1 J I : ( u i TITE OMAHA SUNDAY BEE; MAftCII j4. 1007. ? ... , . a . , , I, a- - - - kvi . r s - r n. r . n r trr r r A i i Store Open Monday Evening rv v Store Open Monday. Evening Announcing the Supreme Fashion Event in Western History OF THE FORMAL OPENING BRANDEIS THE MOST BEAUTIFUL, ARTISTIC and RICHLY APPOINTED SALESROOM The Most Brilliant Style Congress-West Has Ever Beheld IMPORTED Millinery and Ladies Rea More Exquisite Attire Than Was Ever Assembled in One Display West of New York MONDAY, March the Twenty - Fifth And Continuing Throughout the Entire Week The opening of our New Second Floor gives almost adequate impression of the immensity of this establishment; its 'perfection iri design and equipment and its adaptibility to every requirement that a metropolitan city may expect of its greatest store. Brandeis' will always be a Store for Everybody. SPECIAL EASTER SALES IN EVERY DEPARTMENT The efforts of Brandeis' own Paris office have been directed for the past few months exclusively toward assembling exquisite individual creations from the most authoritative fashionable sources expressly for this opening. LADIES COSTUMES. MILLINERY. EVENING GOWNS, WRAPS, DEMI-COSTUMES. PARISIAN SUMMER DRESSES, SEPARATE SKIRTS and WAISTS-LINGERIE Creations from such notable costumt designers as Drecoll Chas. Ignatz Worth Francis Raudnitz, Paquin Pardeau and others. Millinery models from Parisian masters -Germaine Lambert Virot Pernheim, Pouyanne Paulette et Berthe Camille Roger Alphonslne and others. SOUVENIRS TO OUR GUESTS On the Opening dav we will present unique miniature bronze cabinet ornaments t t large Sterling Silver Hat Pins gifts that are charmingly appropriate at such an opening MUSIC IN THE MORNING AFTERNOON and EVENING To make this an opening that can be visited by everyone in Omaha THE BRANDEIS' STORE WILL BE OPEN MONDAY EVENING Visitors from out of the city and those who desire making purchases on the opening day will have ample opportunity. This great opening event is not to be confined to the initial showing on the second floor. Every section of our great store is brilliant in its spring attire. It will be not only the foremost style show but the greatest mercantile event in the history of the west. IliS " ' Ml V SECOND FLOOR ' NEW STORE I IN AMERICA 4 Wear Apparel (BSSfcm J and yFmjr.fr m - m m v n-4 jJywk ' fT 71 1. I r m :n.,,4.4: kt ih fanimu i (MX) tfjil bu'A Prinoosse crown, from llaudnitz, the renowned Paris desicmer. It was sketched in onr own department. A thousand features of exquisite beauty in the gown itself are impossible of reproduction and the dresa should be seen by; i . every lover of artistic attire. The hat pictured here is an original French model from Ueitz-Boyer ( V ) 1 I 4