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the omaita Sunday bkk: September no, ioor.
in i
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3 c
3 c
3 O C
UPC
IDE
BIRTHDAY
TIE NEW DEPARTMENT STORE
We Open ;
Mondau at 9 a. m.
16 li and HOWARD
We Open
Mondau at 9 a. m.
17
We celebrate the happy event
are invited to attend our
a
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MdDiFinni
Mali
0
IT IS NOT NECESSARY TO EXPLAIN TO OUR MANY FRIENDS AND READERS THE POSITION WE HAVE HELD IN YOUR MIDST, NOR THE UNPLEASANT CIRCUMSTANCES
THAT HAVE ARISEN SINCE WE COMMENCE OUR "NEW STORE," WHICH THE RAPID GROWTH OE OUR BUSINESS DEMANDED. FROM A MERE DEPARTMENT OUR METH
ODS OF HONEST VALUES AND EXCELLENT MERCHANDISE HAS COMPELLED US TO SEEK QUARTERS WHERE MUTUAL ADVANTAGE COULD BE INDULGED IN, NOT ONLY
IN ONE LDNE, BUT MANY OTHERS, AND MONDAY WE PLACE OURSELVES BEFORE THE PEOPLE OF OMAHA WITH ONE OF THE BEST AND THOROUGH DEPARTMENT
STORES IN THE WEST. WHILE WE ARE NOT COMPLETE IN THE ARRANGEMENTS OF OUR "NEW STORE," WE ARE IN FINE SHAPE TO GIVE YOU SPLENDID SERICE IN
OUR DRY GOODS, MILLINERY, MEN'S FURNISHINGS AND SHOE DEPARTMENTS. ALTHOUGH WE HAVE ISSUED NO SPECIAL INVITATIONS TO ANY ONE, WE URGENTLY
INVITE EVERY ONE TO OUR - ,
NEW STORE
DURING THE COMING WEEK NO DOUBT THERE WILL BE MANY OF OUR OLD CUSTOMERS FROM OUT OF THE CITY WHO WOULD BE AS PLEASED TO MAKE THEM
SELVES AT HOME WITH US AS WE WILL BE TO HAVE THEM. WHILE OUR SURROUNDINGS FOR A TIME WILL NOT TAKE ON THE ELEGANCE OF APPEARANCE THAT WE
WOULD LIKE AND TILVT WILL APPEAR LATER, WE ARE READY TO GREET YOU ALL WITH ONLY THE BEST THAT THE WII(OLE COUNTRY AFFORDS. PLEASE CON
SIDER THIS A PERSONAL INVITATION AND COME AND SEE US. COME AT ANY TIME AND STAY AS LONG AS YOU CAN. The stocks we particularly invite your attention for
opening week are Dress Goods, Silks, Velvets, Linens, Domestics, White Goods, Millinery, Ready-to-Wear Clothes for Ladies, Children and Infants, Furs, Men's Furnishings, Blankets, Comforts,
Pillows, Shoes, Ladies' Neckwear, Gloves, Hosiery, Knit Underwear, Corsets, Muslin Underwear, Leather Goods, Notions, Handkerchiefs, Laces and Embroideries.
Silks Silks Silks
A special Birthday offering of silk that will cause wonder and surprise to all of Omaha's shoppers.
O. R. N. Special is the name of a new plain silk made for us in a beautiful range of both dark and bright
shades, including cream and black, a very correct fabric for smart -dancing gowns, full 24-ln MCp
wide, pure silk; will be sold regular at 85c; opening Birthday price, a yard
A BIO Birthday sale of fancy silk for waists and suits. This line embraces small add neat figures In all
shades Sheppard checks, plaids In both black and white, and a large assortment of these silks
are worth from 76c to 85c a yard: opening. Birthday price, a CO.
yard
ANOTHER splendid offering in 38-ln. Taffeta silk for linings and drop skirts, in both white and black;
regular price 85c (over one yard wide); Birthday price, a yard
BLACK POI DB SOUS silks at a bargain, 36 In. wide and all p ure silk, our regular $1.25 value;
opening Birthday price will be, a yard
Great Specials in Our. Embroidery Dept. '
Three thousand- five-hundred-yard lot of nainsook and Cambric Embroidery edges. Insertions, fancy headings
and appliques, all widths, and a few matched sets that are strictly good values, at 5c to 35c a yard, to
be sold in four lots. '
Lot 1, value 6c to lOo a yard, Birthday price 3o a yard
Lot X value J"c to 16o a yard. Birthday price 74e a v;'d. ,
' Let 8, value IPO to a yard. Birthday price 10c yard. .
