Omaha daily bee. (Omaha [Neb.]) 187?-1922, January 12, 1907, NEWS SECTION, Page 8, Image 8

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lewipiper Adtertiiinr ths Meetpkons of
Actite Buiineai.
aperlor and Cheaper Thaa Amy
Other Mod of Promoting Trade
. Peaetratea Rrmotfil Mantlet
and Ilabltatloa.
I,ruls Wiley, spoke on "Newspaper Ad
vertising: Why It , la , the Beat," before
tho Twenty-third street (New York)
Toung Men s Christian association class
In advertising on Wednesday evening Mr.
Wiley's long experience - as advertising
tnnnaKT of the New York Times furnished
him iwlth an abundance of material fee his
address, and his remarks were followed
with . eager attention by his hearers. He
spoke In part as follows:
"Newspaper advertising: is the most de
sirable of all advertising; for at least three
First. It is the cheapest ndvertilng
known. That is to say. It reaches more
people in proportion to' the money ex
pended than any other kind of advertls-
Heeond. It is the quickest In results.
Third. A newspaper Is the most natural
' r appropriate place for advertising.
'I 'have said that newspaper advertising
ensts less than any other. Think of being
' able, to buy space In a newspaper at one
tenth of a cent for each 1,000 readers which,
while it la a low rate. Is quite common.
On this basis 100 lines of advertising, a
large enough space to compel attention,
would cost exactly tl for each 1,000 readers.
That Is to my, you can reach one person
for 1-100 part of a cent with a 100-line ad
vertisement. If the newspaper rate he
one-fifth of 1 cent per line per 1,000 read
ers (which is an ordinary enough rate)
the cost of advertising in its pases would
', be exactly one-fifth part of 1 cent per
i render for a WO-line advertisement. In a
, certain New York newspaper, about which
j I am supposed to .know nothing, space rr.ay
I be bought for less than one three-thou-'
sandth part of 1 cent per line for each
' buyer of the newspaper In the metropolitan
district alone, to say nothing of Its many
i thousands of readers in outside territory.
I While those figures and percentages seem
to be extraordinarily low. they could be
made substantially lower by taking the 64
' vertlslng rates, and undoubted circulations
of other newspapers; even as low prob
ably aa one-twentieth of 1 Cent per line
per 1,000 readers. Estimated on this basis
the cost of a loo-line advertisement would
, be only 60 cents for each 1,000 readers.
' There ia no magazine advertising, no street
' car advertising, no bulletin board advertls-
i Ing in the same class for low cost in com-
I parlson with the newspaper figures I have
Just mentioned. I am sure I need not dwell
longer on this phase of newspaper adver
The Best of All.
more Important reason why newspa-
ndvertlsing Is best of all la because
Juces the quickest results. One rea-
thls is because the people have
sted by the newspapers to prompt
responding to advertisements. A
e proportion of the advertising In
newspapers, notably the retail
mall classified advertising, must
hded to- promptly on account of.
and this, aa I say, has edu-
1 people to quick action, and, be-
la,' i Is an age where time Is the
a ahle of all commodities, espe-
hose who are managing an ad-
lampalgn. The greatest period
tween the beginning of an ad-
campalgn and that happy, or
pfSflaps. unhappy, occasion when the re
sults are figured up, the greater the op
portunity for something to go wrong for
the factory to burn to the ground; for the
bank to fall with which the advertiser
has made his financial arrangements; for
a strike or boycott to raise its sinister
head with the resulting cutting off of the
supply of goods or largely Increasing their
cost of production, that probably were not
foreseen In laying out the advertising plan
'of r&nipulgn; for the cost of new materials
to go sky-rockeMng; for the hundred and
ono other things that might happen and
freisjently do happen. The dally news
paper as an advertising medium reduces
this great risk to a minimum, because In
stead of requiring your copy six weeks la
advance of going to press, six hours, or
it may be six minutes only, are necessary.
In fact, a newspaper advertising campaign
may be begun and finished while one Is
Waiting for some monthly publication to go
to press.
Celerity and Timeliness.
"With quick action goes opportune action.
I et me Illustrate what I mean by oppor
tune action: Let us suppose there has
been a collision or other accident on a
il as V
1 '
I I ft u
5 1 tlme-.Y
:.'vn? Ill
Removes the Signs of Age, Keeps the Skin Young
It will protect your skin from the discomfort and irritation caused
by exposure to sun and wind and give you a sun-proof complexion.
