THE OMAIIA JDAILY BEEt THURSDAY, AUGUST isu, lwa.
The Omaha Daily Bee.
B. ROSEWATER, EDITOR.
Kntered at Omaha Postofflce aa second
ciacs mutter.
TERMS OF SUBSCRIPTION.
Inl!y Hn (without Sunday), one year..M 0
D.illy bee and Sunday, ona year J
Butiday Be, ona year
Buturdajr He, ona year
DELIVERED BT CARRIER.
Tally Ilee (Inriurtlne Sunday), per week..7o
I'ally Bra (without Sunday, per week. .12c
I.'venlnf Bee (without Hunday). per. week So
Evening Bee (with Sunday), per week....J0o
Survlav Bee, per copy
Addreaa complaints of Irregularities In ca
ll very to City Circulation Department.
OFFICES.
Omaha The Boa Building.
Bnuth Omaha City Hnll Building.
Council Bluffs in Pearl Street.
Chlcngr lt40 fnlty Bulidlng.
New York 16AX Home Life Ins. Building.
Washington--Vil Fourteenth Street.
CORRESPONDENCE.
Communications relating to newa and edi
torial matter ahould be addreaaed: Omaha
JHce, Editorial Department.
REMITTANCES.
Remit by draft, expresa or poatal order
payable to The Bee Publlalilng Company.
Only ?-cent stamps received aa payment of
mall accounts. Personal checks, excrpt on
Omaha or eastern exchange, not accept!.
THE 11KB PUBLISHINa COMPANY.
STATEMENT OF CIRCULATION.
State of Nebraska, Douglaa County, aa:
C. C. Koxewater. aevieral manager of
The Bee Publiehlog company, being du!y
avorn, aaya that the actual number of
full and complete copies of . Tha Dally
Morning, Evening and Sunday Pee printed
during tha month of July, 190, wa as
follows:
1. 30,140 17 n,mo
2.
81,710
33,630
33,900
aa.eoo
31,960
32,820
30,200
31,930
31,650
31,530
18.
1.
20.
21.
22.
23.
31,b30
31,633
31,680
33,430
30,500
31,750
31,680
3..
4..
6..
..
7..
8..
. .
10..
11..
24
J6 31,830
. .91 V7ft
aT ,
2g 33,180
12 33,590
13
14
It
1
33,300
34,060
30,400
33,600
t itQAVt
80 31.K40
3L610
31...
lu.ttua :
Total
Less unsold copies.
Net total salsa.
.976.994 .
Daily average....,.., 31,616
C. C. ROSEWATER,
General Manager.
Subscribed In my presence and sworn
to before me this Slat day of July, 1906.
(Seal.) M. U. H UNGATE,
Notary Public
WrtE! OVT OF TOWN.
Subscribers leaving thai city tem
porarily ahooleV have Tha Be
mailed to them.' Address Trill be
changed as often as reqaeated.
Evidently Col. Bryan will have to
hunt for the "enemy's country" this
year.
The milk in the dairymen's cocoanut
Is said to be too far above the I-scream
point. . : .
The study of the railroad traffic
managers will be how to make the
new law odious. ,
The correspondent who heard firing
off the Wlndwartt islands has evidently
moved upon Havana. ' " 1
Philadelphia banking corporations
may expect their ' directors to direct
for a few ..day, at Jeast,. .. ,
A second assistant city electrician
has been pointed out at a salary of
$100 per month. What for"
Bank depositors should look askance
at a combination of speculation and
too strenuous religious profession.
Mayor Dahlnian has been engaged
to lasso Governor Warfleld, and break
the Maryland bronco in for a running
mate with Bryan.
Now that Georgia populists have de
cleared In a way for Hoke Smith, Mr.
Cleveland's day of canonization can
not be far away.
The demurrer of the Omaha Job
bers to the new demurrage rules indi
cates a healthy reaction against volun
tary railroad serfdom.
The council has balked on the
Initiative and referendum and the
'friends 6t that reform quite naturally
balk against the council.
Walter Wellman may put In the
next six months seeing that the Taurels
are prepared for his victorious return
from the pole some other time.
