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The Gudahy Soap WorksA Story of Success
s
T 13 only sis years since the
Cudahy racking company began
to mak ioap.
The output at first waa less
than 600 boxes a week. Nowadays
It Is over 10,000 boxes.
That means that In six years the sales of
Diamond "C" soap have Increased twenty
fold. : '
The showing Is a moat extraordinary one
and has never been equaled. It proves that
the public Is always ready to welcome a
new article If It has merit and Is vlgor
ounly and persistently advertised.
Speaking of advertising, there Is an In
teresting story connected with the publicity
end of Diamond "C." Evidences of the
aggressive policy which la behind it and
which has guided It to success are every
where apparent. No matter where you go
Seattle or San Diego, El Paso or St. Paul,
San Francisco or Spokane you will speedily
realize that iMamond "C," like a certain
famous colored lady, "Is In' town.". Im
mense wall signs, exploiting Its virtues,
gret the wayfarer In almost every town
and city west of the Mississippi. Bulletin
boards line the tracks of a dozen different
railroads. More than a thousand news
papers proclaim to the world the reasons
and very good reasons they are, too why
the brightest housekeepers In the country
use Diamond "C" soap.
In these and countless other ways Is dis
played the faith which its makers have In
Diamond "C." They know that It U good;
that once tried It will be used again and
again and again.
A big factor In
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THC CUTTING ROOM OF THE CUDAHY SOAP WORKS.
Diamond "C" soap, a It comes
cakes, as shown In the illustration,
running piano wires through them.
from the drying room, is In Immense
These cakes are cut Into strips by
SHIPPING DIAMOND "C" SOAP FROM THE STOCK ROOM..
In order to "age" it. Diamond "C" soap Is allowed to remain In the stock
room for sixty days after it is made. The largest shipment ever mcde In a
single day was 8,231 boxes.
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would be absurd to compare It with the per- home of Diamond "C" soap. The immense by describing some things which he said re-
rectiy made, Handsome and in every way kettles 20 feet deep, 16 feet wide and con- cently took place at a dinner In which a
the success of Diamond first-class article which now leaves the talnlng 130,000 pounds of soap; the long number of high-class natives and lmport-
"C" soap la the premiums which are given factory at the rate of 150,000 bars a day. rows of soap frames In which there are at ant foreigners were present. The host, ad
In exchange for the wrapper. The Idea of
giving premiums Is not original with the
Cudahy Packing company, but that concern
hmn diatanced all competition in the variety
and value of its premiums. At the premium
department at South Omaha, aa well aa at
the premium store in Omaha, Kansas City,
Denver, Des Moines, Minneapolis, Salt Lake
City and San Francisco, uo less than 600
different varieties of premiums are in stock
constantly. These premiums range all the
way from an aluminum thimble, worth per
haps S or 4 cents, to a magnificent dinner
service of Havlland china, the retail price
of which la $60.
It Is Interesting to run through the let
ters which reach the premium department
cf the Cudahy Packing company dally.
They came from everywhere on the map and
from many a place not on the map. They
express the writers' desire for every article
that tan be Imagined Turkish towela,
games, books, dolU, rings, sleeve-links,
watches,, purses, mirrors, playing cards,
clocks, scissors, nut picks, salt and pepper
sets, knlvet, ink wells, pillow covers, china,
curtains, opera glasses, hair brushes,
carvers, umbrellas, mandolins, cameras, gul- -taia,
violins and a hundred other things of
utility and beauty.
These reque-jts receive prompt attention
and It Is the exception that they are not
filled the day they are received.
When It comes to making and marketing
a superl.r g.ade of scap, a concern like the
- Cudahy Packing company has an immense
advantage over an establishment which
males soap and soap only. In the first
place, It can always depend upon obtaining
an abundant supply of raw material cf the
very finest quality. In soapmakiug good
ma.erials are everything. Improved facl.l
tla are important, but goad materials are
allll more important. The Cudahy Soap
works has both. It also has the advantage
of having in its employ men who have had
yeara of experience in soapmaklng and who
have helped to bring to their present popu
larity several of the best .known brands of
soap on the market.