1 know my Kosmeo will do this. But I don't even ask you to take
my word for it. ... 1 do ask you to prove for yourselfby the use of
one 60c jar how much cleaner, clearer, fresher and more luxurious
your akin will feel after a single application of Kosmeo.
Before you go out in the run and wind, juet rub a little Kosmeo
on your face and hands it isn't necessary to rub hard then wipe it
off. Your skin will be perfectly protected against all exposure. And
when you come back after your walk or ride ia over, you will be
delighted to find your akin free from burn or tan, and from that
irritating dryness which causes wrinkles.
i this Motaotina la tha imt natural war.
which ara just banastii tha akin, baa) th fully
gruna and dust and rayiratioael ssuaunars day and It soakastaaskia soft and alaan.
' A fuIWUad lax of Xoamao nam, bat Wo. I want too to
know that all 1 Est told rou about It la trua I SRanla rou
out thaa Ws wiue la tatprntvanant eomfort, luxury ana aa
Oo to your drtMrriat today and start this
aa, H la wartk i
rtb ataruna Bow. If tha druniat haan't fcoanaa, sand tteUt t
ih row daalar's nana, and I will aand ra a fulaavad Jai, and taa Ki
talis aow to ass komi&au, srauud.
Ask Your Druggist For A Free Sample Box
A trial wffl aonrutaa you that Konmao hi saparior to any faoa pranaiatknl roa have
r aaad. KosaMO U diSarant from anythina you nava avar uaad Bafora,
Mrs. Cervalse Graham, 1301
rallrrvid, or a steamboat has sunk or been
burned, and a great loss of life has been
the result. To meet such exigencies as these
the causally or accident Insurance com
panies have for some time followed the
custom of having advertisements of what
they offer the public set up. in the news
paper offices, ready for Instant release.
As doofi as the news of the accident
reaches the advertising department of the
newspaper, the casuallty company Is noti
fied, -the order Is given perhaps over the
telephone, and its advertisement probably
appears In the same Issue of the newspaper
containing the account of the disaster, or
at the latest In the following Issue.
"Another Illustration: A manufacturer
wtrhes to place his grods on the market
and at the same time to advertise them to
the public. We will suppose he wishes to
tal:e up one section of the country at a
time, which would be the easy way. We
will assume that the New England states
are to be the theater of his activities. After
his goods are all ready, he senda out his
salesmen with samples of his goods and
proofs of the various newspaper adver
tisements he .is to. run, each one . marked
with the date on which It Is to appear,
together with photographed copies of
orders . for Insertion. All enterprising
deilers would fall over each other In get
ting In line. All of this, of course, could
not be, done so quickly, so cheaply, so op
portunely and with such special reference
to-. my one locality In any other medium
than In a dally newspaper.
"I have previously stated that newspaper
advertising Is the best for three reasons;
third reason being because a newspaper Is
the most natural or appropriate place for
advertising. This third reason Is probably
the most Important of all three, because it
places advertising In Its true place as a
part of the news of the day. Where Is there
such an appropriate place for the news of
the day, whether it be advertising or any
other news, as In a dally' newspaper? Dur
ing the past decade or two the people of
this country have been gradually educated
to understand that good advertising Is
really news and It is part of the spirit of
the times to want Its advertising1 news
servod up fresh every day. The spirit of '
the times cannot be ignored or opposed
by the advertiser any more than by any
one else that way prosperity and success
Widespread Reading; of Newspapers.
"The appetite of the American people for
the news of the day Is astonishing. We are
a newspaper reading people. 8lnce the In
stitution of the rural free delivery system
by the postofflce authorities very few lo
calities In this country are so situated that
a dully newspaper cannot reach it while
the news Is fresh,' and as a result nearly
every resident of rural districts wants to
get his dally newspaper. Newspapers are
literally everywhere.' ' I ' could write a
pamphlet the size of one whole issue of
Printer's Ihk on this phase of the subject
alone. The widespread reading tt the
American dally newspaper Is the direct re
cult of the unequalled facilities for dis
tribution afforded by tha 'most wonderful
transportation system In the whole world
to as great a degree, perhaps, as to the
fact .that the American newspapers are
the best In the world.
"The news value of a newspaper la not de
creased, as erroneously stated by some, by
a lanre volume of advertising any more
than Its circulation Is decreased by It. In
fact, ioth are Increased to a great extent.