That Russian diplomat, arrested in
France for grand larceny made the
mistake of carrying the bureaucracy's
methods beyond the Russian border.
Now that a Cuban congressman has
taken the leadership of a band of in
surgents there can be no doubt that
the Issue turns on spoils of office.
The truth of Edgar Howard's al
leged remark that Nebraska demo
crats hate "reformers" Is certainly
borne out by an Inspection of the state
ticket.
In demanding a law to protect min
ing Investors the American mining
congress runs a big chance of reduc
ing Its membership in an appreciable
degree.
-
Having certified to the Immaculate
nature of Iowa packing houses, Sec
retary Wilson, as one cabinet officer,
should be able to draw approval from
that state.
The "Piatt amendment" may be the
real cause of the present trouble In
Cuba, aa without promise of American
supervision the sugar men would hard
ly Invest In a revolution.
v Perhaps those Cuban Insurgents be
lieve the offer of amnesty .can be had
at any time and are 'willing to try
their luck on the battlefield before ac
cepting the terms of President Palma.
'; When those farmers shall have per
fected their national co-operative so
ciety, the Standard Oil company will
look like a second class combination
by comparison but as yet its luster
it undimmed
MA KINO THS LAW QDIOV. .
Every measure designed to curb the
arbitrary or unreasonable ex Actions of
rubllc carriers has always been met
by attempts to make the law odious.
The first practical railway regulation
measure in Nebraska was the law
fiamed by Judge George W. Doane,
stigmatized by the railroad managers
as the "Doane Tub Law."
The Doane law in its general provi
sions was drawn In conformity with
the state constitution, which made It
obligatory on the legislature to enact
laws prohibiting unjust discrimination
between the patrons of railroads. It
provided that for a like shipment over
a like distance a like rate should be
charged, and prohibited a higher
chargo .for hauling freight over a
shorter distance than was charged for
a longer one over the samo line.
The traffic managers denounced this
law as Inoperative, unjust and extrav
agant, but they, promised to live up to
it to the letter, and they, lived up to
It with a vengeance. In order to
make the law odious they refused to
carry exhibits t6 county and state fairs
without exacting the same tolls that
were charged to ordinary shippers tor
the same class of commodities. They
also announced that no more excursion
rates would thereafter be granted In
Nebraska under any circumstances.
There was nothing in the Doane law
that prevented a railroad from mak
ing a separate classification for the
transportation of freight to fairs and
expositions, and. there was nothing in
' either to prohibit excursion rates,
providing that the same rate would
be 'charged to one set of excursionists
ho i,
tnat would be charged to another set
of excursionists.
To make the Doane law still more
odious, the railroads raised their
freight rates in western Nebraska on
the plea that In carrying out the
provision that prohibited a higher
charge for a shorter distance than for
a longer one they could not transport
commodities at the old rates. It was
to have been expected that the tactics
pursued twenty years ago in Nebraska
would be repeated in this as well as in
all the other states to make the hew
interstate commerce law odious.
The first step toward making the
new law odious was taken promptly
by the new demurrage regulations,
against which Omaha jobbers and
heavy shippers have entered an earnest
remonstrance.. The new law granting
to the Interstate Commerce commission
the power to declare a rate unreason
able and to substitute a . reasonable
rate, subject to approval by the fed
era) courts, cannot be considered as
requiring a change of demurrage rules
any more than the law prohibiting
passes can be construed into a prohibi
tion of the Issuance of mileage books
to commercial travelers at lower rates
than are charged to ordinary passen
gers. .
The compulsory discontinuance of
rebates and drawbacks is not due to
the new interstate commerce law, but
to the fear that the law. prohibiting
rebates and drawbacks enacted sev
eral years ago would be enforced by
the federal courts. Instead of Increas
ing demurrage charges and Imposing
heavier burdens upon jobbers and
heavy shippers, the railroads should by
rights have reduced . the demurrage
rates, because they will save millions
of dollars heretofore paid In rebates
and drawbacks to the same class of
patrons. But a reduction or ameliora
tion of conditions would make the
new law popular, while the railroads
are bent upon making it odious.
