Omaha daily bee. (Omaha [Neb.]) 187?-1922, May 20, 1906, WANT AD SECTION, Image 17
f. i The Omaha Sunday Bee. WANT AD SECTIO.'l. Pages 1 to 8. Advertise In THE OMAHA DEE Best & West ESTABLISHED JUNE 19, 1871. OMAHA, SUNDAY MORNING, MAY 20, i!KG. SINGLE COPY FIVE CENTS. Palatial Home for Ihe Piano Established by Enterprising Omaha Firm : Tv- z -. 4 1-h I '..fi. o ' ,.:7.C Cfcwm- 5 4 ' ON THE MAIN FLOOR. OFFICES AT THE REAR. NOTABLE event in the mu sical world of the west will beslgnalized In Omaha next Saturday, when the Schmol ler & Mueller Piano corn- natural and can accurately judge tone qualities and make careful compari sons between fifteen celebrated makes of pianos. At first blush It niltrn seem an expensive undertaking to de- pany, 1311 and 1313 Farnain vote an entire floor to such a purpose, street will formally throw open to the but Mr. Schmoller said it has been his public its new salesrooms, factory and experience that the end will Justify the offices with receptions, concerts and means. souvenir distribution. It is not alone The entire fourth floor is devoted in the mere-material consideration u. to stock and exchange departments, the event that it becomes something On the fifth floor is the factory and of more than passing notice, but viewed from the standpoint of contin uous growth of nearly half a century, the opening of the Schmoller & Muel ler establishment is another indication of the great advancement of Omaha and the power of western brain and brawn. It is another object lesson in success success attained by patient and earnest endeavor, with ability to do the things planned and an uwaver ing faith in the city and surrounding territory. isone can realize better wnat this new piano establishment really alani nes tnan tne sturdy pioneers wno blazed the way half a century ago,' when the arrival of the first piano or organ was an event in the little com munity. So when the old-timers wan der through the five-story Schmoller & Mueller-building next Saturday they, more than any others, will be able to picture in their mind's eye the ad vance music has made in this western country, which is-Joining. Jiands with the east In every line of human ac tivity. As the younger generations will be Imbued with a higher and deeper regard for music, which has added more to the sum total of human happiness than anything eUe. Fruit of Much Experience. it nas tasen tne better part or a year to erect tne ounaiug aiong lines suggested by years of experience and thought. The building stands on a lot 44x132 and is five stories in height, being constructed of brown pressed brick and the interldr finished in the most pleasing style. The first floor is finished in a color scheme of white, and green, the decorations being in a soft shade of green, something quite new in this city. A passenger and freight elevator run between all floors. Two large windows face Farnam street each window being capable of holding half a dozen pianos. The general sales room and offices occupy the first floor. The second floor is devoted to the development of music, an auditorium with a seating capacity of 600 occupy ing most of the floor. The. auditor ium has a concert stage and the chairs are of opera pattern. It is the pur pose of Messrs. Schmoller & Mueller to give the auditorium practically free of charge to local teachers, who may wish to give recitals or concerts, providing no admission charge Is made. At either end of the auditorium are six studio rooms. A $2,000 vocation will soon be placed in the auditorium. This Instrument has a tone of rare sweet ness and richness. This auditorium feature is of itself an interesting one. Some of the larger music houses in and Sioux City. The business last year amounted to nearly $500, 000. As piano man ufacturers they have learned to accurately com pute the maker's cost on all pur chases, an advan- flnlshlng departments, where the Muel- tage which has, ler piano Is made. In the basement contributed are the shipping room, storage room and steam plant. The entire building is so well lighted that stock may be shown as well in the evening as In the &.y. The building was arranged and erected to suit the public need for the convenience of the buyer and for the economical nananng ot a large piano trade and it is the opinion of the firm that for its purpose the building is not excelled anywhere. The building much to their success. The piano be ing manufac tured by this firm is known as the Mueller piano. Last year the firm turned out 400 ot them. V The 1 i j - '1 n 'vi: !! (T i 1 ' tew i'jIWWJdW! "J."" - . "Vvi. - --US IN THE " FACTORY SECTION OF THE VARNISnTNO ROOM. man, A. B. Chase, piano is no longer built. -In fact. It room even all the time, and the heat McPhail, Kurtz- has not teen made for at least twenty lnB ant scrubbing are done with th c o m- Mueller pany. The immense stock of 600 pi anos now being ?' - '' ' . .. . . - - wfcai--M- -t"l