The ule Is tha, big circulations and big
advertising patronage usually go together.
Aa already stated, advertising Is news, and
the more news there Is In a publication the
more people want the publication. I know
of newspapers that publish as many aa
10.000 to 12,000 distinct ana separate ad
vertisements In one Issue, or considerably
more than tha Immense number of 1,000,000
distinct and separate advertisements In one
year. Such a newspaper, assuming that
It has one extra reader that it would not
otherwise have on account of -each ad
vertisement (say the man who Inserted the
advertisement) has 1,000,000 extra a year It
would not otherwise have on account of
the advertising patronage. Of course, no
one knows how many readers are at
tracted by advertising, but It is safe to
assume that the average number for each
advertisement Is several times one. This
Is something that advertisers as well as
newspaper men should think about."
Brains, December 29.
A Weather Prophet.
Then exists a stone which. It is said, un
failingly foretells the changes In the
weather. The stone was found in Finland
many years ago by an explorer, and has
since been watched by scientists with great
ntierest. It presents a . white, mottled
appeajranoe In sunshine, gradually turning
from gray to black as a rainstorm ap
proaches. Tha stone Is composed of clay,
nitre and rock salt. In dry weather the
salt In tha stone Is prominent, but when the
air Is Oiled with moisture the salt absorbs
the moisture and turns black, thus forming
the barometer. New York Tribune,
The Beauty
Maker '
It k
tka ttttla blood
active, by
vlna all fotaiau mafctaf tha
to hara ona, and I want yon to
bow that rou will set muca
trial of Ko
Hit Is worth sUrttag at
sand tb hue to ata.
Michigan Avenue, Chicago
One VoTr of I ninth and Senator Now in
Vtw Trk Peiitantiarj.
With Wealth, Edaratloa, Talent
Power Ontwel.hed by Aaablcl.a,
He Becomes Most Versa
tila ot Forcers.
"I am frank to admit that I spent a
cool $26,000, trying to buy my election to
congress. I Just' missed tha coal by 193
votes., If I had known $26,000 was not
enough I would gladly have spent another
$26,000." . , 1 .
Seated In his room at a prominent hOlel
Alonio J. Whitman, once mayor of Duluth,
Minn., made this statement to a reporter.
But the hotel was the Ryan, in St. Paul,
the time was about 1901, and Alonio J.
Whitman, Instead of being a candidate for
office or a figure of any sort In politics, was
a fugitive from Justloe, one of the most
notorious forgers In the United States, the
object of search by tha Plnkertons and
the much-sought man of many states.
And that Interview that night secured
his arrest.
The 1906 report of the Plnkerton Detec
tive agency devotes .much space to . Whit
man, to whose conviction at Buffalo.. N. T.,
It refers as "the most Important .-achievement
during the year." Upon that con
viction he was sent to' the penitentiary at
Auburn for eight years.
There are men In Omaha who - knew
Alonso J. Whitman; knew him when he
was not a felon, not the most notorious
forger In the United States; knew him
when he was mayor of Duluth and. knew
him when he was spending that "$26,000"
to get elected to congress from the old
Fifth district of Minnesota, and knew him
whon he was a leader on the floor of the
state senate In the North Star state. . And
the reporter to whom Whitman made that
remarkable statement Is now In Omaha.
Crime for Which Ha Is Paylaa;.
Here are a few notes front the Plnker
ton report concerning ex-Mayor... ex-Senator,
ex-Candidate for Congress Whitman:
December 11. Alonso J. Whitman was
taken to Auburn (N. Y.) state prison to
begin his sentence of eight years and five
months, to which he was sentenced October
27, 1906, at Buffalo, N. Y., where he had
been convicted of grand larceny In the
first degree. Joseph Boothman, also con
victed at Buffalo, N. Y., waa, October 27,
sentenced to Ave years and eight months
in Auburn (N. Y.) state prison, waa taken
there on December 6. After Whitman and
Boothman were sentenced their attorneys
applied to Judge Lambert for certificates
of reasonable doubt, which were refused.
Meanwhile, pending Justice Lambert's de
cision, attorneys made annother applica
tion to Justice Dickey of Brooklyn, and
were granted a hearing on December 7,
but on Assistant Attorney Ryan of Erie
county then explaining that Justloe Lam
bert had refused to grant these certificates
justice uicxey aid likewise.
