The Omaha Sunday Bee
PART II.
Om lat thm Horn
THE OMAHA DEC
Best t';. West
EDITORIAL SECTION
PAGES 1 TO 8.
VOI XXXVI-NO. 31.
OMAHA, SUNDAY MORNING, JANUARY 20, 1907.
SINGLE COPY FIVE CENTS.
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WCCk -P s'hj 4- (0.!b 1 dJs.JtS Vfc-i. 3(0.-. Section
Foreword No. 1
Buyers' and Managers' Sale which will hold sway all week is not
in any sense an Inventors' Sale, a Clearing Sale or anv other
special sale event in stock reducing. It is far beyond these in importance to this house, in im
portance to each buyer and in importance to you.
To The Bennett Company it means a supreme test applied to every buyer in the store.
To the Department liuyer it means an opportunity to merchandise his own department without regard to cost of
merchandise or to expense restrictions, and it also means an opportunity to show his customers in his own way,
trade inducements which,' under ordinary conditions, are not possible. To the Customer it means that the buyer
of every department sets forth special inducements for which extraordinary preparations have been made. Every
bargain carries not only the endorsement and guarantee of The Bennett Company, but the special recommenda
tion of the buyer and his assurance that the values offered are the most V T7 y
extraordinary that bis merchandising skill and energy have been able to J JLLs XJcXUIXle
gather. President.
J M J To make this the most successful sale ever conducted in
V OreWOrO. ilO. tL Omaha, I have instructed all buyers of Dry Goods, Shoes and
'Ladies' and Children's Ready-to-wear departments, to sacrifice all profits and everything nec
essary to Produce Results. By results I mean Volume of Sales.
Every buyer is putto a test during this sale, and the 'public reap the benefit. I leave for
New York Monday to meet Mr. C. E. Barker, buyer for our new Men's and Boys' Clothing depart
ments and Mr. S. C. Kendis, buyer for our new Men's Hat and Men's Furnishing departments.
We will open these departments under The llennett Company's
own management, about April 1st, with an entirely new, fresh and
up-to-date line of merchandise. In taking over these departments,
we anticipate the same great results and success that we experi
enced in the opening of our own
partments.
(Success to Buyers and Managers of All IK-pts
Dry Goods and Iteady-to-Wear de-
During this Great Sale.
. S" i. X "
US
Buyer's Sale in Notions
Women's Ntckwtar, Ribbons, Ucet and Embroideries, tnd Art Neetffe Work
In selecting these specially low
priced items as my contribution
to the many bargains in this Buy
ers' Sale, I have borne in mind
women's universal love of bar
gains that combine usefulness
with daintiness, and also to show
appreciation of the decided en
couragement accorded my depart
ments, I intend to make it worth
every future shopper's while ,
to take a look at my depart- sV CZ
ments for prices and values.
IrSOO .riauen Lac Cel
lar. ' worth - 26o and
!9o each, at ISo
Ribbons
C-lnch all silk taffeta.
. .Ribbon, worth 26c a
yard, at lOo
4-Inch warp print rib
bon, ' white grounds,
flower doslgrns, worth
SSc a yard, at...l8Vio
-Inch soft French taf-
; feta Ribbon, worth 49o
a yard, at 17e
',Laces and
Embroideries
45-lnch fancy dress nets
In white and ecru, cult
. able for waists and
. . dreaaea, : worth 75 o a
yard,. at 99
: Art Needlework, Etc.
Kloster Embroidery Silk,' worth 20o dozen, at. 7
Fancy Pillow Tops, worth 25c each, at 5
18-inch Battenberg Squares, worth 50c, at 23
Buyer s Sale ia Linens and White Goods
My friends said to me when 1
started in that I didn't have a
good location in the store. To tell
the truth, I was a little disap
pointed with it myself, but it was
the best that could be done. The
location is now all right because
the values IVe been giving got
people to know where I am.
I've been more than pleased
with the business done. The man
agement is also pleased with it, I
Notions.
