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Til?: OMAHA DAILY BEE: SUNDAY. MARCH 2:. 19(W.
To the hosts of discriminating women in Omaha who recognize Branded as the leading authority on style
and first exhibitor authoritative fashion in this city we tale pleasure in announcing for Monday:
Op
enm
Exhibit
of Ladies9 Spring
Rpparel
This event will particularly ap
peal to those women who taTce a
pride in being always properly
gowned. This exhibit showing, as
it does, gowns suitable for every
fashionable function, has an in
structive value that every patran
will readily appre date.
! o j
Wt Am maf cxfr preparations to tbow the
Ultra Swell Princess Gowns
The graceful Princess gown ranks so high this season among
tbe extreme novelties of fashion that there is no other style
quite to be compared with It. The mode has been cleverly
Introduced In lingerie, lace, net and silk C1Q CQA
effects specially selected Ideas, at... . .Pla' It PJV
The beauty of Vie summer gmcn this season adapts it to
wear at a variety of function at receptions, afternoon af
fair and tvtning parties also it is equally appropriate.
Dainty Summer Dresses
And demi costumes are charmingly fashioned of sheer linens,
nets, laces and particularly the crepe de chines, Japs,
radiums and taffetas trimmings are of the most elegant
- character hand embroidery Is favored In the more
elegant gowns this summer spe- Oi'O
.. ct -
to $75
cials, at
Wt show some wonderfully chie and dainty new effects
in French lingerie and domestic under muslins, suita
- ble for wear with the finest summer and dress costumes. '
The Newest Arrivals in
SPRING SILKS
Now silks very day. Owing to the popular demand
for silk suitings this spring, we have made extra preparation.
BrandeW spring opening exhibit of Easter costumes has for several years been regarded by
Omaha women as the most authentic forecast of the new season's styles. This year we more
than fulfil the expectations of those. who are awaiting this style show.
AN ASSEMBLAGE OF STUNNING MODELS IN NEW TAILORED SUITS
The tailored suit is, after all, ths keystone of the style scheme of every season. The jaunty Bolero, ths smart new pony and polo
suits and the trim dressy Elons enjoy almost equal favor, and each style has distinctive lines that make them individually becoming.
We specially mention the new striped and plain while serges, the shadow plaids, the veilinys, chiffon cloths and suitings among the
reigning fabrics for spring.
A Moderate Range of Prices, from $24 50 to $85
A DELIGHTFUL ASSEMBLAGE OF WE NEW SILK AND LINGERIE WAISTS
White reigns supreme this season in the waist styles. Dainty shades enjoy some favor, but
not enough to dispute the leadership of the plain white effects. Lingeries, messalines, taffetas,
nets and laces are prominent fabrics. We devote an entire section of our department to a genu
inely lavish showing of new waist models.
The Prices Range from $5 to $25
EXCLUSIVE APPAREL FOR SMALL MISSES AND CHILDREN INCLUDED IN THIS EXHIBIT
Heat little dresses and coats for party icear, for dressy school wear, etc Many extreme novelties shoitn this season for the first
time. The children's department will be specially interesting Monday. .
Advance showing of elegant Raster
costumes original models for after
U0071 and evening affairs.
Princess Gowns Demi Costumes Man
Tailored Spring Suits Party Wraps
Summer Coats Costume Skirts Sep
arate Waists.
A tptdtl section devoted exclusively to
New Party and Reception Gowns
TheRe gowns were all chosen Individually and much care taken
to secure a range of style never before possible In Omaha.
Eolfennes, messalines, radiums, crepes and all over laces
are popular. Many gowns specially Imported for Brandels.
The range of prices will be up CTC 4 CI GO
from
The advantage a ready-made costume has over the
one made to your order is tliat (he former is care
fully copied ' from an expensive French model, (As
original of which might cost a small fortune. This
is an advantage no weU informed woman overlooks.
Dressy Summer Coals and Party Wraps
These coats and Jackets are shown in silks, -laces, serges,
mixtures and coverts special designs for golfing, driving
and automobiling
from ...........