Lot 4, value tto to 36o a yard. Birthday price 15c a yard.
59c
$1.00
Val Laces
Big tat "f new French Val Laces, with Insertions to match, bcught to sell from 5c to 10c a yard;
opening wirinaay price, a yara
Gloves
Reynler's 8lta. real French Kid Gloves, for ladles. 16-button length, with three-button wrists, In
v the new tan, brown, black and white; price, pair ...'.I
Reynler's Celebrated Leila kid gloves,' two-button length. . point Paris stltehirg; full line of new
uiove in me worm; a pa:r . .-.
shades; the best French' Kid
ills ' Standard Wash Chamois Q
warranted washable; Birthday price (all
Handkerchiefs
.....5c
$3.00
$1.00
Lefts ' Standard Wash Chamois Oloves, twelve-button length. In cream, white and the new tan shades; 1 Aft
gloves warranted ana nuea, . pair , .v
Ladles' Irish Linen, soft, bleached, laundered. Handkerchiefs, fancy embroidered Initials'; an excellent -value
at
100 dos. Ladles fine hemstitched Shadow embroidered Handkerchiefs, linen, cambric; very sheer;
each .....
10c
...3c
Ladies Neckwear
New up-to-date novelties in exquisite stock collars, linen, embroidered, batiste, silk and chiffon, daintily
trimmed iu lace, plain and funcy colors; plain white pique coat sets; your choice during Birth jr.,
day sale, each - SC
Elaborate line of silk chiffon, plain silk, all lace, fine linen and sheer batiste Stock' Collars, trimmed In fne
lace ana neaaa; new linen Turnovers ana uouar eis, lancy emDroiuerea, strictly new Ideas; sale rn.
.... , v
price, each
Knit Underwear
NEW lines of Ladles' Ribbed Vests and Drawers, shaped garments, heavy silk-fleeced, high neck,
sleeve Vests and ample length Drawers, silver gray; worth 85o a garment; Birthday price will
be
26 dos. Children's fleeeed-llned Union Suits, silver gray, perfect fitting garment, sixes to 7 years; a
bargain leader, a suit t '.
long
48c
25c
Hosiery
40 dos. Ladles' fast black, plain Cotton Hose, with double spliced feet; our 10c value; Birthday price,
three pairs for ,
100 dos. Children's fine and heavy ribbed plain cotton and fleeced-llnen Cotton Hose, fast black, double
and toe, sixes 6Va to ; bought to sell at lSVfco; Birthday price, three pair
for ,
25c
heel
25c
Hose Supporters
Two Immense lots of Ladles' Hose Supporters to be sold, at manufacturers' price.
LOT 1 Three gMss colored lisle web ldo supporters, IVIn. webbing, with rubber loop protection
clasps; at our Birthday sale, a pair ......"...".....'.......' --.
' x' Ladies' Muslin Gowns
Trimmed with embroidery and tuck, 60c.
Ladies' Corset Covers
Lace and embroidery trimmed. 60c. .
Ladies' Muslin Drawers
With Tucks and Embroidery or Lace, SOo -
.10c
Corset . Specials
FUR NOVELTIES
EARLY FALL
SHOWING
The small fancy stock takes
the lead for early wear.
. . . - . v. .
"We mention here a few of the
many rare bargains for -our
Birthday Opening Sale.
Sable Coney Stock, satin lined,
$3.50 value, J
Canadian Mink, shaped tabs,
$4.25 value,
for.
.,..32.50
Southern Beaver Stock, silk me
dalibns, $6.00;
value, for.
$3.50
Blended Squirrel, elegantly fin
ished, $6.75 value, 5Q
-Wait for the
New Store
and be sure and
attend our
GREAT BIRTHDAY
BARGAIN
SALE
Come and See
How Much a.
LITTLE MONEY
WILL BUY
Colored Dress Goods
Ne location, new goods and special Birthday prices. We are showing the most comprehensive lines of
Dress Goods ever on sale in Omaha. All the newest weave and colorings at vrice that will anneal r n
Panamas, Batistes, Serges. Nuns Veilings, Fancy Plaids and all plaids in all the new rnlnr
New Plain
vuniKiuauuiia, onrmicru rirefM anu mains in worsteds ana monair. irrt'KUiar rtitrki nnrt nlnM in rh.
Bhep
panama weaves, the best value ever offered in Omaha, at 60c a yard.
8-in. Chiffon. Batistes and Panamas, 4-in. Rain-Proof Suitings, In Plain and Fancy Mixtures 46-ln Fanrv
Worsted Suitings lathe new colorings, all bought to sell for $1.00 a yard, opening Birthday price 7c!