Knoxall's Basting Opt
ion, tOO yards to spool,
worth Sc. at So
Beam binding, ' all silk,
full width, all colore,
worth 10c, at Bo'
Klelnert'S light weight
Dress - Shields, worth
20c . and .25c ipalr, lOo
Bilk Featherbone, worth
lOo yard, at .......So
Women's
Neckwear
Three yds. hemstitched
Chiffon Veils,, worth
75c at .3o
Hemstitched and, scal
loped edge embroider
ed collar-and cuff sets,
worth 16o a set. at lOo
Torchon Z.acei, Edgings -and"!
n s e r 1 1 o h s to'
match, wprth up to
lOo a yard, at .....So
800 dozen Val laces, In
sertions and edgings
to match, worth 7 Be a
dozen, at .83o
17- Inch Embroidery
Flounclngs, In Swiss
Nainsook, worth 75c a
yard, at S5o
18- In. Corset Cover Em
broidery, large range
ef patterns, worth 25c
a yard, at ISo
Sto 6-ln. wide Swiss and
Valnsook Insertion
and Edflaffs, wprth
26o a yard, at lOo
' V.M.V
j
it-
ft.
am sure. All my life I've been in the linen business, and am
telling you the truth when I 6ay that in this buyers' sale, the
goods here advertised are advertised at the same price, and
in some cases less than what I'd have to pay for them now.
I just want to jump
in and have you talk X ft
about me more than 7
ever.
(0 docen Hemmed Wash Cloths at.
each It
100 doien Hemmed Huck Towels,
18x38 60 dozen Bleached Turk
ish Towels, 18x46, each... 7 H t
llVio Bleached and Unbleached
Crash Toweling 0
86c Turkish and Hemstitched Huck
Towels 25e
COo Cream Table Damask, yd 354
76c Bleached Table Damask.. 50
1.26 Bleached and Cream Taola
Damask, yard 85
S 1-inch Bleached Table Napkins,
worth 7 6c dozen, at 50
Sl-lnch Bleached and Cream Table
Napkins, worth 11.26 doi..g9
S 8-inch Bleached Damask. Napklni,
. worth $3 dozen, at $2.00
The enormous task :of supervising today's heavy adver
tising1 has been greatly lightened and made pleasant by the
enthusiasm and earnestness of every buyer. Each seems to
feel he has a superb opportunity to make good, that he is
freed from the ordinary restraints, cost, expense, etc, and that
lie can make prices to secure for his department phenomenal
gales.
I have permitted each buyer to express himself in his own
way, over his own signature, thus giving a touch of novelty
and originality m today's neavy
advertising.
Advertising Manager for The Bennett Company.
Buyer's SaJe in Silks
Dress Goods, Wash Goods &nd Domestics
Never before have I had the
power to do exactly as I saw fit
with my merchandise. In making
prices for this sale, I ignore the
actual cost. I have made extra
ordinary efforts to crown the big
gest selling event of any one man
ever attempted in Omaha; there
fore, I must have results, and
hope to see eWry woman in
Omaha or vicinity in my de
partment during this sale. I
leave fur yuw YoTimcTt weeE:
SILKS
45 inch Silk Grenadines, black only, striped or embroidered,
regular prices $1.50, $2 and $2.50, Buyers' Sale price. .29
$1.25 Black Taffeta, every yard guaranteed, best wearing
quality made, yard ...'...,. .:. .69
$1.00 Black Washable Taffeta, needs no introduction, the name
tells the story, yard .........44
fa ' '
DRESS GOODS
Z CBlLLAnaB OTstXS KSKCKAJTTS TO OrrSB
VaXUS IIII THESE MO OXTE TBIH, TOOl
CHOICE POB 4 A T1BD
4-ln. Black Chl(In Panama, sails (or $1.00 a
yard, at
49c
44-ln. Black Mohair, bast quality offered for $1.00 ACr
a yard, at
48-ln. Black Chiffon Taffetas, sells for $1.00 a ACn
yard, at
48-ln. Black Batista, best quality, worth $1.00 a ACr
yard, at
SO-ln. Black Check Voile, new weaves, worth ACkn
$1.26 a yard, at
44-tn. All Wool Batistes, In cream, navy blue, new
shades of brown, tan, red, etc., worth $1.60 and A Or,
$1.25 a yard, at VU ,
lo Chambray Gingham, En
yard "W.
