Omaha daily bee. (Omaha [Neb.]) 187?-1922, January 03, 1907, Page 5, Image 5
THE OMAHA DAILY BEE: THURSDAY, JANUARY 3, 1907. TO-DAY. IN Marks the Passing of the Old City Into the New, and the Transition From Old Ideals to New Standards of Industrial Supremacy. LOUIS Toddy in a M dny In fit. Louis. i The big building operations of the bin city of Missouri nave renrhed hlKh wiitor ; mark In the completion of the handsomest and moit substantia wholesale business 1 structure in the nt. The llrown Fhoe Company WILL (M.ffPY TWO-TH1KD8 OF THE ENTIRE BROWN HLOCK. and It la believed will have space and equip ment f aclinic to handle and ship Fifteen Million Dollars' Worth, of footwear per year. Tha floor area will be more than three and one-half (3S4) acres. It In the largest, beat and most completely i equipped building In the world used for in" ainiriouuon or shoos rrom factories to retallera The entire building has been built and equipped t' produce greater economies than has heretofore been known In the handling of shoes, and Is-the em bodiment of everything that Is flrst-rlnss, and the keynote of our trade princlpl" "WHERE QUALITY COL'NTSi WE I.KAD." The completion of "The White House on Washington avenue" Is therefore Indeed an epoch In the shoe history of the United States. St. Ijnulsans and visitors to the World's fair will remember the topography of '.he business section. , Up from the river across the first main i level of the wholesale district. Bt. Louis 'loaches westward over gradually rising ; around to Thirteenth street, at which point . a, broad acclivity sweeps up to a natural summit at Seventeenth street and Wash ington avenue. And there, upon the most commanding Its in the heart of the MOUND CITY, looms the gigantic structure of the "WHITE HOtSE" the "crl'l" of the famous WHITE HOUSE SHOES, for men, for women, nnd home of "BT'STER BROWN" BLUE RIBBON SHOES for boys, for girls. It Is not too much to say that the splen did edifice dedicated today to all that Is best In modern business enterprise la re i garded by the people or St. Louis as a , fitting culmination to the triumph of west , ern manufacture In making their city "the I hoe shop of the world." l Take the high speed elevator and run up ! to the roof amd look around for vourself. i Here you are, away up out of the smoke I and dirt of the old town, overlooking the river, the Ends bridge and East St. Loui. Away below you north, south, east and west Ilea the great metropolis of the south westa panorama of commercial activity broad vistas of busy streets and the throng , and clang of traffic. And near by. on the ' nouth. Is this country's greatest Union I Station. , The "WHITE HOUSE" overlooks them And more, for In the BATTLE of BUSI NESS strategical location counts as much ..In dollars and cents to the manufacturer, dealer and wearer of shoes as does ar tillery elevation in the deudlv conflicts of war, and this situation of the Brown Shoe iCompany's new stronghold means much to the company and to the public In the economy of centralization, immediate" fa cilities In handling deliveries, quick ship ments and prompt dispatch In the conduct of a great business In all Its details. Going up Washington nvenue through the grand canyon of the wholesale district rf St. IjduIs. the new structure Is easily the most prominent thing In sight, and, what is still more gratifying, the most beautiful. For art In commercial architecture has until very recently been practically unat tainable, due to the space requirements ot ! nearly all such structures. . But. that the Brown Company has solved the problem Is apparent to the most crit ical eye, and the vast exterior of the big simrture, from the nolld granite basts char up to the cornice edge Is, done In the finest style of French Kennlsnanee, the entire face in Ivory-white enasnclod terra cotta. The effect Is that of the most superb and splendid beiuty of designs, executed without a single lapse of detail to mar Its perfect finish. Large plate glass windows, with orna mental Iron frames, give light nnd ven tllntion, and all the windows of all the stories abue, on the Washington avenue, Sixteenth street and Seventeenth street sides are also of the best plate glass. The construction Is absolutely fireproof, floor arches and partitions cf hollow tile flreprooflng, carried by st.?el columns, beams and girders on cast Iron base plates sunk to solid rock or resting on a foundation of concrete. This steel structure Is calculated to carry a load of 3U0 pounds per square foot over every foot of floor surface on all floors. No modern building Is bettef built than this from the