8AFE AND UNSAFE BANKING,
The collapse of a big Philadelphia
trust company doing a large banking
business, following so closely upon the
wrecking of a big Chicago bank, is
sute to start discussion again of safe
and unsafe banking. The Philadelphia
bank failure discloses a dissipation of
funds by extension of credits based
upon worthless collaterals and the
juggling of records and books for the
purpose of deceiving examiners and
directors. In the Philadelphia bank,
as in the Chicago bank, the arch
culprit seems to have been the long
trusted president of the institution, al
though the Philadelphia bank presi
dent has saved himself from pursuit
by committing suicide when exposure
could no longer be deferred.
The demand - is imperative that
something be done to make our banks
and trust companies more safe for
the depositor and creditor and this In-
tervention must come through the pub-
He' authorities. For the insurance of
savings accumulated in small sums,
the establishment of the postal sav
ings banks seems to be the only feasi
ble and promising solution, and move
ments are already on foot to rein
force those who have been pressing in
congress for such legislation. '
To make commercial banking safer.
several remedies may be necessary. An
enlargement of the powers and func
tions of bank examiners by which in
spection will actually go beneath the
surface and uncover reckless careless
ness or wilful crookedness, is being
called for on every side, and both con
gress and the various state legislatures
will undoubtedly endeavor to strength
en our laws In this direction at the
first opportunity.
. Still another desirable reform is the
stricter enforcement of directors' re
sponsibility. The directors are sup
posed to be in constant and personal
touch with the affairs of the bank, but
In altogether too many cases their su
pervision is merely perfunctory. A
recent observer, who is familiar with
all features of banklnc, declared that
the very best and safest banking on
earth Is the private co-partnership
bank where each one who has owner-.
ship In it is held responsible to the ex
tent of all his property and not pro
tected by legal limitations against full
responsibility. Were tie directors In
state and national banks and trust
corporations held responsible, as In
private banks, there would be, we are
assured, different Interests and atten
tions to their duties. Against this, the
danger will be urged that the removal
of limits on personal responsibility
would place banking at such a great
disadvantage, as compared with in
vestments In other lines of business,
as to force a sharp contraction In our
banking facilities and hamper busi
ness expansion, which has been un
questionably greatly (acllltated by the
rapid growth of banks under present
favorable laws.
For one reason, or another, bank
ing seems to offer greater temptations
to fraud and mismanagement than
other fields of enterprise and bank fail
ures bring ruin to more people than
ordinary business failures. Under
these conditions, we have a right to
expect and to demand greater fidelity
to trust on the partof those respon
sible for the conduct of our banks and
it behooves us to Invoke every possible
protection of the law to make our
banks safer.
A DISCOVERT POSTPONED.
Cable advices from -the North Cape
announce the postponement of Walter
Wellman's exploration to the north
pole nntll the year 1907. Defects In
the steering apparatus of the balloon
are said to be the primary reason that
has Impelled Wellman, the head of
this arctic . expedition, to change his
plans and temporarily abandon his
daring aeronautic voyage to the pole.
Although by no means surprising,
the announcement will be a disappointment-to-
everybody interested In the
solution of the mystery of the pole.
With the exception of the regions of
the north and south poles, there Is
not a spot on the globe with which
twentieth century geographers are still
unfamiliar, and the next and great
est achievement in geographical re
search the discovery of the north and
south poles may be looked for at no
distant day.
The Wellman expedition was more
efficiently equipped for overcoming the
obstacles that have heretofore baffled
explorers of the polar regions than
any previous arctic exploring party.
Every mechanical device and scientific
apparatus that was deemed requisite
for the enterprise was placed at Mr.
Wellman's disposal. His, ships crew
was made up of hardy and experi
enced arctic navigators and his asso
ciates are all men especially fitted for
the great task which he had planned
and 'undertaken.
Although Mr. Wellman's compulsory
return to Europe for the purpose of
repairing his balloons and procuring
additional apparatus will cause a
year's delay. It does not necessarily
Indicate a disposition to abandon the
enterprise. On the contrary, it shows
a determination on the part of Mr.
Wellman and i his. associates to press
forward whenever their equipment
shall be perfected to meet and over
come all obstacles that are liable, to
be encountered In the perilous aerial
flight to the pole.