From the time of the forgery, June 27,
1904 Until Whitman's mniHnllnn rutnl..
1905, we were almost continuously employed
gathering evidence and assisting the dlo-
inci attorney s omce at tfullalo In Whit
man's prosecution.
Whitman waa tried on one Indictment
and acquitted: then came a mistrial on
another Indictment, because the wife of
one or tne jurors, wno was sick, received
$50 by mail, with a promise of S150 more
should her husb .1 remain sick lonu-
enough to cau mistrial, but he was
finally convicted -n October and sentenced
as related.
The crime for which Whitman and Booth
man were convicted waa as follows: June
zi, 1904, Whitman caused to be purchased
from the National Hudson River tvinlt
Hudson, N. Y., a draft for $61, payable to
F. H. Hubbard, the amount of which was
raised to $9,000. On July I, a messenger
appeared at tne fidelity Trust company
(member), Buffalo, N. Y., with the raised
arart and a letter from Hubbard renuent.
Ing that an account be onened In bis name.
Joseph Boothman, posing as F. H. Hub-
Dara, regan cnecking out tha money, but
un juiy o wnitman sent a rormer ac
quaintance with a $760 check to the bank,
which was paid and delivered to Whitman.
This acquaintance, at the time, did nut
know of the swindle being oernetrsted unit
at Whitman's trial was pne of the best
January 20. 190. Joseph Rrfalhman died
at ino Auoum iin. i.j prison.
Culmination of TLonsr Train.
But this crime for which Whitman Is
now serving a term Is but the culmina
tion of a long train of them, some ar
more spectacular. For years he has been
regarded aa the most versatile of forg
ers. He has dpne time In other peniten
tiaries. For years he had been-hunted
by many states and at one time he stood
convicted in one state while the officials
In other states were watting for a. legal
opportunity to seise him. At the same
time he was a fugitive. He has had nu
merous formal charges In numerous states
pending against him at the same time.
Alonso Whitman was a child of for
tune. He had wealth, education, talent
and these gave him power. He came
from a good family In New York. He waa
graduated from Hamilton college. , His
father was rich and the son ambitious.
To gratify that ambition best and to use
the money his father gave him U the
greatest advantage he decided to go west.
In Duluth, Proctor Knott's "Zenith City
by the unsalted sea," Alonso Whitman
cast anchor. He then boarded the ship
of state, walking up the gang-plank of
politics. Sure enough, he was light the
west was the place for ambition and
wealth. In 1884 he waa elected U the
state senate, carrying the city of Duluth
by the largest majority ever given a can
didate there for an elective office. The
young man was an accomplished orator.
urbane In all his manners and his cam
paign fairly swept people off their feet.
Though a democrat he simply wrecked the
republican organization In that republican
stronghold. In the legislature he be
came a leader. He drafted and had car
ried what was called the Whitman elec
tion law; and this law remained In effect
In Minnesota until It waa superseded by
the Australian ballot system.
Elected Mayor of Dnlnth.
The people of Duluth were proud of the
record their young senator had made and
in 1888 elected him mayor of Duluth. In
this office he Increased his popularity. He
had passed the bounds of a local politician
and became a state leader. In that fierce
national campaign of 1888 be was chairman
of the democratic stale committee having
been to the national convention aa a dele
gate from his state. His management of
the state campaign was signally success
ful, and to reward him still further, his
party in the Fifth district nominated him
for congress In 1890. That was the cam
paign in which ha sought to pave his way
to tha national capital with $26,000. But
be lost lost by 193 votes.
Whitman was a good winner, but a poor
loser. That defeat, so far as tha world,
which was Ignorant of his lavish system of
bribery in his vain race for oongress, knew,
was the stepping stone downward to his
ruin; It marked, it seems, the beginning of
his Criminal career. Whitman was a gam
bler. His losses at that game and at the
game of politics made him desperate. He
decided to recoup his fortune by tha most
direct and eaay method.
Ills First Pnblla Crlsna.
And befora that year was out that year
in which he reached the pinnacle of his
political career, he was a criminal, a crim
inal in the eyea of the law and the people
who had worshiped at his shrine, pouring
out tha libation of their hearts at the
ballot bos.
It was not tha crime of paying $X.000 in
bis desperate attempt to secure a seat In
the United States congress that Alonso J.