fireproof point ot view, or more solidly constructed from curb to cornice, Insuring at once the fullest pro tection to life, safety of stock and con tents, and immunity from loss by fire or interruption to business because of It. Great credit is due and accorded to Al bert B. Groves, the general and supervis ing architect of the "White House," St. Louis; and to James Stewart & Co., of St Louis, general contractors. FLOOR ARRANGEMENT. The floor arrangement la perhaps the best example of "applied system" In a distributing house ever devised. Convenience, easy and rapid communica tion, economy, safety, lalior-savlng fea tures of every variety are exhibited at ev ery turn. Waste, both In time and substance, has been anticipated and eliminated; hardly a useless step or an unnecessary movement is possible in the great human and struc tural machine which evidences the experi ence. Intelligence, forethought and fore sight of the men who have made the Brown Shoo company what It is and the great building which will help make It what it la to be In the future. BASEMENT AND 8UBBASEMENT. Here are Installed the heating and cool ing system, lighting system and power plant. HEATING AND COOLING STSTEM. "The White House" above the first floor Is heated by the latest Improved vacuum system. Tha first floor and basement are heated; by the most modern blast system. AH the air, before being heated, passes through the McCreery air washer, jthlch In winter Is heated to a temperature of 70 degrees, and cooled In summer to a temperature only two degrees higher than the water from the city pipes; which means that the temperature of the office, lobby and salesrooms will be kept at practically 70 degrees the vear around. LIGHTING SYSTEM. The "White House" Is lighted with about 8,000 Incandescent lights from Its own power plant. An eight panel switchboard In this plant controls the lights on each floor from the englno-room by a separate switch. This means that, If the lights on one floor should become incapacitated, the other floors would not be affected while repairs are being made. This system, as well as all motors Tor running elevators, carrier svstem, fans etc.. Is run by Its own MAGNIFICENT 660-HORSE-POWER PLANT, which em bodies everything that la latest and best. : ; it: i.. mm i u r3 .A WsaiBWB V-'m V 1 1 ' 1 T-saaaaaaasaas Br i lp f y n i. I I. !. r-i: 1 ! " " ' ' .V N. It (W ., m . . . - "TTfTtTsT J s)fi , . i -"n l ifc - tr - - , . Jill I - . . . . . , . 46 THE BROWN BLOCK THE WHITE HOUSE 99 In Saint Louis ON WASHINGTON AVENUE AT SEVENTEENTH STREET New Home of The Brown Shoe Company OFFICES, LOBBY AND SALESROOMS. The general oltlces, lobby and sales rooms, occupying the main portion of the first floor, are Handsomely fitted up with English oak fixtures and, desks to matcn, with plate glass and brass grilles nnd trimmings. The floor of the lobby and sabsrooms will be THE INTERLOCKING RUBBER TILE, which probably Is the handsomes and best floor In use today. The walls are wainscoted with DARK TENNESSEE MARBLE AND WHITE ENAMELED BRICK. The Interior arrangement throughout serves the double purpose of spacious and commodious general ottice h atlquartcrs with a view to pleasant and conitortable business surroundings, not for a moment forgetting the wise economy of rapid easy business accessibility and the value of time In handling smoothly the enormous trade which Mows In and out of the big doors all day long. bHIPPINO DEPARTMENT. The shipping department occupies nearly one-half of the rlrst-floor space. And here in the shipping department Is one of the studied features or the building, for the entire space Is arranged like that of a first-class freight depot, with what are called "Jackknlfe" doors, eight in number, built along the entire St. Charles street side of the building. 'The goods routed for certain railroads are piled Inside of specific doors, so the drivers of the shipping wagons always un derstand when tliey will receive freight for the varioui roads. The sidewalk con structed on St. Charles street is such that tha wagons mav drive close alomtside of the building and the doors raised out of the way for the freight handlers; thus the cases, can be easily loaded on wagons with out having to be trucked and piled on a platform or sidewalk, as Is now the gen eral custom. This means economy and dispatch In the shipment of goods. "Ship immediately; I need the goods right now; am waiting for them," the cry from many of the 18,000 customers of the Brown Shoe company, has now lost Its terror for the shipping clerks and freight handlers of the big concern. The years HKKt. ltMt. 105, have