South Omaha councilmen are said
to be agitated from center to circum
ference over the question of whether
the projected telephone company will
oak the South Omaha council for a
franchise and whether the company
will eliminate the tolls between the
two cities If such a franchise should be
granted. We apprehend, however, that
some of the South Omaha councilmen
are not so much agitated as to whether
the short distance toll between
Omaha and South Omaba will be ab
sorbed, as they are as to whether the
new telephone company will come
down with the dough. The short cut
to the elimination of the toll between
Omaha and South Omaha Is annexa
tion. ,
According to tne World-Herald, one
trouble with Nebraska and some other
western states is that its average size
of governors has been entirely too
small. There will be no such trouble.
In Nebraska after "that man Mickey
has retired. George Sheldon, the next
governor of Nebraska, measures six
feet in his stockings, and sixes up
mentally, as well as physically, way
above the average. .
The council has ordered the street
railway company to' pull up its unused
tracks in the wholesale districts and
the company will doubtless comply
with the request without demurrage
In due time the abandoned street car
trackage will be covered by railway
tracks with demurrage. v
Fake reform is not confined to pass
holders, who lustily denounce the
grasping railroads and corporate dom
ination, but it also includes mounte
banks and political crooks, who are
constantly prating, about the square
deal.
It Russia and Great Brltian have
really agreed on a program in Persia
it will ba difficult for British "Jingoes"
to maintain a large standing army by
waving the "Indian invasion" in the
face of the public.
Chaaea for a Kaack.
Washington -Post.
When Secretary Shaw la denouncing
trusts, ha might clinch hla argament, tt ha
only will, by ; giving his personal exper
ience with tha Silver trust, tha London
concern which raises tha price on tha
traaaury each succeeding Wednesday.
Ola Boya Will Play.
Chicago Newa
Wo trust that the harvest is over and the
threshing Is done In -Nebraska, otherwise
we do not see bow so many able-bodied
Nebraskans can Justify their action In go
ing all the way to New York to meet Mr.
Bryan, who could not possibly be lonesome
If not one of tieja shook hands with him
at the duck.
ROIT AIlOl T SEW YORK.
Ripples ea tha tarreat of Life la the
Metropolis.
The fact that tha Nebrakans were julet
Inst night after their arrival here." aaya
tha New Tork Time" of Mondiy morning.
'does not argue that they will not whoop
things up during the real of their stay; In
fact, they announced thnt they would hiake
New Yorkers alt up and take notice before
they left town." The Times man la en
titled to rxise aa a prophet. Brlfit and
early the boys werej up and there was
urnrning aoing jtist as soon aa innr nni
hands were stretched' to fit. As a bit of
preliminary exercise !he bona of the band
wagon drove s harpoon Into tha political
boom of William Randolph Hearst. It
seems the latter la sulking In hla tent and
Isn't boosting for Bryan with the enthu
siasm and abandon of a true patriot. The
news was carried to the Nehraskans and a
war dance followed. "We tfiall have noth
ing whatever to do with Hearst while we
are In New Tork," said James C. Pahlman,
mayor of Omaha (that's our' Jim), who la
aald to have presided at the war dance.
"We are a long way from New Tork and
the Mearat newspapers and we had sup
posed he was for Mr. (Bryan. It didn't
take long to find out that ha Isn't, and we
toolc fitting- action..- 1 1
We wouldn't go hear him'.- He couldn't
get a delegate in Nebraska or anywhere
else In the weal ' We have heard of him
out there, but never as a candidate for
anything liks the presidency. It's hard to
believe. We're for BryAn "first, laet nd
always,' and so la the whole weat."
Later In the day soma patrlota of uncer
tain antecedents attempted to butt into
the first section of the procession reserved
exclusively for Nebraskans. Our Jim was
Johnny on the apot. So were the rest of
the boys. An Indignation meeting wae held
and the statement given out that the Ne
braskans will act aa a guard of honor for
Bryan and will not let him out of their
sight until they land him in Lincoln.
'We didn't come 2,000 miles to meet Mr.