Whitman was charged with. Of that crime
lor which he was never punished er even
arraigned before the bar of Justice his t
people up to this time knew nothing. His I
first publlo offense toward the close of ,
IK) was that of swindling bookmakers of
eastern race tracks out of large turns ot
The Impetus Whitman gained from his
first crime, backed by the momentum of
bis secret political plunderlnga, gave him
start on the downward course he was
never able to overcome. In 1R92 In" his
home town, Dannvllle, N. Y., he raised an
$8 draft to $80 and swindled a friend.
More of that Heeord.
And more of his continuous vaudeville of
crime is recited In this statement by W. A.
In 1901 because of the arrest of one of
his associates for swindles with him in I
Chicago, he fled to Europe, and In Septem
ber of that year circulated worthless paper
in,juonuon and fans, returning to the
I riiied States in 1896, and on Information
furnished by us. was arrested In New York
City for the San Francisco authorities, and
on August 30 or that year was convicted
and sentenced to nine years In the San
Quentln (Cal.l penitentiary, but, on a legal
technicality, obtained a new trial and was
released November 18, 1896, and the case
roppeci oy tne California authorities..
February 23. 1RH7. he waa arrested In New
York City for swindling a member of $f86 on
Dogus cnecK, but the alibi witnesses pro
uced by him. on account of their un
doubted respectability, 'so thoroughly per-
piexra tne jury mat tney acquitted nim.
June ix, iws, he was arrested in St. Louis,
Mo., for swindllna a hotel In Boston.
Mass.; pending trial waa released on ball.
which he forfeited.
July, of the same year, he waa convicted
In Chicago, III., for obtaining money under
false pretense and sentenced to one year
In the house of correction, but pending an
appeal was released on bail.
In May. X. he was arrested In New
York for swindling a hotel, but forfeited
his ball, and In November of the same year.
i-r iorgenes on memoers in urooKiyn. If.
Y., Pittsburg, Pa., and Woonsocket, R. I.,
we caused his arrest, with (Robert Knot
and others, all of whom were convicted
except Whitman. As evidence to convict
Whitman for his participation in these
forgeries was not obtainable he was sur
rendered to the Illinois authorities, when
decision had been rendered against him.
and he served his sentence. .
In New York City In July. 1901. he was
gain convicted of forsrerv and nentenond
to two years and six months In Sing Sing
prison, which he -appealed, and was re
leased on oau. August 30 of the same year
ie was rearrested In Boston. Mass.. for
the crime of 1K98, pleaded guilty to that
forgery Indictment, but, through the Inter
vention of his mother, 80 years of age, and
on his promise to reform, he was paroled
on suspended sentence.
In 1902 the aDDcllate d via on of the state
nf New Yark revnraAft Ih. .Tiilv l? ifeil
conviction against him, and the district at
torney, unable to obtain further evidence,
nol proBeed the case. From then until his
rrest In 1904 be lived in his native town.
Dansville, N. Y.. where he had manv
friends still having confidence In him and
to whom he pretended that he had reformed
and Intended becomlrur a minister of the
gospel, nut while thus deceiving his friends
he operated more extensively than before,
resulting In his final conviction and sen
tence at Buffalo as stated herein.
It Was the Senator, All Right.
One night, either - in the latter part of
1900 or the earty part of 190L a reporter
sauntered into the Ryan hotel in St. Paul.
Ho got a tip from a man who knew Whit
man that he or "the fellow tha hooks like
lm was upstairs. He had registered un
der a different name. The reporter went
to the room designated, knocked and was
admitted by an extremely cordial Invita
tion. He greeted the occupant of the room
as "Mr. Whitman."
"Glad to see you, old man, but I guess
you're mistaken In my name," replied
But ''after some insistence he admitted his
Identity, not once losing his even temper
and nice urbanity.
"Well, I guess they'll be getting me
again," he laughingly said, referring to the
police. They were, sure enough, quite glad
to meet "the senator."
It was on this occasion that Whitman
related the story of his lavish bribery In
his congressional campaign and other such
depredations. He did so, too, with as much
serenity aa if he might have been discuss
ing the escapades of another man. He said
he had staked his whole soul on winning
that election and if he had known how near
he was coming to victory he could have
dug up another $26,000, though his pile was
then getting low. ,
Judicial and Scientific Observations
a Popular Brands of Imported
In 1906 Dr. H. W. Wiley, who watches
our food and drink to see that It Is pure.
went to England to find out what aort of
stuff was exported to this country under
the names ' of Scotch and Irish whisky.
