten
tion of the War department, which resulted
in a rigid investigation of his conduct ur
Ing his residenoe In ths Philippines, It is
believed, may be construed as consstltutlng
what is known legally as "cruel Bird in
human treatment." If Mrs. Tucker's con
duct is so held by a oourt it will be suf
ficient grounda for a divorce.
The time for the filing of the divorce ault
ts figured upon the length of Colonel Tuck
er's present vacation. He has been In Elm
hurst visiting his sister, Mrs. Thomas B.
Wilder, with whom hs aald he proposed
resting ten days, but he went fishing In
northern Wisconsin two daya ago. It is
thought his suit will be filed as soon as he
returns to ths city. Then it win oe niea
only in the event that the official report of
the military court of inquiry which investi
gated the charges brought by his wife haa
been made public. An unofficial statement
that Colonel Tucker has been exonerated
already haa been published in the Army
and Navy Journal.
According to gossip, Mrs. Tucker possibly
nmv anticipate her huaband's action and
bring ault for divorce heraelf. Her friends
who know her character and the influence
unon her mother, Mrs. John A. Logan,
v,.. f.oiinr toward .Colonel Tucker is
said to be bitter, say she will fight any
charges Colonel Tucker may bring. Un
doubtedly, they say. she will file a cross
bill, setting forth all the charges aganst
her husband which she made to the War
department, besides others, which, while
net "conduct unbecoming an officer," may
furnish technical legal grounds for divorce.
Upon the heels of the snnouncement that
Colonel Tucker would Institute divorce pro-
eeeillnn. word came from wasningron ye
terday that Secretary of War Taft had rs
eentlv declined to aee Mrs. Logan and Mrs.
TnoVar when they called at hie office to
challenge ths finding of ths oourt of In
quiry in Colonel Tucker'a favor. The two
women sat In the reception room of the)
War department for two hours waltlai for
an audience. -
PAWNEE BILL'S SHOW PLEASES
Mayor Jim Conld Beat Rope Throw
laar, bat Really Truly Indiana
Woro Thar.,
Pawnee Bill's "wild west and great east"
show entertained big crowda yesterday aft
ernoon and evenlnt: at the circus grounda at
Twenty-first and Paul streets. There was
lots of riding and lots of shooting and lots
of dust, and that seemed to please the peo
ple. Every time a dead Indian or a dead
Mexican or a dead train robber waa drag
ged out, the multitude sent up loud shouts
of applause and their enthusiasm reached '
Its climax when a horse thief was strung
up to a pole by a rope fastened to a hook
in the back of his shirt.
The riding of the Cossacks, the yelling
of ths Indians and the dancing of the Cing
alese were good, but less could be said
for many of the performances. As for the
rope throwing. Major Jim could have dono
better himself. But there were real In
diana, and real bronchos, and real emigrant -
wagons, and all these were worth going
miles to see.
TJavera of (alck lame Shoe Polish
say It is the best and most lasting polish
they have sver used. It gives a polish
to the leather and it won't rub off on ths
clothing. A wsll satisfied user is the best
advertisement.
Prosronlton for Killing; Elk.
CHEYENNE, Wyo.. Aug. 19. (Special.) '
Assistant United States Attorney K. T.
Clark has departed for the Yellowstone
Park to prosecute Brlnkley and Purdy, ;
charged with slaughterlns; elk for their
tusks. '
To Iroient Shoe, rnia Cracking
use Quick Shine Shoe polish. It oils, '
Polishes and gives a patent leather flnlau
and is water-proof. Ask your dealer fot It. :
Sonoma Girl Distanced.
READVILLE, Mass., Aug. 19. Sonoma.
Girl, the horse whose purchase at a great'
price by Miss Lotta Crabtree waa an,
nounced laat night, was distanced in the
first h.at of the Blue Hill tl.OOU stakes at
the ReadvlUe trotting park today. She
made a standstill break an eighth of a. '
mile from the stand. Tempus Fuglt won
the heat in titTM.
A. B. Hubermann, 40 yeura at southeast
corner 13th and Douglas, 80 years direct
diamond Importer, sold at Import prices. '
The Bee Want Ads Are the Bust Buslnesi
Boost era
Hot awal Dry In Cherry.
VALENTINE, Neb., Aug. (Special.)
Hot, dry weather still continues in this
section and farmers are greatly worried
about the corn, which they say will be
ruined unless rain comes soon. According
to the local weather bureau the ther
mometer registered as high as 1X12 during
the last week.