?T.e..:..$io to $49
Separate and costume skirts in voiles, veilings, chiffon
panamas, serges, men's tweeds, etc, at $7. SO up to $35
; - i .' . , . -
For Monday we offer 100 pieces new grays, corals,
greens, white and black from the foremost foreign and
domestic manufacturers. Many exclusive pat
terns taffetas, louisenes, and fancy weaves
values up to $1.50 special, at , yard. . .
130 pieces Loulsene checks, stripes, barred taffetas, fa
come hair line stripes, Jacquard effects,
printed warps, chiffon taffetas, etc., worth
up to $1.25 on bargain square
Peau de Cupid 100 pieces, 23-inch, all pure silk, spe
cially adapted for shirt , waist suitings, waists and
linings and made expressly for J. L. Bran- t9 r
i k
affetas, f:
69!
39"
deis & Sons. Nothing like it ever offered
at less than G0c main silk aisle at, yard
300 pieces of plain and fancy new spring silks at 57c
on the dollar. You save about one-half
the price at the Arcade entrance, main
floor yard.
Black Silks Our New York buyer expressed us fifty
. pieces . of (yard wide only) fine quality black Peau
de Soie and costume taffeta, worth $1.50, it QQ
at, yard. OC
Notable Millinery Showing
Tha hundreds of admiring women who visit our brilliant exposition of spring millinery praise the beauty
of our styles and the unvarying good taste of our selection of French patterns in a way to leave' no doubt
as to sincerity. It is a lavish showing that has never known an equal.
m yjtr? j&fJ& x m Cif $&MKrh
We are pleased to call special attention to our variety
of original model hats for spring, designed and ex
ecuted by the most famous style artists
In New York. Every correct idea in
shape and trimming is carried out in
faultless manner.
aea ana ex-
$10
We mention a new assortment of dainty evening
and dress haU, designed In' our own work
rooms after French models im
ported specially for this nuroose.
A handsome variety specially priced," fi'
at U
750
49'
EXCLUSIVE PARISIAN HATS ARE MARVELS OF STUNNING STYLE
These hals are chosen by our own French representative, who is regurded tis an eminent millinery au
thority In Paris. No importation to an American house ever showed a more brilliant congress of accepted
Parisian fashions. These models are absolutely original and exclusive and cannot be duplicated.
THE FAMOUS BRANDE1S MODEL at $5
Stunning hats in the newest sailor, Empire, Warwack
styles and hundreds of other Deautiiui
and artistic motifs, the garniture is par
ticularly charming this season; ,
specials
5
Flowers and Garniture for Trimmirig
Thousands' of dozens of beautiful roses, In
all natural and original colorings roses of every
character, daisies, violets and every variety of
trimming that is accepted, by Fashion ' In
season.
MONDAY WILL BE A SPECIAL DAY IN
DRESS GOODS
Fine Dress Goods of the latest mode selling up to $2.00.
Silk Eollenne, 46 and 48 inches wide, in all ths rich and ele
gant shades, including black and cream.
Also American made dress goods left on
hand from the best Jamestown mill, 60-lnch
Panamas, Serges, Tailor Cloths, Taffeta Cloth!
Granites, etc., $1.50 values, at,
yard
150 pieces all wool, mohairs, etc., 60-Inch dross
goods, $1 grades, chiffon, panamas, canvas, serge,
granite, meroe and worsteds, at, yard
69c
43c
Silk Eollenne and Poplins, elegant floral prints and
designs, 60c and 75c grades, yard
Pure white Irish Lingerie Linen, rich and, sheer,
60c grade, yard. . .-
Chiffon Llsse, dainty and washable, 60c grade,
yard
39c
39c
25c
New Unrerle Waists, ready t 'JK
to be made
(Paper Paitern with each.)
Imported $12.60 Lingerie Lawn a 7fi
Koben, elegant model, each 0 -
New rruy. old rose. Framboise.
Allc blue or gray for skirts,
and our man tailor will make
thum up for you at u amall
coat. (Uuarantccd.)