-ln. plain navy blue Sultlnr. rod as Danish clth, o
that sells for 2 So, at, yard u"
. .
75c ' ' and ', 65c
Creain Wool "Voile
and Crepe, 40 in.
wide, fancy Brown
Mohairs, bargain at,
yard 19
54-in. New Voiles,
black, brown, navy
and medium blue,
worth 1.25 and f 1,
pretty web effects,
yard 20t
51-inch Navy Blue
Unbleached Sheets, in large t-4 (, rare bargain, 2Qc - and Black Panama
Bleached Pillow Cases, made of elegant quality Q and 50-inch Black
Muslin, hemstitched, worth 16c and 18c, each . . . . nutiut vorv flnn
Gray Wool Blankets, only half wool and cheap at f A A uauBlB' vory llu"
$3.00, buyers sale price, pair I44 an(i heavy, worth
Comfortables In Urgent sites, elegant qualities, no. 1 ' . . nrv
worth up to $2.00. now fOC 1 yard, at-SO
$30
mi iim-li i itt i iniaa '
,000 Worth oi ladies', Misses'
and Children's Ready-to-Wear
I mentioned this amount January 1st, 1907. Not too much, but
enough to surprise you, when I say that every dollar's worth must
be sold before I go to New York, February 1st.
Notwithstanding that this has been an exceptional oloak and
suit season, I still have about 175 suits and 350 coats of this sea
son's most approved 6tyles, that will be offered in this sale.
Watch the Knile as it uuis rnces as mces - .
Were Never Cut Before. The Knife Never Had a (y Z CoC-
Keener Edge.
TAILOR MADE WOMEN'S COATS
SUITS MUST GO, $25 and $22.50 Coats
AT LESSJTHANfor $10 Just 100 . for
Monday's selling, made
of fine kersey, tight
fitting and semi-fitted
styles, 52 inches long,
full satin lined, hand
somely tailored.
6 '
HALF PRICE
$2 2.5 0, $19.5 0
and $15 Women's
Suits for $7.95
Styles are Eton,
pony coat and 23
inch tight-fitting;
cloths are broad
cloth, cheviot and
fancy mixtures.
$39.50, $35 and
$29.50 Suits for
$13.75. All this sea
son's best styles,
Eton, Eton blouse
and fitted and
semi-fitted coat
suits; cloths are
broadcloth and
fancy mixtures.
2d Floor, 8 a.m.
Children' Caps
26o Eiierdown Cap,
lace trimmed,
60c Astrakhan and
Bearskin CaPCg
FUR COATS
$200 Mink Coat at $100
$100 Russian Pony Coat at . . .$50
$100 Sable Squirrel Blouse at '.$50
$75 Near Seal Blouse at $37.50
$95 Natural Squirel Blouse at $47.50
50 Discount on all Small Furs.
WAISTS
$1.26 Fine Flannel Waists, all colors, for GO
$1.95 Brilliantlne Waists for 1)54
$2.50 Embroidered Nuns' Veillag Waists for S1.19 i"
1 u . v u . . li u a Tciuu5 ii laci lucci liug 11 41U- kN
med 91 nn
tj.uu rauorea raireta waists ror.. ,
$5.95 Plaid Saxony Flannel Waists for ,
BATH ItOBES
fill $3.95 Moleskin Flannel Bath
SllK for
1.95 lr
$1.95 F
$6 Eiderdown Bath Robes for. $2.95
Ppftirmts ,7-5 Eiderdown Batn Robcs-$4.48
16.50 and $5
DRESSING SACQl ES, Kl.MON AS AND
WRAl'l'EIW
7 Be Flanelette Dressing SacqueB.39J
Taffeta Silk'1, F2e? JV. ' ' S
MI'HIjIN UMIERWEAK
EXTRA SPECIALS FOR MONDAY
50c Corset Covers, lace and embroid
ery trimmed 19
76c Drawers, wide flare ruffle, em
broidery and lace trimmed, .. .392
Petticoats for
3.95
uyer's Sale in Hosiery
Underwear, Glove and Handkerchief Depts.