Bryan in a crowd of 20,000 other folk, did
we, boys?" demanded Mayor Dnhlman at
tha meeting; "we came here to take htm
off the boat and atlck to film till we landed
him at home In Lincoln, didn't we?"
"We did I" yelled the Nebraskans.
"Well, when that big steamship gets In,"
continued the mayor, "I propose that we be
there and take Mr. Bryan oft and bring
him right up here. This la Nebraska head
quarters, these are hla home folka and this
la tfils home in New York, Isn't; It? Now,
are you with me?"
"We are," yelled the Nebraskans, and all
the bell boya In the hotel rushed upstairs
shouting," Coming, sirl"
It coat over $8,000 to make the automo
bile record from San Francisco to New
York, and tha end is not yet. The car that
made the wonderful 4.200-mile trip across
the country, In 15 daya, 2 hours and 3.2
mlnutea, la still to try to cut ten hours off
the best time from Chicago to New York,
and before it has completed Its 6,000-mile
run nearly $10,000 will have been expended
for the mere purpose of developing the
efficacy of the automobile and the general
Improvement of the sport and the trade.
L. L. Whitman, who drove the automo
bile acroas the country, receives for auch
a trip $2,600, a part of which Is dependent
on success. C. S. Carrls, who assisted
him and was almost as Important a factor
In the success, received a little over halt
that sum. There were four mechanics
who received $100 a month, while If they
were engaged by a private party they
would command a great deal more. To
equip the car was no small part of the
expense, running beyond $4,000, In addition
to these salaries. . The transportation of
the relays from point to point by rail
required a considerable outlay. Only two
men wer.ft In Mrtaa..at . a time, yet six
men made the trip from coast to coast. i
It is the fashion In the modern hotels of
New York to write off $10,000 a year as the
loas for silverware and china taken by
guests In the course of twelve months.
Many persons will have souvenirs ot their
visits to New York and ; take spoons,
knives, forka and any sort of email ware
they can slip Into their pocketa. The crae
has grown so that the big hotel men now
purchase cheap hardware for the use of
transclent guests, but the figures of loss
run up in three of the city hotels to the
$20,000 mark. The women are blamed for
thla sort of theft and the proof seetns to
be against them. A well known hotel man
in the city said: ."We know it la the
women who take the stuff and many of
them are New Yorkera. When there la a
big dinner In this hotel, attended by women
aa well aa men, we use a special set of
spoons and other, tableware made at little
cost and stamped with the name of our
hotel. We lose one-third of the lot, but
the cost of late yeara la figured In the
dinner at so much per plate. - The apoona
cost us ( cents each and are not much to
look at after one night's use. The knives
and forka are worth leas than IB cents.
When we have a dinner exclusively for
men we put good plate on the table and
don't lose 2 per cent of It. This good table
service la cut out at the. mixed dinners."
In sight of 8.000 people. Captain Tom
Riley, armed with a broadsword, fought
a battle with a huge twelve-foot man
eating shark In the water off the iron pier
at Coney Island. The shark was badly
cut during the fight,' and was laat seen
headed In the direction of Long Branch.
Captain Riley runs a bath house at Bal
mer's Beach, and Is considered an expert
with the broadsword. ' When a swarm or
bathers 'were In the water a school of
blueflsh stood In toward the end of the
Iron pier. They were about 160 yarda from
ahore, when tha dorsal fin of a shark was
seen above the water. Just behind tham.
Captain Riley grabbed hla broadsword, s
trophy which he keeps In the bath house,
and he and his two llfesavers tumbled Into
a rowboat and started to tha rescue. When
the rowboat waa within thirty feet of the
fish Riley Jumped overboard. Diving, he
came up under the shark and managed to
Inflict a gaping wound In Its stomach.
Tha fish fnade several quick dashes, and
then, apparently having enough Of It, swam
away, Just as Riley brought the sword
down behind his dorsal fin.
Twenty thousand children were the guests
of County Clerk Pjeter J. Pooling, the Tam
many leader of the Ninth assembly dis
trict, Manhattan, at the Manhattan Casino
Monday night. All kinds of games were
there for the tots to enjoy themselves In,
Including" carrousels, the cave of the winds,
"skldoo," or how to get home; ball games,
"Punch and Judy," doll games, while the
amount of refreahmenta for the little ones
was practically unlimited.