Here perhaps Is as good a place aa any
other to say that the Diamond "C" aoap of The making of soap is not an "artistic" H times a million pounds or more of soap; dressing himself to the latter, Inquired:
today is very different' from the Diamond occupation and yet it la well worth one's the drying rooma, cutting machinery and "Do you fear the inner ones?"
"C" soap of 1896. The latter waa a while. If the opportunity ever presents tbe pressing and wrapping tables they are Upon inquiry he explained that he meant
creJitab'e article for a new concern, but it lUe'.f, to stroll through such a plant as the " interesting. They all serve to ahow their wives, and added, with unconscious
wrat a degree of perfection modern manu
facturing methods have attained. They en
able one to understand why, nowadays, one
can buy a better bar of soap for 5 centa or
less than could be bought at any price fifteen
or twenty years ago.
There are a good many good things about
twentieth century ways of doing business.
The making of aoap la not the least of
them.
Chinese Wives Supreme
Much sympathy has been wasted upon the
women of China, whose condition ia sup
posed to be little better than that of abjejt
slavery. Yet it ia not a rule in China for
husbands to abuse or degrade their wivea.
There are. Indeed, as many henpecked hus
bands there aa can be found in the United
States, where women enjoy the utmost free
dom. Prof. Giles of the University of Cam
tridge, who has made a study of the re
lations of the sexes In the flowery king
dom, saya that women have a few priv
ileges that men have not. They are ex
empt from the bamboo punishment; no
'woman can be bambooed. And a woman -Is
a scurce cf anxiety and misgiving to mag
istrate and counsel in any case in which
she may be a party, for no Chinaman will
enter into an argument with a woman
not from any feeling of chivalry at all, but
from a rooted conviction that be will get
the worst of it.
Prof. Clles revealed masculine secrets
DIAMOND "C" PREMIUM STORE, 304 SOUTH SIXTEENTH STREET.
One of the handsomest and most attractively furnished stores in Omaha. The electric lighting arrangements are
really beautiful. The place Is well worth visiting, whether or not one uses Diamond "C" soap.
pathos, that many Chinamen stood In con
stant fear of their wives.
"Now, for example, he does," said the
host, naively pointing to a solemn and
rotund magistrate who had Impressed every
one as filled with a sense of his own Im
portance. At this all the Europeans present burst
Into uncontrollable laughter, which rather
surprised iiie Ciilimumu, nuu had been
seeking to acquire Information on what th-y
thought were serious matters.
Revealed to the Enemy
New York Times: General Hcralis C
King told this story at the dinner given
to General Porter, the ambassador to
France, at the National Arts club a tew
nights ago:
"It was during a long march of our regi
ment in the civil war, and the troops had
been without food for several days. At
daybreak cne morning Sambo, the officers'
colored servant, was startled by the sound
of a cock crowing. Sambo turned to me
and said:
" 'Massa General, ' yo done hear dat
noise?"
" 'Yes,' I replied; 'It was only a cock
crowing.'
" 'I know it, Massa General; it was only
a pullet crowing, but Massa General, how
careless, how careless.' "
Gone Now
Fhlladelph!a Press: "I noticed in your
lest Issu?," said the stranger, "that you
fay 'dur'ng a game at Gilderoy's Golden
Palace last night one man held a royal
flush twice in succession.' "
"Well?" remarked the editor of the
Gulch Tidings.
"Well, I Just want to say I don't believe
there's a man living who can do that."
"There Isn't; but there was."
Hush Money
According to an English newspaper a man
sitting down to be shaved hand.'d the
barber some money, saying:
"Here, put this in your pocket for your
self." The barber replied that he did not often
receive his tip In advance. ' The customer
frowned.
"That is not a tip," he said. "It's huS
money."
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THE CUDAHY SOAP WORKS. SOUTH OMAHA. Neb.
The building in the foreground is the box factory. Beyond Is the aoap
factory, a seven-story structure, 100xS60, and having a floor space of 175.000
square feet.
PREMIUM DEPARTMENT, THE CUDAHY PACKING COMPANY AT SOUTH
OMAHA.
One of the busiest places in Nebraska. Here nearly thirty young ladles
are employed In wrapping and forwarding premiums, addressing circulars, etc,