The boss says I have full swing during this
sale, and I'm going to show the people of Omaha
what I can do. I'm going t6 have every customer
in Omaha and vicinity talk about the big bargains
they got in my department during The Buyer's and
Managers Sale for a year to come. My stocks are
all new, and in fine condition, regardless of heavy
selling during the holidays. I have completely over
looked the cost" during this
sale. Come and let me prove
it
Hosiery Underwear Gloves
Ladies' fast' black, Ladies' Egyptian Ladies' 1-Clasp Lambskin
Ull WM JIJIlllllll HSIM I .Ullll mi
v -. '
-.- . f , yi r
a U ... T,i
I '.ml , .T 1,,-.- - ji
$15 Plaids and Fancy
Mixture Coats at $5.95
52 inches long, some
plain tailored, others
braid and button trim
med, all handsomely
tailored.
$25 Evenings Coats, ,
handsomely trimmed
in braid and embroid
ery, white and pearl
gray, for $10.
Mj stock of Children's Coats is too large, consequently price cuts no object in this
sale. AU must go, and go they will, thin week.
CHILDREN'S COATS
$2.98 Children's Coats, 2 to 6 yearB.S1.48 $7.50 Children's; Coats, 2 to 6 years.93.75
$3.98 Children's Coats, 2 to 6 years.$1.98 $3.00 Children's Coats. 6 to 14 y'rs.$1.50
$5.00 Children's Coats, 2 to years.$2.50 $5.00 Children's Coats, 6 to 14 y'rs.$2.50
B sjsssssjlSssssssssssWsjsasssssssssss"Sssssssss
Buyer's Sixlc in Millinery
Encouraged by the response and the interest
6hown by our patrons during my first year's asso
ciation with The Bennett Company, I desire to thank
them for the way they praised and complimented my
Millinery department; not only praised and compli
mented it, but purchased again and again. This
is our last effort previous to our New
York buying trip. This will be strictly a customer's
gain and our loss; nothing reserv-
ed, and no prices doctored for this yTzX
r ""- ''( 4 J -
- 5 ..2 .
i' -it j.
1
half price 'sale.
Usilf Price BonaTidc Sale of Millinry Secotvd Floor
full, regular made
Hose, 25o quality,
1
pair, at
Cotton and Wool
Plaited Vests, 50c
and 65e quality, at
59c
16c
29c
Boys' fast black,
extra heavy, Bi
cycle IIose, 15o qual
ity, pair
10c
Ladies' Ribbed Cot
ton Fleeced Union .
Suits, 50o quality,
a 6uit
31c
Gloves, $1.00 quality,
pair
Ladies' 16-Button Silk Fleece
Lined Gloves, $2.00 r
quality, pair
Handkerchiefs
Ladies' hemstitched embroid
ered and lace edge Handker
chiefs, 10c quality, C
each JC
Men's 18-inch pure linen Hand
kerchiefs, 14 and Y2-'m. yj
hems, 15c quality, each. ,Vc
Buyers Sale in Xewelry, Belts and Umbrell
My stocks are all new, clean, up-to-date mer
chandise. I have no chestnuts. If an article is out
of date, price is no object, it must be sold at any price.
The bargains quoted here are all new, dependable
goods at prices you never saw them sold at before.
You can buy here with confidence. I carry only med
ium and high grade lines, and prices are right My
salesladies are all ex
perienced, and what
ever they tell you as
to quality we will back
up. Our motto is:
"Your money's worth
or your money back.'"
Mantel Clocks, 8 days, strike hour and half
hour, large, fancy enameled wood, niarbel
ized columns, gold and bronze trimmings,
15 different styles, sold at $5, $6 and $7.50,
fully guaranteed, choice $2.98
AU Leather Strap Back Purses. $1 Talue.(j9
:h'XU. fAYF
. -y M
Gents 18 size 17-Jewel blgin or Walthaui
movement, in solid nickel case, regular $13
value, for S5.98
Fancy Mounted Back Combs, 60c and 75c val
ues, at 10
Rogers' Teaspoons, set of six for 48