Two hundred and fifty cans of milk. 10,000
quarts of Ice cream, ten barrela of root
beer, sixteen barrels of lemonade end cake
In quantities unealculable were provided
for the county clerk's little gueata, who
were all brought from tha Casino to thair
homes free, arrangements having been
made for tbelr transportation from the
scene of the festivities to their realdencea
by the committee of arrangements.
Old Aesjaatataaee Speaks Oat.
Chicago Chronicle.
Long ago the democratic party was well
defined as an "organised appetite." It Is
that snd it Is something mora. The some
thing more Increases somewhat the chances
of Its winning an election, but It destroys
all poaalblllty of Its keeping any of its
promises In a manner satisfactory to any
body. ' -, .
RASr MARKS MM.Tiri.Y.
Maay People with Mosey Werke ay
the Promoter.
Chicago Chronicle.
It Is a vulgar but expressive maxim
among swindler that "a fresh 'sucker' Is
born every minute." Tha maxim la
grounded upon fact. Tempt a man by
holding out the hope of unearned money
and he loaea hla reasoning faculties and
fails a prey to the confidence man.
It Is only a few days since the pout office
Inspectors and the local police raided a
swindling concern which advertised to pay
enormous dividends from Mexican rubber
and coffee plantations. The managers of
the concern bled their dupes to the extent
of almost $1,000,000 snd the newspapers are
still filled with the details of the swindle.
Yet. though It seems Incredible, It la evi
dent that people will read on one page of
the operations of the Mexican plantation
gang and they will turn to the next page
and accept as gospel truth the wild and
lurid advertisements of other enterprises
which make promlaes even more preposter
ous than those of the Mexican confidence
operators.
That people do accept these extravagant
offers as genuine la shown by the very fact
that the advertisements continue to appear.
If the "suckers" were not biting It would
be Impossible to pay for the advertisements.
That the advertising continuea Is conclusive
proof that great numbers of people really
believe that the advertising philanthropists
will sell dividend-paying stock at about
one-twentieth of Its value.
That la what they agree to do. There la
no promise' too extravagant for them to
give. "Come In and get rich quick!" they
shout. "Ten-dollar gold pieces for 25 cents.
Oet In on the ground floor. Come early
and avoid the rush!"
It is, as we have said, beyond belief that
Americans, who pride themselves on their
acuteness, should hand their money over
to "shell workers" of this type, yet there
are the facts.. The expensive advertise
ments continue to appear. The money to
pay for them can come from but ene source
and that source Is the "sucker" who Is
produced at the rate of sixty or 600 per
hour.
PERSONAL NOTES.
A statue will be erected In Pesth to Ka
vol Kowates, a shoemaker who Invented
the meerschaum pipe. He died In 17S4. The
original pipe Is still preserved In the Pesth
museum. ' , ' ,
Whitman Cross, geologist of the United
States geological survey, Is making a real
aurvey In the San Juan district, Colorado, j
He Is assisted by Messrs. Albert Johannaen
and Ik. R. Woolsey. -
An Inmate of the Home for Needy Con
federate Women, In Richmond, Vs., Is Cap
tain Sally L. Tompkins, the only woma'n
who received a commission from President
Davis of the confederacy. She was a cap
tain of cavalry. . I
One princely family of Germany, having 1
the franking privilege, sent through tha
malls the material for a stone house. No
body expected the congressman franking
hla humble laundry would ever be ao se .
verely outclassed: J
Mark Twain has purchased the old Noah
Sherwood home In the village of West Red
ding, Conn., and will reconstruct It. The
house will occupy the crest of an elevation
which commands a view in every direction.
It will be of stone and will cost $30,000.
The pirincess of Monaco la the first He
brew woman to reign In any land In Eu
rope. She wae related to the great Ger
man poet Heine and la half American by
birth. At the splendid old castle In the
principality she entertains In brilliant style
and la one of, the most popular hostesses
on the continent.