Buster and Tie Study the Fashions
1 ilff
GLOVES
FOR
EASTER
The newest effects in long
dress and party gloves, eight
button, twelve button and six
teen button length black.'
white and all the newest spring
shades, glace and suedes, range
of prices
$2. 2.50, $3, 3.50
NEW STttEET GLOVES
Two and three clasp spring
gloves in black, white and all
the new spring shades, most
popular makes, including Per
rln. Monarch, Fownes, Reynelr,
Fanchon and Irene
$2, 1.50 a.nd $1
GREAT BUYING EVENTS
; Monday in the Basement
Linen finished Chambriy. solid colors, stripes and
checks the minute you see them you will
agree that they are remnants from 19c
Chambrays, at, per yard .
10c
This teuoii'i newest prints
lnga. a specially fine quail ty
dlmiUea and batiste.
mail or large
design, (or
yard
i
Dainty Scotch Lawns In light
or medium col
ors, on case, at
prr yard
White Nainsook, checked
and plaid patterns, desir
able for children's dresses.
sold from the
bolt for
yard
8!c
I light
3c
iecked
Plain and fancy Curtain
Scrim, for windows or fan- .
ly work, worth up to Jjc
yard, and sold f
from the bolt at,
yard
A specially tine grade M-liuii
Nalnaook and Cambric, lir
desirable length' for uu-dt-rmuslins,
worth up to
19c. yard, will be .
sold for, per f ' f
yard
A regular quality 'M
lnch Lawn and Sheer In
dia Llnon, one
entire bargain IV C
square for, yd -
Specials in Linen Department
Sik- extra heavy table iKn
damask, al. yard low
I.Jb full bleached all linen 72-inch
, fine satin table fQc
damaak. yard J-w
fcio loom dies union linen 2Sc
niikln doan fc w
V Turkish wash cloths. c
at. each w
Sc fringed linen napkins.
yen lb
1J Renaissance dollies, SI
each OC
3c Renaissance doilies. . . QQg
II hHinst.tciitd linen st arVa, suraes,
cenler pieces, etc., l .
each
Fashionable
Shoes Easter
The newest, dressiest styles in ladles high quality
Shoes for. easter, many of the best known makes, fitted
by competent salesmen in our newly equipped Shoe
Dept., main floor. Prices are $3, 3JSO and
Special Sale
Embroideries
Ou Monday we will pile one great bargain square
uith fresh new embroideries which we have Just
received from the importer. These are medium
and wide widths., many corset cover embroideries
and fiounclngs, ribbon headings, etc. fine sheer
goods, worth as
high as 50c
yard, at,
yard
12ic-25c
IMPORTER'S SAMPLE PIECES
HIGH CLASS LACES
Appliques, galloons, medalions, many separable ef
fects. Varieties are Venice, Irish crochet and
escurial, on bargain
tables,
at
10c-15c-25c
PRETTY
WASH and
TRIMMING
LACES
Wash and trimming laces
In a variety of widths, all
kinds of fine vals. net
tops, torchons, mechllnes,
etc., yard
3k. 5c and 7k
VJeTV
yca. 0 '''
RESOLVED
THAT A NEW HAT LIKE
ANEW RooF COVER5 A
MULTITUDE or SMS. VE
KKOWWE ARE ATf?ACTE0
To THE (31 JiL WITH THE NEW
AND SWEU, HAT.NOW;
tf'NTlTTRUE?.
BUTTER, BROVM
the hat ij the mo-5t important thing a
woman vear.s becaije you observe her hat
the moment you look at her tace. your hat
mut be tylijh and becoming. that' im
PORTANT. BRANDEIJ' MILLINERY 5 ALWAYS
CORRECT IN -STYLE AND IT IS BECOMING BECAUSE
OUR EXPERT MILLINERS GIVE YOU INTELLIGENT
ADVICE IN MAKING YOUR CHOICE.
tmfl w GU..31 "LsBei -Wgf CC?j3