Soldiers Aro Sentences!.
PAPILLION. Neb., Aug. 19. (Special.)
Judge Kennedy was here Saturday evening
and sentenced the two soldiers who were
arrested near Albright for daylight house
breaking. They pleaded guilty and the
court gavs them eighteen months each.
Nebraska News Notes.
BLUB HILL The Webster county fair
will be held at Bladen September 2 to 27.
BLUE HILL The residence of Jos Zeb
nek, in the southwest part of town, was
destroyed by fire Sunday evening. The
firs waa caused by an explosion of a lamp.
FALLS CITY The weather in this vicin
ity remains very warm, but not aultry, aa
there haa been a breese from the south
most of the time, which kept the air clear.
FULLRRTON The program of the Ful
lerton Chautauqua assetnlly Increases dally
In Interest. Dr. Davidson of the State uni
versity lectured to the farmers on "New
Agriculture."
VALENTINE Leader Carge and Miss
Eagle Nation and v infleld Scott and Mtas
Laura Mitchell of Rosebud, two Indian
cquples, were married yesterday by County
Judge Laa port.
WEST POINT Hon. James C. Dahlman.
mayor of Ornaha, has consented to deliver
the address on the occasion of the pioneers
and old settlers' reunion and picnic at
West Point on August S.
FALLS CIEY About IK ha sheen col
lected for dog taxes within the last week,
and about as many dogs were given up
as were paid for, so you can see we aro
well supplied with bologna
VALENTINE W. F. A. Meltendorf of
this city recovered a valuable bird dog this
week which had disappeared from him
thirteen months sgo. The dog had been
kidnapped by a member of the Sioux tribe.
WEST POINT-Rev. James CDonaghue,
parish priest at Baaarott, la this oounty.
. has Ion U av WaU to hi Mi - t
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them in type, makes plates, takes care of all
negotiations with the publisher, pays the
publisher, bills the advertiser, and gives
the advertiser experienced help at every
stage of his advertising campaign.
Lord & Thomas have had signal success
in merging advertising and sales depart,
ments into a smoothly working unit This
results in the complete utilization of adver
tising in lining up the retail trada, and in
having the entire sales plan progress
smoothly. They are so markedly successful"
in this important respect by reason of their
knowledge of trade conditions and their
grasp of manufacturers' requirements, in
having the advertising plan consistent with
the manufacturers' profits, territory, etc.
Lord C8. Thomas have planned and executed
many of the moat successful mail-order
advertising undertakings. This ripe ex
perience enables their clients to avoid
mistakes of copy and media and the shoals
of faulty office method. This is a great
work in itself, and the expert counsel needed
The fact that Lord Co Thomas' operations
are so large and that they use space in
wholesale quantities in all paying publica
tions and other media (newspapers, farm
papers, magazines, mail-order papers, bill
boards and street cars) enables them to se
cure the best prices for the advertiser on the
space used. The facilities and knowledge of
advertising possessed by Lord CE. Thomas
simplifies the whole detail of publicity ma
terially and assures prompt and permanent
success so far as advertising can effect it.
A fact important to remember is that it
costs no more for the advertiser to deal
with this house than to deal with the pub
lisher direct, because the publishers pay
Lord CB). Thomas for making the users of
space in their publication successful.
Free to Advertisers
or Prospective Advertisers
l"OT,A. Thomas issus a publicatin svery month.
sntiUsd OUR DOINQ3." in which thsy reproduca
specimena of advsrtiscmsnts of great variety, show
ing ths character of advertising employed by their va
rious customers. This littls book.which wUl bs sent
fres to any prospective advertiser dssirinf . includes
specimen advertisements tor daily papers, mara
sines, farm papers, mail-order papers, billboards
and stress cars, and is of great value to any on
with aa advertising; campaign under conaidersuon.
Writs fcc "OUR DOINOS." which reproduces th
sdvertisements of many of America's most success
ful concerns. Soma are advertisements used by larva
advertisers, some by small. "OUR DOINQS"ls free.
A Lord , Thomas representative, competent to dis
cuss advertising sad selling plans, printed matter
and promotion work, will call on any bu-n- .s houis -eoDsudaring
advertising end without tl auoa to
mwHs uggssudc aa mierrMw.
Lori & Thomas
NSW "VOIUC
AND OUTDOOR
ADVERTISING
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