Baron Komura, who succeeds Viscount
Haysahi as Japanese minister to 'London
and ' who represented hla country In tha
peace' conference at Portsmouth,1 has had
a long and brilliant diplomatic career. He
has been minister at Waahlngton and St.
Petersburg, charge d'affaires at Peking,
civil administrator at Port Arthur and oc
cupied the position of foreign minister at
Toklo when the Rusao-Japanese war broke
out.
How Much"Dead Wood"
Have You in Your
Advertising-?
The" dead wood" unprofitable mediums in lists used by ad
vertisers who have transferred their accounts to LordSc Thomas
in the past year, has proved to be as high as 33 percent in the
light of the Lord & Thomas Record of Results.
THIS 33 per cent of "dead wood"
was counter-acting or offsetting:
profitable results from another
33 per cent of the list, leaving the cam
paign limping along on the remaining
34 per cent of publications.
Even so, in many cases, the advertising
had been considered successful
But WE do not consider an advertising
campaign successful until it has
reached the greatest possible measure
of success. -
We do not consider a list of advertis
ing mediums safe to use for our clients
until each publication has been
"MEASURED" by the actual results
tabulated in the Lord & Thomas
Record of Results.
This Record of Results is a compilation
of weekly confidential reports on returns
from all good newspapers and other
media sent us by those of our clients
who have a direct check on their
advertising.
By comparing what each medium IS ac-
CHICAGO
We d Hir mesa that t.lf
each BarksM nf PtlUkn n...
r - - i.ioimi roou inn, rrnt we QO
Be?.M.?Mn,h",B"h'tw,h"w Besides yon
get Pilhbury quality, snd that's slwsysthsbeat. A package cootaie.
Ing two I lull pounds costs 15 cents. When prepared. It makes 12 pounds.
The ready-to-serve kinds, containing sboni ft of s pound to the package
coetlOceots. A full pound would cost shout 11 cents. 13 ronndt would
coat $1.32. So the difference between 15 cents and $1.82 indicates the
saving when Vitos Is used $1.17. Use Vltosregulsrly. Put $1 17 la
, f" r.r.V7 "m" "on D"T
la tha"WMta f -
- -. .v. uwm.
PilkfpiiPiik
Best
Breakfast
Food
Bl'RXISO THE EVIDENCE.
Saapletoas Activity la tha Railroad
Crematories.
Philadelphia Press.
Frequent news dispatches from the weat
during the last thirty days have described
how carload after carload of railroad books
and papers have been taken to isolated
points and there destroyed by fire by
trusted employes of these corporations. The
Inference has been that the documentary
evidence thua made way with waa of s
dangerous character and liable to convict
tho Interested company of unlawful dis
crimination should the books ever be pro
duced In court.
The Inference Is no doubt the correct one.
In view of the approaching enforcement of
the rate bill passed by the last congress.
The necessity of destroying Incriminating
books and papers, particularly those which
have to do with rebates and preferential
to favored shlppera, can be understood
when taken In connection with this proviso
from the new rate bill:
' "And the attorney general of the United
States Is authorised and directed, when
ever he his reasonable grounds to believe
that any such person, corporation or com
pany has knowingly received or accepted
from any such common carrier sny sum
of money or other valuable consideration
as a rebate or Offset as sforesald. to Insti
tute In any court of the United States of
competent jurisdiction a civil action to col
lect the said sum or sums so forfaited as
aforeaaid; snd in the trial of said action
all such rebates or other considerations so
received or accepted for a period of alx!
years prior to the commencement ot the
sclion may be Included therein, and the
amount recovered shall be three times the
total smount of money, or three times the
totsl vslue of such consideration so re
ceived or accepted, . or both, as the case
may be,"
In other worda, where a suit for a rebate
against any railroad Is commenced undor
the new act. and Judgment is obtained, not
only shall three times the amount of money
Involved be recovered, but all the rebates
for six years previous shall be Included
therein. No wonder railroads are destroy
ing books and papers, particularly If the
corporations have been rebating with the
freedom that recent court trials havs darn
onstrated. ; .. - .., ,. ...
Legal "Jokers" Are Short-Lived.
Pittsburg Dispatch.