each shown a acaln In shipments of one million dollars over each pre ceding; year, and for 19U the nsunl annual million grain has been sur passed by a good amount, regardless of the Interruption In shipping on account of siotIiiic operations dor Ins; the Inst ten daya of December. It Is not much wonder then that these stupendous strides in growth and the un ceasing activity of a superb sales organ ization of one hundred and three live rep resentatives hss not only necessitated the construction of new factories, but has pro duced the reality of the finest distributing house in the whole history of the shoe business of the country. All the world loves a winner, and It is now an established fact that the sales force of the Brown Shoe Company Is sweeping the country with good shoes from ocean to ocean, from Boston to ,8an Francisco, with their argument of quality-value and price, that Is as true as It Is Important. The per fact system of the Brown 8hoe company In sures first-class service to dealers, and colncldentally the greatest possible Bhoe value to the consumer. . The "White House" Is equipped with a private Individual telephone central station. All the factories will be directly connected with this building by Ita private individual wires. Telephones are so placed that connections can be had with the various offices without loss of time In traveling bark and forth. Hurry call for shoes from metchants In tH. Louis, or throughout the entire country, can be Im mediately taken care of through long-distance connections. AN AUTOMATIC CARRIER, especially designed for the Brown Shoe Company, with a capacity of UU) CASES PER DAY, takes goods directly from the side walk and delivers to any floor desired, at the will of the receiving clerk. On each floor the cases can be conveyed to various locations by gravity carriers, there to be placed In stock. I'p on the eighth floor your guide stepi off, to the left, and tells you as you follow him that here Is the ASSEMBLY ROOM if the company. Here will be held the now celebrated semi-annual meetings of the salesmen, where "the men that sell the shoes" get together. And it means a lot, this ASSEMBLY ROOM, to every man of the Brown Shoe Company. There trade comments and criticisms are cashed Into corrected errors, weaknesses brought to light, strong points are emphasised, and everything that honest exchange of ex perience and opinion can do to make these shoes still better than before ts done In the assembly room. Other meetings are held here, as occasion arises, and a seat ing capacity Is provided to accommodate the entire selling force, together with all staff men at headquarters. THE GRAVITY CONVEYORS provided In the "WHITE HDl'SE" are a system of spiral chutes, which almost Instantly take munis from the various floors, after they have been packed, to the shipping depart ment. Open cases of goods can also be conveyed by thla system from the various floors to the packing department,' the equipment being -sufficient to handlo prac tically any volume of business. This grav ity conveyor system was especially de signed and' constructed for the Brown Shoe Company. A PHALANX OF FACTORIES. Nowhere In the West, and probably no where, anywhere, Is there any shoe manu facturing concern so Intelligently ar ticulated In all Its parts or as strategically situated; for, by its very location, the management Is enabled to gather at one grasp all the reigns of organisation. No shoe house, perhaps, in the world enjoys quite the same ideal labor condi tionspeace In the ranks; willing work men and workwomen and as loyal a le gion as ever served any good cause In anything. Skilled hands and good factory morale and good services; and good treat ment all around. You can't help but no tice this in your turn through the factory buildings; the way the smile peeps out whenever you put a question or ask an operative to explain some step or other in the process; and it's a mighty good thing, too, tor It helps mightily to make good workmen, and that In turn helps good workmen make good shoes. Such, In brief, is the story of the "WHITE HOUSE" In Bt. Louis, where is located the vast establishment of tha Brown Shoe Company, and you may pic ture it to your mind's eye If you will am a business nower. with Its staff mil itant, so to speak. In the heart of it, all Its divisions and contributing forces ready In close position. A compact, or ganized, aggressive business army, sup ported by Loyalty, ' officered by Intelli gence, regulated by Economy, drilled by Experience, controlled by Judgment and led by Enterprise winning the Battle of Competition by the 8word of Buccess, un der the banner of the Square Deal and Honest Shoes. 