man and other .oir. Th ,.rih , .h. utmost care. makes are ex- , ' . , 4 , "I have seen pianos that had been tensively han- vantage over the square in point of utterly ru,ned ,n home wnen the died by the strength as well as in the matter of owners thought the instruments were Schmoller & floor space occupied. It has been getting the best of care. Often a periectea in many essential points, chiefly, though, in that it is stronger and heavier than ever. It has a stronger plate the frame on which the wires are strung and longer """" o .. ., , v,., j - - --. ' carried by this ou'u'' """o i uwi ter tnrougn tne walls, exerting a firm will be ar- the Quality of tone produced exceeds steady effect on the piano, and the ranged in a few that of the square. These points all sounding board is th part that suffers days so that vlsl- counl ln lavor OI lne upngnt. tors who attend "The piano must be built to stand the opening on proof against changes incident to the Saturday will be climate and other exigencies of which able to prome- the buyer usually knows little. For nade through example, the American-made pianos the large show are all much better built than the for- rooms and par- eign. An English or German-made piano will be placed against a wall through which the air ducts from tl furnace are conducted. This nearly Invariably results In a split sounding board. The heated air passes all win- moBt. It is kiln-dried to the limit when It is placed in the instrument, and then it is fastened rigidly in po sition. When the further drying ef fect of the steadily applied heat is felt the'sounding board must give some where, and being fast at the ends, nothing is left for It but to split. This has a floor space of 3 5,000 square first piano manu- BOHMOLLER-& MUELLER VIANO COMPANY'S NEW XIO?IE ON FAR NAM STREET. lors, view the piano will not stand the rigors of the doesn't always ruin the piano, but it largest and best American climate, but the American ...... ' .i . 1 " 11 1 " 1 A. - k ' t - . v Mi : : K;V.' , ' it j nun uii """J- t "' '' - -1. i t ( ? 1 VIEW OF THE 'AUDITORIUM UNFINISHED WHEN PHOTOGRAPH WAS TAKEN. feel, devoted 'entirely to the merchan dizing and manufacture ot high grade pianos. Growth of Firm. The Schmoller & Mueller Piano company has grown from a small bus iness established by Joseph Mueller at Council Bluffs in 1859. Later he moved to Omaha and started the Mueller Pl- factured in Nebraska was put on the Stetnway piano has the endorsement market by this firm fifteen years ago of many of the world's greatest ar and 'r, In service now. That a piano tlsts. It has been spoken of as "The a no and Orean comoany. which after- the east have free auditoriums, but it vard became the Schmoller & Mueller remained for Schmoller & Mueller to piano company (incorporated), giving would be ii:?.de In Omaha feme day was not thcuKht of in the days when steamboats piled at this port. 1 Pin now In (h Orlgrlnnl. In the east show window at the Schmoller & Mueller store is shown the parts of a pin no ready to be as sembled. That the iuaas of wood, steel standard piano of the world." The new Steinvay miniature grand piano is proving a popular little favorite wherever pianos are used. A neat compliment has been1 paid by the Rtfllnnjir comnanv to the Schmoller & Mueller' company In the sending of Schmoller & Mueller company. three Stelnway art grand Omaha for the opening week. IN THE SHIPPING DEPARTMENT. stock of Instruments ever before made' piano will endure anywhere, shown in a western city and be efcter- This Is the secret of its supremacy, talned with music and flowers. Haw Are Abll.ed. Popularity of the. piano. v . "Many pianos are abused through "The popularity of the piano is ignorance rather tharf neglect and the such-that It is almost looked upon as owners wonder what is the matter, a household necessity," says Mr. W. when the fault Is generally due to H. Rhodes, floor manager tor the some carelessnebs that might eauily be Not obviated. does always have a bad result. It de pends on the location of the split. Again, people will set a piano near a register, through which the hot air pours all winter long. This. too. has a bad effect on the instrument, and Is Boon noticed in the loose and rattling keys. Piano owners ought to keep these things in mind and not exposa the delicate mechanism to too great train from heat, cold or moisture. Material for Piano. "No material for pianos is to be had In Omaha.. Quls the .best and most expensive of woods are used, and all the metals are prepared especially for pianos, so we are compelled to buy all our stock for manufacturing in tha east. Our hardwood for cases and . backs comes from Michigan. We usa Michigan maple and oak for this pur pose, and for the posts and pin blocks. The pin blocks are made from rock maple, several layers being glued to gether with the grain crossed so as to absolutely prevent splitting. The finer woods used