If there Is any truth In that report of
a Standard Oil "joker" in the rate bill an
amendment will fix it. . Also, any other
"jokers" that may be discovered. The
country Is In earnest about rate regula
'Ion this Urns.
complishlng.we can foretell what itWILL
accomplish on similar propositions.
So you see we have practically elimi
nated the element of chance in adver
tising, by making It unnecessary to
experiment (with consequent waste) ia
questionable copy and mediums.
We ask an opportunity to explain to
you, personally, and in detail, what the
Largest Advertising Agency in America
with all its experience Is ready to
do to earn advertising success for you,
rather than to win it on a speculation
with your money.
One of our representatives Is in your
city every few. days looking' after tho
interests of some of our present clients.
That is why we are advertising in this
newspaper to you NOW. Will you
write, granting us an Interview in your
office?
Vour letter will not obligate you ia
anyway. -
Wt are issuing- a series ot small books (cloth
bound) covering: advertising: la all its phases,
which we sand free) to interested sdvertisers.
THOMA!
KKW8PAPEU - MAGAZINE . OUTDOOR
ADVERTISING
Largest AnvKirnsrva Agency in America
Ajcmuu. Volum I'lacu rosi Uuum, lOOOlX.oo
J Stmv tVj
N EVERY
PAC(AGE
la currency U actnally enclosed In
t . - , .
! vltoe ia a delicious food. It
- ...... .
wiij am Tory luaoi IDS grslSk
Ivy , j, r.'
mm
SMILING LINES.
"After all, the old saying, There's alwsri
room at the ton,' dovan't mean an thing."
"Unless, " replied the traveling man, "II
meana that the lower berths In the sleeper
are usually taken before you get there. -Philadelphia
Press.
"Don't you hate anybody that slopt
over?" said the caller.
"Don't I!" exclaimed Mrs. Flatlelgh, het
eyes suddenly biasing with wrath. "That
what the people on the floor above do with
their s! "Chicago Tribune.
"Here la s long editorial oa the debt w
owe posterity."
"I must read It. The debt we owe pos
terity Is one of the debts I am always will
ing to pay." Cleveland Plain Dealer.
"I am going to give you a tip on auto
moblllng, said the new owner .to his
friend.
And just than the machine turned them
both over neatly Into a ditch. Baltimore
American.
Trumbell Tou look relieved.
Braley I am. I've Juat paid all my debts.
Trumbell How did you manage It?
Braley Oh, I borrowed $1,800. SomervtUe
Journal.
Goodman Oonrong Wake up, pard! Wot
ye grnahln' about?
Tuffold Knutt (rubbing hla eyes) Gosh,
but I've had a hor'ble dream I I thought
I'd got a Job o' work an' wus doln' tha
manlcurln' fur a octopus! Chicago
Tribune.
"How about Miss Sneering?" Inquired the
returned traveler. "I suppose you are still
friends?"
"No, Indeed," replied Snarley. "Why,
we've been married over a year." Phila
delphia Ledger.
"Under what circumstances," asked the
chiof examiner, "would you rati In another
physician for a consultation?"
"When I didn't want the patlrnt to dl
on my own hands." promptly answered the.
medical student. Chicago News.
THE TIRED FEELING.
n Chicago News.
When the sun gets to cheerfully shlning-
When the weather Is settled to fair, . i
It Is then I feel most like reclining
Out of doors on the porch In a chair
Or the clover la mighty attractive
And a hammock ia good In the shads.
I don't feel so especially setlve
When the weather Is fine, I'm afraid.
When it's cold and a drlxsle Is falling.
When the sktea are all gloomy and murk,
Th-n tha thought of hard toll Is appalling.
Then I hate like the mischief to work.
With a seat by a Are, bright and snappy.
. Ani a book and the pipe that my pet,
t can loaf all the day and be happy.
But I paver can work when It a wet.
When It's summer I'm languid snd wearv
And I can't go to work with a seat.
In the winter It's chilly and dreary,
But It's mighty good weather to rest.
I can't give you an adequate reason.
But to time and to place I am bound
And It's seldom I find there's s season
When I don't enjoy loafing around.
NITW "YORE".