7,1 -. -"(-VI ill IklktfaUUitf". ? itk - "ir" ''11 1 r1H -. : .'--r - -'A ' il VUHilll'fl'. 1 t fi.-f r f - r '-i-'IJ 1 -" f. i'lU1 k-n.V I i ! I -J ' I 1 jut.- 3 Jt fv 4 lift v' ! ,j J. !.t r.arr-. . n.-aV '" 1 - V wnrrm kousb shoes" pljutt (Ho. a). Located Eighteenth and Wash Streets, in the City of St. Louis. Factories A and Ii, where are produced our WHITE HOUSE SHOES for men, for women the shoes which were given a Double Grand Pria-e at the Louisiana Purchase Exposition at St. Louis In 1904, tho only exhibit ot shoes given such distinction. Here are also made our USON SHOES for women; retailed at $2.60 to 13.00. 'WHITE HOUSE SHOES have HIGH GRADE, FINE SHOE CHARACTER which at once classes them In style and up-to-date features with tho best shoe productions of the United Stateu WHITE HOUSE SHOES for women are rpld at 83.00, $3.60 and M-OO. WHITE HOUSE SHOES for men are sold at 93.50, 94.00 and 85.00, Annual producing capacity In value, of WHITE HOUSE and USONA SHOES. $3,605.00. "BLUE BIBBOXr" PLAKT (Ho. Located Jefferson Avenue and Mullanphy Street, In 3). the City of St. Louis Factory F, where are produced our now world-wide known BUSTER BROWN BLUE RIBBON SHOES for girls, rpld according to size, from $1.60 to $2.60; here are also made our almost equally celebrated QUEEN B SHOES for women, a shoe of wearing merit and elegance of ap pearance, popular retailers at $2.00 to $2.50. Annual producing capacity in value, of BUSTER BROWN BLUE RIBBON SHOES for girls, and QUEEN B SHOES for wpmen, $1,600,000. if!".'. V'V - .7T t m- . a. I I . 1 im. .'ru!r Huumii,.. i nniiinia ' 4 i it i "h omz s-Taiv ruin (. $). Located on block bounded by Russell Avenue, Allen's Lane, Twelfth and Thirteenth Streets, in the City of St. Louis. Factory D, where are produced our ENTERPRISE SHOES for women and children, made In vlcl kid and box calf leathers, and in thla sale 'he Company Is giving the greatest possible trade values from the stand points of honest shoe construction, to give. wearing merit and at tiia same t.me good style and titling qualities, at popular prices, so as to "miiks same great evrry-day sellers for the trade. Here also is mado tha ; PAR VALUE, ur great Every-Day Work and School Shoe for Woraea and Children sold according to sites at $1.25 te $3 .00. , Annual producing capacity of value of ENTERPRISE. PAR t VALUE, and other brand made m thla plant, $2,740,000. "BUSTEH 1BOWX" PLAJtT (Ho. 4). Located Seventeenth Street and Lucas Avenue in the City of St. Louis. Here are produced, in Factory K, our BUSTER BROWN BLUE RIBBON SHOES for boyi, now being sought after in all parts of this country, sold according to alio, from $1.76 to $3.00, and In Fectory E we make our great REPEATER SHOE for men, In the various fine shoe leathers in I Welts, popular retailers at $2.50 to $3.00 per pair;, also our famous MOUND CITY LINE, which consists of high top shoes tor Sportsmen, Prospectors and Surveyors, as well as regu lar cuts for Railroad Men. These shoes are retailed at $3.00 to $3.60 in regular cuts, and front $3.50 to $8.00 in the high tops. 1 . Annual producing capacity in value, of BUSTER BROWN BLUE RIBBON SHOES for boya, and REPEATER and MOUND CITY SHOES for men, $2,010,000. U li tlLa MADE BY Oil ST. LOUIS, U. S. A OFFICERS AND DIRECTORS: GEORGE WARREX BROWN, JOS. II. ROItLEE, President. Vice Pronldem. I. H. SAWYER A. M. ROBLEE E. F. SHAW W. F. ARMSTRONG GEORGE E. SOUTHWICK, Sec'y. and Treaa. RECAPITULATION Of Our Presen Annual Manufacturing Capacity "WHITE HOUSE" SHOES" Plant ... $3,505,000 "BLUE RIBBON" Plant 1,500,000 "BUSTER BROWN" Plant , 2,010,000 "HOMES-TAKE" Plant 2,760,000 "M0BERLY" Plant 2,250,000 Total $12,025,000 Mm,m jr.-.?-? 'h""-"t grgf r.T"'"""! '"-",,1:T'nt;1 T"v, ,""V'.,,'if.;."?vi,i 4'.;T'.:',ll aacur Mm r.7a kteG&.t?t!aV 4. .i.Jl 4. Kim x-XS K0BEXZ.T PLAJTT Vo. 6). Factory O, where are now produced our famous OX CALF SHOES for men and boys. The leather fpr these shoes Is mude under our own special specifications to supply the greatest value yet' produced In EVERY-DAY WORK SHOES for the American people. It is the Intention of our Company to i make this brand a standard of quality with the trade tot which It la especially constructed. This Is our latest plant, which started operation De. 12, 1901. Annual producing capacity of this plant in value, $2,260,000. MIL LION DOLLA MS Manufacturing TrBr TTP IT 7W Capacity Oyer & Y v lLlLs V lil SZStSiZ OVER FOUR MILLION DOLLAR S PER ANNUM PER ANNUM 0KrDa OKI SKiniPIl'TS Ir OK, .19.03 LsK 1905 WHERE QUALITY s COUNTS WE LEAD $2) LI rj U i? S) n u u1 JJ 1? S)