for decorative cases, such as walnuts and mahoganies, ars all imported. They are supplied to us from the importers direct. Thesa have their headquarters in the east, although in Cincinnati are found tha headquarters of the Importers of soma of the jnost expensive of piano woods. Piano lumber is the most costly known, for it must be selected with the utmost care and be han,,' with, the greatest skill in order t .vrluca the perfection demanded lor the in ternment. No wood for ny other pur pose if so expensive In either quality, or seasoning. "The sounding boards are made from Vermont spruce, selected for the purpose. This Is the best wood ever discovered for the uses. It has the most resonance and Is most desirable in other regards. The same quality that enters Into the top of the violin Is used for the sounding board of the piano. Workmen of Great Skill. "In making a piano great skill is re- Pianos are very susceptible quired of the workman. It might 1 I it.l i . ft 1 1 f - 4i. . - .it t . ..a.Ka. r anam tn tnA unfnlnatAn tnnr a rnhlnAC piuuus iu j m .nniHnn. A ttepnat nn. mal'Ar nf nrdlnarv skill could make a Introduce the feature to the west. oaad Proof Parlora for Piano. The third floor is divided into fif teen rooms, each containing samples of' the fifteen leading makes of in struments handled by the company. These parlors are elegantly arranged and are sound-proof, enablirg a num- ariors to the firm the name of the oldest piano house in the middle, west. Messrs. Schmoller & Mueller believe their forty-seven years of fruitful experience In the piano trade have afforded them lessons which enable them to cater suc cessfully to the great western trade. They figure that their large volume o: trade, handled on a close margin. bear any particular piano. Aeollans has an advantage over the retail piano or Pianolas at the same time without bus ness for the reason that in their ?nteruptlon. The piano parlors be- V?1 TnV & Ing the ame size as an ordinary home lorded In buying and selling, parlor the patron is enabled to hear an The company has stores in Omaha. Instrument under conditions that are South Omaha, Lincoln, Council Bluff's . , ... .- . - wAii-tn.an hut now it is everv- of heat and cold cause expansion ana piano, uui sucn is uui me cu. v wires, felt, carvlnes. Ivorv and othr instruments' represent the creme de tne wen-io-ao. nut now ii is every " ucai. v" l' j .u-. a i .i parts could be Joined together ta n,ak uxe In piano construction, being both where. The millionaire and the me- contract on o : e wooos aa Tm X an instrument which would eive back works of art as well as havlns tones chanlc al ke have a taste for music, used in the instrument, and with vary- skill bas been aemonstratea in mat the "on of hJ mito at fhe touch of rar richness Thev represent a and this is best served by the piano, ing effects, all of whi.h are noticeable line of work, has to learn the business PM t.1. Tot Vrom $2,000 to 5,000 We sell to all. The man of means in the tone qu.. Xty The woods of when P' at first but when the visitor makes a niay want to iidorn the music room of course, are more susceptible to the In- tory. The processes are very differ. trie .through the factory uMta he ! 8ome th" P,"BO"- h mansion with an Instrument cost- fluence of moirture. while the metals ent and a much better grade of work ushered ?nto new woHd of wonder Next to the Stetnway the Schmoller ing as high as $2,000. while the poor are more easily acted upon by the is necessary. The piano maker must In the factory, skilled piano makers & Mueller company take pride In the student, the shop girl for example, changes of heat and cold. For exam- not only understand the working of work?wlth the materials and from their Steger piano, which represents the am- may not be able to pay above $40 or p le we dare to ' une wood in the highest handiwork comes beautiful instru- bitlons of J. V. Steger, who founded $50, but we can suit them both. The all the pianos on this floor, and then must have a further knowledge or meni the town of Steger! Illinois, now a great bulk of pianos In use range in mop the floor. The moisture would -JV These world. place of several thousand Inhabitants, price from $300 to $600. affect the tone of each and the work which are 'MnUal In the . piano These The Stelnway piano heads the The Steger company employs 2,800" "The upright piano is the popular of attuning the instruments wou.d men are the klngs f tnir "a"' l"8 list of the many makes of high grade people and sends pianos to all parts style, but the grand is the supreme have to be done all over again. N o as the piano is tha king ot modera Instruments handled by this firm. The of the world. The Emerson. Hard- effort in piano building. The square strive to keep the conditions in the music A I v. J ! 'I ) f" 1 ' ::'! . , Vin" -" i ' - w V rff-nrnwrr'nTH irnnnnn T .1) At- a STEINWAT. PARLOR . riANOLX PARLOR. A STEGER PARLOR.