At about the same time certain publlo
spirited Englishmen were trying to learn
exactly what was being sold to them under
the same names, and two retail liquor deal
ers were under prosecution charged with
selling liquors falsely marked. The case
was heard by Mr. E. Snow Fordham,
magistrate, In the North London police
court, and in giving his decision he found
It necessary to define the word "whisky,"
which he did thus:
Whlakv. I have no doubt, is a word de
rived a century or so ago from the word
"usquebaugh," which signifies a spirit dis
tilled in a form or pot still in Ireland or
Scotland from uTaln grown and generally
malted In Ireland or Scotland. In
both Ireland and Scotland from earliest
times the national alcoholic beverage "us-
quebaugh," now whisky, haa been distilled
by pot stills. It certainly was so made
when It was first known aa "Irish wnisKy
snd "Scotch whisky," and I must hold
that to be "Irish and "Scotch whisky" now
the spirit must be obtained in the same
methods by the aid of the form of still
known as the pot still. The product of
the patent still, unmixed with put stlil
whisky, cannot d insn or dcoicii whisky,
although made in Ireland or Scotland: the
patent still is not used to obtain spirit by
the method known aa Irish or Scotch. As
to the material to be used to produce Irish
or Scotch whisky. It must be such as haa
always been used in the Irish and Scotch
forms of still commonly. This, I find from
the evidence I have heard, is In Irish
whisky barley malt as to about 76 per cent,
and aa to the rest of the maah, barley.
wheat, oata and rye, or any or mem; ana
In Scotch whisky it Is wholly barley malt.
There is a distinct difference in the ma
terial used to produce Irish and Scotch
whisky in the cot at 111. but the material
used to produce spirit In the patent still
Is the same whether it be produced in Ire
land or Scotland.
The accused liquor dealers had sold
fluids produced by a patent still from a
mash consisting to a large extent of matse,
to which a dash of whisky made from
barley malt in a pot still had been added,"
and these compounds the magistrate held
not, to be Irish and Scotch whiskies, re
spectively. The mixtures were Vortti about
half as much as real whlsklea, and the
court held their vendors to have Infringed
the Maw. Of the practice of selling sub
stitutes for whisky, Mr. Fordham said:
The misrepresentation with regard to
Irish and Scotch whisky haa become very
usual, and Its adulteration by the addition
to It of patent still spirit, made largely
from malxe, has baen gradually Increasing
for years, and the result has been taken
by the unsuspecting public to the benefit
of the distillers, dealers and retailers, until
the so-called "blenders" have dared to con
coct and place upon the market and sell
to the retailers raw new patent still spirit
with a mere dash of Irish or Scotch whisky
In it aa "Irish whisky" and "Scotch
whisky." The retailer has. In fact, sld
this effort of adulteration to the publlo
under the description by which It was sold
to him.
It is time the fraud upon the publlo in
the matter of the sale of whisky waa
stopped, and though doubtless these prose,
cutlons are very costly to those who en
gage In them, the information obtained
and published in the course ot the hearing
of these two summonses Is most valuable,
and the result of thla trial seems to me
to afford ample Justification for the proaa
cutlona. (
Pr. Wiley found that "the mixing of
the Scotch whisky with grain . spirit Is
quits general practice both for home con
sumption and for export," and ha could
not find that "any genuine malt whisky
without admixture et grain spirit waa bvt-
There's a satisfaction, to us in rendering
Helpful Credit Service
Hartman's Credit Plan has certainly
other credit plans. It Is not a cold business proposition an Inflexible business ays- tsa
tern. We look beyond the point of mere money-making and endeavor to give the-peo-Jirffe
pie the help they need. We excuse them from payments when 111 or out
and In case the bread-winner of the family Is removed through death his
given the goods without another cent being paid. We're here to serve all
nnr hvln. Wo'll Ifw.t mn .nn1v
- - I' - v ..( j WH til IVWl
Great Saturday
all day Satur
day till 10 p.m.
Sat of eKntvas
or forks, "Wm.