, , a v j
on Panamas, 66-ln. plaid and checked 8ultlnirs. 4S-ln. Rom Uniting. ii i.
1.00
a yard
DB-in. plain colored cninon Panamas, 66-ln. plaid and checked suitings, .IS-ln. Serge Suitings
46-ln. Suitings in plain, mixed and plaid effects, 48-ln. Taffeta In the new fall shadings
sold at $1.25 and $1.B0. Birthday price
Imported Tailor Suitings and rioakings. $1.60, $1.75, $2.00 and $150 per yard.
Broadcloths In all the new shades at $1.00 to $3.00 a yard. -
Bearskins, Astrakhans and English Curl Cloths, new colors. .
Black Dress Goods
Black Chiffon Batiste, our $1.00 quality, at 75o a ypd.
Hie
48-ln.
it. Wf.-Ti; oni. S. 1 : 7f.uU . ,out" Jiac wrepe ae runs, m-ln. Black Tamlse.
a yard , l.(J(J
New Black Broadcloths, ranging In price from $1.00 to $6.00 a yard. "'"
Domestics
We are now ready to Indulge your every wish in Linen-, White Goods, Domestics and Bedding, all new
goods at new prices.
b-ln. Outing Flannels, extra heavy quality, best of coloring, worth 15c a yard, Birthday price. a
a yard 1UC
100 dos. Hemstitched Huck Towels, plain white, regular 15c quality. Birthday price " ' i
each 1UC
60 dos. 72-90 Bed Sheets, made of a very fine quality of muslin, free from dressing, w'l'tti"'a "fl'aL." diirahle
seam down the center, regular price 48c. Birthday price, ' w aurXo
each : ;. , ZoC
32-in. Printed Flannelettes, In French flannel patterns, extra fine quality, best coloring's' in Dre'ttv' new'ne.t.
tens, opening Birthday price, a 401
yard lujC
100 rleces of new Fall Beige Suitings, $4-ln. wide, in checks and plaids, regular price "i.'"o'rjenln:'""'a 1
Birthday price, only, a yard . lZjC
60 pieces bleached and unbleached Irish and German Table Linen. 68 and 72-ln. wide very' tine and' " " ie
extra heavy, worth from 89c to $1.16 a yard, opening price, a yard 1 9C
100 dos. very fine quality of Irish Linen Napkins, grass bleached, worth $7.60 a dose'ii." 'f or ore'ninc'''a TP
sale, dozen . 1. 1 J)
xM9u Djjre&ua, large wuiie urucuei-fieinineu, reauy xor use, worm il.3, for opening Birthday sale. 7SC
Best
quality Amoskeng uingnnm, an dye check, a
yara
Straight front, long hip Corset.' mtde of coutll. In white and drab,
all sixes; supporters front and tides
;..48c
Tape Girdle, white, blue and pink; also satin Girdles, same colors, sizes 10.
IS to 26 vx 15C
Extra Special Corset, straight front, long hip, made of sterling cloth, two pairs plain
, web supporters, sixes 18 to So, white only; regular prtoe, $1.23; on.
this saii 0?v
8e our Special Models for stout figures in medium prices.
; Men's Furnishings
It's not enough that furnlithings be tine; they must be tasteful as well,
, and. besides they mustbe fuahlonable. We don't know of any place
where you are aa sure of finding things right up to date as you will here.
HERB ARB BOMS BIRTHDAY OFFERINGS.
The priiirely soft bosom shirt in neat patterns, regular value $1.00;
opening price
Beautiful neckwear In figures, stripes, dots, plaids and black; 60c
qualities ,
Kail freight underwear In natural gray,- regular prtoe. 75o
Fine Jersey ribbed unloa suits that you can't And elsewhere for
$l.o, for , ,
Hosiery In black and tans, line ones at " loo
Extra fins lot of fancy hose, worth 60c 'ago
Ainwv?.u. 1.00
This l one of the most complete furnishing departments In Omaha,
50c
25c
. .60C
1.00
Millinery
- BIRTHDAY OFFERINGS ON SECOND FLOOR.
At our new stoie will be found an unusually bright snd extensive display of
correct trlmed hats and at all price, which upon examination, you will find to be
from 25 to S3Vt per cent below the usual figure at other stores.