Rogers' "
These Forks or Knives are made by
ware to be solid silver, but It Is solid nlckol sliver, an d very superior to any plated ware ever
made. It Is the same In the center as on the surface. There is nothing U wear off or tarnish;
it is guaranteed for 50 years; a complete set of these $1.76 Knives or Forks, set of , put
up In nice box, all day Saturday.'
olid Oak Crasser, like cut, finely
finished, large French beveled
plate mirror, best cabinet work
throughout, carved mirror stand
ards, large slse case, special
clearance of only 20, S M fa
actual value $14; sale J LL
price at Hartman's
Special January Clearance
of all Carpets and Ruga,
Draperies and Crockery
Discounts up to 83 H
$23 Worth.
$2.50 Cash.-
$2 a Month
$50 Worth.
$5 Caaht
$4 a Month
iwi fnr tha United States." That is, the
mixture "of patent still spirits with real
whiskies, wihich Mr. Ford nam aeciareu
not to be whisky, Is the stuff that passes
here under the names of "Irish" and
"Scotch." It Is not .held that this blend
nf ltnunra la harmful or that it ia not pal
atable, but It Is not the Scotch or Irish
whisky which men call for and pay for.
New York Sun.
Franchlsed Corporation In Ohio Cap
ital Manifests Enlargement
of tha Heart.
The people of Columbus, O., don't care a
fig about municipal ownership. They know
when they are well off. They boast that
they have the best street railway system
(Judged by its methods and by the service
it gives them) In the country.
The rate of fare (of which the patrons of
the road almost universally avail them
selves) Is seven tickets for 25 cents, or three
and fifty-seven one-hundredths cents a fare.
This rate, like all the other provisions
under which the company now operates,
waa established by the blanket franchise
granted for a period of twenty-five years
by the city council In 1901.
At the time this franchise was granted
the company. In tha preliminary discus
sion, conceded six tickets for a quarter.
Some radicals demanded eight. The com
promise of seven tickets for a quarter
was subsequently effected.
The franchise ss finally grafted, however,
contained the further provision that when
ever the gross annual receipts of the com
pany should reach the aum of 11,760.000,
tickets must be sold at the rate of eight
for a quarter practically a flat 8-cent fare,
and so well has the policy of tha company
Does your back ache? Do you get up
lame in the morning? Do you feel dull
arid tired? Does it hurt you to bend
over, to lift anything, to get up from a
chair? Do you have sudden "catches,"
or etltches of pain in the, back? Does a
dull, throbbing ache settle in the small
of your back and bother you day and
night? Do you sometimes feel that you
simply cannot straighten -up?
If you do have backhache, be careful
not to make the very common mistake
of treating it aa a muscular trouble.
Do not rub the sore place with lini
ment nor put on plasters, for the seat
of the trouble Is Inside In the kid
neys, which lie Just beneath the small
of the back, on either side of the spine.
A cold, a chill, a fever, overwork,
overeating or overdrinking may start a
slight congestion or inflammation in
the kidneys that will at once Interrupt
the kidneys' work of filtering the
blood, "it Is this condition that sets up
the acting, and makes your back so
bad. .
Yoa cannot make any mistake by
treating the kidneys at once, for it is
these, small- troubles that lead to
dropsy, diabetes and Brlght's disease.
If there Is any doubt In your mind that
the kldneya are affected, notice the
urine for a few days. If passages are
been designed to serve- a higher mission than -'fXN
vntr K Vrtir
- glIV . I 1,1 B, M I, 1 V.
Wm. A. Rogers,' Ltd ., the famous Silverware
Yonr Money
Worth or Tour
Money Back
at Hartman'a.
Iron Bed Bpecial This rich, heavy design,
exclusive lfartman pattern, made in large
quantities lor our great chain or 12 stores;
;ii Biwrrn,
can be had in any or the desir
able new colors, special offering
for all next week and tomorrow
at the very low price of nly.
Xltohan Cabinets, exactly like cut, large
slse, 2iix46 Inches, two drawers, bins and
boards made of light finished hard wood,
giving it a clean, sanitary ap- sr f sat
pearance; bins hold 60 pounds ijC ia
of flour, heavy legs well made J tj J
in jvery particular, special at.. .
succeeded that it is now estimated hardly
more than two years will elapse before the
system of eight tickets for the same price
will go Into effect.
The franchise also provides for practically
universal transfers, and will continue to
do so when the fare Is eight tickets for a
quarter. In Columbus today, for a fare
of 8.67 cents, a passenger may not transfer
back to the line on which he originally
purchased his ticket, but all other lines
are open to him.