Pattern Hat Copies at $5.00
At this price we show an Inexhauetlve array of most beautiful designs, each and
every line being a reproduction of some great artist; ideas which cost ten times as
much money to Import. These hats are made up of the choicest materials and pos
sess that charm and Individuality so dear to women who love f AA
to dress different from others. Our birthday n.llil
Trimmed Hats at $3.49
Five hundred trimmed hats for ladles and misses, made of fins velvets,
feathtr breasts, roaline snd ornaments and trimmed in most excel
lent style. Blrthduy offering price
braids,
3.49
A Thrilling Millinery Offer in Street Hats at 9Sc
This offering of the choicest styles of the season In street hats Is without a parallel
In the annals of millinery retailing In the western business world.
Ostrich Plumes, 39c
One hundred do sen of the season's newest colors, French dye and French curl. 1)
Inches long, a special birthday offer.
IK
Misses' Fall and Winter Coats
Fancy mixtures In green snd navy, full box back, side vents,
minus, velvet turned collars, fnll sleeves, to 14, worth $5.76,
while they lust ,
with button
Grsy Astrachan cloth, full back, crushed velour belt, collar and
cuffs, storm collar for school wear, a $1260 coat for
trim-
.3.50
.7.93
Children's Coats
White bear skin coat, exquisitely trimmed, full lined and well padded. i HZ
$ti.75 value for
.3.95
Buster Brown coat of gray Astrachan, pstent leather belt, high storm col
lar, fancy cuffs, warm and stylish and worth $6.60, at birthday sale, only
A
223
OUR PROFIT WILL BE
SCATTERED
AMONG OUR PATRONS
In Our Shoe Department
If you have never known the luxury of a perfect fitting pair of shoes
It's probably because of the price or place you made the purchase. W
have got the shoes for ladles, men and children that will suit you per
fectly and economically; shoes that anyone can wear with genuine comfort.
We have ladles' shoes In all mukts, qualities and leather, as low as $1.60
and as high as $6.00 (with several go-betweens).
Men's shoes that positively cannot be duplicated at the figure we
ask from $2.00 to
5.00
Especial attention we call to the celebrated Harlow $3.60 and $4.00 shoe in
pau-nt, patent colt, gun metal and velour. Also the famous Buster Urown
shoes for boys and girls; all styles, all leathers. Come and see " eiu."
5c U
.Extra large rise Ci mfor filled with a niee white cotton and covered with a fine auaYitv'of' rikniin"'i. r.
ilar $2.75 Comfort, opening Birthday pnse,
each 1.S4
Ladies' Suits
SPECIAL OPENING PRICE, $12.50.
Full line of latest Fall Novelettes, all the. new materials, shadow p?alds, mixtures, checks and Dlain col.
ors. In fitted tailored Jackets. Norfolk and Prince Chic styles, all with extra full pleated r
skirts, regulir $20.00 suits, at 12.3(1
Another Lot of $27.60 and $25.00 Suits go in this sale at $1S 60.
$18.50
Fine imported French Broadcloths. In all shadrt, also a lars line of fancy novelties In checks, mixtures
and P(arlll!, I""- short and medium longths, jackets pleited and gored skirts. In our Birthday Jlj JQ
Ladies' Dress and Walking Skirts N
THESE SKIRTS ars the best values ever exhibited In Omaha, all the new materials In ptain colors, checks
and rich p.afds, very full fashioned pleated skirt.
$7-96 Valui.1 in lirtl.day Sale for $1.95. '
$a.W Valuas In Butliday Sale for $6.96.
New Fall Waists ' ,
Every new idea shown this season will be found in our large department. As a few opening specials ws
mention the following bargains:
White Madras, fall weight. In the new checked effects, with tucked fronts, forming the wide Gibson shoul
der, hemstitched collar and cuffs, a $2.00 value, going in our Birthday sale A r
for l.&i
All Wool Batiste Waluts, In latest colors, with solid tucked fronts, silk stock collar and cuffs,' reg-"'" CA
ular price $3 96, at
Silk waists In Shadow and hair line plaids and checks, In black and white and new color comblna-"' OC
tlons. $6.60. $6.96 and $7.50 lines, all go In Birthday sale
Ladies' Coats
46-ln. coat, full circular sweep, extra full tailored strappings, In black, also plaids and checks In i QC
colors, regular $8.50, Birthday sale only
Beautiful 50-1 n. garments In French plaids, checks and stripes, coat collars, mannish cloths, side fi QC
button and self-strDPed trimming, worth $12.60. dunna- Birthday aula 0.J
ELEGANT showing of jaunty box pony and fitted effects In English covert cloths, especially priced for
our Birthday sale.
$7.00 Coats $4.95 - $8.95 Coats $5.95 $10.00 Coats $7.50 Fl
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