This makes a fare for the distance that
may be traveled believed to be the lowest
in the world. It Is unquestionably the
lowest in America and on the average Is
lower than the S-cent fare charged oft
European roads operated under municipal
ownership, because in the case of the latter
a second fare is collected where the pas
senger travels a prescribed distance.
Under the same franchise the company
receives 6 cents for single cash fares, but
these are paid mostly by nonresidents,
the townspeople using the tickets.
The company'a relations with its em
ployes seem to furnish an object lesson in
the lubrication of corporate machinery.
Many of the motormen and conductors have
been with the company from ton to fifteen
years. A few have served continuously for
thirty years.
There is an established working day of
nine hours and voluntary service of more
than nine hours is paid extra. Tha com
pany some years ago inaugurated a system
of profit sharing with Its employes and
the result! haa been not only to emphasise
the good will prevailing toward the corpor
ation among the men but it has also tended
to increase the efficiency of the service.
The profit sharing dividend Is paid on
total amounts of wages earned at the. same
ratio per cent, aa Is paid to stockholders
on the stock, and the system extends to
employes in all departments. In order
- i am m , -i n mi
rueiamMnasaa Co IWIaVs,
XT! lrt
J VvJ r,,lbef
yjL NW
of work,
family is
who need
Set of (Knives
or forks' Wm.
Kofers' make
$1.7 S value, at
maker. We do not claim this
liniiu villi,
Oak Bldeboard, like cut, rich Hart
man special design, handsomely
carved, top drawers swelled, and
one lined for silverware, large
French beveled mirror, m nftC
massive in construe- MOt
tlon, ' $20 value, at
xiarimen a uniy
Special aale of fine Pic
tures. Every Picture in the
house at one-half price, all
marked plainly 1,200 to se
lect from. Great values.
U. S.
$100 Worth.
$10 Caah.
$5 a Month
in Proportion
to be entitled to a dividend employes
must have worked six months continuously
prior to a dividend paying day.
The company also furnishes to conduc
tors and motormen having been In the em
ploy of the company for five years ono
uniform suit each year, and to those hav
ing been in the employ ten years two uni
form suits each year. At Christmas time
this company has for the last several years
distributed to their married employes a
turkey and to tho single ones a silver dol
lar. Another feature of tho company's gratui
ties Is the employes' annual picnic at
which time free transportation over the
lines of the company and an outing for em
ployes and their families are given.;
The Columbus company paves, cleans and
sprinkles the-streets traversed by its lines
between the tracks and for a considerable
distance on each side. It is well known In
the city that the street repair work of the
company Is the chief factor In maintaining
these thoroughfares. Ohio Magasin'e.
Original Food of Man.
Comparing the human body and the
steam engine in a lecture at the Working
men's college. Prof. Osier said one differ
entiating feature was that while the engine
had only one furnace, and a large one, the
human body consisted of myriads of little
furnaces that is, cells. Milk was the'
original food of man. It contained the
four things that were necessary as food
fat, curd, sugar and salt all dissolved in
water. Dr. Weir Mitchell once showed him
a robust looking patient and he remarked!
"He looks as if he had been living ea the
fat of the land." "No," replied Dr. Mitch
ell, "on the fat ot the cow." That patient
had a five years' milk diet except on Sun
days, when his wife insisted on rloe pud
ding, j
irregular, painful, -or too scanty, dis
colored, or full of sediment, the kid
neys need help right away, and there
is no other medicine more helpful than,
Doan's Kidney Pills, a simple remedy
for the kidneys, yet so powerful that
It quickly cures the cause and so ends
all the painful and; annoying symp
toms. Home testimony proves the un
failing merit of Doan's Kidney Pills.
Mrs. M. Toeney, of 1623 Dorcaa St.,
Omaha, Neb., says: "It is seven years
ago since I gave a statement telling
what great benefit Doan's Kidney Pills
had given In my case. I suffered so
severely from backache that at times
I could scarcely move and to stoop waa
an utter Impossibility. To add to my
misery, trouble wtth the kidney' secre
tions of a most annoying and disturb
ing nature existed. My husband pro
cured Doah's Kidney Pills for me. This
grand remedy not only proved effective
from the very start, but In a very short
time removed tha causa of the trouble,
thus effecting a complete and radical
cure and I want the poqple of Omaha
to know that that cure has been per
manent. Doan's Kidney Pills are at
good as gold. As a kidney medicine
they have no equal." '
M.Y.. Proprietor.
n'V "-- j!
! 1 IV.'ilU 1.